Can you give me some basic SEO tips and techniques to get started?
Yes, I’ve got several basic SEO tips and techniques for you to get a kickstart launch of a website or blog. Here they are.
Basic SEO Tips & Techniques to Get Started
Monitor Your Current Progress
Before anything else, let’s face it – you will never know whether your current strategy in the Search Engine Optimization is moving on the right track or not. Of course, unless you keep constant monitoring of your present run using search ranking tools like a good old Google Toolbar, or more advanced online frameworks like Alexa or Semalt Analyzer. Basically, you should keep an eye on your referrer log, at least to be able to track how many and actually where your live visitors are coming from, as well as exactly what search terms and long-tail keyword variations they are using most frequently.
Run In-Depth Keyword Research
Next come your main target keywords. Make sure to be conscious of using only right keywords and placing them into the right places throughout your content. Don’t forget that not only your plain text writings are to be optimized for the main target keywords, but the rest of the major content elements, such as web page titles, URLs, metadata, and image ALT tags. Running in-depth keyword research to find the highest keyword volume yet the least keyword competition, remember that putting actually ridiculous amounts of keywords dropped throughout your content at random – is probably the best way to harm your ranking potential in the longer run, rather than benefit from any measurable gains, even on a short-term basis.
Pay Attention to Interlinking
Put simply, you should link back to yourself – and that is recommended to be done throughout your major content sections, in line with keeping a clear logic order (i.e., without crossing the line when too many internal links within your website or blog actually become annoying for all – both the live users, and search crawling robots as well).
Work on Sitemap Creation
Taken in general, having a well-shaped sitemap means making things easier for both sides. First, it will help the search engines to navigate throughout the major sections of your website or blog, therefore making it easier for them to get your web source properly indexed. Secondly, a sitemap gives you another advantage by way of providing easier human browsing experience and simpler minimum-click access throughout your website or blog (at least for the most visited sections and separate web pages).
Build Search-Friendly URL Structure
Don’t skimp your time and effort on creating only handy and search-friendly URLs – I mean that no random URLs coming by default are allowed over there. Why? Just because they’ve got nothing to do with making things easier for crawling and indexing purposes. At the same time, working on well-customized URLs can give you another good opportunity to utilize some of your main target keywords. Ultimately, that will give you a measurably higher chance of being shown upon a relevant request in Google’s SERPs. That’s it.
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