Can you give me a brief local business SEO course?
Yes, I can help you with a brief local business SEO course, because it’s necessary to know at least the major ranking factors – for everybody running selling products or services at the level of locales. Taken in general, local optimization can help every local business owner surface for related search queries throughout a given city, region or area. Given that Google search engine itself considers both user’ and seller’s location – it’s necessary to improve its “understanding” of these locations. That way, you can obviously improve your chances of being shown directly in front of your precisely targeted audience of potential customers. That being said, below I’m going to show you a brief local business SEO course to make things with local rankings a bit easier for you and your small business. So, let’s delve.
Local Business SEO Course – In Brief
Before anything else, let’s face it – Google search engine itself shows local results first and foremost. That way, it does it in a lot of cases based on such major ranking factors and in terms of the following.
Tier One: Relevance
Google is going to figure out whether you are actually the most relevant result for the user. Next, the search engine will check if your website or blog matches exactly what the live user is looking for. That’s it.
Tier Two: Distance
Next, the search engine will see how far away your brick-and-mortar business is actually located. That way, given that your one it’s relevant enough and stays nearby, you are going to get the highest local ranking possible under a given user’s search query.
Tier Three: Prominence
The thing is that prominence is all about how well your brick-and-mortar business is actually known among the live users across the Web. Given that your business brand is well-known and trusted by a sufficient number of live users – Google will improve your local ranking so that you will pop up one step closer to that deserved ranking position #1.
Local Business SEO Course – Tips & Practical Suggestions
- Given that your local brick-and-mortar business is serving mostly local clients, the right way of adding your address is via schema.org tags.
- Remember, you can’t do without a well-adjusted Google My Business listing to elevate your local ranking in Google.
- To make most out of your local ranking potential, I recommend making a double-check to have your website’s NAP be exactly matching the relative data mentioned in Google My Business listing.
- Hint – what stays well for Google My Business, must be great for a Facebook social network as well. So, make sure to add yourself as a company page for a local business as Facebook listings and remember to keep a healthy conversation with your audience by monitoring feedback and tackling negative reviews (should it happen so).
- Don’t forget that local directories and links to other related local business can help your local rankings a lot too.
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