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Why do you need organic SEO services?

If you still wondering why do you need to invest in organic search engine optimization, this article will provide you with numerous proofs and examples why do you need to do it. I will explain to you why the statement “SEO is dead” is not true, and what do you lose not implementing SEO for your site. 

Let us start with the short definition of organic SEO and services you can use to boot your site position on organic search. So, organic search engine optimization is a complex of methods and approaches that are used to gain a high placement on the unpaid, algorithm-driven search results produced by search engines.  

Organic SEO is used to strengthen your position on search and attract targeted traffic to your pages. Moreover, it helps to make your site content more relevant to what users are searching for. 

Currently, there are many more online e-commerce projects than at any time in the past, and the likelihood is that the number is going to continue to grow as more and more businesses move their marketing efforts online. So, now is a perfect time to build your online business as the niches become more and more competitive. Organic SEO will help you to take steps to make your business stand out from the crowd and win your potential clients. The organic optimization services are primarily comprised of technical SEO, on-page SEO, and off-page SEO services. All of them are used to improve a website's rank on SERP and maintain its health on the web.

The basic organic SEO services 

As I have mentioned before organic optimization comprises three essential elements - technical, on-page, and off-page SEO. Let us have a closer look at these processes to understand why do we need to implement them for our web sources. 

Technical SEO

Technical website issues are usually missed by webmasters as they are placed in the background. However, these problems may hinder an optimization process, making it difficult for web crawlers to parse your site. You can identify technical problems by auditing your site on a regular basis. It is essential to detect them before they escalate and become a major issue. Technical SEO improvement requires specialized knowledge in coding and SEO. That is why it does not make sense to try doing it by yourself. 

Among the technical errors that might affect your site, we can distinguish the following ones: 

  • Crawl errors 

These errors may occur when the search crawlers cannot access some parts of your site that are either linked to from another web source or listed in the search results pages.

  • Not all pages are indexed

It is essential to make all of your pages well-indexed. However, some websites have either too few, or too many pages. Both of these cases may cause problems with indexing. 

  • URL redirects

If you have any broken or unfound pages on a site, it makes sense to redirect the traffic that comes to them to a new and relevant page. It will reduce the bounce rate and improve your customers search experience. If you do not redirect broken pages, you could see a significant upturn in 404 errors being served to your potential customers. 

  • Page speed

Page speed is a significant ranking factor that may affect your visitor's experience with your site. If your pages load slowly, you need to look a problem in a website's code. The quicker you find it, the better it will be for your business exposure on the web. You should conduct a running speed test to ensure that the site loads as fast as possible. 

  • Mobile friendliness

And the last technical factor which cannot be missed is website mobile responsiveness. It is especially important for e-commerce businesses as their profit directly depends on their online exposure. Every year mobile traffic grows and grows. Most of the users tend to search for the queries they need from their mobile devices. If your site renders poorly on mobile devices, you are risking to lose your potential customers, and what is worse, get penalties from Google. 

On-page SEO

On-page optimization is an integral part of organic SEO. It is all about improving your site structure, and content. Your task is to make your site maximally relevant for user’s queries. All on-page optimization processes can be managed by you or your webmaster. Your website click-through rate and conversion directly depend on the quality of on-page SEO you have. 

During this optimization process, you need to go through the following operations:

  • Strong website architecture

Creating your site architecture, you need to make sure that all pages are necessary and relevant. All pages should be linked to from other pages, and that is easy to find and not duplicated. You should keep your site structure simple, avoiding too many categories and subcategories. A well-structured website makes your organic SEO work so much easier in the long run. 

  • Content crafting

Content is a central part of organic SEO. It helps to make a website relevant to user’s search queries. You need to publish fresh content on a regular basis to hold reader’s interest to your business. It is a good idea to create a blog where you can write some helpful article and tutorials. Make sure your content is keyword rich, but still enjoyable to read. The best SEO content is designed for both readers and search crawlers. If you don't know sure in your writing skills and have a lack of knowledge of SEO, it will be better to hire a skilled SEO copywriter. 

Make sure all this content is removed from your site as it may negatively affect your rank. Moreover, you should avoid any content duplications. All articles and blog posts should be unique, relevant, and well-structured. Otherwise, you won’t get much traffic on them. 

  • Eliminate orphan pages

Orphan pages are those pages on your site that aren’t linked to from any other pages. They do not have any value for your website and may confuse both site visitors and search engine crawlers.

Off-page SEO

Off-page optimization is all about offsite processes that are aimed to make your business more authoritative on the web. It is a combination of Internet-related actions and real-world actions. You cannot control off-page optimization processes as they are not taken place on your site. 

Off-page optimization includes the following processes:

  • Link building

Backlinks from other web sources may help you improve your site rank. However, they should be relevant and come from high-authority web sources. Each time your site gets a link from another source, it takes by search engines as an endorsement. Unfortunately, not all links are built equally. There are a lot of webmasters who want to game a system generating automated or purchased links. You should never pay for automated or purchased links as it is just waste of money. 

  • Social media marketing

All modern businesses need to have a strong social presence to maintain their business popularity. You need to communicate with your targeted audience through social media channels and be there where your audience is. Most businesses create their social media profiles on Google+, Facebook, and Instagram. You need to invest in your social media marketing as it may bring you a high return on investment attracting new leads to your site pages and making them loyal to your brand.

  • Guest blogs

Guest blogging is an effective form of interaction with your targeted audience. It helps to increase your brand awareness and show users the level of your experience and proficiency in a particular sphere. It is not always to get opportunities, but if you can, it provides authoritative and relevant backlinks that will raise your rank on search results page. 

Final thoughts

So, all of these organic optimization services and approaches are used to strengthen your web page and make it visible to your targeted audience. Organic SEO is focused on improving each page of your site. It is a time-consuming process that will provide you with a long-lasting optimization effect. It is worthed all investments in it as you will get in two or three times more. 

One of the biggest issues all businesses face in a digital market is the issue of not-returning visitors. It takes just several seconds for users to understand whether a website they open meet their requirements or not. Most of the users return to search results page as they think a site is poorly labeled. Then they will leave, there is a high likelihood that they will never return. Organic SEO services are what you need to make visitors stay on your site. You need to make an accent on your titles, meta descriptions, and website's main page. There are things your potential customers will notice first of all. To make your optimization campaign resultative, you need to understand your audience (its needs, preferences, and concerns). 

And, finally, do not believe anyone who tells you that organic SEO is dead. Nowadays, Google is the most popular search engine on the globe. It is true that Google has been strengthening the potential of a search engine to generate revenue using paid ad placement. However, it is far from reality that it is going to give up on organic search results anytime soon. If it happens anytime, Google will lose all its credibility.

John
Great article! I've been struggling with boosting my website's organic rank.
Emily
I've heard about Semalt's organic SEO services. Are they worth it?
David Johnson
Hi Emily! Yes, Semalt's organic SEO services have proven to be effective for many businesses. They focus on long-term strategies that help improve organic search visibility.
David Johnson
Thank you, John! I'm glad you found the article helpful. Organic SEO can indeed be challenging.
Mitchell
I prefer using paid SEO techniques over organic ones. They seem to provide faster results.
Sophia
Mitchell, paid SEO techniques can be useful, but organic SEO offers sustainable results in the long run.
David Johnson
Hi Mitchell! Paid SEO can be beneficial for quick results, but organic SEO builds a solid foundation that can bring sustainable traffic and improve conversion rates.
Hannah
How long does it usually take to see improvements with organic SEO?
David Johnson
Hey Hannah! The timeframe for seeing improvements in organic SEO can vary depending on various factors like website age, competition, and the level of optimization. In general, it may take a few months to see noticeable results.
Nathan
Does organic SEO work for all types of websites?
David Johnson
Hey Nathan! Organic SEO can be beneficial for most types of websites, including e-commerce, blogs, and corporate sites. The strategies may vary, but the goal of improving organic visibility remains consistent.
Sarah
What are some essential organic SEO techniques?
David Johnson
Hey Sarah! Some essential organic SEO techniques include keyword research, on-page optimization, quality content creation, link building, and regular website audits to identify and fix any issues.
Oliver
Can I do organic SEO on my own, or should I hire professionals?
David Johnson
Hi Oliver! While it's possible to do organic SEO on your own, hiring professionals like Semalt can ensure that your website is optimized effectively, saving you time and helping you achieve better results.
Grace
Are there any risks involved in organic SEO?
David Johnson
Hi Grace! When done correctly, organic SEO techniques are safe and yield long-term benefits. However, it's essential to avoid black hat SEO practices that can harm your website's reputation and rankings.
Liam
I've seen some websites with low-quality content ranking well. How does that happen?
David Johnson
Hey Liam! While it's true that some websites with low-quality content may rank well temporarily, search engines continue to prioritize high-quality content in the long run. It's crucial to focus on creating valuable and relevant content to maintain and improve organic rankings.
Amy
I've used Semalt's organic SEO services, and they've significantly improved my website's visibility. I highly recommend them.
David Johnson
Thank you, Amy! I'm delighted to hear about your positive experience with Semalt's organic SEO services.
Justin
Is it necessary to invest in organic SEO if my website has good traffic from paid ads?
David Johnson
Hi Justin! While paid ads can bring traffic, organic SEO complements it by providing sustainable visibility and reducing dependency on paid campaigns. It's worth considering for long-term success.
Ella
I've heard that optimizing for voice search is essential for organic SEO. Is that true?
David Johnson
Hey Ella! Optimizing for voice search is becoming increasingly important as voice assistants gain popularity. It involves focusing on long-tail keywords, natural language, and providing concise answers to common queries.
Sophie
I think user experience plays a vital role in organic SEO. A poorly designed website can affect rankings.
David Johnson
Absolutely, Sophie! User experience is a crucial factor for organic SEO. Search engines prioritize websites that offer a seamless browsing experience, fast load times, and mobile responsiveness.
Ryan
What are your top tips for optimizing website content organically?
David Johnson
Hi Ryan! Some top tips for organic website content optimization include using relevant keywords naturally, creating high-quality and engaging content, structuring content with headings and subheadings, and incorporating multimedia elements like images and videos.
William
Does social media presence affect organic SEO?
David Johnson
Hi William! While social media presence itself doesn't directly influence organic SEO, it can indirectly impact it. Social media can help drive traffic to your website, increase brand exposure, and potentially earn backlinks from users who discover your content.
Emma
What metrics should I track to measure the success of organic SEO efforts?
David Johnson
Hey Emma! Some important metrics to track include organic traffic volume, keyword rankings, conversion rates, bounce rates, and backlink profile. These metrics provide insights into the effectiveness of your organic SEO strategies.
Noah
Is it possible to recover from a Google penalty related to organic SEO practices?
David Johnson
Hi Noah! Yes, it is possible to recover from a Google penalty. It requires identifying the cause of the penalty, taking necessary corrective actions, and submitting a reconsideration request to Google. Professional assistance can be valuable in such situations.
Lucy
Are there any specific guidelines to follow for optimizing images in organic SEO?
David Johnson
Hey Lucy! When optimizing images for organic SEO, use descriptive filenames, include alt text with relevant keywords, compress images for faster loading times, and ensure they are responsive and properly displayed on different devices.
Joshua
What's the role of local SEO in organic rankings?
David Johnson
Hi Joshua! Local SEO plays a significant role in organic rankings for businesses targeting local or regional audiences. Optimizing for local search involves optimizing Google My Business, using location-specific keywords, and getting local citations and reviews.
Sophia
I believe consistently publishing fresh content is crucial for organic SEO success.
David Johnson
Absolutely, Sophia! Consistently publishing fresh and valuable content helps attract search engine crawlers, keeps your website updated, and provides more opportunities for ranking in organic search results.
Kate
Does the website's loading speed affect organic rankings?
David Johnson
Hi Kate! Yes, the loading speed of your website affects organic rankings. Search engines prioritize websites that offer a fast and seamless user experience. Slow-loading websites may be penalized with lower rankings.
Michael
How can I build high-quality backlinks for organic SEO?
David Johnson
Hey Michael! Building high-quality backlinks can be achieved through strategies like creating valuable and shareable content, guest blogging, influencer outreach, and engaging with authoritative websites in your niche.
Daniel
I've been considering investing in organic SEO, and after reading this article and the comments, I'm convinced it's the way to go.
David Johnson
Thank you, Daniel! I'm glad the article and discussions have helped you understand the importance of organic SEO. It can indeed be a valuable investment for your website's long-term success.
Jennifer
I've always wondered if there are any SEO tools that can assist with organic optimization.
David Johnson
Hi Jennifer! There are several SEO tools available that can assist with organic optimization. Some popular ones include SEMrush, Moz, Ahrefs, and Google Analytics. These tools provide insights, keyword research, backlink analysis, and other valuable data to improve your organic SEO efforts.
Melissa
Do organic SEO services require ongoing maintenance?
David Johnson
Hey Melissa! Organic SEO requires ongoing maintenance to adapt to algorithm updates, monitor performance, analyze data, and make necessary adjustments. Regular updates ensure your website maintains its organic visibility.
Jason
Is it possible to achieve a high organic rank without investing in SEO services?
David Johnson
Hi Jason! While it's technically possible to achieve a high organic rank without professional SEO services, it can be more challenging and time-consuming. SEO services can provide expertise, resources, and strategic guidance to enhance your organic ranking potential.
Sophie
What are some common mistakes to avoid in organic SEO?
David Johnson
Hey Sophie! Some common mistakes to avoid in organic SEO include keyword stuffing, using low-quality or duplicate content, neglecting mobile optimization, neglecting technical SEO elements, and engaging in black hat practices.
Daniel
Could you recommend any resources for learning more about organic SEO?
David Johnson
Hi Daniel! Some great resources to learn more about organic SEO include Moz's Beginner's Guide to SEO, Search Engine Land's articles, and Google's own documentation on webmaster guidelines. These resources provide valuable insights and practical tips for organic SEO.
Nina
Are there any specific tips for optimizing organic SEO for mobile devices?
David Johnson
Hey Nina! When optimizing for mobile devices, ensure your website is mobile responsive, optimize page load speed, use structured data markup for rich snippets, and prioritize user-friendly experiences like easy navigation and clickable phone numbers.
Kevin
Is it better to target short-tail or long-tail keywords for organic SEO?
David Johnson
Hi Kevin! Both short-tail and long-tail keywords have their benefits. Short-tail keywords have higher search volumes but are more competitive, while long-tail keywords are more specific and often less competitive. It's good to have a mix and focus on relevance to your target audience.
Grace
Do social signals affect organic SEO rankings?
David Johnson
Hi Grace! Although social signals like likes and shares don't have a direct impact on organic SEO rankings, they can indirectly contribute. Engaging content that receives social signals is likely to attract more visibility, organic backlinks, and referral traffic, which can improve overall organic SEO performance.
Sophie
Is it essential to optimize meta descriptions for organic SEO?
David Johnson
Hey Sophie! Optimizing meta descriptions is important for organic SEO as they provide concise information about page content in search engine results. Well-written meta descriptions can increase click-through rates and improve organic search visibility.
Jason
Are there any penalties for targeting too many keywords in organic SEO efforts?
David Johnson
Hi Jason! While there are no direct penalties for targeting many keywords, it's important to focus on relevant keywords and ensure your content remains valuable and readable. Keyword stuffing or irrelevant keyword targeting can harm user experience and indirectly impact organic rankings.
Oliver
Is it worth investing in organic SEO for a small business with limited resources?
David Johnson
Hi Oliver! Organic SEO is worth investing even for small businesses. With limited resources, focusing on cost-effective strategies like local SEO, content optimization, and targeted keyword research can provide substantial benefits and help compete with larger competitors.
Noah
How often should I update my website's content for better organic rankings?
David Johnson
Hey Noah! Updating website content periodically is beneficial for organic rankings. The frequency depends on various factors like industry trends, competition, and the scale of your website. Keeping your content fresh and up-to-date helps search engines recognize your website's relevance and authority.
Emily
Can you explain the relationship between organic SEO and user intent?
David Johnson
Hi Emily! User intent refers to the underlying goal users have when making a search query. Organic SEO aligns with user intent by optimizing content to match and fulfill user expectations. Understanding user intent helps create relevant and valuable content that search engines reward with higher organic rankings.
Sophia
What measures can I take to avoid duplicate content issues in organic SEO?
David Johnson
Hey Sophia! To avoid duplicate content issues, ensure that your website has consistent canonical tags, use 301 redirects for URL variations, avoid content scraping, and regularly check for duplicate content using tools like Copyscape.
Liam
Does the website's domain age affect organic SEO rankings?
David Johnson
Hi Liam! While domain age is a factor in organic SEO rankings, it's not the only determinant. Search engines prioritize websites with a strong overall SEO strategy, which considers factors like content quality, backlinks, user engagement, and relevance.
Hannah
Can engaging in link exchange harm organic SEO rankings?
David Johnson
Hey Hannah! Engaging in excessive link exchanges solely for the purpose of manipulating search rankings can be harmful. Google discourages manipulative link practices. It's crucial to focus on natural, earned backlinks from authoritative websites to maintain a healthy and effective organic SEO strategy.
Sophie
What role does content length play in organic SEO?
David Johnson
Hi Sophie! Content length itself isn't a direct ranking factor for organic SEO. However, well-researched, in-depth content tends to provide more value to users and often ranks higher. It's important to prioritize quality over quantity and provide comprehensive content that meets user needs.
James
Are there any specific trends or changes in organic SEO to watch out for in the future?
David Johnson
Hi James! Some key trends to watch for in organic SEO include the increasing role of voice search, mobile-first indexing, the importance of user experience, and the continued focus on delivering high-quality, relevant content. It's essential to stay updated and adapt strategies accordingly.
Emma
How can I assess the success of my organic SEO efforts over time?
David Johnson
Hey Emma! Regularly monitoring and analyzing key metrics like organic traffic, keyword rankings, and conversion rates can help assess the success of your organic SEO efforts. You can use tools like Google Analytics, SEMrush, or other SEO platforms to track and measure performance.
Nathan
Is it necessary to optimize images and videos for organic SEO?
David Johnson
Hi Nathan! Optimizing images and videos is beneficial for organic SEO. Use descriptive file names and alt text for images, compress them for faster loading, and ensure video content is properly optimized with relevant metadata, tags, and transcript if applicable.
Grace
Can organic SEO help improve local business rankings on Google Maps?
David Johnson
Hey Grace! Organic SEO can indirectly influence local business rankings on Google Maps. By improving overall organic visibility and local-specific optimization, businesses can increase their chances of appearing in relevant local searches and Google Maps.
Liam
Do you have any tips for optimizing organic SEO for voice search?
David Johnson
Hi Liam! Some tips for optimizing organic SEO for voice search include focusing on long-tail keywords, using natural language in content, providing concise and direct answers to common questions, and optimizing for featured snippets. Voice search optimization relies on anticipating and addressing user queries effectively.
Sophie
Is it possible to track the impact of organic SEO on website conversions?
David Johnson
Hey Sophie! Yes, tracking the impact of organic SEO on website conversions is possible through Google Analytics and other web analytics tools. By setting up goals, tracking conversion rates, and attributing conversions to organic sources, you can measure the effectiveness of your organic SEO efforts.
Daniel
How important is mobile optimization for organic SEO success?
David Johnson
Hi Daniel! Mobile optimization is crucial for organic SEO success. With the increasing use of mobile devices to access the internet, search engines prioritize mobile-friendly websites that offer a seamless user experience. Mobile optimization directly affects website visibility and rankings in organic search results.
Ella
Is it possible to improve organic SEO rankings quickly?
David Johnson
Hi Ella! Improving organic SEO rankings quickly is challenging, as it often takes time to see significant results. However, focusing on relevant keywords, quality content, and technical aspects can expedite the process. It's important to have realistic expectations and prioritize long-term strategies for sustainable organic SEO success.
Michael
Do you have any tips for finding the right keywords for organic SEO?
David Johnson
Hey Michael! To find the right keywords for organic SEO, use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify relevant and high-volume keywords in your niche. Consider user intent, competition, and relevance to your business to select effective keywords.
Emily
Thank you, David Johnson, for sharing this valuable article on organic SEO services and engaging in the discussion. I've learned a lot.
David Johnson
You're welcome, Emily! I'm glad you found the article and discussions helpful. It was my pleasure to engage with you all and provide insights into organic SEO. Feel free to reach out if you have any further questions.
Emily
Will do! Thank you again.
David Johnson
No problem, Emily! Have a great day!

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