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Sai quali sono le tendenze che ci si possono attendere nei servizi di Media Marketing e Social SEO quest'anno?

Non c'è da stupirsi che il 2018 porterà inevitabilmente molti cambiamenti nel mondo dei Social Media e dei servizi SEO relativi a quest'area. E non c'è bisogno di dire che quei vecchi tempi in cui Facebook sembrava essere qualcosa di cui solo gli adolescenti si sono preoccupati era passato molto tempo fa. Al giorno d'oggi, il settore si sta rapidamente sviluppando per portare un sacco di nuove tendenze e cambiamenti per il business online e il modo di promuovere prodotti o servizi laggiù. Seriamente, il regno moderno dei social media è letteralmente affollato da milioni di potenziali clienti che cercano ciò di cui hanno bisogno o semplicemente stanno navigando per saperne di più su ciò a cui sono realmente interessati. E ora rende ancora più importanti i servizi di Media Marketing e Social SEO business online moderno (in particolare quando tale progetto è di modesta o moderata scala) - semplicemente perché ogni imprenditore attivo che investe tempo e sforzi sufficienti può avere un vantaggio piuttosto buono rispetto al resto dei suoi concorrenti di nicchia più vicini. Quindi, significa che ogni azienda dovrebbe prestare attenzione alle principali tendenze attualmente osservate, così come i cambiamenti più considerevoli che dovrebbero essere ragionevolmente attesi per tutto quest'anno. Detto questo, di seguito tratterò un paio delle più importanti tendenze nella promozione dei media, e alcuni di questi si aspettano in genere modi di ulteriore sviluppo per essere visti nel mondo dei servizi di SEO Sociale quest'anno. Quindi, ecco tutto ciò che devi sapere in questa occasione.

Consigli di previsione per Media Marketing e servizi di SEO sociale nel 2018

Dato che si vuole essere ben preparati ad agire in modo proattivo con il proprio business online, ecco cosa dovresti tenere a mente per scuotere il tuo gioco sui social media nel modo giusto. Soprattutto, ricorda di tenere traccia delle principali richieste e sentimenti prevalenti sul tuo principale target di riferimento che è in giro sulle principali piattaforme più famose del mondo, oltre a ciò che esattamente i tuoi potenziali clienti stanno facendo laggiù. Allo stesso tempo, tuttavia, tieni presente che la tua strategia di performance nel settore del marketing multimediale (o servizi personalizzati di SEO social che probabilmente stai pensando di ottenere) - dovrebbe sempre ruotare attorno alla tua stessa azienda e agli utenti dal vivo a cui ti stai rivolgendo a. In altre parole, le tendenze a parte, non significa necessariamente che devi fare affidamento su di loro in qualsiasi circostanza. Quindi, tutto ciò di cui hai bisogno è solo per assicurarti di focalizzare maggiore attenzione proprio su quelle tendenze che molto probabilmente influenzeranno la domanda dei clienti esistenti nella tua nicchia, così come il resto dei sentimenti del mercato primario che sono in genere alla guida di intenti di acquisto del tuo potenziale clienti con la più alta probabilità. Questo è tutto.

Breve prospettiva per Media Marketing e servizi di SEO sociale

Offuscamento della personalità e portata crescente di funzionalità One-Stop

Il più popolare al mondo I siti di social media saranno ancora più allineati e unificati in termini di funzionalità. Seriamente, quando una piattaforma rilascia una grande funzionalità che sembra essere davvero allettante per le attuali esigenze / esigenze del pubblico, il resto delle piattaforme spesso dovrebbe semplicemente seguire l'esempio, giusto? Quindi, quando si tratta di funzionalità pratiche che funzionano bene (ad esempio, la nota funzione "Snapchat"), ovvero Facebook e Instagram, ha deciso di lavorare sulla creazione essenzialmente della stessa cosa - semplicemente cercando di capire come imitarla sul loro possedere piattaforme di social media. Allo stesso modo, essendo incoraggiati dal crescente numero di utenti che pubblicano messaggi misurabili più lunghi su Tumblr e sullo stesso Facebook, Twitter ha recentemente deciso di raddoppiare il limite di caratteri esistente. Pertanto, credo che sia solo una questione di tempo prima che i migliori social media del mondo perdano completamente la loro "personalità" - poiché ora la maggior parte di loro non si preoccupa più di essere unici, concentrandosi maggiormente sul dare alle persone quello che vogliono e fare è tutto disponibile nello stesso posto.

Bottom Line

Per Media Marketing, business online di nicchia e servizi di SEO sociale, tale sfocatura unicità tra le piattaforme più visitate al mondo e il crescente ambito di la loro politica in termini di funzionalità "one-size-fits-all" significa che:

  • La tua attività con le sue principali strategie di social media dovrebbe essere pronta per iniziare ad adattarsi a ogni singola funzionalità, che sta rapidamente guadagnando popolarità tra il pubblico. Preparati a intraprendere azioni flessibili su ciascuna piattaforma, dove stai attualmente conducendo una promozione online efficace o costruendo una più ampia consapevolezza pubblica.
  • Si noti, tuttavia, che ciò non significa necessariamente che è necessario rispondere immediatamente a tutti i cambiamenti visibili. Il fatto è che in molti casi varrebbe la pena aspettare per un po 'di tempo - semplicemente per vedere cosa effettivamente si attacca, e che cosa probabilmente sta per perdere slancio nel tempo. Dopo tutto, un certo numero di tentativi di rimozione di una determinata caratteristica popolare sono sempre esposti a un rischio significativo di fallimento, giusto?
  • Tenere traccia del proprio pubblico di potenziali clienti e delle modalità più recenti della loro interazione con ciascun sito Web di social media di destinazione. In questo modo, cerca di non saltare un approccio completamente nuovo e promettente che sarebbe giustificato per divulgare con successo e convertire i clienti più sottosviluppati nei veri acquirenti.

Video in diretta e crescente importanza della visualizzazione nei servizi di SEO sociale

Naturalmente, può sembrare un gioco da ragazzi, perché i contenuti video è già diventato una parte importante delle attuali attività di social media volte a creare un marchio più forte del business, in linea con il modo migliore per raggiungere con successo la parte giusta del pubblico. Pertanto, ritengo che, nonostante il fatto che questo sia ben lontano dall'essere un nuovo punto di vista, analogamente agli anni precedenti, la crescente importanza del video sarà ulteriormente proclamata nel 2018. Ecco perché ho deciso di includere la crescente importanza del live video in particolare - poiché guida ancora il mondo moderno dei servizi di Media Marketing e SEO sociale, con la loro crescita efficace e rapida come modalità di promozione online più interattiva e decisamente coinvolgente.

Bottom Line

  • Focalizzatevi di più sul lancio di una promozione video live in corso sui social media: sfruttate al massimo la visibilità dei vostri clienti utilizzando almeno Facebook social network e YouTube video hosting (che in realtà è conosciuto come il secondo sito più visitato al mondo).
  • Prova Facebook Live per mostrarti tra i feed dei tuoi follower e abbonati. Rendi possibile mantenere una conversazione fruttuosa in tempo reale con il tuo pubblico, monitorando il tuo feedback e rispondendo a tutte le domande in modo tempestivo.
  • Con la funzione YouTube Live, puoi anche migliorare il coinvolgimento degli utenti, non solo rispondendo ai commenti e fornendo feedback, ma anche aggrappandoti alla promozione aggiuntiva che può seguire il tuo record video iniziale. In questo modo, ricorda che consentire al pubblico di interagire con il tuo profilo aziendale direttamente nel momento - è probabilmente l'opzione migliore per ottenere un coinvolgimento migliore che è sempre redditizio.

Alcune cose varie - Influencer Marketing, Messaging e New Players

Inoltre, ecco alcune cose varie con il resto delle tendenze e dei cambiamenti puoi ragionevolmente aspettarti per i servizi di Media Marketing e Social SEO nel 2018. Usa le seguenti semplici idee e suggerimenti pratici per sfruttare al massimo la tua strategia attuale nella promozione del business online tramite i social media popolari:

  • Influencer Marketing - dato che il raggiungimento spesso diventa una grande sfida sui Social Media, in particolare per i marchi in crescita, la richiesta di Influencer Marketing può a volte diventare una vera salvezza per i proprietari di piccole imprese. Considerando che l'attuale contesto di mercato si evolve in uno ancora più competitivo, è più probabile che la tendenza alla ricerca di successo con Influencer Marketing continui ad andare avanti. Dopotutto, ecco una semplice cifra per essere pienamente informati - il fatto è che, secondo il sondaggio dell'anno scorso, circa il 93% dei marchi online ha riconfermato il fatto che Influencer Marketing si è dimostrato efficace per la loro crescita complessiva nel tempo.

  •  Messaggistica - per ora, le principali piattaforme e app di messaggistica più famose al mondo sono ancora riconosciute da molti marketer digitali come completamente inutilizzate opportunità, dovrei ammettere. Ammettiamolo - ci sono un sacco di persone che utilizzano tale software ogni giorno. Molti di loro trascorrono ore su vari siti di messaggistica e servizi online, come WeChat (con circa 1 miliardo di utenti attivi registrati in Cina), nonché, ad esempio, Messenger, WhatsApp e Skype stesso. In questo modo, considera di applicare almeno per i chat di marketing o i messaggi sponsorizzati per mostrare in modo efficace te stesso al pubblico di destinazione principale.
  •  Nuovi giocatori - quest'anno, ci si aspetta generalmente che ci sarà un enorme flusso di startup appena rilasciate relative al Media Marketing e ai nuovi servizi di SEO sociale. Assicurati di rimanere sempre aggiornato con ogni progetto importante che promette di diventare un grande successo per l'intero mercato. In questo modo, non dimenticare di prestare abbastanza attenzione all'indurante industria della realtà virtuale e aumentata - tieni gli occhi aperti, perché forse sarà qualcosa di assolutamente nuovo che nessuno può prevedere, giusto?
Max Bell
Thank you all for your comments and feedback on the article! I'm glad to see so much interest in SEO services, intelligent packages, and hot pricing in 2018. I'll do my best to address your questions and concerns.
Edward Jensen
Great article, Max! It's always helpful to get updated information on SEO services and pricing. Can you recommend any specific services or companies?
Chris Thompson
Max, what are your thoughts on the role of social media in SEO? Are there any new developments we should be aware of?
Jessica Ford
Rachel, I've had good experiences with Semalt's budget-friendly options. Their basic package offers excellent value for money!
Ryan Anderson
Sarah, one effective tip for local business optimization is to claim and optimize your Google My Business listing. It helps improve your visibility in local search results.
Max Bell
Ryan, claiming and optimizing Google My Business listing is indeed a valuable tip for local business SEO. It helps businesses appear in Google Maps and local search results, enhancing their online visibility.
Emily Davis
Chris, one new development regarding social media and SEO is the increasing importance of user engagement and social signals. Search engines now consider social media interactions as ranking factors.
Max Bell
Emily, you're absolutely right. Social signals significantly impact SEO rankings. It's crucial for businesses to have a strong social media presence and actively engage with their audience.
Jennifer Evans
Emily, social media engagement also improves brand reputation and customer trust. It's a powerful way to build relationships with your audience.
Lucas Thompson
Emily and Jennifer, social media engagement can also improve website traffic, as social media platforms can be used to promote blog posts, articles, or other valuable content.
Max Bell
Jennifer and Lucas, you both raised excellent points about the various benefits of social media engagement. It's a multifaceted strategy that not only impacts SEO but also drives website traffic and strengthens the overall online presence.
Sarah Collins
Jennifer and Lucas, social media engagement is also an opportunity to receive valuable feedback from customers, helping businesses improve their products and services.
Rachel Scott
Jennifer and Lucas, engaging with our audience on social media also helps in building brand loyalty and increasing customer retention.
James Thompson
Rachel, another affordable option for SEO packages is to hire freelancers or small agencies. They often provide competitive pricing and can deliver good results.
Michelle Garcia
James, I've had great experiences with hiring freelancers for SEO. They often provide personalized attention and deliver results at competitive rates.
Sophie Harris
James, freelancers and small agencies can also provide a more personalized approach, ensuring that the SEO strategy aligns perfectly with the goals and vision of the business.
Sophie King
James and Max, freelancers and small agencies can also offer more personalized customer service, building strong relationships and ensuring the satisfaction of their clients.
Lauren Mitchell
Edward, I've had positive experiences with Moz's SEO services. They offer various packages that cater to different needs and budgets.
Max Bell
Lauren, thank you for recommending Moz's SEO services. They are indeed a reputable company offering reliable and effective solutions. It's great to have multiple options to choose from when selecting an SEO service.
Max Bell
Jessica and James, thank you for sharing your insights and recommendations for affordable SEO packages. It's important for businesses to explore different options and find what works best for their specific requirements and budget.
Hannah Thompson
Chris, another social media trend worth mentioning is the rise of influencer marketing. Collaborating with influencers can boost brand visibility and attract more organic traffic.
Max Bell
Hannah, you're absolutely right! Influencer marketing is becoming increasingly popular as it allows businesses to tap into the influencer's engaged audience and leverage their credibility.
Olivia Scott
Hannah, influencer marketing is undoubtedly an effective strategy. It helps businesses access a broader audience and gain credibility through association with recognized individuals.
Oliver Wilson
Edward, if you're looking for affordable SEO services, you can also consider Yoast. They offer cost-effective plans with great features for optimizing your website.
Max Bell
Oliver, thank you for recommending Yoast. They are known for their expertise in SEO and offer user-friendly tools and plugins that can significantly improve website optimization.
Sophia Adams
Sarah, another tip for local business optimization is to encourage customers to leave reviews on platforms like Google, Yelp, or industry-specific directories. Positive reviews enhance credibility and attract more customers.
Max Bell
Sophia, excellent suggestion! Online reviews and ratings are a vital aspect of local business optimization. They have a direct impact on search rankings and influence consumer decisions.
Jessica Ford
Sarah, another way to optimize search for local businesses is to ensure consistent NAP information (Name, Address, Phone number) across all online directories and platforms.
Max Bell
Jessica, you're absolutely right. Consistent NAP information is crucial for local businesses as it helps search engines accurately identify and display their location-based search results.
Adam Clark
Jessica, I second your recommendation for Semalt's budget-friendly options. Their basic package provides a solid foundation for businesses looking to improve their online presence.
Amy Adams
Jessica, consistent NAP information not only improves local search ranking but also helps customers to trust the accuracy and reliability of the information provided.
Chris Thompson
Sarah, also consider creating location-specific landing pages on your website to target local keywords and improve search visibility for each area you serve.
Max Bell
Chris, an excellent addition! Location-specific landing pages allow businesses to cater to the needs and search intent of different local markets, boosting their overall SEO performance.
Stella Roberts
Chris, another emerging trend in social media and SEO is the integration of chatbots to provide instant assistance to website visitors. It enhances the user experience and improves engagement.
Henry Wilson
Chris, I've noticed that Google's featured snippets have become more prevalent. How can we optimize our content to appear as a featured snippet in search results?
Samuel Johnson
Chris and Max, voice search is also becoming increasingly important. How can businesses optimize their SEO strategies for voice queries?
Lisa Jenkins
Chris and Max, what are your thoughts on the future of SEO? Are there any upcoming trends or technologies we should watch out for?
Max Bell
Stella, you're spot on! Chatbots are rapidly gaining popularity as they can efficiently handle customer inquiries, provide personalized recommendations, and drive conversion, all while improving SEO performance.
Emma Green
Rachel, if you're on a tight budget, you can also start by optimizing your website's on-page elements, such as meta tags, headings, and content structure. It's a cost-effective way to improve SEO.
Max Bell
Emma, great suggestion! On-page optimization is an essential foundation for SEO success. It enables search engines to easily understand your website's content, improving overall visibility.
Emily Johnson
Emma and Max, on-page optimization lays the foundation for successful SEO campaigns. It's worth investing time and effort in optimizing website elements to attract organic traffic.
Max Bell
Henry, appearing as a featured snippet can greatly boost your website's visibility and traffic. To optimize for it, focus on creating well-structured content, answering common questions concisely, and using relevant headers and bullet points.
Max Bell
Samuel, you're absolutely right! Voice search is changing the SEO landscape. To optimize for voice queries, focus on long-tail keywords, conversational content, and providing concise and direct answers to common questions.
Samuel Wilson
Max, staying ahead of the curve in terms of voice search optimization can give businesses a competitive advantage and help them establish themselves as leaders in their respective industries.
Max Bell
Lisa, the future of SEO looks exciting! Two significant trends to watch out for are mobile-first indexing, where Google primarily uses the mobile version of a website to determine search rankings, and the integration of AI and machine learning in search algorithms to deliver more personalized results.
Chris Thompson
Max, thank you for the insights! It's important for us to stay updated and adapt our strategies accordingly to ensure we remain competitive in the ever-evolving world of SEO.
Michael Turner
Chris and Max, creating location-specific landing pages is an effective strategy, as it allows businesses to target relevant keywords and cater to the specific needs of their local audience.
Megan Hall
Edward, another great SEO service provider to consider is Ahrefs. They offer powerful tools for keyword research, competitive analysis, and backlink analysis.
Max Bell
Megan, thank you for mentioning Ahrefs. They are indeed a reputable company known for their comprehensive SEO tools. Businesses looking to dive deeper into SEO analysis and optimization can find great value in their services.
Nathan Turner
Megan and Max, another notable SEO service provider is Majestic. Their tools for analyzing backlinks and domain authority are widely utilized in the industry.
Max Bell
Michelle, you bring up an excellent point. Freelancers can be a valuable resource for businesses seeking SEO services on a tight budget. Many talented individuals offer specialized expertise at affordable prices.
David Thompson
Max, thank you for hosting this insightful discussion. Your article provides us with valuable information on SEO services, pricing, and the role of social media. Looking forward to your future posts!
Alex Turner
Max, I completely agree. Having multiple options in the market allows businesses to choose the best SEO service that aligns with their unique goals and requirements.
Christopher King
Jennifer, you're right. By actively engaging with our audience on social media, we can gain valuable insights, address concerns, and build long-lasting relationships.
Jennifer Taylor
Christopher, engaging with our audience allows us to understand their needs and preferences, helping us create better products and services tailored to their requirements.
Max Bell
Stella, chatbots are indeed revolutionizing customer support and engagement. They provide immediate assistance, enhance user experience, and save valuable time for both businesses and customers.
Mark Davis
Samuel and Max, optimizing for voice search is essential as more users are utilizing voice assistants like Siri and Alexa to perform searches. Adapting to this trend can give businesses a competitive advantage.
Andrew Wilson
Lisa, in addition to what Max mentioned, I believe the rise of video content and the increasing importance of user experience (UX) in search rankings will also shape the future of SEO.
Max Bell
Andrew, you're absolutely right! Visual and interactive content, such as videos, is gaining popularity, while factors like site speed, mobile-friendliness, and overall UX are becoming increasingly important ranking signals.
Max Bell
Nathan, thank you for mentioning Majestic. They are indeed a respected name in the SEO industry and offer valuable insights into backlink analysis and domain authority. Businesses looking to enhance their link building strategies can benefit from their services.
Max Bell
Sophie, you're absolutely right! Freelancers and small agencies often bring a higher level of customization and adaptability to meet the unique needs of businesses. Building a strong working relationship is crucial for effective collaboration.
Sophie Johnson
Stella, chatbots are a great way to provide instant assistance to customers, ensuring that their queries are addressed promptly 24/7.
Benjamin Hill
Sophie, personalized approaches offered by freelancers and small agencies usually involve better communication and attention to detail. It can result in a more effective and tailored SEO strategy.
Ethan Smith
Sophie, chatbots can handle high volumes of inquiries simultaneously, ensuring that every customer receives prompt assistance without long wait times.
Harry Wilson
Henry and Max, appearing as a featured snippet can significantly increase organic click-through rates, as it provides users with concise answers and positions your website as an authoritative source.
Julia Roberts
Samuel and Max, optimizing for voice search is essential in today's mobile-driven world. By understanding user behavior and adapting our content, we can align our SEO strategies with changing search patterns.
Emily Turner
Lisa, while future trends are exciting, it's important to remember the core principles of SEO - high-quality content, relevant keywords, and a positive user experience. SEO evolves, but these fundamentals remain essential.
Sophie Taylor
Emily and Max, on-page optimization is a foundational step that can lead to improved organic rankings. It's essential for businesses to optimize their website content and structure to align with search engine requirements.
Daniel Clark
Emily, the fundamentals of high-quality content, relevant keywords, and a positive user experience will continue to be the backbone of successful SEO strategies in the future.
Max Bell
David, I'm thrilled to hear that you found this discussion insightful. Providing valuable information and engaging with readers like you is what drives me as an author. Thank you for your kind words, and I'll make sure to deliver more valuable content in the future!
Oliver Scott
Olivia, influencer marketing is an excellent way to humanize a brand and connect with customers on a more personal level.
Eric Turner
Edward, don't forget to consider Semrush as well. They offer comprehensive SEO tools for keyword research, competitor analysis, and site auditing.
Aaron Clark
Samuel, optimizing for voice search is vital, as voice assistants are becoming increasingly popular. By understanding natural language queries, businesses can provide accurate and relevant answers.
Emma Scott
Rachel, building brand loyalty through social media engagement creates long-term customers who are more likely to recommend the business to others.
Max Bell
Sophie and Nathan, Majestic and Ahrefs are both excellent SEO service providers known for their robust and insightful tools. When it comes to SEO analysis, having access to multiple tools and perspectives can enhance our decision-making process.
Laura Wilson
Max, chatbots are a game-changer in terms of customer experience. They can streamline the support process and ensure customers receive assistance whenever they need it.
Ethan Turner
Max, having access to multiple SEO tools allows businesses to gather comprehensive data and insights, making informed decisions for their website optimization and marketing strategies.
Sarah Morgan
Michelle and Max, freelancers often have specialized skills and can adapt quickly, making them a cost-effective solution for businesses needing specific SEO expertise.
Sophia Adams
Sarah, you're right. Positive customer reviews on social media not only attract new customers but also indicate the quality of products or services to potential buyers.
Jessica Simpson
Jennifer, by actively engaging with our audience, we can also identify potential influencers and ambassadors who can help amplify our brand message.
Max Bell
Sophie, chatbots are a powerful tool to streamline customer support and ensure prompt assistance. The ability to handle high volumes of inquiries simultaneously is a significant advantage.
Oliver Adams
David, Max has done an excellent job in addressing our inquiries and providing valuable insights. It's great to have an author who actively engages with readers and genuinely cares about their questions and feedback.
Olivia Turner
Oliver, influencer marketing is a powerful strategy that can help businesses tap into new markets and reach audiences who may not have been aware of their products or services.
David Clark
Oliver, I couldn't agree more. Max's commitment to engaging with readers and addressing their queries demonstrates the dedication and passion he has for sharing valuable insights on SEO and digital marketing.
Sophia King
Oliver, Max's engagement and expertise have made this discussion incredibly valuable. It's great to have an author who goes the extra mile to ensure readers' questions are answered and insights shared.
Max Bell
Megan and Emma, thank you both for suggesting Ahrefs and Moz as reliable SEO service providers. This diverse range of recommendations shows the valuable options available to businesses seeking effective SEO solutions.
Joseph Turner
Max, companies like Ahrefs, Moz, Semalt, and Majestic provide valuable resources and assistance for businesses looking to improve their SEO performance. It's reassuring to have such reputable names in the industry!
Max Bell
Jennifer, personalized engagement allows businesses to gather insights and create a positive customer experience, ultimately contributing to brand loyalty and customer retention.
Jennifer Turner
Max, personalized engagement builds trust, allowing businesses to develop stronger relationships with their customers. It's a win-win situation for both the brand and the audience.
Emily Roberts
Henry, appearing as a featured snippet can significantly increase organic visibility and attract more targeted traffic. It's worth optimizing for to stay ahead of the competition.
Max Bell
Joseph, you're absolutely right! Ahrefs, Moz, Semalt, and Majestic are industry leaders, offering valuable resources and insights that empower businesses to improve their SEO strategies and performance.
Max Bell
Daniel, chatbots are undoubtedly transforming the way businesses interact with customers. By combining automation and personalization, they enable businesses to provide efficient and customized support.
Max Bell
Olivia, influencer marketing opens up exciting opportunities for businesses to expand their reach and connect with new audiences. Collaborating with influencers who align with the brand's values can lead to mutually beneficial partnerships.
Emily Morgan
Henry, being featured as a snippet establishes your brand as an authoritative source, attracts organic traffic, and increases the chances of capturing user attention.
Christopher Morgan
Jennifer, engaging with our audience also provides an opportunity to address any concerns or negative feedback promptly, turning unhappy customers into satisfied ones.
James Turner
Benjamin, freelancers and small agencies often have more flexibility and agility, allowing them to adapt to changing market dynamics quickly.

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