What kind of SEO solutions and services can I have for my on-page content in 2018?

There are many different on-page content SEO solutions and services you can have in 2018. But before outlining the main ideas to that point, let’s start with a little piece of learning. I mean that before anything else, it’s critical to understand the major requirements to high-quality content that will rank well with your website or blog. 

Here is what should be considered first and foremost:

• On-page text content must always be unique – simply to avoid putting yourself at huge risk of earning a severe ranking penalty with Google’s page quality algorithms.
• No optimization templates or half-automated schemes of content creation are allowed – otherwise, it would be recognized by Google search engine as a definitely manipulative or abusing one.
• The text is expected to be sufficiently descriptive and concise, in line with delivering added value to the users with its valuable and unique data.
• Scheduled content updates are now a fully indispensable part of the modern online user experience – make sure you meet this priority, as Google always rewards more up-to-date information, particularly for certain precisely targeted searches.

Content SEO Solutions, Services, and Concepts of This Year

That being said, now we can finally delve into the matter and see what kind of SEO solutions and services are currently most benefitting for your on-page content. Let’s start with current specifics of Editorial & Informative Content, to be followed with a piece of bad news related to Content Entropy. Consider the following, as these simple ideas are currently suggested by the most performing content SEO solutions and services seen on the Internet in 2018. 

Editorial & Informative Content

Given that before anything else (even prior to researching your competition), you are recommended to start exploring your topic or any other content-related concept – in an in-depth way. That would be a good strategic point for you to create a fairly good editorial-grade topic-oriented content. Doing so, consider the following simple suggestions:

• Even fully informative content needs to be constantly updated. Make sure you’re able to manage it at least twice a year. In case you can afford more frequent revisions – that would be your another competitive advantage, right?
• Despite the fact that an in-depth content can come in its length up to tens of thousands of words, remember your primary goal. I mean that you should still do your best in order to make each web page as clear and concise as possible.
• In fact, however, there are no specific requirements, new SEO solutions or services expected for your in-depth editorial content. Just keep optimizing it the same way as it has always been. Doing so, remember that a really awesome in-depth content optimized the right way can give you a strong authority in a given topical niche you’re involved into.
• Make sure you’re able to maintain a healthy balance between good user experience, technical optimization, as well as popping-up ads and banners – take special care to avoid distracting your users. Of course, you need conversions, but try at least not to overdo, for example, with having too many calls to action. Otherwise, you will never meet Google's user satisfaction requirements with your on-page content, and actually no matter how good your writings will be.

Content Entropy

So, here is a piece of bad news about high-quality content. Taken in general, now even in-depth articles are naturally impacted by entropy. It means that there is no such content that could be reasonably expected to stay always relevant – and simply perform well in the relevant search indefinitely. In other words, even best-quality content will be gradually losing its currently high positions – to other sites, which may prove to be better for Google, namely for their up-to-date content. What’s more – given that you’re involved into a really competitive niche, you will have to up against would-be “content warfare.” As a result, in 2018 every wise website owner is expected to start investing more in professionally-tuned on-page content SEO solutions and expert services, that are now needed to survive under a really cutthroat-level competition ruling over the modern online search. This is, however, natural. So, let the challenge be met.