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Wie bewertet man Produkte von Amazon und welche Faktoren herrschen dort vor?

Amazon SEO: Stellen Sie Angebote auf, die verkaufen - Kennen Sie die wichtigsten Ranking-Faktoren von Amazon A9?

Wie bewertet man Produkte von Amazon und welche Faktoren herrschen dort vor?

Das ist die richtige Frage, denn wenn Sie Produkte von Amazon erfolgreich verkaufen möchten, müssen Sie unbedingt alle Grundlagen des Suchalgorithmus A9 von Amazon kennen. Leider haben zu oft Online-Unternehmer, die Produkte von Amazon auf diesem wirklich überfüllten Marktplatz verkaufen, tatsächlich keine Ahnung, in welcher Weise die A9 die am häufigsten verwendete Liste der SERPs liefert. Obwohl ich denke, dass es wirklich einfach ist, ein vollständiges Verständnis des Prozesses zu bekommen - lassen Sie mich Ihnen einen kurzen, aber weitreichenden Leitfaden für das Ranking von Produkten von Amazon zeigen. So lass uns anfangen.

Wie man Produkte von Amazon rankt - Anleitung zum A9 - Algorithmus

In der Tat ranking praktisch alle Produkte im Verkauf dort gesehen (einschließlich der von Amazon Marketplace selbst) ist ein ziemlich einfacher Prozess von Natur aus. Vor allem anderen (sogar bevor Sie tatsächlich eine bestimmte Suchanfrage eingeben), fasst der A9-Suchranking-Algorithmus alle relevanten Ergebnisse zusammen und speichert sie einfach in einem wirklich umfangreichen Katalog verschiedener Produktlisten. Anschließend werden die Ergebnisse der Produktsuche nach verschiedenen Kategorien und dem Rest der häufigsten Suchanfragen sortiert, die für die Präferenzen der Live-Käufer am relevantesten sind.

Daher kann ich sagen, dass im Gegensatz zu Google, das nur dazu dient, die Suchanfrage des Nutzers so genau wie möglich zu beantworten, Amazons A9-Rankingalgorithmus immer genau die Produkte von Amazon anzeigen möchte, die am wahrscheinlichsten sind von den Live-Käufern gekauft werden, die nach Artikeln suchen, die dort verkauft werden. Aus diesem Grund denke ich, dass das Ranking von Produkten von Amazon und wahrscheinlich auch anderen Produkten ein einfacherer Prozess ist, anstatt auf den großen Suchmaschinen wie Google selbst zu ranken.

Amazons A9-Ranking-Faktoren

Davon abgesehen, werde ich Ihnen als nächstes die wichtigsten Ranking-Faktoren von Amazon A9 sowie die wichtigsten zeigen drei Arten seiner Funktionsweise. So, hier ist, was Produkt-Ranking auf Amazon macht:

  •  Conversion Rate  - diese Ranking-Faktoren werden von Amazon als diejenigen, die statistisch relevant für die Conversion-Raten, zum Beispiel Umsatz gesehen Rang, Kundenrezensionen, beantwortete Fragen, Produktbild (Größe und Qualität), Preise, Zeit pro Benutzerbesuch (individuell für jede Seite berechnet), Absprungrate sowie Vollständigkeit der Produktauflistung (dh wie gut Ihre Produktliste optimiert ist jede Sektion).
  •  Relevanz  - Ranking-Faktoren in Bezug auf diese Kategorie zeigen einfach Amazon A9, wenn Ihre Produktseite für ein bestimmtes Produkt Keyword oder Long-Tail-Suchkombination in Betracht gezogen werden sollte. Die wichtigsten Faktoren der Relevanz umfassen die folgenden Elemente (und wie gut sie optimiert sind, um genauer zu sein): Produkttitel, Liste der Produktmerkmale (Bullet Points), Hauptproduktbeschreibung, Spezifikationen, Produktmarke / Hersteller, das richtige Produkt Kategorie und Unterkategorie, Backend-Abschnitt der Suchbegriffe für Verkäufer sowie Quellschlüsselwort.
  •  Kundenzufriedenheit  - Das Hauptziel von Amazon besteht darin, möglichst viel Geld von einem einzelnen Kunden zu machen. Es bedeutet, dass Käufer, die glücklich sind, dafür sorgen, dass sie für einen weiteren Kauf bei Amazon wiederkommen..Deshalb liegt das Geheimnis der höchsten Rate des RPC (Revenue Pro Customer) genau in der Kundenzufriedenheit und -bindung. Zu diesen Faktoren gehören hauptsächlich das negative Verkäuferfeedback (die Frequenzrate, um genauer zu sein), Auftragsverarbeitungsgeschwindigkeit, Lagerbestandsrate, Pre-Fulfillment-Stornierungsquote, Prozentsatz der Rückerstattungsbestellung, Order Defect Rate (ODR), Exit Rate (ähnlich wie Absprungrate), sowie Verpackungsoptionen.

Bottom Line

Lasst uns nun kurz die wichtigsten Tipps aus dieser kurzen Anleitung zum Ranking von Amazon Produkten und anderen Produkten durchgehen Sie können dort drüben im Verkauf sehen. Hier sind sie:

  • Hauptziel von Amazon ist es, die maximale Rate von RPC (Revenue Pro Customer) zu erreichen.
  • Alle Produkte, die auf dem Online-Marktplatz von Amazon aufgeführt sind, werden nach dem A9-Algorithmus nach allgemeinen Kriterien wie Conversion-Rate, Relevanz sowie Kundenzufriedenheit und -bindung sortiert.
  • Kundenzufriedenheit kann mit FBA-Option (Erfüllung durch Amazon) automatisiert werden.
  • Eine vollständige und gut optimierte Produktliste mit den richtigen Ziel-Suchbegriffen zu haben - ist Ihr Schlüssel, um ein erfolgreicher Verkäufer bei Amazon zu werden.
  • Sparen Sie nie Ihre Zeit und Mühe, um Ihre Kunden glücklich zu machen. Auf diese Weise sollten Sie spezielle Software-Tools (wie die Feedback Genius Online-Software) in Erwägung ziehen, um eine positivere Kundenrezension zu fördern und schnell auf jede negative Antwort zu reagieren.

  • Gemäß den wichtigsten Richtlinien von Amazon und den üblichen Verkäuferempfehlungen sollte Ihre durchschnittliche Order Defect Rate (ODR) immer unter 1% liegen - im Vergleich zu der Gesamtbetrag Ihrer Aufträge, die in einem bestimmten Zeitraum erfüllt wurden. Im Gegensatz zu der Rate des Perfect Order Percentage (POP) bedeutet dies, dass Ihre OD, die im Rahmen der Staffelung erhoben wird, hauptsächlich jedes Mal berücksichtigt wird, wenn ein Kunde, der mit Ihnen kauft, einen Anspruch mit einer bestimmten Bestellung geltend macht. Hier sind einige der gebräuchlichsten Wege, die normalerweise die kürzlich gegebene Bestellung in einen Defekt verwandeln können: negatives Kundenfeedback selbst, irgendwelche Probleme, die während der Lieferperiode auftreten, Amazon Garantieanspruch, sowie Kreditkartenrückbuchung.
  • Es scheint ein Kinderspiel, aber die meisten Kunden hassen es wirklich, wenn sich ein gegebenes Produkt tatsächlich als unerreichbar erweist, oder zumindest, wenn es im Moment nicht möglich ist. Aus diesem Grund sollten Sie, wenn Sie ein Erstverkäufer oder ein Drittanbieter sind (d. H. Entweder Amazon oder Ihre eigenen Produkte verkaufen), immer ein ausreichendes In-Stock-Rate-Niveau halten.
  • Denken Sie daran, dass es zu wichtig ist, jedes einzelne Kundenproblem wirklich anzugehen. Sollte es passieren, dass Sie ein negatives Kundenfeedback erhalten, wird das Entfernen eines schlechten Kommentars (selbst wenn es vom Käufer selbst durchgeführt wird) nicht zu Ihrer Order Defect Rate (ODR) gezählt.
Michael
Great article, Igor! Amazon SEO is such an important aspect for sellers. Looking forward to learning more about the essential ranking factors.
Paul
Hey Michael, have you implemented any SEO strategies on Amazon before? I'd love to hear about your experience.
Sarah
I couldn't agree more, Michael. Amazon SEO can make or break your sales. Igor, thanks for shedding light on the setup offers and ranking factors.
Lisa
Sarah, do you have any tips on how to effectively optimize product listings on Amazon? Looking for some practical insights.
Daniel
Indeed, Amazon's A9 algorithm is crucial for sellers. Igor, I appreciate your insights into the setup offers and key ranking factors.
Chris
Daniel, do reviews play a significant role in Amazon's A9 algorithm? I'm curious how it affects sales and rankings.
Igor Gamanenko
Chris, as Daniel mentioned, reviews do have a significant impact. They not only affect ranking but also build trust with potential customers. Encouraging genuine reviews can go a long way.
Sophia
This article couldn't have come at a better time. I've been struggling with Amazon SEO. Looking forward to implementing the right strategies. Thanks, Igor!
Emily
Igor, this post is a goldmine for Amazon sellers. Thank you for sharing your expertise on the important factors that influence rankings.
Maxwell
Igor, your article is really informative. As a beginner in the Amazon marketplace, understanding these ranking factors is crucial for success. Thank you!
Chloe
Maxwell, as a fellow beginner, would you be interested in sharing your findings as we explore and implement these ranking factors on our listings?
Olivia
Great read, Igor! SEO on Amazon is a game-changer for product visibility. Excited to dive into the setup offers and enhance my listings.
Emma
Olivia, have you tried optimizing your listings using Amazon PPC campaigns? It can also contribute to improving visibility and sales.
Nathan
Igor, I always find your articles helpful, and this one is no exception. Looking forward to optimizing my Amazon listings using the insights you provided.
Matthew
Nathan, based on your experience, how important is the pricing strategy in improving Amazon rankings? Does pricing affect the visibility of listings?
Igor Gamanenko
Matthew, Nathan highlighted the significance of pricing strategy in improving rankings. It's essential to analyze the market, competition, and your own costs to find the optimal pricing point for better visibility.
Elena
Your article is a valuable resource, Igor. Understanding the Amazon A9 algorithm is key to boost sales. Thank you for sharing your expertise!
Liam
Igor, I've learned so much from your previous posts, and this one is equally informative. Thanks for enlightening us about the essential ranking factors.
Igor Gamanenko
Thank you all for your kind words and support! I'm glad you found the article helpful. If you have any specific questions regarding the ranking factors or setup offers, feel free to ask!
Michael
Hey Paul, I've experimented with keywords and optimizing product titles. It definitely made a noticeable difference in the search results and sales. Happy to share more details!
Paul
Michael, did you notice any difference in keyword rankings by changing the backend keywords in the Seller Central account?
Sarah
Lisa, one important tip is to conduct thorough keyword research. Using relevant keywords in titles, bullet points, and descriptions can greatly improve visibility. I'd be happy to share more insights!
Lisa
Sarah, how do you identify the most relevant keywords for a product? Any tools or strategies you can recommend?
Maxwell
Chloe, that sounds like a great idea! Let's definitely stay connected and exchange our experiences and findings. Together, we'll improve our listings and boost sales!
Igor Gamanenko
Maxwell, collaboration and knowledge sharing among beginners is always beneficial. Don't hesitate to ask questions and support each other along the way. Keep up the great work!
Igor Gamanenko
Paul, Michael's suggestion of optimizing product titles and using relevant keywords is indeed effective. It's crucial to make sure your listings align with popular search terms. Give it a try!
Igor Gamanenko
Lisa, Sarah's advice on thorough keyword research is spot on. Additionally, high-quality product images and positive customer reviews can also boost your rankings. Good luck!
Daniel
Chris, absolutely! Reviews are crucial on Amazon. Products with positive reviews tend to rank higher and attract more potential buyers. Encouraging customers to leave feedback can make a significant difference.
Olivia
Emma, yes, I've dabbled in Amazon PPC campaigns, and they indeed helped in getting more exposure for my listings. It's definitely worth exploring for better visibility.
Emma
Olivia, have you used any specific tools or strategies to optimize your Amazon PPC campaigns effectively?
Igor Gamanenko
Emma, as Olivia mentioned, tools like Sellics provide valuable insights for optimizing PPC campaigns. Monitoring keywords, adjusting bids, and analyzing the data can lead to better results and cost-efficiency. Give them a try!
Chloe
Igor, thank you for your encouragement and support. Collaboration and knowledge sharing among beginners like Maxwell and me will undoubtedly accelerate our progress in the Amazon marketplace!
Maxwell
Igor, your encouragement and support truly mean a lot. Thank you for fostering a collaborative environment where beginners like Chloe and I can thrive and improve together!
Chris
Thanks for the insights, Daniel and Igor. I'll definitely work on improving my review acquisition strategy to enhance my rankings.
Igor Gamanenko
Emma, utilizing Amazon PPC campaigns combined with effective listing optimization can be a powerful strategy for improving sales and visibility. Keep experimenting and adjusting your campaigns based on performance!
Igor Gamanenko
Matthew, pricing can indeed play a role in rankings. Competitive pricing can attract more buyers and potentially improve your rankings. However, it's important to find a balance and consider profitability as well.
Matthew
Thank you, Nathan and Igor, for sharing your insights on the impact of pricing strategy. I'll consider adjusting my pricing to find the right balance for better visibility and sales performance.
Nathan
Matthew, from my experience, pricing does impact visibility. Amazon's algorithm takes into account factors like sales velocity and pricing competitiveness. Finding the right pricing strategy can boost your rankings.
Igor Gamanenko
Paul, optimizing backend keywords can certainly impact keyword rankings. Ensure to include relevant and high-converting keywords in your backend to improve visibility. Regularly monitoring and adjusting them can yield positive results.
Michael
Paul, updating backend keywords made a noticeable difference in keyword rankings. It's important to analyze and adjust them based on search trends and customer behavior.
Paul
Michael, that's interesting. I'll definitely take a closer look at my backend keywords and experiment with different variations. Thanks for sharing!
Igor Gamanenko
Paul, Michael's experience aligns with the importance of backend keywords. Dynamic optimization and adapting to market changes can lead to better rankings. Keep monitoring and experimenting!
Paul
Igor, how frequently should I update my product images to keep up with the changing trends and preferences of customers?
Igor Gamanenko
Lisa, several keyword research tools can help you identify relevant keywords for your product. Amazon's own autosuggest feature, along with tools like Helium 10 and Jungle Scout, can provide valuable insights. Experiment and analyze the results!
Sarah
Lisa, in addition to Igor's suggestions, I find it helpful to analyze competitor listings and see the keywords they target. Extracting relevant keywords from customer reviews can also give insights into what customers are looking for.
Igor Gamanenko
Lisa, Sarah's tips on competitor analysis and customer reviews are valuable. By combining these approaches, you can identify effective keywords to optimize your listings. Best of luck during your keyword research!
Lisa
Thank you, Sarah and Igor! I'll definitely explore competitor listings and customer reviews to gather valuable keywords for my product listings. Appreciate your help!
Igor Gamanenko
Paul, regularly updating your product images can freshen up your listing and adapt to changing market trends. Whenever you notice a decline in conversions or engagement, it might be a good time to consider updating images.
Paul
Thank you, Igor! I'll keep an eye on my listing's performance and make sure to update the product images accordingly.
Sophia
Igor, how can I generate more positive customer reviews for my products? Any strategies to encourage customers to leave feedback?
Igor Gamanenko
Sophia, providing excellent customer service and delivering high-quality products are essential for generating positive reviews. You can also consider post-purchase follow-up emails with gentle requests for feedback, along with offering incentives like discounts for leaving reviews.
Sophia
Thank you, Igor! I'll focus on providing top-notch customer service and experiment with follow-up emails and incentives to encourage more customers to leave reviews. Appreciate your guidance!
Sophia
Igor, your suggestions on generating positive customer reviews are really helpful. I'll work on improving my customer service and start implementing the strategies you mentioned. Thank you!
Maxwell
Igor, what are the most common mistakes to avoid when trying to optimize Amazon listings? Any tips on what not to do?
Igor Gamanenko
Maxwell, when optimizing Amazon listings, it's important to avoid keyword stuffing, irrelevant keywords, and misleading information. Ensure your content is high-quality, catered to your target audience, and compliant with Amazon's guidelines.
Maxwell
Thank you, Igor! I'll keep that in mind while optimizing my listings. Avoiding those mistakes will help me stay on track and deliver a better experience for potential customers!
Igor Gamanenko
Maxwell, avoiding mistakes like keyword stuffing and providing relevant and accurate information in your listings can contribute to better SEO performance. Complying with Amazon's guidelines and serving customers' needs should be your main focus!
Emily
Igor, when updating product images, are there any specific guidelines or best practices to follow to ensure they meet Amazon's requirements?
Igor Gamanenko
Emily, when updating product images, make sure they are of high quality, have the appropriate dimensions, and meet Amazon's image guidelines regarding information overlays and backgrounds. Complying with these guidelines helps maintain a professional and consistent appearance.
Emily
Thank you, Igor! I'll make sure to adhere to Amazon's guidelines for product images. Consistency and professionalism are crucial for building trust with customers!
Igor Gamanenko
Emily, by following Amazon's image guidelines, you ensure a professional and consistent presentation of your product. Keeping your images high-quality, with optimal dimensions, helps attract potential customers and build trust. Best of luck with your image updates!
Chris
Igor, when it comes to reviews, are there any strategies to encourage customers to leave honest feedback?
Igor Gamanenko
Chris, the best way to encourage honest feedback is to provide exceptional customer service, deliver high-quality products, and politely ask for feedback without any bias or coercion. Remember, genuine reviews are valuable for both sellers and customers.
Chris
Thank you, Igor! I'll focus on providing an excellent customer experience and create a trustworthy environment where customers feel comfortable sharing their honest feedback.
Daniel
Thank you, Chris, for highlighting the importance of reviews in Amazon's A9 algoithm. Positive reviews not only improve rankings, but they also instill confidence in potential customers.
Igor Gamanenko
Chris, as you correctly mentioned, creating a trustworthy environment and delivering exceptional customer service are the foundations for encouraging honest feedback. Genuine reviews provide valuable insights for both sellers and customers.
Igor Gamanenko
Emma, when optimizing Amazon PPC campaigns, it's crucial to regularly analyze keywords, bids, and ad performance. Tools like SellerApp, Sellics, and Sponsored Products Academy can provide valuable insights and help optimize campaigns effectively.
Olivia
Emma, I've benefited from using tools like Sellics and optimizing keywords based on their recommendations. It allows me to make data-driven decisions and maximize my PPC campaign results.
Daniel
Thank you, Igor, for emphasizing the importance of reviews and the impact they have on rankings and sales. Encouraging customers to leave feedback can greatly benefit sellers on Amazon!
Igor Gamanenko
Daniel, thanks for highlighting the importance of reviews once again. They not only impact rankings but also build trust with potential buyers. Encouraging feedback can significantly benefit Amazon sellers. Keep up the great work, everyone!
Igor Gamanenko
Matthew, finding the optimal pricing point can play a significant role in improving your Amazon rankings. Regularly analyzing the market and competing offers can help you make informed decisions. Best of luck!
Igor Gamanenko
Paul, adjusting backend keywords based on trends and performance can certainly boost your keyword rankings. Always keep an eye on your analytics and adapt your backend keywords accordingly!
Paul
Igor, thanks for your advice on updating product images. I'll make sure to keep a close eye on market trends and update my images to align with changing preferences.
Paul
Thank you, Michael and Igor, for sharing your experiences and insights on optimizing backend keywords. I'll definitely work on improving them based on your suggestions.
Paul
Thank you, Igor! I'll regularly monitor and adapt my backend keywords based on data and market changes. Your guidance is much appreciated!
Igor Gamanenko
Lisa, by using tools like Helium 10 and Jungle Scout, along with conducting competitor analysis and leveraging customer reviews, you can gather valuable keywords to optimize your listings effectively. Good luck with your research!
Igor Gamanenko
Sophia, focusing on exceptional customer service and using post-purchase follow-up emails can encourage more customers to leave feedback. Remember to provide a positive buying experience and kindly request their honest reviews. Best of luck!
Igor Gamanenko
Emma, tools like Sellics, SellerApp, and others can aid in optimizing your Amazon PPC campaigns effectively. They provide comprehensive data and insights to make informed decisions and maximize your campaign's performance. Give them a try!
Olivia
Thank you, Igor! I'm excited to explore tools like Sellics and optimize my Amazon PPC campaigns effectively. Their insights and data-driven approach will definitely help me maximize results.
Emma
Olivia, thanks for confirming the effectiveness of tools like Sellics. With their help, we can better optimize our Amazon PPC campaigns and achieve our advertising goals. Let's continue learning together!
Sarah
Lisa, I'm glad you found our tips valuable. Competitor analysis and customer reviews can unlock valuable keyword insights. Experiment and analyze the results to optimize your listings effectively. Best of luck!
Igor Gamanenko
Sophia, delivering exceptional customer service and implementing review acquisition strategies will undoubtedly help you generate more positive reviews. Customers appreciate great experiences and are more likely to share them! Best of luck!
Sophia
Igor, your suggestions on generating positive customer reviews are really helpful. I'll work on improving my customer service and start implementing the strategies you mentioned. Thank you!
Sophia
Igor, your suggestions on generating positive customer reviews are really helpful. I'll work on improving my customer service and start implementing the strategies you mentioned. Thank you!
Nathan
Matthew, finding the right pricing balance can be a game-changer for Amazon rankings. Analyze your competitors and market trends to set competitive yet profitable prices. Wishing you success in optimizing your listings!
Matthew
Nathan, finding the right pricing balance is crucial. I'll analyze the market and competition to set competitive prices. Thanks for your advice and good luck with your own optimizations!
Matthew
Nathan, finding the right pricing balance is crucial. I'll analyze the market and competition to set competitive prices. Thanks for your advice, and good luck with your own optimizations!
Igor Gamanenko
Chloe, collaboration and knowledge sharing are powerful tools for growth. Feel free to support each other, ask questions, and share insights. Together, you can achieve great results in the Amazon marketplace!
Igor Gamanenko
Paul, keeping an eye on market trends and periodically updating your images can enhance your product listing's appeal. Adaptation is key in a competitive marketplace. Best of luck with your updates!
Olivia
Igor, thank you for your support and guidance. I'm excited to implement tools like Sellics and optimize my Amazon PPC campaigns effectively. Looking forward to achieving better results!
Paul
Igor, thank you for the reminder to continuously monitor and adapt backend keywords. By keeping them up-to-date, I can improve my Amazon listings' visibility and ranking performance. Appreciate your insights!
Paul
Igor, thank you again for emphasizing the importance of regular image updates. I'll make sure to stay flexible according to market trends and adjust my product images accordingly. Your guidance is invaluable!
Maxwell
Igor, thank you for highlighting the common mistakes to avoid when optimizing Amazon listings. Staying compliant with guidelines and prioritizing customers' needs will be at the forefront of my optimization efforts!
Chris
Igor, creating a trustworthy environment and delivering excellent customer service are certainly the foundations for encouraging honest feedback. I'll focus on providing a great buying experience and generating genuine reviews. Thanks!
Chloe
Igor, thank you for your support and guidance. Collaboration with a fellow beginner like Maxwell will undoubtedly enhance our learning and growth in the Amazon marketplace!
Maxwell
Igor, thank you for highlighting the common mistakes to avoid when optimizing Amazon listings. Staying compliant with guidelines and prioritizing customers' needs will be at the forefront of my optimization efforts!
Igor Gamanenko
Maxwell, avoiding common optimization mistakes is crucial for success on Amazon. By focusing on customer needs and ensuring compliance, you're on the right track. Keep up the great work and make data-driven decisions!
Chris
Igor, fostering a reliable and customer-centric environment is indeed vital for encouraging honest feedback. I'll continue providing excellent service and requesting honest reviews. Thank you for your guidance!
Olivia
Igor, I'm excited to implement tools like Sellics and optimize my Amazon PPC campaigns effectively. Your support and expertise are truly invaluable. Looking forward to achieving better results!
Igor Gamanenko
Maxwell and Chloe, I'm thrilled to see your enthusiasm and commitment to collaboration. Together, you can achieve even greater results in the Amazon marketplace. Keep supporting and learning from each other!
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