What is the average price of SEO services?
In our days, every business must decide how much to spend on search engine optimization. The industry has such wide pricing variations that is complicated for many companies to wrap their mind around the average cost. You need to know what is the average SEO services pricing if you want to survive in a web-driven world.
Nowadays, cheap outsourced SEO can’t bring you positive optimization results. You won’t impress somebody by keyword stuffing and spammy link building campaigns. Search engine algorithms become more and more educated and can easily notice any black-hat optimization techniques made by fraudulent SEO specialists. In today’s competitive digital landscape, you need a comprehensive strategy if you want to get a high return on investments. It can be difficult to find a good SEO provider as there are a lot of short-term business set up only with one purpose to earn quick money. Not experienced entrepreneurs are often down into this trap. So, you need to be extremely careful selecting the right SEO company for your business development and optimization.
Your SEO provider should be developing content, optimizing your web source for speed, correcting all the existed mistakes, improving internal website structure, and ensuring that the technical elements of your site are appropriately optimized. Remember that offsite optimization has the same value as onsite. So, you need to look for an agency that can provide you with quality link building services as well as Internet marketing and SMM.
So, now you have something to consider when comparing different optimization agencies. I strongly advise you to select full-stack digital agencies as here you will find a full range of optimization services.
Modern SEO services pricing
Let us say some words about statistics in SEO world. According to the complex SEO agencies analysis, an average cost for monthly retainer is: 17% of standard optimization services cost form $500 to $1500; 21% - from $1100 to $2100; 28% - from $2500 to $5000,17% - from $5000 to $7500; and 5% - from $10,000 to $15,000.
As you can see, SEO is a costly affair in our days. If compare these statistics with the industry figures for 2014, the pricing tendency has been changed drastically. An average price for SEO services in 2015 was $750 per month or $100 per hour as an agency minimum hourly price. However, the last Google updates have reshaped the role of an SEO agency. A high price on SEO services can be explained by some of the additional roles now falling under an umbrella of search engine optimization. There are some new optimization services appear. Currently, these services are essential for good business running on the web. Modern SEO services include website speed optimization, user experience optimization, video content creation, social media marketing, press outreach for links, content research, and so on. Moreover, some digital agencies provide integrated marketing campaigns.
You need to decide whether you want to hire in-house SEO specialists or SEO agency. Both of these options will give you positive optimization results. But there are some nuances you need to take into account before making a decision.
An average yearly salary of a skilled copywriter in the US is $60,250, and an annual average salary of a middle-level web developer is $65. If you want to hire either one of those as a part of your in-house marketing team, it would cost you over $5,000 per month. On this stage, your spendings won’t be topped. You will need at least three more specialists (SEO specialist, marketer, analyst) to execute a full SEO campaign.
Hiring an SEO agency, you will pay $5,000 per month for all professional and experienced specialists. Moreover, you do not need to worry about sick leaves and vacations of your workers. One more benefit is that you do need to spend your time and money learning your staff how to do SEO.
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