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Wie funktioniert der Amazon Produkt-Ranking-Algorithmus?

Da Amazon seine Richtlinien für Produktbewertungen geändert hat, haben sich auch die Optimierungsstrategien geändert. Es ist nicht mehr möglich, mit Rabatten, Giveaways und anderen Marketingtechniken Anreize zu schaffen, um Ihren Produktrang zu verbessern. Wir können also behaupten, dass der einzige Weg, ein prosperierender Verkäufer bei Amazon zu werden, der ist, Ihre Verkäufe zu steigern. Kaufen Sie, wie Sie als Verkäufer Ihren Warenumsatz steigern können? Es gibt einige praktische Optimierungstechniken, die Sie testen können, um den Amazon Product Ranking-Algorithmus zu Ihren Gunsten zu beeinflussen.

Dieser kurze Beitrag wird Ihnen als Leitfaden dienen, um zu verstehen, wie der Amazon Produkt-Ranking-Algorithmus funktioniert. Wenn Sie die Faktoren kennen, die Ihre Position auf der Amazon-Suchergebnisseite beeinflussen können, können Sie nachvollziehen, wie wichtig es ist, qualitativ hochwertige Inhalte für Ihre Produkte zu erstellen.

Amazon-Ranking-Faktoren

Amazon Ranking-Algorithmus, der A9 genannt wird, dient zur Bereitstellung der relevantesten Suchergebnisse für Käufer, die auf dieser Plattform suchen. Es hat eine einzigartige Struktur, die sich von Standard-Suchmaschinen-Ranking-Systemen unterscheidet. Es verwendet Daten aus der Amazon-Datenbank, um die Relevanz von Produkten zu ermitteln, und berücksichtigt keine Relevanzfaktoren, die wir bisher in anderen Suchmaschinen gesehen haben, wie Backlinks, Off-Site-Optimierung usw. Amazon Ranking-Algorithmus konzentriert sich auf den Verkauf. Je besser die Umsatzhistorie ist, desto höher werden Sie auf der Amazon-Suchergebnisseite eingestuft. Darüber hinaus berücksichtigt Amazon Kunden Interaktion mit Ihrem Eintrag. Es kann in der Anzahl und Qualität der Bewertungen, Sterne-Rankings und Fragen dargestellt werden. Amazon möchte seinen Umsatz pro Kunde maximieren. Aus diesem Grund verfolgt es alle vorherigen Kundensuchen und verfolgt, auf welche Produkte sie klicken, nachdem sie nach dem Produkt gesucht haben, das sie kaufen.

Vier primäre Faktoren können die Produktrelevanz und Rangposition beeinflussen. Sehen wir uns diese Faktoren genauer an.

  •  Sales History 

Amazon verfolgt die Anzahl der Verkäufe, die Sie für jeden gezielten Suchbegriff erhalten, der in Ihrem Angebot enthalten ist. Die Generierung von Verkäufen für Ihre gezielten Suchbegriffe ist ein Hinweis für Amazon, dass Ihr Produkt für Nutzeranfragen relevant ist und einen hohen Stellenwert auf SERP verdient. Aus diesem Grund ist es sinnvoll, Ihren Eintrag mit Suchbegriffen zu optimieren, die für das Inventar, das Sie verkaufen, maximal relevant sind. Bevor Sie also Ihre Produkte auf dem Amazon Marketplace veröffentlichen, müssen Sie eine umfassende Keyword-Recherche mit professioneller Research-Software durchführen. In der zweiten Phase müssen Sie diese Suchbegriffe in Ihren Eintrag aufnehmen, um gezielt Traffic zu generieren, der höchstwahrscheinlich in Verkäufe umgewandelt wird.

  •  Klickrate 

Klickrate ist eine wichtige Kennzahl, die Amazon beim Ranking berücksichtigt Produkte. Es dient als Relevanzsignal und zeigt an, wie relevant Ihre Produktbeschreibung für die Benutzeranfragen ist. Wenn der Prozentsatz der Kundenklicks hoch ist, können Sie mit einem Verkaufsanstieg und einer Verbesserung der Rangfolge rechnen. Aber nicht alle gleichzeitig. Wenn Sie beispielsweise eine hohe Absprungrate haben, werden Ihre Chancen, in Ihrer Kategorie hoch einzustufen, reduziert.

  •  Preisgestaltung 

Die Preisfestsetzung ist der endgültige Rankingfaktor, der sich direkt auf die Position auf dem Amazon SERP auswirkt. Wie ich bereits erwähnt habe, versucht Amazon seinen Umsatz zu maximieren und den Kunden die relevantesten und genauesten Suchergebnisse zu liefern. Die Produkte, die eine gute Verkaufsgeschichte und einen wettbewerbsfähigen Preis haben, verkaufen zweimal mehr als teures Inventar. Deshalb rate ich Ihnen, die Preispolitik in Ihrer Nische zu verfolgen und die Kosten etwas unter dem Durchschnitt zu halten. Es wird Ihren Produkten einen wesentlichen anfänglichen Schub geben und Ihnen helfen, positivere und organische Rezensionen zu erstellen.

Igor Gamanenko
Thank you all for reading my article! I hope you find it helpful.
Oliver Stone
Great article! I learned some new insights about Amazon's product ranking algorithm.
Linda Thompson
Igor, your post is really informative. I appreciate your effort in explaining the factors that can influence product rank on Amazon.
Laura Collins
I agree, Igor. It's important for sellers to understand these factors so they can optimize their rankings.
Hannah Brown
I didn't realize there were so many factors that affect product rankings on Amazon. Thanks for sharing, Igor!
Jack Johnson
Igor, this was a well-written article. I enjoyed reading it.
Igor Gamanenko
Thank you, Oliver, Linda, Laura, Hannah, and Jack for your kind words! I'm glad you found the article helpful.
Sophia Carter
Igor, I really like how you've explained the importance of customer reviews in Amazon's ranking algorithm.
Igor Gamanenko
Thank you, Sophia! Customer reviews play a significant role in determining product rankings.
Emma Thompson
Igor, do you think product pricing has an impact on the Amazon ranking algorithm?
Igor Gamanenko
Great question, Emma! Yes, the pricing of products does play a role in Amazon's ranking algorithm. I will explain more in an upcoming article.
Daniel Miller
Igor, I've been struggling to understand how Amazon's algorithm works. Your article clarified a lot of things for me. Thanks!
Igor Gamanenko
You're welcome, Daniel! I'm glad I could help clarify things for you.
Michael Johnson
Igor, could you please explain how keywords impact product rankings on Amazon?
Igor Gamanenko
Hi Michael! Keywords are indeed crucial in Amazon's product ranking algorithm. In my next article, I'll dive deeper into this topic.
Timothy Green
Igor, your articles are always insightful. Looking forward to your next one!
Igor Gamanenko
Thank you, Timothy! I appreciate your support.
Sophie Anderson
Igor, how can sellers improve their product images to enhance their rankings on Amazon?
Igor Gamanenko
Good question, Sophie! High-quality and informative product images can positively impact rankings. I will cover this in my future articles.
Anthony Wilson
Igor, I read your previous articles too, and they were all great! Keep up the fantastic work!
Igor Gamanenko
Thank you, Anthony! I'm thrilled to hear that you enjoyed my previous articles as well.
David Thompson
Igor, what are your thoughts on the relevance of product descriptions for search rankings on Amazon?
Igor Gamanenko
Hi David! Product descriptions are crucial for search rankings on Amazon. I'll discuss this in more detail in my future articles.
Emily Davis
Igor, your article was very informative. Looking forward to reading more of your work!
Igor Gamanenko
Thank you, Emily! I appreciate your support.
Richard Johnson
Igor, you have a unique way of explaining complex topics clearly. Your article was easy to understand.
Igor Gamanenko
Thank you, Richard! I strive to make complex topics more accessible.
Sophia Wilson
Igor, I've recommended your articles to my friends who sell on Amazon. They found them extremely helpful.
Igor Gamanenko
That's fantastic, Sophia! I'm glad my articles are making a difference.
Jessica Roberts
Igor, I appreciate the practical tips you provided in your article. It will definitely help me improve my product's rank.
Igor Gamanenko
You're welcome, Jessica! I'm glad you found the tips practical.
Olivia Young
Igor, what are your thoughts on the role of sponsored ads in Amazon's product ranking algorithm?
Igor Gamanenko
Hi Olivia! Sponsored ads can help improve visibility and may indirectly impact product rankings. I'll dive deeper into this soon.
Adam Thompson
Igor, I always look forward to your articles. Keep up the excellent work!
Igor Gamanenko
Thank you, Adam! I appreciate your continuous support.
Anna Lewis
Igor, your article was well-researched and backed with valuable information. Thank you for sharing your knowledge.
Igor Gamanenko
You're welcome, Anna! I'm glad you found the information valuable.
Oliver Stone
Igor, your articles have become a go-to resource for me when it comes to understanding Amazon's algorithms. Keep up the good work!
Igor Gamanenko
Thank you, Oliver! I'm thrilled to be your go-to resource.
Linda Thompson
Igor, can you share some tips on how to get more positive customer reviews on Amazon?
Igor Gamanenko
Sure, Linda! In an upcoming article, I'll provide valuable tips on getting more positive customer reviews.
Laura Collins
Looking forward to that article, Igor! Customer reviews are crucial for success on Amazon.
Hannah Brown
Igor, your articles are always well-structured and easy to follow. Keep up the great work!
Igor Gamanenko
Thank you, Hannah! I appreciate your kind words.
Jack Johnson
Igor, your articles have helped me understand how to improve my product's visibility on Amazon. Thank you!
Igor Gamanenko
You're welcome, Jack! I'm glad I could help you improve your product's visibility.
Sophia Carter
Igor, your articles are always well-researched and provide practical insights. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Sophia! I strive to provide practical insights based on thorough research.
Emma Thompson
Igor, I recommended your articles to my colleagues, and they found them extremely helpful. Keep up the great work!
Igor Gamanenko
That's wonderful, Emma! I appreciate you recommending my articles to your colleagues.
Daniel Miller
Igor, your articles have become a valuable resource for me. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Daniel! I'm glad you find my articles valuable.
Michael Johnson
Igor, I always look forward to your articles. They provide valuable insights into Amazon's algorithms.
Igor Gamanenko
Thank you, Michael! I'm glad my articles provide valuable insights for you.
Timothy Green
Igor, your articles are always thorough and well-explained. Keep up the excellent work!
Igor Gamanenko
Thank you, Timothy! I strive to provide thorough explanations in my articles.
Sophie Anderson
Igor, your articles have helped me optimize my product listings on Amazon. Thank you for your guidance!
Igor Gamanenko
You're welcome, Sophie! I'm glad my articles have helped you optimize your product listings.
Anthony Wilson
Igor, your articles have been a game-changer for me. Thank you for sharing your knowledge!
Igor Gamanenko
That's wonderful to hear, Anthony! I'm thrilled to have made a positive impact.
David Thompson
Igor, your articles have been invaluable in improving my Amazon sales. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, David! I'm glad my articles have been invaluable in improving your sales.
Emily Davis
Igor, I appreciate your dedication to sharing useful knowledge. Your articles have helped me significantly.
Igor Gamanenko
Thank you, Emily! Dedication to sharing useful knowledge is my goal.
Richard Johnson
Igor, your articles have been a game-changer for me. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Richard! I'm glad my articles have been a game-changer for you.
Sophia Wilson
Igor, your articles are always well-researched and provide practical insights. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Sophia! I strive to provide well-researched and practical insights in my articles.
Jessica Roberts
Igor, your articles have been a valuable resource for me. Keep up the excellent work!
Igor Gamanenko
Thank you, Jessica! I'm glad my articles have been a valuable resource for you.
Olivia Young
Igor, I always look forward to your articles. They provide valuable insights into Amazon's algorithms.
Igor Gamanenko
Thank you, Olivia! I appreciate your continuous support.
Adam Thompson
Igor, keep up the excellent work! Your articles have been instrumental in my success on Amazon.
Igor Gamanenko
Thank you, Adam! I'm thrilled to have been instrumental in your success.
Anna Lewis
Igor, your articles have helped me rank higher on Amazon. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Anna! I'm glad my articles have helped you rank higher on Amazon.
Oliver Stone
Igor, your articles have become my go-to resource for understanding Amazon's algorithms. Keep up the fantastic work!
Igor Gamanenko
Thank you, Oliver! I'm thrilled to be your go-to resource.
Linda Thompson
Igor, your articles are always well-researched and informative. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Linda! I strive to provide well-researched and informative articles.
Hannah Brown
Igor, your articles have helped me improve my Amazon sales. Thank you for your valuable insights!
Igor Gamanenko
You're welcome, Hannah! I'm glad my articles have helped you improve your sales.
Jack Johnson
Igor, your articles have become an essential resource for me. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Jack! I'm thrilled to be an essential resource for you.
Sophia Carter
Igor, your articles have helped me optimize my Amazon listings. Thank you for your guidance!
Igor Gamanenko
You're welcome, Sophia! I'm glad my articles have helped you optimize your listings.
Emma Thompson
Igor, your articles have made a significant impact on my Amazon marketing strategy. Thank you for sharing your knowledge!
Igor Gamanenko
That's fantastic, Emma! I'm glad my articles have made a significant impact on your strategy.
Daniel Miller
Igor, your articles have been instrumental in helping me understand Amazon's algorithms. Thank you for your valuable insights!
Igor Gamanenko
You're welcome, Daniel! I'm glad my articles have been instrumental in helping you understand Amazon's algorithms.
Michael Johnson
Igor, your articles are always well-explained and easy to understand. Thank you for sharing your knowledge!
Igor Gamanenko
Thank you, Michael! I strive to make complex topics easy to understand.
Timothy Green
Igor, your articles have become a go-to resource for me. Keep up the fantastic work!
Igor Gamanenko
Thank you, Timothy! I'm thrilled to be your go-to resource.
Sophie Anderson
Igor, your articles have helped me increase my Amazon sales. Thank you for your valuable insights!
Igor Gamanenko
You're welcome, Sophie! I'm glad my articles have helped you increase your sales.
Anthony Wilson
Igor, your articles have been a game-changer for me. Thank you for sharing your expertise!
Igor Gamanenko
You're welcome, Anthony! I'm thrilled to have been a game-changer for you.
David Thompson
Igor, your articles have been instrumental in my success on Amazon. Thank you for your valuable insights!
Igor Gamanenko
Thank you, David! I'm glad my articles have been instrumental in your success.

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