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What is the essence of Amazon BSR rank mechanism?

Have you ever wonder how does Amazon tell us what is selling? They use a special ranking system which is called sales rank, or how it is more commonly used Best Seller rank. It is quite an easy system to understand. It serves to compare products within a given category to determine who is the best seller and who is the worst seller in it. The lowest selling rank (1) shows the most well-purchased product. 

Remember that this system compares products from one category. It can’t compare products from the related categories or subcategories. Moreover, you should be aware that products without a rank can’t be sold on Amazon. You can find Amazon BSR rank at the bottom of product description page, under an average customer review section. Here you can check your product rank in the top-level category as well as in the related subcategories. Your primary purpose as a seller to improve your rank in the top-level category. 

Amazon ranks products on a regular basis, continuously updating its Best Seller Rank list. For instance, if a product has just been sold, it may obtain a higher rank on BSR list in comparison to the inventory that has been declining for that moment. However, you should not be confused here. If your products are selling well overall, it does not obviously mean that the item is selling good among other similar things. BSR is a very isolating metric that cannot be compared with any other categories. 

Let us consider an example. For instance, you are selling teddy bears on Amazon along with other sellers. If all the sellers including yourself sell the same amount of teddy bears within the same period, then you most likely won’t notice any changes in the Amazon BSR rank. To stand from the crowd of your competitors, you need to sell at least several copies at a time. 

Factors that impact Amazon BSR rank

The product’s rank is calculated by the number of recent sales for a specific product as well as the historical sale data related to any other products within the same category. Moreover, Amazon takes into account predictive abilities that weight the potential success of a product. This algorithm feature can explain why recently established products may higher ranking than a product released several years ago. 

One thing Amazon BSR rank is not always indicated is how well an item is selling among other similar items. As a rule, Amazon selects several most popular categories in which a certain product has a high ranking position and present the item's rank on the product page. 

There is the number of factors that affect BSR and contribute to organic ranking on Amazon search results page. These factors include total sales history, recent sales velocity, Amazon ads, and repricing. 

Amazon specialties claim that sellers need to pay more attention to push their inventory up on Amazon search results page, than raising a product best seller rank.

Kate Barmina
Thank you all for joining the discussion! I'm Kate Barmina, the author of the article, and I'm excited to see your thoughts on the factors that can impact Amazon Best Seller Rank (BSR).
Brian
Great article, Kate! I found the insights about sales velocity and relevance of keywords very helpful in understanding how BSR is calculated.
Kate Barmina
Thank you, Brian! Sales velocity and keyword relevance indeed play significant roles in BSR. It's important for sellers to optimize these factors to improve their rankings.
Sarah
I've noticed that products with lower prices tend to have higher BSR. Would you say price is a major factor impacting BSR?
Kate Barmina
Great observation, Sarah! Price can be a major factor in determining BSR. Lower-priced products often attract more sales, which can boost their rankings. However, it's not the sole determinant, and other factors like sales history and competition also come into play.
Mike
I have a question, Kate. Does BSR fluctuate based on seasonality or other external factors?
Kate Barmina
Hi, Mike! BSR can indeed be affected by seasonality and external factors. For example, during holiday seasons, certain products may experience a surge in demand, leading to improved BSR. Additionally, external events like promotions or media coverage can also impact BSR temporarily.
Emma
I've heard that customer reviews play a significant role in BSR. Can you provide more insights on this?
Kate Barmina
Absolutely, Emma! Customer reviews carry considerable weight in determining BSR. Positive reviews can enhance product visibility, attract more customers, and ultimately improve BSR. It's crucial for sellers to encourage positive reviews and promptly address any customer concerns to maintain a good BSR.
Mark
I'm curious about how fulfillment options impact BSR. Can you shed some light on this, Kate?
Kate Barmina
Sure thing, Mark! Fulfillment options can have an impact on BSR. Fulfilled by Amazon (FBA) products often have an advantage as they are eligible for Prime shipping, which boosts their visibility and enhances customer trust. However, sellers using other fulfillment methods can still optimize their BSR through competitive pricing, reliable shipping, and excellent customer service.
Lisa
Do you have any tips on how one can improve their BSR and increase their sales, Kate?
Kate Barmina
Absolutely, Lisa! To improve BSR and increase sales, sellers can focus on the following: optimizing product listings with relevant keywords, offering competitive pricing, providing excellent customer service, actively managing inventory, encouraging positive customer reviews, and utilizing Amazon's advertising options. Consistency and continuous optimization are key to achieving long-term success.
Josh
Kate, what are your thoughts on external marketing efforts like social media promotion or influencer collaborations? Can they impact BSR?
Kate Barmina
Hi, Josh! External marketing efforts can indirectly impact BSR. By increasing product visibility and brand awareness through social media promotion or influencer collaborations, sellers can attract more customers to their Amazon listings, resulting in potential sales and improved BSR. However, it's important to have a comprehensive strategy that combines both external marketing and strong on-platform optimization.
Elena
Kate, I appreciate your insights! This article has given me a better understanding of BSR. Thank you!
Kate Barmina
You're welcome, Elena! I'm glad you found the article helpful. If you have any more questions or need further clarification, feel free to ask. I'm here to assist!
Adam
I found this article really informative, Kate. As a new seller on Amazon, understanding BSR and its factors is critical for me. Thank you!
Kate Barmina
You're welcome, Adam! I'm glad the article provided you with valuable information. Best of luck with your journey as a new seller on Amazon. If you have any specific questions or need guidance along the way, don't hesitate to ask!
Rebecca
Kate, I appreciate the emphasis you've placed on customer reviews. They truly have a significant impact on sales and BSR. Thank you for highlighting that!
Kate Barmina
You're absolutely right, Rebecca! Customer reviews are instrumental in building trust, attracting customers, and improving BSR. Prioritizing a positive customer experience and actively seeking out legitimate reviews can go a long way in driving success on Amazon. Thank you for your comment!
Julia
What alternatives do sellers have if they can't utilize FBA, Kate?
Kate Barmina
Good question, Julia! Sellers who can't utilize FBA have several alternatives. They can consider Fulfilled by Merchant (FBM) where they handle the shipping and fulfillment themselves. Additionally, they can explore other third-party fulfillment services that offer reliable and efficient shipping solutions. It's essential to ensure timely delivery and excellent customer service to maintain a strong BSR.
Kate Barmina
While price does play a significant role, Robert, it's essential to consider other factors like sales velocity, customer reviews, and competition. Sometimes, customers prioritize value over the cheapest option. It's crucial to strike the right balance between price and other factors to maximize BSR and overall sales.
Melissa
How can sellers encourage positive reviews without violating Amazon's guidelines, Kate?
Robert
Is it possible to have all positive customer reviews, Kate?
Kate Barmina
A valid concern, Melissa! Sellers can encourage positive reviews by ensuring a great customer experience, providing timely and accurate product information, and requesting feedback after purchase. However, it's important to note that Amazon prohibits manipulating or incentivizing reviews, and sellers should strictly adhere to their guidelines. Encouraging organic, genuine reviews is the best approach for long-term success.
Sophia
In your opinion, Kate, which external marketing channel has the most impact on BSR?
Kate Barmina
Hi, Sophia! It's difficult to pinpoint a single external marketing channel that has the most impact on BSR, as it can vary depending on the product and target audience. Social media promotion, influencer collaborations, or targeted advertising can all have their unique benefits. The key is to identify the most relevant channels for your specific product and audience, and then strategically utilize them to increase visibility and drive sales.
Michael
Well explained, Kate! It's important to have a well-rounded strategy that combines both on-platform optimization and external marketing efforts.
Sophia
Apart from sales velocity and keyword optimization, are there any other ways to improve BSR, Kate?
Kate Barmina
Absolutely, Michael! Finding the right balance between on-platform optimization and external marketing efforts is crucial for long-term success on Amazon. It ensures maximum visibility, customer engagement, and ultimately, improved BSR. Thanks for your input!
Daniel
How can sellers effectively track the impact of their external marketing efforts on BSR, Kate?
Kate Barmina
Good question, Daniel! Sellers can track the impact of their external marketing efforts on BSR by monitoring key metrics such as traffic to their Amazon listings, conversion rates, and overall sales volume. Tools like Amazon's Advertising Console and various analytics platforms can provide valuable insights. By analyzing these metrics, sellers can assess the effectiveness of their external marketing strategies and make data-informed decisions to optimize BSR.
Michelle
Are there any specific strategies to optimize BSR during holiday seasons, Kate?
Kate Barmina
Absolutely, Michelle! During holiday seasons, sellers can optimize their BSR by leveraging seasonal keywords in their product listings, offering limited-time promotions or bundles, running targeted advertising campaigns, and ensuring efficient inventory management to meet increased demand. Additionally, participating in Amazon's holiday-specific programs like Lightning Deals or Early Black Friday Deals can also boost visibility and drive sales. It's crucial to plan ahead and align your strategies with seasonal trends and customer preferences.
Olivia
How can sellers effectively address negative customer reviews and maintain a good BSR, Kate?
Kate Barmina
Great question, Olivia! When addressing negative customer reviews, sellers should respond promptly, empathize with the customer's concerns, and offer a resolution or explanation where appropriate. By engaging with customers in a positive and professional manner, sellers can demonstrate their commitment to customer satisfaction and potentially turn negative experiences into positive ones. Encouraging a dialogue and resolving issues can contribute to maintaining a good BSR and building a strong reputation on Amazon.
Kate Barmina
While it's ideal to have predominantly positive customer reviews, Robert, it's natural to have a mix of opinions and experiences. Some customers may have preferences or expectations that differ from others. The key is to maintain a high overall rating and actively address any negative reviews to show potential customers that you strive for customer satisfaction. Consistency in providing a quality product and excellent service is crucial for achieving and sustaining strong customer reviews.
Karen
Kate, do you have any tips on how to optimize product listings and improve visibility on Amazon?
Kate Barmina
Absolutely, Karen! Here are some tips to optimize product listings and improve visibility on Amazon: 1. Use relevant and strategic keywords in your product title, bullet points, and description. 2. Include high-quality images that showcase your product from different angles. 3. Create informative and engaging product descriptions that highlight key features and benefits. 4. Regularly update product listings with accurate information, including pricing and availability. 5. Utilize enhanced content options like A+ Content or EBC (Enhanced Brand Content) to provide a richer product experience. By implementing these strategies, sellers can make their listings more appealing, optimize searchability, and increase the chances of attracting potential customers.
Richard
Would you recommend using specific Amazon keyword tools for optimizing product listings, Kate?
Kate Barmina
Absolutely, Richard! There are several useful Amazon keyword tools that sellers can leverage for optimizing product listings. Tools like Helium 10, MerchantWords, or Jungle Scout provide valuable insights into search volumes, keyword competition, and related keywords. These tools can help sellers identify relevant, high-ranking keywords to incorporate into their listings. However, it's important to ensure that the selected keywords are relevant to the product and align with Amazon's guidelines.
Kate Barmina
Great question, Sophia! In addition to sales velocity and keyword optimization, sellers can improve their BSR through effective inventory management to prevent stockouts, utilizing Amazon's advertising options like Sponsored Products or Sponsored Brands to increase product visibility, participating in Amazon's promotional programs like Lightning Deals, utilizing social proof such as product ratings and reviews, and offering excellent customer service. These strategies, when combined, can strengthen BSR and drive overall sales on Amazon.
Jennifer
Are there any notable disadvantages for sellers who can't utilize FBA, Kate?
Kate Barmina
While Fulfilled by Amazon (FBA) has its advantages, Jennifer, sellers who can't utilize FBA can still succeed on Amazon. The main challenge revolves around shipping and fulfillment logistics, as they have to be managed by the seller directly. This requires efficient inventory management, reliable shipping partners, and ensuring a seamless customer experience. By focusing on competitive pricing, fast and reliable shipping, and excellent customer service, sellers who can't utilize FBA can still provide a positive buying experience and maintain a strong BSR.
Oliver
How can sellers proactively encourage customers to leave reviews, Kate?
Kate Barmina
Good question, Oliver! Sellers can proactively encourage customers to leave reviews by including a personalized note or insert with their product, thanking the customer and politely requesting feedback. They can also follow up with customers via email after a reasonable period to gauge their satisfaction and politely ask for a review. Utilizing tools like Amazon's Request a Review button within Seller Central can streamline the process as well. It's important to strike a balance between encouraging reviews and avoiding any violation of Amazon's guidelines.
Sophie
Thank you for offering your assistance, Kate! Your insights have been valuable for someone like me who's just starting on Amazon.
Oliver
How can sellers strike a balance between avoiding stockouts and minimizing excess inventory, Kate?
Kate Barmina
You're welcome, Sophie! I'm glad I could assist you. Best of luck with your journey on Amazon, and if you have any specific questions or need guidance along the way, feel free to reach out. Remember, continuous learning and adaptation are key to success!
Alex
As someone interested in selling on Amazon, I appreciate the information you shared, Kate. It's crucial to understand BSR and its factors for successfully navigating the platform.
Kate Barmina
You're absolutely right, Alex! Understanding BSR and its various factors is crucial for sellers looking to succeed on Amazon. By optimizing these factors and continuously adapting strategies, sellers can navigate the platform effectively and drive their sales. If you have any specific questions or need further information, feel free to ask. I'm here to help!
Jonathan
Are there any specific promotional programs during the holiday season sellers should consider, Kate?
Kate Barmina
Certainly, Jonathan! During the holiday season, sellers should consider participating in Amazon's promotional programs like Lightning Deals, Early Black Friday Deals, or Cyber Monday Deals. These programs provide increased visibility to products, attract potential customers, and can significantly impact BSR. By strategically aligning promotions with peak shopping periods, sellers can capitalize on increased customer demand and drive higher sales. It's crucial to plan ahead, optimize the product listing, and select the most suitable program according to the product category.
Ben
What are some practical ways to actively manage inventory and prevent stockouts, Kate?
Jonathan
Thank you for addressing my question, Kate! Your answer clarified my doubts about fulfillment options and their impact on BSR.
Kate Barmina
Great question, Ben! Actively managing inventory and preventing stockouts is essential to maintain a strong BSR. Sellers can employ the following strategies: 1. Utilize inventory management software or tools that provide insights into stock levels, sales velocity, and reorder points. 2. Monitor sales trends and seasonal demand patterns to anticipate stock needs. 3. Implement safety stock or buffer stock to account for unexpected spikes in demand. 4. Set up automatic reorder alerts or notifications when stock reaches a certain threshold. By employing these strategies, sellers can minimize the risk of stockouts, ensure timely order fulfillment, and maintain a positive buying experience for customers.
Kate Barmina
Finding the right balance between avoiding stockouts and minimizing excess inventory is indeed a challenge, Oliver. A few tips to strike that balance include: 1. Analyze historical sales data to identify demand patterns and peak periods. 2. Implement just-in-time inventory management practices to reduce excess stock. 3. Utilize accurate demand forecasting methods to optimize inventory levels. 4. Establish strong relationships with suppliers to ensure timely replenishment. By closely monitoring sales trends, proactively managing inventory, and maintaining efficient communication with suppliers, sellers can minimize the risk of stockouts while avoiding excessive inventory holding costs.
Isabella
Customer reviews are a critical aspect of online shopping. They provide valuable insights and influence purchase decisions. Thank you, Kate, for reinforcing their importance!
Kate Barmina
You're absolutely right, Isabella! Customer reviews are invaluable for potential customers as they provide social proof and help in making informed purchase decisions. By prioritizing customer satisfaction and actively managing reviews, sellers can enhance their credibility, attract more customers, and ultimately improve their BSR. Thank you for highlighting the significance of customer reviews!
Noah
Kate, what are your thoughts on utilizing external SEO strategies to improve on-page optimization and BSR?
Kate Barmina
Great question, Noah! Utilizing external SEO strategies, such as optimizing product listings for relevant keywords or acquiring high-quality backlinks to Amazon listings, can indirectly impact on-page optimization and BSR. While Amazon's algorithm primarily focuses on on-platform factors, external SEO efforts can enhance overall organic visibility, attract more customers, and potentially boost BSR. However, it's essential to prioritize on-platform optimization strategies, as that remains the core foundation for success on Amazon.
Kate Barmina
You're welcome, Jonathan! I'm glad I could provide clarification on fulfillment options and their impact on BSR. If you have any more questions or need further information, do not hesitate to ask. I'm here to assist you!
Henry
When participating in Amazon's holiday-specific programs, how can sellers ensure they are well-prepared to meet the increased demand, Kate?
Kate Barmina
Excellent question, Henry! To ensure preparedness for increased demand during holiday-specific programs, sellers should: 1. Assess their inventory levels and maintain sufficient stock to meet potential demand. 2. Optimize product listings in advance, ensuring accurate pricing, appealing product descriptions, and relevant keywords. 3. Test and fine-tune their logistics and fulfillment processes to handle increased order volume efficiently. 4. Monitor customer feedback and reviews during the program, addressing any concerns promptly. By proactively addressing these aspects, sellers can maximize their chances of success during holiday-specific programs and capitalize on the increased customer demand.
George
It's important for sellers to have a robust plan in place when participating in holiday-specific programs. Your suggestions will surely help in achieving that, Kate.
Kate Barmina
Absolutely, George! Having a robust plan in place is key to success when participating in holiday-specific programs. By considering different aspects like inventory management, product optimization, logistics, and customer engagement, sellers can ensure they are well-prepared to handle increased demand and provide an excellent buying experience during peak shopping periods. Thank you for your comment!
Sam
Are there any specific techniques or strategies to identify relevant and high-ranking keywords for product listings, Kate?
George
Are there any best practices or guidelines for incorporating keywords into product listings, Kate?
Kate Barmina
Certainly, Sam! Here are a few strategies to identify relevant and high-ranking keywords for product listings: 1. Utilize Amazon's auto-suggest feature by entering relevant keywords and analyzing the suggestions. 2. Analyze competitor listings and product descriptions to identify keywords that are performing well. 3. Leverage Amazon keyword research tools like Helium 10, MerchantWords, or Jungle Scout to gain insights into search volume, competition, and related keywords. 4. Incorporate long-tail keywords and specific product attributes to enhance listing visibility. By combining these techniques and regularly monitoring keyword performance, sellers can optimize their product listings with strategic keywords to improve visibility and attract potential customers.
Sophie
I agree, Isabella! Customer reviews provide transparency and help build trust when making online purchases. They're certainly significant for sellers on Amazon.
Kate Barmina
Absolutely, Sophie! Customer reviews are an integral part of the Amazon shopping experience, providing valuable insights and building trust between sellers and customers. By prioritizing customer satisfaction and actively managing reviews, sellers can foster a positive online reputation, increase customer confidence, and improve their BSR. Thank you for sharing your agreement!
Sophie
Thank you for providing comprehensive insights, Kate! It's evident that improving BSR requires a multi-faceted approach.
Kate Barmina
You're absolutely right, David! Combining on-platform optimization with external marketing efforts is essential for success on Amazon. By engaging customers through various marketing channels, sellers can increase product visibility, attract a wider audience, and ultimately improve their BSR. It's crucial to have a comprehensive and integrated approach that takes advantage of both on-platform and external strategies. Thank you for highlighting this aspect!
Megan
What measures can sellers take to address negative reviews without violating Amazon's guidelines, Kate?
David
I agree with you, Kate. Price is an important factor, but it's not the sole determiner of BSR. Other factors like customer reviews and competition definitely come into play.
Kate Barmina
Great question, Megan! When responding to negative reviews without violating Amazon's guidelines, sellers should: 1. Respond promptly and professionally, addressing the specific concerns mentioned in the review. 2. Avoid engaging in arguments or disputes with customers, maintaining a positive tone throughout the conversation. 3. Offer solutions or explanations where appropriate, showcasing a willingness to resolve issues. 4. Encourage the customer to reach out privately to discuss the matter further, demonstrating commitment to customer satisfaction. By following these measures, sellers can address negative reviews in a responsible manner and potentially turn the situation around while maintaining compliance with Amazon's guidelines.
Kate Barmina
You're absolutely right, Emily! Customer reviews, being genuine feedback from fellow buyers, provide valuable insights that help in making informed purchase decisions. By prioritizing customer reviews and promptly addressing any concerns, sellers showcase their commitment to customer satisfaction and improve their BSR. It's great to have sellers who prioritize customer feedback and actively engage with their customers. Thank you for sharing your perspective!
Jake
I appreciate your thorough response, Kate! It's clear that sellers have various fulfillment options to choose from based on their specific needs and resources.
Kate Barmina
You're welcome, Jake! Indeed, sellers have various fulfillment options to choose from on their Amazon journey. Each option comes with its own pros and cons, and it's essential for sellers to assess their needs and available resources to make an informed decision. By selecting the most suitable fulfillment option, sellers can ensure efficient shipping, maintain a strong BSR, and provide a positive buying experience for customers. Thank you for your comment!
Eric
How can sellers prevent potential negative reviews from affecting their BSR significantly, Kate?
Kate Barmina
Preventing potential negative reviews from significantly affecting BSR can be challenging, Eric. However, sellers can take measures to minimize the impact: 1. Provide accurate and detailed product information to set clear expectations for customers. 2. Actively monitor customer feedback and address any concerns promptly to prevent negative experiences from escalating. 3. Offer exceptional customer service to proactively address potential issues before they become negative reviews. 4. Encourage positive feedback and reviews from satisfied customers, which can help balance out any negative reviews. By focusing on these measures, sellers can strive to maintain a positive reputation, improve their BSR, and mitigate the impact of potential negative reviews.
Joshua
Thank you for sharing additional ways to improve BSR, Kate. It's evident that a holistic approach is necessary for long-term success on Amazon.
Kate Barmina
You're absolutely right, Joshua! A holistic approach that encompasses various factors and strategies is crucial for long-term success on Amazon. By consistently optimizing both on-platform elements and external marketing efforts, sellers can maximize their chances of improving BSR and driving overall sales. Continuous adaptation, monitoring, and optimization are key to staying competitive and achieving sustainable growth. Thank you for emphasizing the importance of a holistic approach!
Jason
Are there any recommended free Amazon keyword research tools that sellers can utilize, Kate?
Kate Barmina
Certainly, Jason! While some Amazon keyword research tools require a subscription, there are also free alternatives that sellers can utilize. These include the Google Ads Keyword Planner, Sonar by Sellics, or the Search Term Report provided within Seller Central. While not as extensive as paid tools, they can still offer insights into relevant keywords and search volume. By leveraging a combination of free and paid tools, sellers can enhance their keyword research and improve on-platform optimization. Thank you for your question!
Liam
Thank you for providing alternatives, Kate! It's helpful to know there are free tools available for keyword research.
Kate Barmina
You're welcome, Liam! It's indeed helpful for sellers to have access to free tools, especially when starting or operating on a limited budget. By leveraging these free tools alongside paid options, sellers can enhance their keyword research and make data-informed decisions. Best of luck with your Amazon journey, and if you have any more questions or need further clarification, feel free to ask!
Kate Barmina
You're absolutely right, Lucas! Customer reviews not only help potential customers make purchasing decisions but also provide sellers with valuable feedback and insights. By analyzing reviews, sellers can identify areas for improvement, understand customer preferences, and iterate on their product offerings to better meet customer needs. Continuous improvement based on customer feedback is crucial for long-term success on Amazon. Thank you for highlighting the significance of customer reviews!
Kate Barmina
Absolutely, George! Here are some best practices for incorporating keywords into product listings: 1. Ensure the most relevant and high-performing keywords appear in your product title, as it carries more weight in Amazon's algorithm. 2. Utilize bullet points and product descriptions to incorporate additional keywords naturally, without keyword stuffing. 3. Prioritize user experience and readability, ensuring the product listing remains informative and engaging. By following these best practices, sellers can optimize their product listings for keywords while maintaining a customer-centric approach. Thank you for your question!
Samantha
I agree with you, Kate. While price is a significant factor, customers also consider other aspects such as quality, brand reputation, and the overall value a product offers.
Kate Barmina
Exactly, Samantha! While price does hold significance, customers often consider various factors beyond just the price. Factors like quality, brand reputation, product features, and customer reviews play a key role in their decision-making process. By offering a competitively priced product with a strong value proposition and emphasizing these additional factors, sellers can attract customers and improve their BSR. Thank you for sharing your agreement!
Kate Barmina
You're welcome, Sophie! A multi-faceted approach is indeed crucial for improving BSR on Amazon. By considering and optimizing various factors like sales velocity, keyword relevance, customer reviews, pricing, fulfillment options, and marketing efforts, sellers can maximize their chances of success. Continuous adaptation, optimization, and staying attuned to customer preferences are key to maintaining a strong BSR. Thank you for reinforcing the importance of a multi-faceted approach!
Kate Barmina
Absolutely, David! While price holds significance, it's essential to consider the broader context and other factors that influence BSR. Customer reviews, competition, sales history, and product relevance all contribute to a product's overall performance and BSR. By adopting a holistic approach and optimizing these factors, sellers can achieve better rankings and drive sales on Amazon. Thank you for sharing your agreement!
Nicole
Thank you for your response, Kate! Your answer has shed light on the fulfillment options available to sellers.
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