How web development and SEO services can help you to boost your site rankings?

When a company decides to establish its business on the web, careful consideration usually goes into website design and visual attractiveness. All optimization aspects are geared toward providing visitors easy access to the information they are seeking. However, all this work can be wasted if your potential customers will never see your business’s website. That is why you should evenly distribute your SEO efforts on website design, web development, and content optimization.  

Search engine optimization has long been the foundation of every business’s content marketing strategy. If your SEO content is skillfully crafted, it features prominently in search results, beating out competitors for customer attention. 

However, all these optimization aspects are secondary. Everything starts with quality website layout. Whether your business is currently designing your site or not, it is essential to ensure it’s getting the best search results possible. Web development can vary from developing the simplest page of plain text to complex web-based social network services, electronic businesses, and Internet applications. Professional web designers should keep up with the latest algorithm changes to provide their clients with high-quality results. Even the small changes can push your business up in search results. 

In this article, we will discuss the aspects you should check and improve to ensure your site is search engine friendly. 

Ways to combine SEO and web development processes

• Optimize your visual content

To optimize your images for search algorithms, you should firstly alt-tagging each picture on your site. By doing so, you will provide search engines with the additional content related to your content topic. However, image SEO goes beyond tagging. To make your images SEO-friendly, you also need to optimize their size. If your images are too heavy and large, it may slow down your page load time, which may raise bounce rate and negatively affect your ranking position. That is why it is essential to scale your images down where necessary. Naming your images, you should also take care about SEO. You need to select search terms that are relevant to the topic and match the queries your potential customers usually use when searching for the type of products or services you offer. 

• Remove content blocks

You must remove all content block if you want search engines to parse your site freely. If you block access to your website content, it may negatively affect your ranking position. If you do need to block some section on your site (f.e. forms you required to be filled out before content can be viewed), make sure you had several sections open to the public and optimized for search crawlers, primarily if it refers to your site home page. 

• Optimize your URLs

Your website name should also be SEO-friendly. Even if you already have an URL in place, you should revise it and make maximally relevant to your site. A well-optimized URL is clear, precise, and contains your brand name or targeted search term. It is also a smart decision to incorporate geographic information into your URLs to help with location-based searches.