How to improve my product listing SEO on Amazon?

No need to say that the main goal of improving your product listing SEO on Amazon is to give you better chances of being displayed on the top of item search over there. Ultimately, to be clicked by the increasing number of potential customers so that most of them are converted into your real buyers. But how to push your product listing closer to the top of Amazon’s SERPs? Here is a brief list with useful tips and tricks to help you run a really efficient strategy capable of driving your overall progress in SEO with Amazon search rankings to a definitely new level of online exposure in online search over there.

Product Title

Your product title is probably the most important thing found in your listings on that popular ecommerce and drop-shipping business platform. I mean that particularly this section has the largest weight, namely when it comes to making most out of your main target keywords and long-tail search combinations. That way, make sure to work on your product title SEO for Amazon by the following: product brand name, item type/product line, main benefits/features, color/size available, material/components, as well as the type of package and the stock amount available for the moment.

Main Features

The main features of your product on sale (otherwise, the list of bullet points) should come as a brief and concise description to be shown right below your pricing information. Think well what key features you want to include, and what less relevant details could be easily omitted, at least it this extra clean and clear section of your product listing.

Product Description

In fact, your product description is a more extended version of the bullet points list. Just make sure to have this section saturated with your top-relevant keywords and long-tail expressions. That way, feel free to expand upon your product features and demonstrate some useful elements of everyday usage or maintenance.

Brand Name/Manufacturer

Never hesitate to mention the brand name of the product you’ve offered for sale on Amazon. Doing so, you will not only improve your trustworthiness as a retailer dealing with a famous manufacturer well-known all over the world, but improve your online visibility particularly for a more specific and precisely targeted product search.

Specification and Categorization

Make sure to completely fill your product specification details usually coming as a clear list covering general physical item details, such as size dimensions, color options available, weight, and the rest of other relevant tech specs. When it comes to choosing a fitting product category or sub-category, make sure to pay enough attention to specify the narrowest one which should be as relevant as possible. Just because with a proper categorization you’re instantly giving your visitors the right way of exploring only those sections they are really interested in.