Is writing content obligatory for SEO services?

Nowadays, it’s hard to deny the importance of content for SEO services. Quality and engaging content is a key ingredient in every SEO strategy. Basically, it is what drives people to your website and keeps them there. Relevant and exciting content encourages visitors to provide their contact information to become a lead.

However, not every web user consumes content the same way. In 2017, to rank high and attract more clients you need to fill your website with a variety of quality content.

Striving to know what types of content you can generate and how to maximize each for your SEO strategy? Keep reading to get the answers to these questions.

Four types of content for SEO services every business owner should consider

Blogs

The blog is a great tool to drive users to your website to be entertained or educated. Usually, blogs inform readers on a specific topic in a format that is engaging, keyword-focused and beneficial to your business. The primary purpose of writing a blog is to convey your ability, experience, and authority on the subject. According to the research made by TechClient, more than 80% of US consumers trust information from a blog, and more than 60% of US consumers have made a purchase based on a blog post.

Infographics

Infographics are another excellent content solution for SEO services. According to studies, 90% of the information people remember is based on visual impact. Over the last decade infographics have become an increasing trend, and each year their popularity continues to grow. The following content tool has many benefits: because infographics combine pictures, colors, and content that naturally draw the eye, they are visually appealing and engaging. The best thing about them is that they provide a way to turn a potentially complicated topic into something audience enjoy. They are a fun and exciting medium that can generate a unique connection with visitors to your site.

Case studies

Case studies are an excellent content tool that helps to showcase the depth and breadth of your brand. Also, they are perfect for collecting data from potential customers. Case studies are your chance to control the message around your product or service. The ideal case studies are specific. They solve a particular problem and provide proof with accurate statistics and powerful testimonials.

Video

As it was already mentioned above, visual marketing is an even more powerful tool than written content to increase interactions and boost SEO. The video is that piece of content that should be on every marketer’s list. The video is considered to be one of the most effective ways to communicate. By 2019, the video is forecasted to grow up to 80%, which is actually no surprise. Videos can have an outstanding impact on websites and SEO if they are done right. As practice shows, businesses that include explanatory video on their site see higher engagement and conversion rates.

Know some other types of website content? Share them with us. We love hearing from you!