What are the best suggestions for Amazon sellers?

To become a prosperous Amazon seller, you should know how to differentiate your products from the competitors. It is a primary key to e-commerce success, especially in such competitive marketplace as Amazon retailing platform. You need to provide customers with something entirely new, or if you sell mass market products, with something of absolute quality. It will help you to stand out from the crowd, making your products visible to your potential customers.

Amazon A9 ranking system differs from standard ranking algorithms. Here you need to get a public prove to boost your sales and brand awareness. This public prove is expressed in positive reviews and the number of sales. The more sales you have, the higher, you will rank on Amazon search results list, and subsequently, the more customers will leave their reviews on your product page. 

So, if you are getting ready to launch your products on Amazon, you need to think about differentiation factors. If your stuff does not stand out from your niche competitors by some significant difference, you have zero chances to become visible to your targeted audience. You can simply get lost among numerous similar products that have better and longer selling history than you. Differentiation is what helps customers notice you. 

The problem of most Amazon sellers is that they do not use any proprietary technology or secret formula to stand on the TOP of their product category. A typical scenario is when sellers find a manufacturer who makes a product within the niche, and then trying to sell for themselves. As a result, they appear on the bottom of search results page and receive minimal profit. 

To prevent money and time loses, I’m going to present you several effective ways how you can differentiate your product from your competitors. So, let us have a closer look at these compelling differentiation techniques that will help you to become visible on Amazon SERP. 

The list of effective suggestions for Amazon sellers

Differentiate your products by size

To make your products visible on SERP, you need to pay significant attention to what you write in your listing title. When I am talking about size differentiation, I mean that you obviously need to include the size, width, and height of your title. It helps users momentary understand whether they need to click on your product listing for more details, or not.  Looking through your product niche, you can notice that brands decided to stand out in the crowd by being different in size. You may be able to do the same with your inventory, raising your chances of being visible to potential customers. 

Differentiate your products by origin

This differentiation technique can’t be used for every product on Amazon. However, it applies to more sellers than you realize. If you want to stand out from the crowd, you need to state the origin of your product in the title (f.i. “Handmade in the U.S). By highlighting your product origin, you receive more chances to target your potential customers. Of course, you might not be able to source your stuff from some unique manufacturer, but you may be able to simply throw in the origin of your product as a differentiator from your competitors. If your product manufacturer is from a special state or country, make sure you highlight it your product title and description.