How to Optimize Search Results for Local Business?

Local SEO is a perfect choice for small and middle-sized companies that want to grow their business and attract more clients. In this article, we’ll define the essence of local search optimization. Also, we will consider how local SEO firm can help improve your online presence.

How Can I Optimize My Local Search Results? 

Local search optimization is not as hard as most business owners might think. These days, it’s much easier for local businesses to compete with large enterprises for top positions in search results than it was a couple of years ago. Here are four practical strategies you should consider to improve your local search rankings:

Owning the Local Results on Google

As a rule, when Google or any other search engine detects local search intent for a specific product or service, it provides the user with a short list of the most relevant local businesses. To get on the list of “Google preferred” websites, you have to optimize your site for Google’s local pack first. Thus, creating a Google My Business listing and optimizing it for local semantic markup should be your top priority. Make sure your business has gotten the right local markup on your site. Also, check whether details on your company are 100% consistent across the web.

Optimizing your web presence for local search results boosts your listing’s visibility in the local pack, which is displayed in local search queries on top search engines.

Creating the Right Mix

Applying both PPC and SEO is another tactic you can use to compete against larger companies in local search results. It has been proven many times that leveraging paid search along with SEO can drive very significant results.

Within a paid search campaign, Semalt experts recommend that you test and optimize your paid search against a large volume of long-tail keywords. This will help drive qualified traffic that successfully converts to the website or landing pages. What’s more, with an integrated paid search and SEO strategy, you can leverage keyword insights from both efforts to inform each other.

Generating Valuable Onsite Local Content

As they say, content is a king. When creating and publishing content on your site, be it articles, blog posts, case studies, white papers or script for explanatory videos, make sure it is informative and relevant. Consider inserting long-tail and geo-modified keywords in your texts. First ones represent an opportunity for smaller websites to outrank larger ones in search while geo-specific content performs well for smaller, local businesses. Publishing on a regular basis is highly advisable.

A regular investment in publishing high-quality, optimized content is a good strategy for helping your business gain more visibility.

Leveraging Public Relations

Besides developing informative local content on your website, you can increase your company’s online brand visibility by integrating your PR strategy with a keyword-driven approach. Collaboration with trusted local media outlets is highly beneficial for all size companies. Such a practice helps to boost your web presence on trustworthy media sources and builds the opportunity for high-quality inbound links that can also increase your resource’s organic results.

Summing-Up

When it comes to competing with big brands on local search results, it’s highly advisable for small businesses to have a few valid techniques they could apply to optimize search results. All of the above tips can be used to boost your website presence. In case you have to add some others tricks to the list, contact our Semalt team. We love hearing your thoughts!