How to take a really informed decision about online keyword tool for Amazon?

Choosing the right online keyword tool for Amazon search optimization is a really challenging task. Considering that your product listing SEO is revolving mainly around a proper in-depth keyword research, let’s quickly run through the primary points of ecommerce optimization – for you to take a well-informed decision and take the right choice. And I will not give you any direct recommendations about any single online keyword tool for Amazon. I mean that it’s only up to you to decide what’s going to fit your drop-shipping store best of all. Just keep in mind the following core ideas and simple suggestions I have recently refined through a couple of past years in the industry, and my own practical experience related to the subject.

Set General Priorities for SEO Pending on Target Audience

Before anything else, let’s face it – Amazon SEO has many different things that don’t necessarily work in the same way as for conventional online search with Google. Taken in general, the main point of difference is that Amazon optimization is a far more broad and detailed doing, which is betting mainly on the shopper’s buying intents and highly specific product keywords precisely targeted pending on your potential buyers.

Know the Shopper Intentions on Amazon

Creating your main list of must-winning keywords is not that difficult as you may think. In fact, there is no need to rush out trying to find your ultimate one-stop online keyword tool for Amazon. I mean that you’d far better start your in-depth research using the very basics, for example, that good old Google Keyword Planner. Seriously, that would be a great kickstart for you to get a full picture of all related search terms and the main shopper vocabulary you’re going to rely on.

Follow the Main Structure of Amazon Content SEO

Here is when you will need to take your final choice for online keyword tool for Amazon. Once again – I’m not going to give you a direct recommendation or showcase any individual solutions. Just browse on Google for a popular and use-proven tool with good customer feedback – and you’re done. The thing is that there is a plenty of different offers (either in open access, or with a paid subscription) for you to proceed with a specifically tailored ecommerce keyword research. Put simply, sometimes a lot of potentially winning keywords or long-tail search phrases which you have in your main list – are simply failing to result in the actual traffic gains (not to mention your expected progress towards the better rate of conversion).

Make the Difference between Types of Keywords

Don’t skimp your time on researching the whole list of promising long-tail search phrases. Remember – those strings pulling together several words and expressions commonly have a generally lower level of keyword competition. Therefore, investing your time in locating a really performing search combination still underestimated by your closest competitors – is the key to your commercial success on Amazon. After all, here is just one cold fact – almost 70% of Amazon product searches are estimated to come particularly through long-tail search queries. It means that your time and effort spent over there will always pay off, for sure.