How safe is building new backlinks with content creation and promotion?
I believe that the ultimate best method of building new backlinks perfectly relevant to your website or blog is creating unique content that delivers the actual value to the readers. So, having a high-quality content and promoting it the right way can naturally increase your popularity among the online community, generating you more shares, leads, follows, subscriptions, and of course, building new backlinks. And content creation always pays off - the more valuable content you’ve got, the better its chances to be appreciated by the user, and get linked after all.
But how safe is building new backlinks to your website or blog with a solid content on some popular and well-demanded topics? The key takeaway from this issue is that the major search engines like Google itself want every backlink related to the content to be editorially given. It means that such backlinks should be editorially controlled from the side of the linking third-party source. Put simply, all links build automatically (i.e., without real editorial control) are bad (otherwise, low-quality ones) from the viewpoint of Google search engine. Of course, this “definition” is oversimplified, but it does make sense. So, let’s face it - adopting for a fairly aggressive automated link building, or a quantity-focused scheme to get as many backlinks as possible are definitely not to do things, which have nothing to do with your safety against Google’s ranking penalties.
So, when it comes to generally accepted and fully safe way of building new backlinks with content under editorial control, here are the main tactics of content creation and promotion to be used for your website or blog. I’m going to skip the obvious editorial choice (like interviews, infographics, link baits, etc.) to show you some other ways of building new backlinks with content. They need a little clarification about what exactly makes them look safe in the eyes of Google. So, let’s have a quick run through them.
- Guest Blogging - first of all, the linking site or blog has its own choice to accept or not to consider your contribution at all. And of course, there must be a manual editorial control for all new backlinks within the recently published articles or blog posts.
- Directory Submissions - submitting to directories that review all submissions would be safe when they maintain editorial control (otherwise, as long as they reject all sites and blogs of low-quality).
- Press Releases and Media Resources - dealing with them is okay if they issue recurrent releases for only genuinely worthy stories and nothing else. Just remember, this type of news websites are designed for distribution, not for the initial link itself.
- Blog Comments - considering that the editorial choice usually belongs directly to blogger, only selected number of top-trusted blogs would be safe enough for building new backlinks with some really insightful and high-quality comments.
- Related Forums, Niche Community, and Question Sites - would be indisputably safe places for link building with content creation and promotion. Just because any spam will be either deleted by the moderators on short notice or downvoted by local community nearly in no time.
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