Stop guessing what′s working and start seeing it for yourself.
登录或注册
Q&A
Question Center →

What lessons of the recent year can be taken for my local SEO strategy planning in 2018?

To tell the truth, your most up-to-date local SEO strategy plan won’t actually need to be changed significantly. In fact, the lion’s share of traditional schemes and tactics commonly used to successfully optimize in local search are still in use so far. At the same time, however, there are definitely some brand-new factors for you to consider – of course, in you want to capitalize on some really new and much better ways to rank locally above your closest niche competitors. So, here is the main related stuff of this year for you to recognize and benefit from a full-scale potential of your own local SEO strategy planning to stay on the top in key local SERPs.

What’s New About Local SEO and Strategy Planning in 2018

Let’s Start With Some Cold Figures. Before anything else, I recommend quickly running through the following statistics. Of course, the following figures are just estimated values composed by the experts in late 2017. Anyway, they might as well be quite useful, at least to get a big picture of the local search optimization and the main ranking factors ruling over the industry. Ultimately – to react accordingly and make most out of your local ranking potential and take the lead over your closest niche competitors.

Primary Ranking Factors for Local SEO Strategy Planning This Year

  • Link signals are taking around 30% of all local organic ranking factors. Consider inbound anchor text, linking quantity, and authority as totally dominating ones over there.
  • On-Page elements are also very important, as the signals coming from the NAP and the right usage of the main target keywords are estimated to take nearly 25% of the overall success in local SEO.
  • Major signals of mainly behavioral nature, such as CTR, check-ins, and mobile clicks to call – are still in force, slicing over 12% in total.
  • Next comes personalization with around 10%.
  • The ending three groups are represented by the following: My Business Signals (title optimization for keywords, proximity, categorization), Review Signals (review count, velocity, and diversity), as well as Social Signals (i.e., those shreds of user engagement coming from the major social media platforms like Google Plus, Facebook, Twitter) – are estimated to take something around 7-8% each.

Bottom Line

All things taken together, here are the primary outcomes for you to consider when getting down to your own local SEO strategy planning so far. As for me, here is what needs even more precise attention to that point:

  • Map results have now even more colossal impact on the whole income-generating potential of probably any online business.
  • Location data, reviews, as well as the standard data found in local business listings are your most powerful assets to use for adapting yourself for precisely-targeted search at the level of locales.
  • Online reputation of your brand name among the live users is actually far from being solely under your own control. Just consider the fact that there are already the dozens of the world’s most popular social media platforms for your management strategy to focus on. That’s pretty much work to do anyway.
Frank Abagnale
Thank you all for reading my article! I'm excited to discuss the current importance of SEO with you.
Mike
Great article, Frank! I believe content optimization plays a crucial role in SEO. Any tips on how to effectively optimize website content?
Frank Abagnale
Thanks, Mike! Content optimization is indeed important. One tip is to focus on creating high-quality, unique, and engaging content that matches the search intent of your target audience.
Linda
Hi Frank! I've heard a lot about backlinks being essential for SEO. Could you explain their significance in driving organic traffic?
Frank Abagnale
Hi Linda! Backlinks are links from other websites pointing to your site. They act as votes of confidence and can improve your website's authority and visibility in search engine results.
Matthew
Frank, what are your thoughts on the impact of mobile optimization on SEO? Is it still as important as before?
Jenna
Hi Frank, do you recommend any specific SEO tools or services for beginners in the field?
Frank Abagnale
Hey Jenna! There are many great SEO tools out there. SEMrush and Moz are popular options that offer comprehensive features and are beginner-friendly. I suggest exploring these to get started.
Peter
Frank, how do we ensure our SEO efforts align with the latest algorithm updates? It can be challenging to keep up with constant changes.
Frank Abagnale
Hi Peter! Staying informed about algorithm updates is vital. Following reputable SEO blogs, attending industry conferences, and engaging with SEO communities can help you stay updated and adapt your strategies accordingly.
Olivia
Hi Frank! What would you say are the most common SEO mistakes to avoid?
Frank Abagnale
Hello Olivia! Some common SEO mistakes include keyword stuffing, neglecting site speed optimization, ignoring mobile responsiveness, and not focusing on user experience. It's important to avoid these to maintain a healthy SEO strategy.
David
Frank, what are your thoughts on the role of social media in SEO? Does it directly impact search rankings?
Frank Abagnale
Hi David! While social media signals may not have a direct impact on search rankings, they can indirectly influence SEO. Social media can help drive traffic to your website, increase brand visibility, and potentially generate backlinks - all of which can positively impact your SEO efforts.
Michelle
Frank, do you have any tips for optimizing website loading speed? It seems to be an important factor for user experience and SEO.
Frank Abagnale
Hi Michelle! Optimizing website loading speed is crucial. Minimize image sizes, enable browser caching, use a content delivery network (CDN), and eliminate unnecessary plugins and scripts. Regularly monitoring and optimizing your website's speed can improve user experience and SEO performance.
Alex
Frank, what are your thoughts on the future of voice search and its impact on SEO?
Frank Abagnale
Hi Alex! Voice search is rapidly growing, and it's essential to consider its impact on SEO. Optimizing for voice queries, focusing on long-tail keywords, and providing concise and direct answers can help improve visibility in voice search results.
Sarah
Frank, is there a specific SEO strategy you recommend for local businesses targeting a specific geographic area?
Frank Abagnale
Hi Sarah! Local SEO can be highly effective for businesses targeting specific areas. Ensure consistent NAP (Name, Address, Phone Number) citations across directories, create localized content, and leverage Google My Business to optimize your presence in local search results.
Richard
Frank, can you elaborate on the concept of on-page and off-page optimization in SEO?
Frank Abagnale
Certainly, Richard! On-page optimization involves optimizing elements within your website, such as content, meta tags, and URL structure. Off-page optimization refers to efforts outside your website, like link building and social media marketing, to improve your website's visibility and authority.
Emily
Frank, how long does it typically take to see tangible results from SEO efforts?
Frank Abagnale
Hi Emily! SEO results depend on various factors, including the competitiveness of keywords, the quality of your optimization efforts, and your website's current authority. Generally, it takes several months to see significant improvements, but consistency and optimization refinements are key.
Thomas
Frank, what are your thoughts on the future of SEO? Do you see any major shifts coming?
Frank Abagnale
Hi Thomas! The future of SEO will involve continuous evolution as search engines refine their algorithms. The rise of voice search, mobile optimization, and AI-driven technologies will likely shape the SEO landscape. However, the core principles of providing valuable content and optimal user experience will remain important.
Lisa
Hi Frank! How does website security factor into SEO? Does it impact search rankings?
Frank Abagnale
Hello Lisa! Website security is essential for both user trust and SEO. While it may not directly impact search rankings, a secure website builds trust with visitors, reduces the risk of potential penalties, and ensures data integrity - all contributing to a positive SEO environment.
Adam
Frank, what are your thoughts on the use of schema markup for SEO? Is it worth implementing?
Frank Abagnale
Hi Adam! Schema markup provides structured data to search engines, helping them understand your content better. It can enhance your website's appearance in search results with rich snippets. Implementing schema markup is definitely worth considering as it can improve click-through rates and overall visibility.
Sophia
Great article, Frank! I found it very informative and easy to understand. Thank you!
Frank Abagnale
Thank you, Sophia! I'm glad you found it helpful. If you have any specific questions, feel free to ask. I'm here to assist you!
Mark
Frank, is it necessary to hire an SEO agency or expert for small businesses, or can they handle SEO on their own?
Frank Abagnale
Hi Mark! Small businesses can handle SEO on their own with proper knowledge and dedication. However, hiring an SEO expert or agency can save time, provide expertise, and ensure a well-rounded SEO strategy. It ultimately depends on the resources and priorities of the business.
Jennifer
Frank, what are some common misconceptions people have about SEO?
Frank Abagnale
Hello Jennifer! One common misconception is that SEO guarantees immediate results. SEO is a long-term strategy requiring patience and consistent effort. It’s also important to note that SEO is not just about keyword rankings but also about overall organic visibility and user experience.
Robert
Frank, are there any specific industries that require unique SEO approaches, or do general SEO principles apply universally?
Frank Abagnale
Hi Robert! While general SEO principles apply universally, some industries may have unique characteristics that require tailored approaches. For example, e-commerce sites may focus more on product optimization, while service-based businesses might prioritize local SEO strategies. Understanding industry-specific dynamics can refine your SEO efforts.
Natalie
Frank, how can a website recover from a Google penalty? Are there any specific steps to take?
Frank Abagnale
Hi Natalie! Recovering from a Google penalty requires identifying the issue, fixing the underlying problems, and submitting a reconsideration request. Steps may include removing unnatural backlinks, improving content quality, addressing technical issues, and adhering to Google's guidelines. Consulting with an SEO professional can be beneficial in such scenarios.
Henry
Frank, could you share any success stories where SEO made a significant impact on a business's growth?
Frank Abagnale
Hi Henry! There are numerous success stories where SEO has contributed to significant business growth. One example is Company X, which doubled its organic traffic and increased conversions by 70% within six months of implementing a comprehensive SEO strategy. SEO, when done effectively, can have a transformative impact on businesses of all sizes.
Michelle
Frank, what are your thoughts on the use of PPC advertising alongside SEO efforts? Can they complement each other?
Frank Abagnale
Hi Michelle! PPC advertising and SEO can definitely complement each other. While SEO focuses on organic visibility and long-term strategy, PPC can provide immediate visibility and targeted exposure. Integrating both can maximize your reach, especially during promotional campaigns or when targeting specific keywords with high competition.
Scott
Frank, how do you define a successful SEO campaign? What are the key metrics to track?
Frank Abagnale
Hi Scott! A successful SEO campaign achieves the desired business goals, such as increased organic traffic, improved search rankings, and higher conversions. Key metrics to track include organic traffic growth, keyword rankings, click-through rates, average session duration, and conversion rates. They provide insights into the effectiveness of your SEO efforts.
Melissa
Frank, what are your recommendations for optimizing video content for SEO?
Frank Abagnale
Hi Melissa! Optimizing video content involves using descriptive titles and relevant keywords, writing detailed video descriptions, and adding video transcripts. Uploading videos to popular platforms like YouTube and embedding them on your website can also enhance visibility. Video SEO is an increasingly valuable tactic, considering the rising demand for video content.
Andrew
Frank, how can one stay up-to-date with the latest SEO trends and updates?
Frank Abagnale
Hi Andrew! Staying up-to-date with SEO trends and updates is crucial. Following reputable SEO blogs, subscribing to industry newsletters, attending webinars or conferences, and engaging with SEO communities on social media platforms can help you stay informed about the latest trends and updates in the dynamic SEO landscape.
Lisa
Frank, what are your thoughts on the impact of user reviews and ratings on SEO?
Frank Abagnale
Hi Lisa! User reviews and ratings can indirectly impact SEO. Positive reviews can improve your brand's reputation, attract more visitors, increase click-through rates, and potentially generate backlinks. Additionally, search engines often consider reviews as a signal of trust and credibility, which can positively influence organic rankings.
Sam
Frank, is it important to have a blog section on a website for better SEO? Does it help in driving organic traffic?
Frank Abagnale
Hi Sam! Having a blog section on your website can be beneficial for SEO. Blogs allow you to regularly publish fresh, relevant content, target long-tail keywords, and attract organic traffic. It provides an opportunity to showcase your expertise, engage with your audience, and potentially generate backlinks - all contributing to improved organic visibility.
Eric
Frank, what strategies can businesses use to improve their local SEO presence?
Frank Abagnale
Hi Eric! To improve local SEO, businesses should optimize their Google My Business profile, ensure NAP (Name, Address, Phone Number) accuracy across online directories, target locally relevant keywords, and actively generate positive reviews. Additionally, creating location-specific landing pages and engaging with the local community can boost visibility in local search results.
Amy
Frank, how can businesses track and analyze the success of their SEO campaigns?
Frank Abagnale
Hi Amy! Tracking and analyzing the success of SEO campaigns involves using analytics tools like Google Analytics to monitor organic traffic, keyword rankings, and user behavior on your website. Setting up conversion tracking enables you to measure the impact of SEO efforts on desired actions like form submissions or purchases. Regular reporting and data analysis are crucial for optimizing your SEO strategy.
Ryan
Frank, what role does local link building play in improving local SEO?
Frank Abagnale
Hi Ryan! Local link building can significantly benefit local SEO. It involves acquiring backlinks from local directories, industry-specific websites, local news publications, and collaborating with local organizations. These links help strengthen your relevance and authority within the local community, leading to improved local search visibility.
Karen
Frank, how can businesses optimize their product pages for better SEO and organic visibility?
Frank Abagnale
Hi Karen! Optimizing product pages for SEO involves using unique and descriptive product titles, well-crafted meta descriptions, optimizing product images, adding customer reviews, and providing detailed product descriptions with relevant keywords. Additionally, ensuring a user-friendly layout and easy navigation on product pages can enhance both SEO and user experience.
Michael
Frank, how does website architecture and URL structure impact SEO? Any best practices to follow?
Frank Abagnale
Hi Michael! Website architecture and URL structure can impact SEO and user experience. A well-organized website structure with logical navigation makes it easier for search engines to crawl and understand your content. Best practices include using descriptive and keyword-rich URLs, keeping URLs short and readable, and creating a hierarchical structure that logically categorizes content.
Sarah
Frank, what are the essential SEO elements to focus on for a new website?
Frank Abagnale
Hi Sarah! For a new website, focus on essential SEO elements like keyword research, optimizing meta tags (titles and descriptions), creating unique and valuable content, ensuring mobile-friendliness, prioritizing website speed, building a clear site structure, and setting up Google Analytics and Search Console to monitor your website's performance.
John
Frank, what is the role of user experience (UX) in SEO? How does it influence search rankings?
Frank Abagnale
Hi John! User experience (UX) has become increasingly important in SEO. Search engines aim to deliver the best results to users, and positive user experiences play a crucial role in achieving that. Factors like website speed, mobile-friendliness, ease of navigation, relevant and engaging content, and low bounce rates all contribute to better user experience, which can indirectly influence search rankings.
Jessica
Frank, do you recommend any specific SEO practices for e-commerce websites?
Frank Abagnale
Hey Jessica! SEO practices for e-commerce websites include optimizing product pages, utilizing unique product descriptions, implementing structured data for rich snippets, improving website speed and mobile optimization, managing canonical tags, providing customer reviews, and optimizing category pages. Additionally, conducting keyword research and competitor analysis are essential in the competitive e-commerce landscape.
Greg
Frank, what are some effective link building strategies for improving SEO?
Frank Abagnale
Hi Greg! Effective link building strategies include creating high-quality and shareable content that naturally attracts backlinks, reaching out to influencers or authoritative websites for collaborations or guest blogging, utilizing local link building opportunities, participating in industry-specific forums or communities, and leveraging social media to amplify your content and generate backlinks.
Michelle
Frank, how can businesses leverage social media platforms to support their SEO efforts?
Frank Abagnale
Hi Michelle! Social media platforms can support SEO efforts by promoting and amplifying your content, driving traffic to your website, enhancing brand visibility and awareness, and potentially generating backlinks as your content gets shared. Additionally, engaging with your audience on social media can help build relationships, attract influencers, and expand your online presence.
Nicole
Frank, how does website usability affect SEO? Are there any best practices to follow?
Frank Abagnale
Hi Nicole! Website usability directly impacts SEO. User-friendly websites with intuitive navigation, clear calls-to-action, fast-loading pages, and accessible content create positive user experiences. Best practices include optimizing page load speed, conducting regular usability testing, ensuring responsive design for various devices, using clear headings and formatting, and improving overall site accessibility.
Chris
Frank, what are your thoughts on the impact of user engagement metrics on SEO? How important are they?
Frank Abagnale
Hi Chris! User engagement metrics, such as bounce rate, average session duration, and click-through rates, are important for SEO. They provide search engines with insights into how users interact with your website, indicating the relevance, value, and user-friendliness of your content. Positive engagement metrics can indirectly influence search rankings and organic visibility.
David
Frank, are there any SEO techniques to avoid due to potential penalties or adverse effects on rankings?
Frank Abagnale
Hi David! Yes, some SEO techniques should be avoided due to potential penalties or adverse effects. These include keyword stuffing, buying or participating in link schemes, using hidden text or links, and duplicating content. It's important to follow search engine guidelines and focus on ethical and sustainable SEO practices.
Joanna
Frank, how can businesses optimize their website for featured snippets and gain more visibility in search results?
Frank Abagnale
Hi Joanna! Optimizing for featured snippets involves providing concise and direct answers to commonly asked questions, structuring content to address queries in a format search engines can easily extract, using relevant headers and bullet points, and creating high-quality content that aligns with the search intent behind featured snippets. Properly formatted and valuable content increases the chances of appearing as a featured snippet.
Matthew
Frank, how important is website authority in SEO? Does it influence search rankings?
Frank Abagnale
Hi Matthew! Website authority is important in SEO. Search engines consider authoritative websites as more trustworthy and relevant, which can positively influence search rankings. Building website authority is a long-term effort and involves generating high-quality backlinks from reputable sources, providing valuable content and earning recognition within your industry.
Sarah
Frank, what are some effective strategies for local businesses to promote their online presence and improve SEO?
Frank Abagnale
Hi Sarah! Local businesses can promote their online presence and improve SEO through strategies like optimizing Google My Business profiles, getting listed in local directories, encouraging customer reviews, participating in local events or sponsorships, hosting local content like city guides or industry-specific resources, and actively engaging with the local community through social media and online forums.
Peter
Frank, what are your recommendations for optimizing website images for better SEO?
Frank Abagnale
Hi Peter! To optimize website images for SEO, use descriptive file names and alt tags, compress images without losing quality to improve page load speed, utilize responsive images for better mobile optimization, and consider using image sitemaps to help search engines discover and index your images. Optimized images not only improve SEO but also contribute to a better user experience.
Megan
Frank, what are some strategies for creating content that ranks well in search engines?
Frank Abagnale
Hi Megan! Strategies for creating content that ranks well in search engines include conducting thorough keyword research, understanding user search intent, creating comprehensive and well-structured content, incorporating relevant headings and subheadings, using proper formatting, including multimedia elements, and ensuring the content offers unique value compared to existing resources in your industry.
Eric
Frank, can you share any specific tips for optimizing content for voice search?
Frank Abagnale
Hi Eric! Optimizing content for voice search involves targeting conversational queries and long-tail keywords, providing direct and concise answers, using natural language, structuring content to answer common questions, optimizing for featured snippets, and ensuring a mobile-friendly website. Voice search queries tend to be more conversational, so tailoring your content to match these user patterns is essential.
Liam
Frank, what are your thoughts on the impact of social signals on SEO? Does social media engagement affect search rankings?
Frank Abagnale
Hi Liam! Social signals, like social media engagement, shares, and mentions, may not have a direct impact on search rankings. However, they can indirectly influence SEO by driving traffic to your website, increasing brand visibility, amplifying content reach, and potentially generating backlinks. Active social media engagement can contribute to an overall positive digital presence.
Emma
Frank, are there any specific SEO practices businesses should focus on during a website redesign or migration?
Frank Abagnale
Hi Emma! During a website redesign or migration, it's crucial to involve an SEO expert. They can ensure proper redirection of URLs, preserve valuable backlinks, conduct keyword research to optimize new content, ensure mobile-friendliness, maintain a clear site structure, and monitor performance during and after the migration. SEO considerations should be an integral part of the website redesign or migration process.
Tom
Frank, how can businesses effectively target long-tail keywords for better SEO?
Frank Abagnale
Hi Tom! Effectively targeting long-tail keywords involves conducting in-depth keyword research to identify relevant and less competitive long-tail variations, creating high-quality content that addresses the specific search intent behind those keywords, using long-tail variations in headings and subheadings, and optimizing meta tags. Long-tail keywords often showcase strong user intent, allowing businesses to capture more targeted and conversion-oriented organic traffic.
Frank Abagnale
Thank you all for your insightful questions and engaging in this discussion! I hope the information shared here helps you navigate the ever-evolving world of SEO. Remember, adaptability and consistent optimization are key to staying ahead. Feel free to reach out if you have any further inquiries. Happy optimizing!

Post a comment

Post Your Comment
© 2013 - 2024, Semalt.com. All rights reserved

Skype

semaltcompany

WhatsApp

16468937756

WeChat

AlexSemalt

Telegram

Semaltsupport