SEO by location is a strategy that focuses on optimizing a website for local searches. In this article, we will discuss SEO by location in Sharon, Massachusetts, United States.

Sharon is a town located in Norfolk County, Massachusetts. It has a population of approximately 18,000 people and covers an area of 24 square miles. The town is known for its excellent schools and beautiful natural surroundings.

SEO by location can be beneficial for businesses that operate locally or have a physical presence in the area. For example, if you own a restaurant or retail store in Sharon, you would want your website to appear at the top of search results when someone searches for “restaurants near me” or “retail stores near me” in Sharon.

Here are some tips on how to optimize your website for local searches in Sharon:

1. Claim Your Google My Business Listing

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google’s platforms including Search and Maps. By claiming your GMB listing, you can provide accurate information about your business such as address, phone number, hours of operation and photos.

To claim your GMB listing:

- Go to google.com/business
- Click “Start Now”
- Enter your business name and address
- Follow the prompts to verify ownership

Once verified, make sure all information on your GMB listing is accurate and up-to-date.

2. Optimize Your Website Content

Optimizing your website content involves using relevant keywords throughout your site’s pages so that search engines can understand what each page is about. When optimizing content for local searches in Sharon:

- Use keywords related to Sharon such as “Sharon MA”, “Norfolk County”, or other nearby towns.
- Include phrases like “near me” or “in Sharon” throughout the content.
- Create unique pages with specific information about products/services offered within the town limits.

3. Build Local Citations

A citation refers to any mention of your business name along with its address and phone number (NAP) on other websites such as directories or social media platforms like Yelp! These citations help establish credibility with search engines which can improve rankings.

To build local citations:

- List yourself on popular directories like Yelp!, Yellow Pages etc.
- Ensure NAP consistency across all listings

4. Get Reviews from Customers

Reviews are important because they provide social proof that others have had positive experiences with your business which helps build trust among potential customers who may be searching online before making purchasing decisions.

To get reviews from customers:

- Encourage satisfied customers to leave reviews on sites like Yelp!, Facebook etc.

5. Use Schema Markup

Schema markup provides additional context about webpages beyond what appears visually on them which helps search engines better understand what each page contains so they can deliver more relevant results based upon user queries.

To use schema markup:

- Add structured data markup code into HTML code

6.Local Link Building

Link building refers to getting other websites linking back towards yours; it's one way Google determines how authoritative & trustworthy it considers you as an entity within its index.

In conclusion,

SEO by location requires time & effort but it's worth investing into if you're looking at targeting audiences within specific geographic locations such as towns/cities/states/countries etc., especially if there's competition around similar services/products being offered locally too!