SEO by location is a strategy that focuses on optimizing a website for local search queries. In this article, we will discuss SEO by location in Marshville, North Carolina, USA.

Marshville is a small town located in Union County, North Carolina. It has a population of approximately 2,600 people and covers an area of 1.6 square miles. Marshville is known for its annual Watermelon Festival and its historic downtown district.

Local SEO is important for businesses that serve customers in specific geographic areas. For example, if you own a restaurant or retail store in Marshville, you want to make sure that your business appears at the top of search results when someone searches for "restaurants near me" or "retail stores near me" in Marshville.

Here are some tips for optimizing your website for local search queries in Marshville:

1. Claim your Google My Business listing

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google's platforms including Search and Maps. By claiming your GMB listing and verifying your business information such as name, address and phone number (NAP), you can increase the chances of appearing at the top of local search results.

To claim your GMB listing:

- Go to google.com/business
- Click on "Start now"
- Enter your business name
- Follow the prompts to verify your business information

Make sure that all information entered into GMB matches what's listed on your website and other online directories such as Yelp or Yellow Pages.

2. Optimize Your Website Content

Optimizing content on your website can help improve its visibility on SERPs when users perform relevant searches related to products or services offered by businesses located within Marshville.

Some tips include:

- Use relevant keywords: Incorporate keywords related to products/services offered within content.
- Include NAP: Ensure NAP details are included throughout site.
- Create localized content: Create blog posts about events happening within town or other topics relevant specifically towards residents living within town limits.

3. Build Local Citations

Citations refer to mentions of NAP details across various online directories such as Yelp or Yellow Pages which helps build trust with both users & search engines alike while also increasing visibility among potential customers searching locally.

Some tips include:

- Submitting listings manually: Submitting listings manually ensures accuracy & consistency across all directories.

4. Encourage Customer Reviews

Customer reviews play an important role not only from an SEO perspective but also from building trust with potential customers who may be researching businesses before making purchases/visiting locations physically themselves.

5 Tips To Improve Your Local SEO Ranking In 2021:
https://www.forbes.com/sites/forbesagencycouncil/2021/01/11/five-tips-to-improve-your-local-seo-ranking-in-2021/?sh=7d9f8b0a5e6a