SEO by location is a strategy that focuses on optimizing a website for local search queries. In this article, we will discuss SEO by location in Marlborough, England, United Kingdom.
Marlborough is a market town and civil parish located in Wiltshire, England. It has a population of approximately 9,000 people and is known for its historic buildings and landmarks such as Marlborough College and St Mary's Church. The town also has several businesses ranging from retail shops to restaurants.
SEO by location in Marlborough involves optimizing a website to rank higher for local search queries related to the town. This includes keywords such as "Marlborough restaurants," "Marlborough shops," "Marlborough attractions," and so on.
Here are some tips for optimizing your website for local search queries in Marlborough:
1. Optimize your Google My Business listing
Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google Search and Maps. Optimizing your GMB listing can help improve your visibility in local search results.
To optimize your GMB listing:
- Claim or create your listing if you haven't already done so.
- Ensure that all information on your listing is accurate and up-to-date including business name, address, phone number, hours of operation, category etc.
- Add photos of your business including interior shots as well as exterior shots.
- Encourage customers to leave reviews on your GMB page.
2. Use location-based keywords
Using location-based keywords throughout your website can help improve its visibility in local search results. For example:
- Include the name of the town ("Marlborough") throughout the content on relevant pages.
- Use long-tail keywords such as "best restaurants in Marlborough" or "things to do in Marlborough" to target specific search queries.
- Use location-based keywords in your meta titles and descriptions.
3. Create local content
Creating local content can help improve your website's visibility in local search results. This includes creating blog posts, articles, and other types of content that are relevant to the town of Marlborough.
For example:
- Write about events happening in Marlborough such as festivals or fairs.
- Create guides for visitors to the town such as "Top 10 things to do in Marlborough."
- Write about the history of Marlborough or its landmarks.
4. Build local citations
Local citations are mentions of your business on other websites such as directories, review sites, and social media platforms. Building local citations can help improve your website's visibility in local search results.
To build local citations:
- Ensure that all information on your GMB listing is accurate and up-to-date.
- List your business on relevant directories such as Yelp or TripAdvisor.
- Encourage customers to leave reviews on review sites like Google Reviews or Yelp.
5. Optimize for mobile devices
Optimizing your website for mobile devices is important for both user experience and SEO purposes. In fact, Google has stated that mobile-friendliness is a ranking factor for search results.
To optimize your website for mobile devices:
- Use a responsive design that adjusts based on screen size.
- Ensure that all images are optimized for fast loading times.
- Make sure that all buttons and links are easy to click with a finger.
6. Get backlinks from other websites
Backlinks are links from other websites pointing back to yours. Getting backlinks from high-quality websites can help improve your website's authority which can lead to higher rankings in search results.
To get backlinks from other websites:
- Reach out to bloggers or journalists who write about topics related to your business and ask if they would be interested in linking to your website.
- Offer to write guest posts for other websites in exchange for a link back to your website.
In conclusion, SEO by location in Marlborough involves optimizing a website to rank higher for local search queries related to the town. This includes optimizing your Google My Business listing, using location-based keywords, creating local content, building local citations, optimizing for mobile devices, and getting backlinks from other websites. By following these tips, you can improve your website's visibility in local search results and attract more customers to your business.
