SEO by location is a strategy that focuses on optimizing a website for local searches. In this article, we will discuss SEO by location in Highett, Victoria, Australia.
Highett is a suburb located in the southeastern part of Melbourne, Victoria. It has a population of around 10,000 people and is known for its shopping precincts and parks. If you are running a business in Highett or targeting customers from this area, it's important to optimize your website for local searches.
Here are some tips on how to do SEO by location in Highett:
1. Optimize your Google My Business listing
Google My Business (GMB) is an essential tool for local businesses as it allows them to appear on Google Maps and Local Pack listings. To optimize your GMB listing:
- Claim and verify your listing
- Add accurate information such as business name, address, phone number (NAP), opening hours, website URL
- Choose relevant categories that describe your business
- Add photos and videos of your business
- Encourage customers to leave reviews
2. Use local keywords
Keywords are the phrases that people use when searching for something online. To rank higher in local searches, you need to use keywords that include the name of the suburb or city you're targeting.
For example:
- "Best cafes in Highett"
- "Highett hairdressers"
- "Highett real estate agents"
Make sure to include these keywords naturally throughout your website's content such as page titles, meta descriptions, headings, body text and image alt tags.
3. Create localized content
Creating localized content can help improve your visibility in search results as well as attract potential customers from Highett or nearby areas.
Some ideas for localized content include:
- Blog posts about events happening in Highett
- Guides to local attractions or landmarks
- Interviews with local business owners or residents
- Videos showcasing your products or services in Highett
4. Build local citations
Citations are mentions of your business name, address and phone number (NAP) on other websites. They help search engines verify the accuracy of your business information and can improve your visibility in local searches.
To build local citations:
- List your business on online directories such as Yellow Pages, Yelp, True Local and Hotfrog
- Get listed on industry-specific directories such as Real Estate Institute of Victoria (REIV) for real estate agents or Australian Dental Association (ADA) for dentists.
- Reach out to other businesses in Highett and ask if they can include a link to your website on their site.
5. Get backlinks from local websites
Backlinks are links from other websites that point to yours. They are an important ranking factor for search engines as they indicate that other sites consider your content valuable.
To get backlinks from local websites:
- Reach out to bloggers or journalists who cover topics related to Highett and offer them guest posts or interviews.
- Sponsor a local event or charity organization and ask them to include a link back to your website.
- Partner with other businesses in Highett and exchange links.
6. Use schema markup
Schema markup is a type of code that helps search engines understand the content on your website better. It can also enhance how your listing appears in search results by adding additional information such as reviews, ratings, opening hours etc.
To use schema markup:
- Add structured data markup using Google's Structured Data Markup Helper tool.
- Include relevant schema types such as LocalBusiness, Review, Event etc.
7. Optimize for mobile devices
More than half of all internet traffic comes from mobile devices so it's essential that you optimize your website for mobile users.
Some tips for optimizing for mobile devices include:
- Use a responsive design that adapts to different screen sizes
- Make sure your website loads quickly on mobile devices
- Use large fonts and buttons that are easy to tap on small screens
- Ensure your website is easy to navigate on a mobile device
Conclusion
SEO by location is an effective strategy for businesses targeting customers in Highett, Victoria, Australia. By optimizing your Google My Business listing, using local keywords, creating localized content, building local citations and backlinks, using schema markup and optimizing for mobile devices you can improve your visibility in local searches and attract more customers from the area.
