SEO by location is a strategy that focuses on optimizing a website for local searches. In this article, we will discuss SEO by location in Evesham, England, United Kingdom.

Evesham is a market town located in Worcestershire, England. It has a population of approximately 24,000 people and is known for its historic architecture and picturesque countryside. Evesham has many small businesses that cater to the local community and tourists.

SEO by location can help businesses in Evesham improve their online visibility and attract more customers. Here are some tips for optimizing your website for local searches:

1. Optimize your website for local keywords

Local keywords are search terms that include the name of your town or city. For example, if you own a bakery in Evesham, you might want to optimize your website for keywords like "bakery evesham" or "cakes evesham". Use these keywords throughout your website's content, including page titles, meta descriptions, headings, and body text.

2. Claim your Google My Business listing

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google's platforms (including Google Search and Maps). By claiming your GMB listing and verifying it with Google, you can ensure that accurate information about your business appears when people search for it online.

Make sure to fill out all the information on your GMB profile completely - including hours of operation, contact information (phone number/email address), photos/videos of products/services offered - so potential customers have all the information they need at their fingertips.

3. Build high-quality backlinks

Backlinks are links from other websites that point back to yours. They're an important factor in determining how well your site ranks in search engines like Google because they signal to search engines that other websites consider your content valuable and relevant.

To build high-quality backlinks, reach out to other local businesses or organizations in Evesham and ask if they'd be willing to link to your website. You can also create shareable content (like blog posts or infographics) that people will want to link to naturally.

4. Use social media

Social media platforms like Facebook, Twitter, and Instagram are great tools for promoting your business locally. By sharing updates about your products/services on these platforms, you can reach a wider audience and attract more customers.

Make sure to include links back to your website in your social media posts so people can easily find more information about what you offer. You can also use hashtags (#) related to Evesham or Worcestershire in your posts so they're more likely to be seen by local users.

5. Optimize for mobile devices

More than half of all internet traffic now comes from mobile devices like smartphones and tablets. That means it's essential for businesses in Evesham (and everywhere else) to have a website that's optimized for mobile users.

Make sure your website is responsive - meaning it adjusts automatically based on the size of the screen it's being viewed on - so visitors don't have trouble navigating or reading the content on their phones or tablets.

6. Monitor online reviews

Online reviews are an important factor in determining how well a business ranks in search engine results pages (SERPs). Positive reviews signal that customers are happy with the products/services offered by a business, while negative reviews can hurt its reputation online.

Monitor online review sites like Yelp, Google Reviews, TripAdvisor etc., regularly and respond promptly (and professionally) when someone leaves feedback about their experience with your business - whether positive or negative.

7. Use location-specific schema markup

Schema markup is code added directly into HTML tags on a webpage that helps search engines understand what the content on that page is about. By using location-specific schema markup, you can help search engines understand that your business is located in Evesham and improve its chances of appearing in local search results.

To use location-specific schema markup, include your business's name, address, and phone number (NAP) on every page of your website. You can also add other information like hours of operation or reviews to further enhance the schema markup.

In conclusion, SEO by location is an effective strategy for businesses in Evesham looking to improve their online visibility and attract more customers. By optimizing your website for local keywords, claiming your Google My Business listing, building high-quality backlinks, using social media effectively etc., you can increase the chances of potential customers finding you online when they're searching for products/services related to what you offer.