SEO by location is a strategy that focuses on optimizing a website for local searches. In this article, we will discuss SEO by location in Burlingame, California, United States.

Burlingame is a city located in San Mateo County, California. It has a population of approximately 30,000 people and is known for its upscale neighborhoods and proximity to San Francisco International Airport. The city has many small businesses that cater to the needs of residents and visitors alike.

SEO by location in Burlingame involves optimizing a website for keywords related to the city or nearby areas. This can include using keywords such as "Burlingame," "San Mateo County," "San Francisco Bay Area," and other relevant terms. By targeting these keywords, businesses can increase their visibility in local search results and attract more customers from the area.

Here are some tips for implementing SEO by location in Burlingame:

1. Claim your Google My Business listing

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google's platforms, including Google Search and Maps. By claiming your GMB listing, you can provide accurate information about your business such as address, phone number, hours of operation, photos, reviews from customers etc., which will help improve your visibility on local search results.

To claim your GMB listing:

- Go to google.com/business
- Sign up or log into your Google account
- Enter your business name and address
- Verify ownership of your business

Once you have claimed your GMB listing make sure all information provided there are accurate because it will be used across all Google platforms.

2. Optimize Your Website Content with Local Keywords

Optimizing website content with local keywords helps search engines understand what services or products you offer and where you offer them. This can include using keywords such as "Burlingame," "San Mateo County," and other relevant terms in your website's title tags, meta descriptions, headers, and content.

For example, if you own a restaurant in Burlingame, you might use keywords like "best restaurants in Burlingame" or "Burlingame dining" on your website to attract local customers searching for places to eat.

3. Build Local Citations

Local citations are mentions of your business name, address and phone number (NAP) on other websites. These citations help search engines verify the accuracy of your business information and improve your visibility in local search results.

To build local citations:

- List your business on online directories such as Yelp, Yellow Pages etc.
- Reach out to local bloggers or news outlets for coverage
- Participate in community events or sponsorships

Make sure that all NAP information is consistent across all platforms because inconsistent NAP information can negatively impact SEO efforts.

4. Get Reviews from Customers

Reviews from customers are an important factor that influences a business's ranking on Google My Business listings. Positive reviews signal to search engines that a business is trustworthy and provides quality services/products which will increase the chances of appearing higher up in the SERPs.

To get more reviews:

- Encourage customers to leave reviews by providing links or instructions
- Respond promptly to negative reviews with solutions
- Offer incentives for leaving reviews (e.g., discounts)

5. Use Social Media Platforms

Social media platforms like Facebook, Twitter etc., provide businesses with an opportunity to connect with their audience directly while also improving their visibility online through social signals which can positively impact SEO efforts.

To use social media effectively:

- Create profiles on popular social media platforms
- Post regularly about products/services offered by the company
- Engage with followers by responding promptly to comments/messages

6. Mobile Optimization

Mobile optimization is important for local SEO because most people use their mobile devices to search for local businesses. A website that is not optimized for mobile devices will have a negative impact on user experience and can lead to lower rankings in search results.

To optimize your website for mobile:

- Use responsive design
- Optimize images and videos
- Make sure the website loads quickly

Conclusion

SEO by location in Burlingame, California, United States, involves optimizing a website for local searches using keywords related to the city or nearby areas. By implementing the tips discussed above such as claiming your Google My Business listing, optimizing your website content with local keywords, building local citations etc., businesses can improve their visibility in search results and attract more customers from the area.