SEO by location is a strategy that focuses on optimizing a website for local searches. In this article, we will discuss SEO by location in Bicton, Western Australia, Australia.
Bicton is a suburb located in the City of Melville, Western Australia. It has a population of approximately 6,000 people and is known for its beautiful parks and riverfront views. If you are a business owner in Bicton or provide services to residents in this area, it's important to optimize your website for local searches.
Why Is Local SEO Important?
Local SEO helps businesses reach potential customers who are searching for products or services within their geographic area. For example, if someone searches for "plumber near me" or "best restaurants in Bicton," they are looking for businesses that are located nearby.
According to Google research, 46% of all Google searches have local intent. This means that almost half of all searches on Google are related to finding local businesses or services. Additionally, 88% of consumers who conduct a local search on their smartphone visit or call the business within 24 hours.
Optimizing your website for local search can help you attract more customers and increase your revenue. Here's how you can do it:
1. Optimize Your Website
The first step in optimizing your website for local search is to ensure that it's optimized for search engines overall. This includes:
- Conducting keyword research: Identify keywords and phrases that people use when searching for products or services related to your business.
- Creating high-quality content: Write informative blog posts and product descriptions using relevant keywords.
- Optimizing meta tags: Include relevant keywords in title tags and meta descriptions.
- Improving site speed: Ensure that your site loads quickly on both desktop and mobile devices.
- Making sure your site is mobile-friendly: More than half of all internet traffic comes from mobile devices.
Once you've optimized your site overall, you can focus on optimizing it specifically for local search.
2. Claim Your Business Listings
Claiming your business listings on directories like Google My Business (GMB), Yelp!, Bing Places For Business etc., helps improve visibility online as well as credibility with potential customers who may be looking up information about what kind(s) service(s) offered at specific locations around town before making decisions about where they want go next based off reviews left behind by others who have visited before them!
3.Optimize Your GMB Listing
Google My Business (GMB) listing plays an important role when it comes to ranking locally because it provides valuable information about the business such as address phone number hours operation photos reviews etc., which makes easier find out more details without having leave home! To optimize GMB listing:
- Verify Your Listing - Make sure that you verify ownership so no one else can claim control over what appears online under name brand
- Add Accurate Information - Make sure all information provided accurate including address phone number hours operation photos reviews etc.,
- Choose Relevant Categories - Select categories accurately reflect type(s) service(s) offered at specific locations around town
- Encourage Reviews - Encourage satisfied customers leave positive feedback through review system built into platform itself!
4.Build Local Citations
Citations refer any mention online name brand along with other identifying factors such as address phone number hours operation photos reviews etc., even if there isn't link back directly homepage itself! Building citations from reputable sources like directories industry-specific websites blogs social media platforms helps establish credibility authority within community while also improving visibility across web!
5.Get Backlinks From Local Websites
Backlinks refer links pointing back directly homepage itself from other websites around web! Getting backlinks from reputable sources like industry-specific websites blogs social media platforms helps establish credibility authority within community while also improving visibility across web!
6.Create Location-Specific Content
Creating location-specific content such as blog posts articles videos podcasts infographics etc., allows target audience learn more about what makes particular area unique special compared rest city state country world! This type content not only engages readers but also improves chances being found through organic search results since often includes relevant keywords phrases associated with region being discussed!
7.Use Social Media To Connect With Locals And Promote Content
Social media platforms like Facebook Twitter Instagram LinkedIn YouTube Pinterest TikTok Snapchat allow businesses connect directly locals promote content created specifically them! By engaging followers sharing updates news events promotions discounts giveaways contests etc., companies build relationships trust loyalty among customer base while also increasing exposure reach beyond immediate circle friends family members followers themselves!
Conclusion
In conclusion ,SEO by location is an effective way to improve visibility online attract new customers increase revenue especially if operate small medium-sized enterprise SMEs serving specific geographic areas communities towns cities regions states countries worldwide!. By following these tips above mentioned above ,you'll be able optimize website rank higher SERPs drive targeted traffic towards doorstep doorstep thereby boosting sales profits long run!.
