SEO by location is a strategy that focuses on optimizing a website for local searches. In this article, we will discuss SEO by location in Ashe County, North Carolina, United States.

Ashe County is located in the northwestern part of North Carolina and has a population of approximately 27,000 people. The county seat is Jefferson, and other towns include West Jefferson and Lansing. Ashe County is known for its scenic beauty, outdoor recreation opportunities, and cultural attractions.

SEO by location can be an effective strategy for businesses that serve customers in specific geographic areas. For example, if you own a restaurant in West Jefferson or provide plumbing services in Ashe County, you want your website to appear at the top of search results when someone searches for "restaurants near me" or "plumbers in Ashe County."

Here are some tips for optimizing your website for local searches:

1. Claim your Google My Business listing

Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google's platforms including Search and Maps. By claiming your GMB listing and verifying your business information such as name, address, phone number (NAP), hours of operation etc., you can increase visibility on Google's SERPs.

To claim your GMB listing:

- Go to google.com/business
- Sign up with your business email address
- Enter the required information about your business
- Verify ownership through mail or phone

Once verified make sure all details are accurate as it will help customers find you easily.

2. Optimize Your Website Content

Optimizing content on websites involves using relevant keywords throughout the site so that search engines can understand what each page is about. This helps improve rankings when users search using those keywords.

When creating content keep these things into consideration:

- Use relevant keywords: Use keywords related to products/services offered.
- Include Location: Mentioning locations where services/products are available helps target audience better.
- Create unique content: Avoid copying from other websites as it may lead to penalties from search engines.

3. Build Local Citations

Citations refer to mentions of businesses' NAP information on other websites like directories or social media platforms which help build trust with potential customers & improve rankings on SERPs.

To build citations:

- List business details accurately across all directories/social media platforms.
- Check if there are any duplicate listings & remove them.

4. Get Reviews From Customers

Reviews play an important role when it comes to building trust with potential customers & improving rankings on SERPs.

Encourage satisfied customers to leave reviews by providing links via email/website/social media channels etc., respond promptly & professionally even if negative reviews come up.

5.Create Location-Specific Pages

Creating pages specific to locations where services/products are offered helps target audience better which leads more conversions/sales.

6.Use Schema Markup

Schema markup provides additional context about webpages which makes it easier for search engines like Google/Bing/Yahoo! etc., understand what each page contains leading improved visibility/rankings.

7.Optimize For Mobile Devices

Mobile devices have become increasingly popular over time so making sure websites work well across different devices improves user experience leading increased traffic/conversions/sales.

8.Track Performance Metrics

Tracking performance metrics like traffic/conversions/sales etc., helps identify areas needing improvement leading better ROI.

In conclusion,

SEO by location can be an effective strategy for businesses looking to attract local customers within their service area(s). By following these tips mentioned above one can optimize their website effectively resulting increased visibility/rankings/traffic/conversions/sales ultimately leading better ROI .