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How to improve website search rankings through organic SEO?

Aug 21, 2017

Any prosperous business needs a good and steady visibility online. One of the methods which most of the companies benefit from is an organic SEO (Search Engine Optimization). An organic SEO is a complicated process which usually takes a lot of time. Those who succeed in it enjoy positive long-term changes, in line with getting a significant increase in sales, subscriptions and, therefore profits.

However, running a truly efficient organic SEO campaign is not an easy task at all. Nevertheless, even simple DIY efforts can bring you positive results, such as different onsite and offsite strategies which can enhance your visibility in SERP, driving you forward with the right keyword selection. So if you decide not to refer to organic SEO company and do everything by yourself, the following organic SEO services will help you to improve your website ranking.

Organic SEO factors

organic seo services

Customizing title and meta description

When making content for your website, some HTML elements play an even more crucial role in the entire doing. Keywords research is a standard method of generating ideas for your site. When putting down your content, it is important to include some particular phrases in your title and meta description. They form the first part of the website, and this is what elevates the CTR of your pages directly. Google rewards websites with fine search engine visibility and gives them a better ranking. Meta description usually covers up to 160 characters.

Google My Business

Google My Business (GMB) becomes extremely useful once it comes to optimizing website content for businesses. It suggests using Google Maps in terms of increasing the visibility of your site. Organic SEO companies are commonly handled by way of using GMB to create contact information, and direct the customers to the physical location of your store, for example. And it works, as Google actually observes the web pages through the postcards which are commonly associated with an SEO done right. The product categories can also be included in your GMB profile. At the same time, don’t forget about such social media aspects like sharing and commenting, as they are equally important for better website ranking.

organic seo

Online reviews

Many people make up their mind after reading customer reviews. The point is that such reviews are favorable for your content credibility as they improve your website ranking. I mean Google relies on the content relevance when evaluating overall ranking factors. Doing so is quite reasonable, as users are more likely to trust a website, seller or social media page, which have more positive reviews. I suggest using services like Vendasta, Trustpilot, Get Five Stars and Reputation loop to track, analyze and monitor the user reviews related to your online business. Once again, the reviews are way too important to skip them when planning an organic SEO strategy.

organic seo company

A winning SEO campaign

The most of the well-established businesses have succeeded in promoting their products or services, thanks to organic SEO services, which gave them increased visibility. As it was already mentioned that an organic SEO involves many techniques which might be too comprehensive, time-consuming and often costly. But you shouldn’t worry: even if you are driving a moderate or just minor commercial project, you can have some good benefits from SEO by applying several marketing strategies yourself. Hope my brief notes gave you an understanding and direction.

Artem Abgarian

Thank you for reading my article on organic SEO tips! I hope you find it helpful.

Lindsay

Great article, Artem. I found the tips very practical and easy to follow.

Artem Abgarian

Thank you, Lindsay! I'm glad you found the tips useful. Let me know if you have any further questions.

Mike

I agree with Lindsay, Artem. Your tips are straightforward and effective.

Artem Abgarian

Thank you, Mike! It's always great to hear positive feedback. Feel free to reach out if you need any clarification on the tips.

Simon

Hey Artem, I have a question regarding keyword research. How important is it in SEO?

Artem Abgarian

Hi Simon! Keyword research is crucial in SEO as it helps you understand the search terms people use. It allows you to optimize your website for those relevant keywords, improving your chances of ranking higher in search results.

Emily

Artem, I'm curious about the usage of meta tags. Are they still relevant in today's SEO?

Artem Abgarian

Hi Emily! Yes, meta tags are still important for SEO. While they don't directly impact rankings as much as they used to, they play a role in providing information to search engines and users about your web pages. It's good practice to optimize your meta tags with relevant keywords and concise descriptions.

Natalie

Thank you for the article, Artem. I have a question about backlinks. How many backlinks should I aim for?

Artem Abgarian

Hi Natalie! The number of backlinks you should aim for depends on various factors, including your industry and competition. It's more important to focus on getting high-quality backlinks from authoritative websites rather than just quantity. Quality over quantity is key when it comes to backlinks.

Robert

Artem, I've heard about the importance of site speed for SEO. How can I improve my website's loading time?

Artem Abgarian

Hi Robert! Improving your website's loading time is crucial for a good user experience and SEO. Some tips to boost site speed include optimizing images, minifying CSS and JavaScript files, utilizing caching, and choosing a reliable hosting provider. These steps can significantly improve your website's performance.

Grace

Artem, thank you for the informative article! Can you provide some insights into local SEO tips?

Artem Abgarian

You're welcome, Grace! Local SEO is essential for businesses targeting specific geographic areas. Some tips include claiming your Google My Business listing, optimizing your website with local keywords, getting positive reviews, and obtaining local backlinks. These strategies can help enhance your visibility in local searches.

Jacob

Artem, what are your thoughts on voice search and its impact on SEO?

Artem Abgarian

Hi Jacob! Voice search is becoming increasingly popular, and it's important to consider it in your SEO strategy. Optimizing your content for voice search means focusing on conversational keywords, answering questions concisely, and providing structured data for better visibility in voice search results.

Sarah

Artem, could you recommend any SEO tools for beginners?

Artem Abgarian

Hi Sarah! Some popular SEO tools for beginners include Google Analytics, Google Search Console, Moz, and SEMrush. These tools provide valuable insights into your website's performance, keywords, and potential issues to help you optimize your SEO efforts.

David

Thanks for the article, Artem! I've been struggling with on-page SEO. Any tips?

Artem Abgarian

You're welcome, David! On-page SEO is crucial for optimizing individual web pages. Some key tips include creating unique and relevant page titles, optimizing headings and content with target keywords, improving website structure and internal linking, and ensuring mobile-friendliness. These practices can help boost your on-page SEO efforts.

Oliver

Artem, I've heard about the importance of user engagement signals. How can I improve those for my website?

Artem Abgarian

Hi Oliver! User engagement signals like bounce rate, time on site, and click-through rates can impact your SEO. Improving them involves creating compelling and valuable content, enhancing website navigation, ensuring fast loading times, and optimizing for mobile users. Aim to provide a seamless user experience to encourage engagement.

Emma

Great article, Artem! Can you explain the concept of structured data and its relevance to SEO?

Artem Abgarian

Thank you, Emma! Structured data refers to a standardized format for providing information about a web page using schema markup. It helps search engines understand the content better and present rich snippets in search results. Implementing structured data can improve your visibility and attract more targeted traffic to your website.

Chris

Artem, do you have any tips for optimizing images for SEO?

Artem Abgarian

Hi Chris! Optimizing images for SEO involves reducing file sizes without compromising quality, using descriptive filenames and alt tags, compressing images, and ensuring they are responsive and properly sized. These practices can make your images more search engine friendly and improve page load speed.

Hannah

Artem, how long does it typically take for SEO efforts to show results?

Artem Abgarian

Hi Hannah! SEO is a long-term strategy, and the time it takes to see results can vary. It depends on various factors like your website's current state, competition, chosen keywords, and the effectiveness of your optimization efforts. Generally, it can take several months to start noticing significant improvements, but patience and consistency are key.

Sophia

Artem, what are your recommendations for handling duplicate content issues on a website?

Artem Abgarian

Hi Sophia! To handle duplicate content issues, you can use canonical tags to indicate the preferred version of the content, implement 301 redirects, or use the parameter handling tool in Google Search Console. It's essential to ensure that each page on your website has unique and valuable content to avoid negative SEO impacts.

Jonathan

Thanks for sharing your expertise, Artem! Can SEO alone guarantee top rankings on Google?

Artem Abgarian

You're welcome, Jonathan! While SEO plays a significant role in improving your website's visibility, ranking on Google's top requires a holistic approach. Factors like the quality of your content, user experience, backlinks, and relevance to user search queries also contribute to your rankings. A comprehensive strategy focusing on multiple aspects will increase your chances of reaching the top positions.

Lucy

Hi Artem! Could you explain the difference between organic SEO and paid advertising?

Artem Abgarian

Hi Lucy! The main difference between organic SEO and paid advertising is that organic SEO is based on optimizing your website using non-paid strategies to rank higher in search results. It involves techniques like keyword optimization, quality content creation, backlink building, and improving user experience. Paid advertising, on the other hand, involves paying to display ads on search engines or other platforms to drive traffic to your website. Both approaches have their advantages, and a combination of both can be effective for comprehensive online marketing.

Mark

Artem, I've heard about the importance of mobile optimization for SEO. Can you elaborate on that?

Artem Abgarian

Hi Mark! Mobile optimization is crucial for SEO due to the increasing number of mobile users and Google's mobile-first indexing. To optimize for mobile, focus on responsive design, fast loading times, easy navigation, and ensuring that your content is easily readable on small screens. Providing a seamless mobile experience enhances user satisfaction and improves your search rankings.

Stephanie

Artem, what are the common SEO mistakes to avoid?

Artem Abgarian

Hi Stephanie! Some common SEO mistakes to avoid include keyword stuffing, using duplicate content, neglecting user experience, not optimizing for local search, ignoring mobile optimization, and not measuring and analyzing your SEO efforts. It's important to stay up-to-date with SEO best practices to ensure you optimize your website effectively.

Daniel

Artem, what are the most critical ranking factors in SEO?

Artem Abgarian

Hi Daniel! While Google considers numerous factors in its ranking algorithm, some critical ones include high-quality and relevant content, backlinks from authoritative websites, website speed and performance, mobile-friendliness, user experience, and relevant meta tags. It's essential to focus on these factors to optimize your website for better rankings.

Jessica

Thank you, Artem, for your valuable insights! Can you provide some tips on optimizing for featured snippets?

Artem Abgarian

You're welcome, Jessica! To optimize for featured snippets, focus on creating content that directly answers specific questions, use structured data markup, provide concise and informative information, and format content in a way that's easy for search engines to extract. By optimizing for featured snippets, you can increase the visibility of your content and attract more targeted traffic.

Michael

Artem, could you explain the concept of E-A-T in SEO?

Artem Abgarian

Hi Michael! E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. It's a concept that Google considers when evaluating the quality of a website's content and overall ranking. Websites that demonstrate expertise in their field, are authoritative sources, and have a trustworthy reputation are more likely to rank higher in search results. Focus on establishing your website's E-A-T by providing accurate and reliable content, getting backlinks from reputable sources, and building a positive online reputation.

Anthony

Artem, what are your thoughts on the importance of social media for SEO?

Artem Abgarian

Hi Anthony! While social media signals don't directly impact search rankings, they play a role in SEO indirectly. Social media can help promote your content, attract backlinks, increase brand visibility, and drive traffic to your website. Additionally, social media profiles often appear in search results, so optimizing them with relevant keywords and engaging content can enhance your online presence.

Samantha

Artem, do you have any tips for optimizing URLs for SEO?

Artem Abgarian

Hi Samantha! When optimizing URLs for SEO, it's best to keep them short, descriptive, and relevant to the page's content. Include target keywords where appropriate, use hyphens to separate words, and avoid using excessive parameters or dynamic characters. A clean and user-friendly URL structure can improve your website's visibility and make it easier for search engines and users to understand your page's content.

Rachel

Thanks for the insightful article, Artem! What are the best practices for internal linking?

Artem Abgarian

You're welcome, Rachel! Some best practices for internal linking include using descriptive anchor text, linking to relevant and related content, ensuring a logical site structure, and making it easy for users to navigate your website. Internal linking helps search engines understand the context and relationships between your pages, improves user navigation, and distributes link authority throughout your site.

Kevin

Artem, how often should I update my website's content to improve SEO?

Artem Abgarian

Hi Kevin! While there's no set frequency for updating content, it's generally beneficial to refresh and add new content regularly. This shows search engines that your website is active and provides fresh information for users. Focus on creating high-quality, evergreen content that remains relevant over time, and consider updating or repurposing older content to keep it up-to-date and valuable.

Julia

Artem, are there any SEO techniques that should be avoided?

Artem Abgarian

Hi Julia! Yes, there are some SEO techniques known as black hat practices that should be avoided. These include keyword stuffing, buying links, cloaking content, hiding text or links, and using automated techniques to generate low-quality content or backlinks. Engaging in these practices can result in penalties from search engines, negatively affecting your website's rankings. Stick to ethical, white hat SEO techniques for long-term success.

Adam

Artem, what are your thoughts on the role of content length in SEO?

Artem Abgarian

Hi Adam! Content length can play a role in SEO, but it's more important to focus on providing valuable and relevant content rather than a specific word count. Longer articles have the potential to cover a topic more comprehensively and provide more value to readers and search engines. However, aim for a balance between depth and readability. It's better to have a well-structured, informative 1,000-word article than a lengthy piece filled with fluff and repetition.

Liam

Artem, what are the best ways to track and measure the success of SEO efforts?

Artem Abgarian

Hi Liam! Tracking and measuring your SEO efforts is crucial to assess performance and make informed decisions. Use tools like Google Analytics to monitor website traffic, organic search traffic, user behavior, conversions, and other relevant metrics. Additionally, Google Search Console provides insights into your website's visibility in search results, keyword performance, backlinks, and technical issues. Regularly review these metrics to understand what's working and areas that need improvement in your SEO strategy.

Isaac

Artem, what should I focus on when optimizing for local SEO?

Artem Abgarian

Hi Isaac! When optimizing for local SEO, focus on claiming and optimizing your Google My Business listing, ensuring consistent Name, Address, and Phone Number (NAP) citations across directories, targeting local keywords, obtaining positive reviews, and building citations and backlinks from local sources. Localized content and ensuring your website reflects your specific location can also enhance your visibility in local search results.

Ethan

Thanks for the article, Artem! Can you explain the role of user intent in SEO?

Artem Abgarian

You're welcome, Ethan! User intent refers to the underlying goal or motivation behind a user's search query. Understanding user intent helps you optimize your content to align with what users are looking for. By providing relevant, informative, and valuable content that meets user intent, you increase the chances of ranking higher in search results and attracting more targeted traffic. Consider the user's query and the search intent behind it when creating and optimizing your content.

Ava

Artem, how would you recommend optimizing for long-tail keywords?

Artem Abgarian

Hi Ava! Optimizing for long-tail keywords involves creating content that directly addresses specific queries or topics. Conduct thorough keyword research to identify long-tail keywords with reasonable search volume and lower competition. Use them naturally in your content, including titles, headings, and throughout the body. Long-tail keywords often have higher intent, targeting users closer to conversion. By ranking well for these niche queries, you can attract highly relevant traffic to your website.

Logan

Artem, is there any difference between local SEO and traditional SEO?

Artem Abgarian

Hi Logan! Local SEO focuses on optimizing a website to attract traffic from a specific location or for location-specific services. It often involves targeting local keywords, optimizing Google My Business, obtaining local citations, and leveraging online directories. Traditional SEO, on the other hand, aims to improve overall organic search visibility without a specific local emphasis. While some strategies overlap between the two, local SEO has a more targeted and geographically focused approach.

Claire

Artem, what are your best tips for writing compelling meta descriptions?

Artem Abgarian

Hi Claire! When writing meta descriptions, focus on creating concise and captivating summaries of your web page's content. Include relevant keywords naturally and offer a compelling reason for users to click through. Aim for a length of around 150-160 characters, as longer descriptions may get truncated in search results. Use actionable language, convey value, and make sure the description accurately represents the page's content. Well-crafted meta descriptions can improve click-through rates and attract more targeted traffic to your website.

Tyler

Artem, how can I improve my website's crawlability for better SEO?

Artem Abgarian

Hi Tyler! To improve your website's crawlability, ensure that search engine bots can easily discover and access your content. Use a sitemap to guide search engines, link internally to important pages, and remove any crawl errors using tools like Google Search Console. Implementing structured data markup can also help search engines understand your website's content better. Additionally, ensure your website has a clean and crawlable URL structure, avoid duplicate content issues, and optimize your site's loading speed for better crawling efficiency.

Harper

Artem, how can I create compelling titles for better SEO?

Artem Abgarian

Hi Harper! Creating compelling titles involves using relevant keywords, offering a clear and concise description of the content, and enticing users to click through. Keep titles within 50-60 characters to ensure they don't get truncated in search results. Use action words, pose questions, or offer solutions to pique curiosity. Always make sure the title accurately represents the page's content and engages users to click for more information.

Madison

Thanks for sharing your expertise, Artem! How can I optimize my website for better local rankings?

Artem Abgarian

You're welcome, Madison! Optimizing for better local rankings involves focusing on local keywords, creating location-specific landing pages, obtaining and managing Google My Business listing, ensuring consistent NAP citations, and encouraging customer reviews. Building local backlinks and optimizing your website's structure for local relevance can also contribute to improved local rankings. Providing valuable content tailored to local users and engaging with the local community can help boost your website's visibility in local search results.

Emma

Artem, how can I improve my website's domain authority for better SEO?

Artem Abgarian

Hi Emma! Improving your website's domain authority involves several factors. Focus on creating high-quality, informative content that attracts backlinks from authoritative websites. Engage in outreach and guest posting to earn quality backlinks. Improve your website's loading speed, user experience, and mobile-friendliness, as these factors contribute to overall site quality. Establishing a strong social media presence, optimizing on-page elements, and consistently offering value to your audience also enhances your website's credibility and authority.

Benjamin

Artem, could you recommend any SEO resources for further learning?

Artem Abgarian

Hi Benjamin! There are several reputable SEO resources available for further learning. Some notable ones include Moz's Beginner's Guide to SEO, Google's Webmaster Guidelines, Neil Patel's blog, Search Engine Journal, and SEMrush's blog. These resources provide valuable insights, tips, and updates on SEO practices to help you expand your knowledge and stay updated with the latest trends.

Charlotte

Artem, is it necessary to optimize images' alt tags for SEO?

Artem Abgarian

Hi Charlotte! Optimizing images' alt tags is beneficial for SEO. Alt tags provide alternative text that describes the content of an image. They not only help visually impaired users understand the image but also provide search engines with relevant information. Use descriptive and concise alt tags that include relevant keywords where appropriate. Optimized alt tags can improve the accessibility and search engine visibility of your images.

Matthew

Artem, how can I improve my website's click-through rate (CTR) in search results?

Artem Abgarian

Hi Matthew! To improve your website's click-through rate in search results, focus on writing compelling meta titles and descriptions that entice users to click. Use relevant keywords that resonate with your target audience, offer unique value propositions, and address user intent. Testing different variations and ensuring your titles accurately represent the content can help boost CTR. Additionally, incorporating structured data markup to enhance search result snippets, such as star ratings or FAQ sections, can make your listings more appealing and increase click-through rates.

Michael

Artem, what are some effective strategies for building backlinks?

Artem Abgarian

Hi Michael! Some effective strategies for building backlinks include creating high-quality, shareable content that naturally attracts backlinks. Engaging in guest blogging, outreach, and building relationships with influential websites and bloggers can help you earn relevant backlinks. Participate in industry forums and contribute valuable insights, featuring your content on social media platforms, and leveraging your network for potential link opportunities are also effective techniques. The key is to create content that others find valuable and worth linking to.

Olivia

Thank you for the informative article, Artem. Could you explain how site architecture affects SEO?

Artem Abgarian

You're welcome, Olivia! Site architecture plays a crucial role in SEO. A well-structured website architecture ensures that search engines can crawl and index your pages effectively. It involves organizing your content logically, using clear navigation, and creating a hierarchy that allows search engines to understand the relationships between pages. A well-designed site architecture improves user experience, reduces bounce rates, and helps search engines prioritize and rank your web pages appropriately.

Aiden

Artem, how can I optimize my website for voice search?

Artem Abgarian

Hi Aiden! Optimizing for voice search involves considering the conversational nature of voice queries and providing concise, direct answers. Research and incorporate long-tail keywords and phrases that match voice search queries. Structure your content in a question-and-answer format, and provide clear and authoritative responses. Optimize your website's overall mobile-friendliness and loading speed as voice searches are often performed on mobile devices. Also, focus on local SEO optimization, as voice searches frequently include location-based queries.

Grace

Artem, what are your thoughts on the importance of user experience for SEO?

Artem Abgarian

Hi Grace! User experience is crucial for SEO. When search engines recognize that users have a positive experience on your website, they are more likely to consider it as a valuable resource. Factors like responsive design, fast loading times, clear navigation, intuitive UX, and quality content contribute to a positive user experience. Prioritizing user experience helps improve your website's engagement metrics, such as lower bounce rates and longer session durations, which can positively impact your search rankings.

Lucas

Artem, how can I optimize my content for better readability and SEO?

Artem Abgarian

Hi Lucas! To optimize your content for better readability and SEO, use short paragraphs and sentences, incorporate subheadings, and bullet points to enhance scannability. Use a readable font size and format your content to ensure it's visually appealing and easy to consume. Incorporate relevant keywords naturally, but prioritize writing for your audience rather than solely for search engines. By providing valuable, well-structured, and readable content, you can enhance user experience and improve your chances of ranking well in search results.

Emily

Artem, what are the best ways to optimize video content for SEO?

Artem Abgarian

Hi Emily! Optimizing video content involves several strategies. Use descriptive and keyword-rich titles for your videos, write detailed video descriptions, and include relevant tags and categories. Transcribe your videos and provide closed captions or subtitles to make them more accessible and crawlable by search engines. Optimize video loading speed and ensure your videos are responsive. Promote video sharing and embedding to increase visibility and attract backlinks. By optimizing these aspects, you can improve your video's search engine visibility and user engagement.

Nathan

Thanks for the article, Artem! How can I optimize my website for international SEO?

Artem Abgarian

You're welcome, Nathan! To optimize your website for international SEO, consider implementing hreflang tags to indicate language and regional variations. Create localized content that caters to your target audience in different regions or countries. Research and incorporate relevant keywords for each location. Use country-code top-level domains (ccTLDs), or subdirectories/subdomains targeting specific regions, and ensure consistent formatting of localized content across your website. Localize your website's meta tags, headings, and descriptions, and consider cultural and language nuances when adapting your content for different markets.

Ella

Artem, how can I create a successful SEO strategy for my e-commerce store?

Artem Abgarian

Hi Ella! Creating a successful SEO strategy for an e-commerce store involves various steps. Research relevant keywords for your product pages, optimize product titles and descriptions, and provide unique and detailed content for each product. Focus on site structure, ensure intuitive navigation, and optimize category pages. Leverage customer reviews to enhance social proof. Optimize your website's speed, mobile-friendliness, and implement schema markup for rich snippets of product information in search results. Build high-quality backlinks, engage in content marketing, and monitor your analytics to make data-driven decisions.

Artem Abgarian

Thank you all for the engaging discussion and your questions. I hope you found my answers helpful. Remember, SEO is an ongoing process, so keep learning, adapting, and monitoring your strategies to achieve long-term success.

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