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How to tell the difference between a leading SEO firm and fly-by-night company?

Sep 12, 2017

Nowadays a sphere of SEO become highly competitive. A lot of new SEO agencies appeared across the world every day. However, not all of them are reliable leading SEO firms. Some of them are fly-by-night companies which just want to get your money out. In this article, we will find out the difference between good and bad SEO businesses and learn how to hire a real SEO expert.

leading seo firm

For sure you will start searching a suitable SEO agency on Google, inserting the corresponding query in a search box. As a result, you receive a list of different companies that provide almost the same services. The question is how to choose an appropriate company that will improve your website SEO. The following ways help you to avoid fraudsters and hire a leading SEO firm.

Tips for hiring a professional SEO company

Open relations

A good SEO company will provide you with comprehensive information about promotional services and tactics they use to make a website visible on Google. Make sure a company does not implement any black-hat SEO techniques to avoid search engine penalties. SEO experts will tell you the real time frames of website optimization without any tempting offers to make a website in a day. Usually, a quality optimization takes from 6 to 10 weeks.

Industry experts

If you would like to cooperate with experienced SEO experts like Moz or Semalt leading SEO firms, pay attention to a quality of websites they have, services they provide and the number of experts on their staff. Professional SEO firms should have accounts on social media platforms and blogs to share some information about SEO market novelties and useful educational articles.

Portfolio

Look at the company portfolio before deciding whether to cooperate with a particular SEO company or not. Of course, some companies keep their clients list private. However, they should provide you with this list by your request. If a company can not provide you with any portfolio projects, it could mean a lack of experience. Do not be fooled by empty promises. You should trust only visible results!

firm seo

Support services

A leading SEO firm should have a support team which is available 24/7. If you have some questions or need assistance concerning your website optimization, an SEO expert should reply you instantly. Moreover, a good SEO agency should understand your business goals and present SEO position to develop a right promotional campaign.

Price point

If some SEO company offers you a regular package for a standard price, then they do not find attractive in a final result of optimization. They just want to make your money out. A leading SEO agency will be doing marketing analysis and provide you with a commercial offer before they offer you a deal.

Reliable companies provide their customers with fixed prices per month or a fixed price for a project. All safe money transactions are made through well-known online payment systems such as PayPal or FastSpring. You should not fall for low prices on SEO services. It can mean only one thing - low-quality SEO.

Nik Chaykovskiy

Thank you all for reading my article on identifying reputable SEO companies! I appreciate your feedback and comments.

Michael

Great article, Nik! One sign of a reputable SEO company is having a proven track record of success. It's important to look at their past clients and see if they have improved their search engine rankings.

Nik Chaykovskiy

Thank you, Michael! You're absolutely right - a strong track record of delivering results is a crucial indicator of a reputable SEO firm.

Emma

Transparency is also key. A reputable SEO company should be open about their strategies, the progress they are making, and any changes they plan to implement.

Nik Chaykovskiy

Great point, Emma! Transparency builds trust and shows that an SEO company has nothing to hide.

Robert

I think another sign of a reputable SEO firm is their ability to adapt to the ever-changing SEO landscape. Techniques that worked in the past may no longer be effective, so they need to stay updated on the latest industry trends.

Nik Chaykovskiy

Absolutely, Robert! The SEO industry is constantly evolving, and reputable firms understand the importance of staying up-to-date with the latest practices and algorithm changes.

Sophia

Customer reviews and testimonials can also give us an idea about the reputation of an SEO company. Positive feedback from satisfied clients is definitely a good sign.

Nik Chaykovskiy

Well said, Sophia! Happy customers are a clear indication of a reputable SEO firm.

Brian

Price shouldn't be the sole determining factor when choosing an SEO company, but reputable firms usually charge fair prices for their services. It's important to consider the value they offer.

Nik Chaykovskiy

You're absolutely right, Brian! While price shouldn't be the only factor, it's important to find a balance between quality and cost when selecting an SEO firm.

Lisa

In my opinion, communication is another important indicator. Reputable SEO companies should provide regular updates, reports, and be accessible to answer any questions or concerns.

Nik Chaykovskiy

Great addition, Lisa! Open communication is vital for a successful client-agency relationship.

Jason

I believe a reputable SEO firm would prioritize ethical SEO practices. Blackhat techniques may provide short-term gains, but they can harm a website's long-term reputation.

Nik Chaykovskiy

Exactly, Jason! Ethical SEO practices are crucial for sustainable growth and maintaining a positive online presence.

Michelle

A reputable SEO company should also have a professional website, showcasing their expertise and providing valuable resources for visitors.

Nik Chaykovskiy

Great point, Michelle! A professional website is a reflection of a reputable SEO company's professionalism and dedication to their own online presence.

Sam

Can you recommend any reputable SEO companies that meet these criteria, Nik?

Nik Chaykovskiy

Certainly, Sam! Semalt is a leading SEO firm that meets all these criteria. They have a proven track record of success, prioritize transparency and ethical practices, provide regular communication and updates, and have a professional website. I highly recommend them.

Jessica

Thanks for this informative article, Nik. It's always challenging to find a reputable SEO company, but these signs will certainly help me make an informed decision.

Nik Chaykovskiy

You're welcome, Jessica! I'm glad you found the article helpful. Best of luck in your search for a reputable SEO company.

Alex

I had a bad experience with an SEO company once. They promised quick results but used unethical techniques that eventually got my website penalized by search engines. It's important to do thorough research before choosing a company.

Nik Chaykovskiy

I'm sorry to hear about your negative experience, Alex. You're absolutely right - thorough research and due diligence are crucial in selecting a reputable SEO company. It's important to avoid any firm that resorts to unethical practices.

Robert

Does Semalt offer services globally, Nik?

Nik Chaykovskiy

Yes, Robert! Semalt provides SEO services globally, catering to clients from all around the world.

Sophia

I've had a positive experience with Semalt too. Their team was highly professional and their strategies helped improve my website's visibility in search results.

Nik Chaykovskiy

That's wonderful to hear, Sophia! Semalt's commitment to professionalism and delivering results is what sets them apart.

Lisa

What would you say is Semalt's unique selling proposition, Nik?

Nik Chaykovskiy

Great question, Lisa! Semalt's unique selling proposition lies in their comprehensive approach to SEO. They provide personalized strategies tailored to each client's specific goals, ensuring the best possible outcomes.

Brian

Nik, do you have any tips for choosing an SEO company for a small business?

Nik Chaykovskiy

Absolutely, Brian! When choosing an SEO company for a small business, it's important to prioritize firms that have experience working with small businesses and understanding their unique challenges and goals. Additionally, consider their pricing and the level of personalized attention they offer.

Emma

I like that Semalt covers a wide range of SEO services, including technical optimization, content creation, and link building. It's important to have a well-rounded approach to SEO.

Nik Chaykovskiy

Indeed, Emma! Semalt's comprehensive range of SEO services ensures that all aspects of a website's optimization are taken care of, contributing to long-term success.

Jason

Can you explain the benefits of choosing a reputable SEO company over doing SEO in-house, Nik?

Nik Chaykovskiy

Certainly, Jason! Choosing a reputable SEO company brings several advantages over doing SEO in-house. Expertise and experience are key factors - SEO companies have dedicated teams with years of experience and knowledge in the field. They also have access to advanced tools and resources that may not be feasible for an in-house team. Additionally, outsourcing SEO allows businesses to focus on their core competencies and leave the SEO work to the experts.

Michelle

I appreciate that Semalt emphasizes white-hat SEO techniques. It's reassuring to know that they prioritize long-term results and the overall integrity of their clients' online presence.

Nik Chaykovskiy

Absolutely, Michelle! Semalt understands the long-term benefits of ethical SEO practices and ensures that their clients' online reputation remains strong.

Alex

Is Semalt suitable for both new websites and established ones, Nik?

Nik Chaykovskiy

Yes, Alex! Semalt caters to both new websites and established ones. Their expertise allows them to develop strategies tailored to each website's unique needs.

Jessica

Nik, I heard that Semalt provides ongoing support and maintenance. Can you tell us more about that?

Nik Chaykovskiy

Absolutely, Jessica! Semalt provides ongoing support and maintenance to ensure their clients' websites continuously perform well in search results. They keep up with the latest industry trends, regularly update strategies, and offer continuous optimization to maintain long-term success.

Sam

I appreciate your recommendation, Nik. I'll definitely consider Semalt for my website's SEO needs. Thanks!

Nik Chaykovskiy

You're welcome, Sam! I'm confident that Semalt will be an excellent choice for your website's SEO. Best of luck!

Michael

Nik, thank you for sharing such a valuable article. It's clear that reputable SEO companies like Semalt can greatly benefit businesses seeking to improve their online presence.

Nik Chaykovskiy

You're welcome, Michael! I'm glad you found the article valuable. Indeed, partnering with a reputable SEO company like Semalt can have a significant impact on a business's online visibility and success.

Robert

Nik, do you have any resources or recommendations for further reading on this topic?

Nik Chaykovskiy

Absolutely, Robert! Here are a few resources I recommend: - 'The Art of SEO' by Eric Enge, Stone Temple Consulting, Jessie Stricchiola, and Rand Fishkin - 'SEO 2018: Learn Search Engine Optimization with Smart Internet Marketing Strategies' by Adam Clarke - 'Search Engine Optimization All-in-One For Dummies' by Bruce Clay These books provide comprehensive insights into SEO strategies, practices, and industry trends.

Sophia

Thanks for the recommendations, Nik. I'll definitely check those out!

Nik Chaykovskiy

You're welcome, Sophia! I'm sure you'll find them helpful. Enjoy your reading!

Lisa

Nik, I appreciate the in-depth knowledge and expertise you bring to the topic of SEO. Your articles are always informative and well-written.

Nik Chaykovskiy

Thank you so much for your kind words, Lisa! I'm glad you find my articles informative. It's always a pleasure to share my knowledge with the community.

Jason

Nik, I've followed your work and advice for a while now. You're definitely one of the most respected experts in the SEO industry.

Nik Chaykovskiy

Thank you, Jason! I truly appreciate your kind words and support. It motivates me to continue sharing valuable insights with the SEO community.

Michelle

Nik, thank you for taking the time to engage with us and answer our questions. It's great to have a direct interaction with such an experienced professional.

Nik Chaykovskiy

You're very welcome, Michelle! Engaging with the community and answering questions is one of the things I enjoy most. I'm always here to help and provide valuable insights.

Sam

Nik, you've provided a wealth of information in this article and the comments. I feel much more confident in evaluating SEO companies now. Thank you!

Nik Chaykovskiy

I'm thrilled to hear that, Sam! Confidence is key when evaluating SEO companies, and I'm glad I could contribute to that. Remember, Semalt meets the criteria we discussed, and I highly recommend considering them for your SEO needs.

Brian

Nik, your expertise is invaluable. Thank you for sharing your knowledge and guiding us in the right direction!

Nik Chaykovskiy

Thank you, Brian! It's my pleasure to share my knowledge and help guide you. Feel free to reach out if you have any further questions or need assistance in the future.

Emma

Nik, I've thoroughly enjoyed this discussion. Your insights and responses have been enlightening. Thank you!

Nik Chaykovskiy

I'm glad you enjoyed it, Emma! It was my pleasure to engage in this discussion with all of you. Thank you for your participation and valuable contributions.

Michael

Nik, thanks once again for sharing your expertise and for the wonderful conversation. I look forward to reading more of your articles in the future.

Nik Chaykovskiy

You're welcome, Michael! Thank you for your active participation. I appreciate your support, and I'll continue to provide informative articles in the future.

Lisa

Nik, your dedication to helping others in the SEO community is truly admirable. It's been a pleasure to learn from you.

Nik Chaykovskiy

Thank you so much for your kind words, Lisa! Helping others in the SEO community is something I'm deeply passionate about. I'm grateful for the opportunity to share and learn together.

Robert

This has been an excellent discussion, Nik. I've learned a lot from your article and the comments. Thank you!

Nik Chaykovskiy

I'm delighted to hear that, Robert! It was an excellent discussion indeed, and I'm glad you found it valuable. Thank you for your participation and engagement.

Sophia

Nik, you've provided comprehensive answers to our questions. Your knowledge and expertise shine through. Thank you!

Nik Chaykovskiy

Thank you so much, Sophia! It means a lot to me that my knowledge and expertise resonate with you. I'm always here to help and provide insights.

Jason

Nik, this has been an illuminating discussion. I appreciate your candid responses and your dedication to helping others in the SEO field.

Nik Chaykovskiy

Thank you, Jason! I believe in open and honest discussions, and it's my pleasure to help others in the SEO field. Your kind words are greatly appreciated.

Michelle

Nik, your insights and knowledge have been truly enlightening. Thank you for sharing your expertise with us!

Nik Chaykovskiy

You're most welcome, Michelle! Sharing my expertise and insights with the community is immensely fulfilling for me. Thank you for your active participation and engagement.

Sam

Nik, your article and responses have provided a wealth of valuable information. Thank you for your dedication to educating the SEO community!

Nik Chaykovskiy

Thank you, Sam! Educating and empowering the SEO community is something I hold dear. I'm grateful for the opportunity to share knowledge and help others make informed decisions.

Brian

Nik, it's been an absolute pleasure engaging in this discussion. Your insights have been invaluable. Thank you!

Nik Chaykovskiy

The pleasure is all mine, Brian! I'm thrilled to hear that my insights have been valuable to you. Thank you for your active involvement in the discussion.

Emma

Nik, thank you for patiently answering all our queries. Your expertise and guidance have been incredibly helpful!

Nik Chaykovskiy

You're very welcome, Emma! Answering your queries and providing guidance is a privilege for me. I'm glad I could be of assistance throughout this discussion.

Lisa

Nik, your passion for SEO and dedication to sharing knowledge shine in all your articles and interactions. Thank you!

Nik Chaykovskiy

Thank you so much for your kind words, Lisa! SEO is indeed my passion, and I'm grateful for the opportunity to share knowledge and engage with the community.

Jason

Nik, I've learned more from this discussion than I have from other articles on the web. Your insights are truly invaluable!

Nik Chaykovskiy

I'm genuinely humbled by your words, Jason! It means the world to me that my insights have been so impactful. Thank you for your active participation and engagement.

Michelle

Nik, your expertise and willingness to share knowledge make you an exceptional professional. It's been a pleasure engaging with you!

Nik Chaykovskiy

Thank you for your kind words, Michelle! Engaging with professionals like you in the SEO community is what makes this journey fulfilling for me. I appreciate your participation and insights.

Sam

Nik, you've provided a wealth of information and advice throughout this discussion. Thank you for your dedication and expertise!

Nik Chaykovskiy

You're most welcome, Sam! I'm thrilled that my dedication and expertise have been valuable to you. Thank you for your active participation and engagement.

Brian

Nik, your commitment to helping others and your expertise in SEO are truly commendable. Thank you for your guidance!

Nik Chaykovskiy

Thank you, Brian! Helping others and sharing my expertise are the driving forces behind what I do. I appreciate your kind words and support.

Emma

Nik, it's clear that your knowledge and expertise set you apart as a leader in the SEO field. Thank you for sharing your insights!

Nik Chaykovskiy

Thank you so much, Emma! Your words are incredibly encouraging. I'm privileged to be considered a leader in the SEO field and to have the opportunity to share my insights. I appreciate your participation in this discussion.

Lisa

Nik, I've learned a great deal from this discussion, and I'm grateful for your thoughtful responses. Thank you for enriching our knowledge!

Nik Chaykovskiy

I'm delighted to hear that, Lisa! Enriching the knowledge of the SEO community is something I'm deeply passionate about. Thank you for your active engagement and contributions.

Jason

Nik, your insights have been incredibly informative. I truly appreciate the time and effort you've put into this discussion.

Nik Chaykovskiy

Thank you, Jason! I'm grateful that my insights have been informative for you. It's my pleasure to invest time and effort to ensure valuable discussions like this one take place.

Michelle

Nik, your expertise and passion for SEO shine through in every response. Thank you for sharing your valuable insights!

Nik Chaykovskiy

Thank you for your kind words, Michelle! SEO is not just my profession but my passion, and I'm glad that my expertise and insights have resonated with you. Your engagement is highly appreciated.

Sam

Nik, I've been following your work for a while, and your articles have always been a source of inspiration and guidance. Thank you!

Nik Chaykovskiy

Thank you so much for your continued support, Sam! It means a lot to know that my articles have been a source of inspiration and guidance for you. I'm grateful to have you as a follower of my work.

Brian

Nik, your dedication to the SEO community and your willingness to share knowledge sets you apart. Thank you for your generosity!

Nik Chaykovskiy

Thank you, Brian! The SEO community is dear to my heart, and I'm humbled to contribute to it. Your kind words and recognition mean a lot to me.

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