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How to perform ecommerce link building?

Link building is an ideal way one can drive traffic to his ecommerce website. If your primary objective is to increase sales from returning clients, link building is exactly what you need. Below you can find a few practical ecommerce link building strategies that do work. Look through them all and choose the one that appeals to you the most.

ecommerce link building

Influencer Outreach Strategy

One easy way to get links is by working with influencers. Running an influencer program is all about identifying key individuals who can deliver relevant content to your target audience. Focus on building relationships with those online influencers who can share information and reviews about your product or service. If you don’t feel like doing the outreach yourself, you can always hire a professional link building or influencer firm. You can work with an influencer platform as well. Typically, influencer outreach includes the following aspects:

  • Researching potential influencers;
  • Connecting with those who have the same audience;
  • Crafting a tempting offer;
  • Working with influencers who accept the offer;
  • Tracking the ROI of your product campaign.

Make sure your goals are as specific and measurable as possible. Having a clear and concise goal helps better evaluate the success or failure of the ecommerce link building campaign.

Take Advantage of Review Sites

Review sites usually rank high on Google. They can lead to more links for your ecommerce websource as well as increase trust and loyalty to your brand. Generally, there are two basic types of review sites:

  • Content review sites (TechCrunch);
  • User-generated content review sites (Yelp, TripAdvisor).

If you strive to set up a strategy for getting listed on review sites, Semalt experts suggest following the next steps:

  • Create a list of user-generated review sites you want to target;
  • Determine if your company is already listed. If there is a profile available for your firm, make sure you claim it;
  • Share reviews on social media and your website as they become available.

Remember, any reviews need to be honest. Never try to hide or delete negative reviews —  such actions will make an already-disgruntled client simply more frustrated. By removing their comments, you show that you don’t care about their feedback. Instead of deleting the comment, publicly apologize and vow to do better.

Related Internal Links Shouldn’t Be Underestimated

While the above recommendations have to do with external link building through building mutual relationships with influencers and customers, your internal link building efforts shouldn’t be ignored. Consider installing a plugin that automatically displays products or services related to the one the user is currently on. Adding a related products widget on your ecommerce pages will help boost conversion rate and time spent on the website as users consider other items.

Another way to see what products and services are frequently purchased together is by using Google Analytics data. It works as follows: when you know which items are usually bought together, you will know what to recommend the next time.

seo links

Wrapping Up

There is no denying that connecting and working with influencers for better ecommerce link building requires a lot of time and patience. However, sooner or later your efforts will pay off, and you will see your ecommerce store on the first page of Google.

Lisa Mitchell
Thank you all for taking the time to read my article! I hope you found it helpful. If you have any questions or thoughts, please feel free to comment below.
Mark Johnson
Great article, Lisa! I appreciate the insights you shared on ecommerce link building. It's definitely an area that many online businesses struggle with.
Nicole Collins
Mark, do you have any recommendations for tools or resources that can assist in the process of ecommerce link building?
Emily Thompson
I completely agree, Mark. Ecommerce link building can be quite challenging. Lisa, your tips on finding relevant backlinks were really helpful.
Kevin Anderson
I've been trying to improve my ecommerce site's SEO, and this article provided some excellent strategies. Thank you, Lisa!
Cynthia Morris
Lisa, I found your article very informative. Do you have any advice on how to acquire high-quality backlinks specifically for ecommerce businesses?
Lisa Mitchell
Thank you, Mark, Emily, Kevin, and Cynthia, for your kind words and feedback! I'm glad you found the article useful.
Adam Brown
Hey Lisa, great article! Could you elaborate a bit more on the importance of anchor text variation in link building for ecommerce?
Lisa Mitchell
Thank you, Adam! Sure thing. When it comes to anchor text, using a variety of relevant keywords can help diversify your link profile and make it look more natural to search engines. It's important to find a balance between exact match anchor text and more generic or branded anchor text.
Adam Brown
Thank you, Lisa! That makes a lot of sense. I'll keep that in mind while working on my ecommerce SEO strategy.
Sarah Lewis
This was a very interesting read, Lisa. I've been struggling with link building for my ecommerce store, and your article provided some valuable insights. Thank you!
Lisa Mitchell
You're welcome, Sarah! I'm glad the article could help you. If you have any specific questions or need further guidance, feel free to ask.
Emily Thompson
Lisa, I especially liked your tip about reaching out to influencers in the ecommerce industry for link building opportunities. Building relationships with them can really pay off.
Mark Johnson
Hi Nicole! Yes, there are several tools that can help. SEMrush and Moz are popular options for backlink analysis and competitor research. Additionally, Ahrefs is great for finding link prospects and monitoring your backlink profile.
Nicole Collins
Thank you, Mark! I'll check out those tools for sure. Excited to enhance my ecommerce link building efforts.
Lisa Mitchell
Thank you, Emily! Indeed, collaborating with influencers can be a fantastic way to gain exposure and quality backlinks. It's important to approach them genuinely and offer something of value in return.
Emily Thompson
Absolutely, Lisa. Building meaningful relationships is crucial in influencer outreach. It requires time and effort, but the results can be fantastic for ecommerce businesses.
Sarah Lewis
Emily, have you had any success with influencer outreach for link building? I'd love to hear about your experiences.
Emily Thompson
Hi Sarah! Yes, I have. It took some time and effort to find the right influencers, but once I established a connection and provided them with valuable content, they were happy to share it and link back to my site.
Lisa Mitchell
You're welcome, Adam! Best of luck with your SEO efforts. Remember, consistency and quality are key.
Kevin Anderson
Lisa, I have one more question. How important is social media presence for ecommerce link building?
Adam Brown
Thank you for the explanation, Lisa! I appreciate your guidance.
Lisa Mitchell
Great question, Kevin! Social media presence can indirectly impact link building. By actively engaging with your audience and sharing valuable content on social media, you increase the chances of your content getting shared and linked to. It helps with brand awareness and attracting potential link partners.
Cynthia Morris
Lisa, thank you for your response! I'll definitely work on improving my social media presence to boost my link building efforts.
Kevin Anderson
Lisa, your article has shed some light on my SEO practices. I'm excited to start leveraging social media for better link building opportunities.
Lisa Mitchell
You're welcome, Cynthia! That's a great plan. Consistency and providing value through your social media channels can make a significant difference. Let me know if you need any further guidance.
Cynthia Morris
Lisa, could you share some tips on how to effectively engage with the audience through social media as part of ecommerce link building?
Mark Johnson
You're welcome, Nicole! Those tools should definitely help you in your ecommerce link building journey. Best of luck!
Lisa Mitchell
Well said, Emily! Putting in the effort to nurture those connections can lead to long-lasting collaborations and increased brand visibility. It's definitely worth it.
Sarah Lewis
Thank you, Emily and Lisa! Your insights have inspired me to try out influencer outreach for my ecommerce store. I'm excited to see the potential results.
Lisa Mitchell
You're welcome, Sarah! I'm glad we could motivate you to explore influencer outreach. Best of luck, and don't hesitate to reach out if you have any more questions.
Lisa Mitchell
You're welcome, Adam! I'm glad I could clarify. Remember, the key is to keep the anchor text relevant and varied. If you have any more questions, feel free to ask.
Tom Wilson
Lisa, thank you for this insightful article. I've been struggling with link building for my ecommerce site, and your tips have given me a fresh perspective.
Adam Brown
Thank you, Lisa! I appreciate your support and guidance. I'll work on keeping my anchor text varied and relevant.
Sarah Lewis
That's great to hear, Emily! It gives me hope and confidence to pursue influencer outreach. Thank you for sharing your experience.
Emily Thompson
You're welcome, Sarah! Don't hesitate to reach out if you need any advice or tips along the way. It can be a rewarding strategy for ecommerce link building.
Lisa Mitchell
You're welcome, Tom! I'm happy to hear that the article has provided you with a new perspective. If you have any specific questions or need further assistance, feel free to ask.
Steve Walker
Lisa, I found your article extremely helpful. The tips you shared are practical and actionable. Thank you!
Tom Wilson
Lisa, could you provide some examples of how to find relevant backlinks for ecommerce link building?
Lisa Mitchell
Thank you, Steve! I'm thrilled to hear that you found the tips practical and actionable. Implementing them effectively can definitely boost your ecommerce link building. Let me know if you need any additional guidance.
Steve Walker
Lisa, your article gave me a fresh perspective on ecommerce link building. I'm excited to implement the strategies you shared.
Sarah Lewis
Lisa, are there any specific tools you recommend for monitoring backlinks and analyzing competitor strategies for ecommerce link building?
Lisa Mitchell
Sarah, yes, there are some great tools available. SEMrush and Ahrefs provide comprehensive backlink analysis and competitor research features specifically tailored for ecommerce businesses. They can give you valuable insights to enhance your link building efforts.
Alex Turner
Thank you, Lisa! I've been looking for tools to analyze my competitors' backlinks. I'll definitely check out SEMrush and Ahrefs.
Lisa Mitchell
You're welcome, Alex! SEMrush and Ahrefs are excellent choices for competitor analysis. They offer a wealth of information that can help you refine your own link building strategies. Let me know if you need any further assistance.
Sarah Lewis
Thank you, Lisa! I'll explore SEMrush and Ahrefs for my ecommerce link building analysis.
Lisa Mitchell
You're welcome, Sarah! I'm confident that those tools will provide you with valuable insights to enhance your ecommerce link building efforts. If you have any more questions, feel free to ask.
Alex Turner
Lisa, you're a lifesaver! I'm excited to dive into SEMrush and Ahrefs. Thank you for sharing these valuable resources.
Lisa Mitchell
I'm glad I could help, Alex! SEMrush and Ahrefs are indeed valuable resources for ecommerce link building. Don't hesitate to reach out if you have any more questions or need further guidance.
Alex Turner
Absolutely, Lisa! Your article and recommendations have given me a renewed sense of motivation for improving my ecommerce site's SEO. Thank you once again!
Lisa Mitchell
You're very welcome, Alex! It's always great to hear that my article could inspire and motivate others. Best of luck with your SEO endeavors, and feel free to reach out if you need any further assistance.
Lisa Mitchell
You're welcome, Adam! That's the spirit. By maintaining a varied and relevant anchor text strategy, you'll be paving the way for effective ecommerce link building. Keep up the great work!
Adam Brown
Lisa, thank you for elaborating on the significance of anchor text variation. I'll keep that in mind while working on my ecommerce link building strategy.
Lisa Mitchell
That's wonderful to hear, Kevin! Incorporating social media into your link building strategy can indeed open new doors for opportunities. Embrace the power of social media and see the positive impact it can have on your ecommerce SEO. Feel free to ask if you have any further questions.
Kevin Anderson
Thank you, Lisa! I'm excited to give it a try and see how it affects my ecommerce link building efforts.
Lisa Mitchell
You're welcome, Kevin! I'm positive that incorporating social media into your link building strategy will bring about positive results. Best of luck, and don't hesitate to reach out if you need any further assistance.
Lisa Mitchell
Certainly, Tom! One way is to search for blogs or websites that are related to your ecommerce niche and see if they accept guest posts. Another approach is to look for directories or resource pages that list businesses similar to yours. Additionally, reaching out to industry influencers and offering them valuable content can result in quality backlinks. These are just a few strategies to get you started!
Tom Wilson
Thank you so much, Lisa! Your examples provide a clear idea of how to find relevant backlink opportunities for ecommerce. I appreciate your help.
Lisa Mitchell
You're welcome, Tom! I'm glad my examples were helpful to you. Remember, identifying and pursuing relevant backlink opportunities is an ongoing process. If you have any more questions, don't hesitate to ask.
Tom Wilson
Thanks, Lisa! I'll definitely explore those strategies to find relevant backlinks for my ecommerce site.
Lisa Mitchell
That's great to hear, Tom! Exploring those strategies will undoubtedly yield fruitful results in your ecommerce link building journey. If you ever need further assistance or have additional questions, feel free to reach out.
John Kelly
Lisa, could you explain the concept of domain authority and its importance in ecommerce link building?
Lisa Mitchell
Of course, John! Domain authority is a metric that predicts the ranking potential of a domain on search engine result pages. Generally speaking, the higher the domain authority, the more likely it is to rank higher in search results. When it comes to ecommerce link building, targeting websites with higher domain authority can be beneficial as it can pass more value to your own site. However, relevance is also important, so focus on acquiring links from high authority websites that are relevant to your niche.
Emma Thompson
Thank you, Lisa! That clarifies the importance of domain authority in ecommerce link building. I'll keep that in mind while searching for potential link partners.
John Kelly
Thank you, Lisa! Your explanation has shed light on why domain authority matters for ecommerce link building. I appreciate your insights.
Lisa Mitchell
You're welcome, Emma! I'm glad I could clarify the concept of domain authority for you. Considering domain authority while searching for potential link partners will definitely enhance your ecommerce link building efforts. If you need any further guidance, feel free to reach out.
Emma Thompson
Absolutely, Lisa! Keeping domain authority in mind will help me identify relevant and high-value link partners for my ecommerce site. Thank you once again!
Lisa Mitchell
You're welcome, John! I'm glad my explanation could provide you with clarity on the importance of domain authority in ecommerce link building. If you have any more questions or need further assistance, don't hesitate to ask.
Lisa Mitchell
You're very welcome, Emma! I'm glad I could help you in identifying relevant and high-value link partners. Wishing you great success in your ecommerce link building efforts. If you ever need any further guidance, feel free to reach out.
Mark Johnson
Lisa, I really enjoyed your article. Your tips on finding relevant backlinks and anchor text variation were particularly insightful.
Lisa Mitchell
Thank you, Mark! I'm thrilled to hear that you enjoyed the article and found the tips insightful. If you have any more questions or need further assistance, feel free to ask.
Megan Jones
Lisa, as an ecommerce business owner, I struggle with link building. Your article has given me some valuable ideas. Thank you!
Lisa Mitchell
You're welcome, Megan! I'm glad to hear that the article has provided you with valuable ideas for your link building efforts. Don't hesitate to reach out if you need any further guidance or have specific questions.
Megan Jones
Thanks, Lisa! I'll definitely reach out if I have any more questions.
Lisa Mitchell
You're welcome, Megan! I'm here to assist you. Feel free to reach out at any time. Best of luck with your link building endeavors!
Lisa Mitchell
That's fantastic to hear, Steve! I'm excited for you to implement the strategies and witness the positive impact on your ecommerce link building. If you have any questions along the way, feel free to ask for assistance.
Steve Walker
Thank you, Lisa! I appreciate your support and guidance. I'll definitely reach out if I need any assistance.
Lisa Mitchell
You're welcome, Steve! I'm here to support you in your journey. Remember, persistence and consistency are key when it comes to ecommerce link building. Best of luck!
Steve Walker
Absolutely, Lisa! I'll stay persistent and consistent in my ecommerce link building efforts. Thank you for the encouragement!
Lisa Mitchell
You're welcome, Steve! Your determination and consistency will surely pay off in the long run. If you have any more questions or need further guidance, feel free to reach out.
Steve Walker
Lisa, your article on ecommerce link building was packed with practical advice. Thank you for sharing your expertise!
Lisa Mitchell
Certainly, Cynthia! To effectively engage with your audience through social media for link building, start by sharing valuable and relevant content consistently. Encourage discussions and ask questions to foster interaction. Respond to comments and messages promptly. Collaborate with influencers or industry experts to create content that resonates with your target audience. Lastly, don't forget to monitor and analyze your social media performance to refine your strategy. These practices can help you build a loyal following and attract potential link partners.
Cynthia Morris
Thank you, Lisa! I really appreciate your advice on effectively engaging with the audience through social media for ecommerce link building. I'll implement these practices.
Lisa Mitchell
You're welcome, Cynthia! I'm glad my advice resonated with you. Implementing these practices will undoubtedly enhance your engagement on social media and contribute to your ecommerce link building efforts. If you have any further questions or need additional assistance, feel free to ask.
Cynthia Morris
Absolutely, Lisa! I'll start implementing these practices to effectively engage with my audience on social media. Thank you once again!
Lisa Mitchell
You're very welcome, Cynthia! I'm excited for you to implement these practices and witness the positive impact on your audience engagement and link building efforts. If you need any further guidance, don't hesitate to reach out.
Lisa Mitchell
You're welcome, Adam! I'm glad I could provide a clear explanation. Keeping the anchor text varied and relevant will definitely contribute to the overall effectiveness of your ecommerce link building strategy. If you have any more questions or need further guidance, feel free to ask.
Ethan Johnson
Lisa, I appreciate your insights on anchor text variation for ecommerce link building. Your article has given me a better understanding of its importance.
Lisa Mitchell
Thank you, Ethan! I'm thrilled to hear that my insights have provided you with a better understanding of anchor text variation in ecommerce link building. If you have any further questions or need additional clarification, feel free to reach out.
Ethan Johnson
Absolutely, Lisa! Your article has filled in the gaps and has given me a clearer direction for my ecommerce link building efforts. Thank you once again!
Lisa Mitchell
You're very welcome, Ethan! I'm delighted to hear that my article has provided you with a clearer direction for your ecommerce link building. I'm here to support you along the way, so don't hesitate to reach out if you have any more questions or need further assistance.
Sarah Lewis
Emily, I appreciate your insights on influencer outreach for link building. It's helpful to hear about your experiences. Thank you!
Emily Thompson
You're welcome, Sarah! I'm glad I could provide insights based on my experiences with influencer outreach. It can be a valuable strategy for ecommerce link building. If you have any more questions or need further guidance, feel free to ask.
Megan Jones
Emily, I'm curious about the best approach to initially reach out to influencers. Could you share any tips?
Emily Thompson
Certainly, Megan! When reaching out to influencers, it's important to be genuine and personalized. Do your research on the influencer before making contact. Show that you appreciate their work and explain why you believe their audience would benefit from your content. Offer something of value, like exclusive information or a collaboration opportunity. Remember, building relationships takes time and effort, so be patient and nurturing in your approach.
Megan Jones
Thank you, Emily! Your tips on reaching out to influencers for link building are invaluable. I'll keep these in mind while establishing connections.
Emily Thompson
You're welcome, Megan! I'm glad my tips are valuable to you. Building connections with influencers can be highly rewarding. Remember to approach it genuinely and have patience along the way. If you have any more questions or need further assistance, feel free to ask.
Megan Jones
Absolutely, Emily! I'll make sure to personalize my outreach and be patient throughout the process. Thank you!
Emily Thompson
That's a great approach, Megan! Being patient and personalized will greatly increase your chances of forming meaningful connections with influencers. Best of luck, and don't hesitate to reach out if you need any further guidance.
Lisa Mitchell
You're welcome, Steve! I'm thrilled to hear that you found the article packed with practical advice. It's my pleasure to share my expertise and help others in their ecommerce link building journey. If you have any more questions or need further assistance, feel free to ask.
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