How to get my business more online visibility with local SEO optimization?

Here is a brief guide to help you with local SEO optimization and finally get more only visibility with your business. And I’ve got a couple of useful yet simple tactics for you to give an edge to your current strategy in local SEO optimization. So, let’s delve.

Local SEO Optimization – Useful Tips & Tricks

Tier One: GMB, NAP, Citations, Data Aggregators

Before anything else, let’s start with fundamentals – I mean that if you haven’t claimed your Google My Business page, it’s time to finally fill it in. 

Here are the main recommendations to that point:

• Have a set of bright photos that will clearly showcase your interior/exteriors, as well as your company’s personality (for example team pictures). Consider hiring a professional photographer – that definitely pays off.
• Make sure you have specified accurate working hours, and don’t forget to set up holiday schedule to avoid confusing your potential clients.
• Monitor all reviews and respond to them timely – both positive, and negative ones.
• Considering NAP, the first thing to be done is to check your business name, address and phone number which are seen on your own web pages (usually in the footer area). Next, make sure your NAP data is consistent and has an exact match with all other places/profiles you're listed with your business.
• As for citations, I recommend considering getting submitted to these four big data aggregators – Infogroup, Factual, Acxiom, Localeze. Among the other key directories, you can start with popular places like TravelAdvisor, Yelp, Yahoo, EzLocal, CitySearch, MapQuest, YellowPages, etc.

Tier Two: Focused Engagement via Social Media

Though Social Media interactions had been repeatedly reconfirmed by Google itself as having no direct impact on its ranking calculations, focused social engagement definitely contributes to better local SEO optimization, and therefore ranking, in its own way. 

To identify the right Social Media channel and shape the most fitting targeted social content, I recommend the following:

• Select the platform that would fit you best. Consider creating a profile on Facebook/LinkedIn when you’re targeted precisely on business stuff itself and dedicated articles, Instagram/Twitter to focus mainly on photos and short related posts/stories, or YouTube if you like shooting videos.
• Titles of your Social Media profiles are strongly recommended to be embedded with your core keywords, the same thing is for using the right hashtags (but don’t overdo with that).
• Make most out of GeoTagged images, post local events, capture some footage – and broaden your outreach. Consider creating contests or occasional rewards program – it’s always easier to get people involved, in line with building a stronger online presence for your business brand name.
• After all, here is what should be checked with your on-page optimization at the very basic level – make sure you have correct titles and meta tags (don’t forget to embed them with your geo-specific keywords, such as a name of the city/town or region served with your business), create location-specific landing pages (make them unique, avoid using templates, and try to produce enticing content rich with your core local keywords), embed Google Maps on your site, and consider dropping a couple of Call-To-Action buttons to suggest subscribing/following you on Social Media.