What makes really performing and firm content SEO services for small business websites?

Effective targeted marketing and firm content SEO services are arguably the most important components in the modern business success, particularly for small online projects. Given that a high-quality web page content has been already reconfirmed as the third most influencing ranking factor ever – according to the official message coming from Google itself – its importance should be recognized by every novice webmaster or online business owner. That being said, below we’ll quickly run through the main characteristics and performance elements that can make a really strong on-page content, as well as firm SEO services that will drive you to the top of relevant Google’s SERPs. So, let’s delve.

What Makes Firm Content and SEO Services for Small Business Websites

Creating high-quality articles and posts for your website, you should always think of your content as a powerful promotional tool. When content creation comes hand-in-hand with the live user’s intent, the right main target keywords, and long-tail search phrases, as well as several major aspects of technical search optimization – you will be already halfway to a purely successful content marketing strategy. Ultimately, to turn your website or supportive blog pages into a converting machine, which helps you evolve more potential buyers or still undeveloped clients into the paying ones. 

Step One: Keyword Research Based on User Intent

Start with getting a big picture of the most frequently filled keyword requests and long-tail search queries, which are currently top popular among the live users in the target market niche, your specific business industry, or a given subject discussion you’re involved in. That way, understand which of your main target keywords would be more likely to become the must-winning ones for you to start optimizing for – try to find out where lies the optimal balance between their sufficiently high search volume (i.e., search terms with good traffic-generating potential) and reasonably low level of their current competition (i.e., those expected to be not too difficult to rank for). Given that it may take a lot of time and effort – at least when getting by with only default keyword research tools like Google AdWords or Google Trends – I recommend using some more specific online helpers, such as Yoast’s Suggest Expander, SeoStack, or Semalt’s Analyzer (my fave ever). 

Running keyword research, don’t forget to pay attention to the most promising LSI keyword suggestions, synonyms, long-tail variations, and any other related search terms just gaining in popularity among the users. Yes, their actual search volume may be not too high (at least for the moment), but their trendiness might as well be booming over time. It means you can uncover those so-called “hidden” keywords and stay out of your competitors – simply because they haven’t been employed yet by your closest market rivals. So, you will always have a room that could let your website make most out of exploiting these valuable “hidden” search terms. All you need is just to think about online search – just as if you were a potential client yourself. Working on your content strategy, try to think more about the real user intents, what kind of content is preferred by your target audience, and in what way people would be more likely to be looking for a given product/service you have on sale, or a particular piece of expertise you can offer with your content. That’s it.

Step Two: Make Your Content Be Worth Reading and Sharing

The thing is that a really “sticky” nature is exactly what makes top performing posts and articles – such masterpieces are commonly used by the leading global companies, which can afford to hire full-stack digital agencies with firm content SEO services. Although such related paid offers can be easily found across the Web, you are also capable of producing equally good on-page content of this kind. Given that you’re willing and ready to invest your own time and effort in writing, I recommend relying on the following content suggestions. 

Try to forge your content as simple & clear as possible, keeping it sufficiently deep and thorough at the same time. Make sure to apply for only credible and valid sources, in line with staying relevant an novel – both in terms of content uniqueness itself, and regarding the actual brand-new value you’re adding with it. Keep the users engaged by acting emotionally, practically and (if possible) in entertaining yet still educational and fully coherent manner. Always keep your audience in mind (i.e., you’re writing for people first, not just for ranking purposes) – and you’re done.

Step Three: Some Technical Content-Related SEO Issues

After all, focusing mainly on positive user experience, you will have to acknowledge at least the basic requirements of the search engines:

• First, you should do your best to make things easier for their crawling bots, allowing them to properly “read” and “understand” your content. Ultimately, to award a high ranking position in the relevant Google's SERPs that you deserve. Of course, it’s mostly an entirely different issue, but I recommend paying attention to the following technical considerations, such as creating a proper XML sitemap to have every page of your website listed over there, working on a concise interlinking structure to help Google navigate and index your content the right way, in line with making a double-check to have everything in place with you Call-To-Action buttons (for example, most common issues like tappable contextual CTAs, center-aligned images, etc.).

• Next, make sure your content loads quickly. The thing is that 2.5 seconds or less – is exactly what you are expected to be aimed at. Clean everything up with your on-page images and the rest of media files – yes, they have become indispensable elements of every the modern user experience. But they are capable of slowing down your page loading speed, which will not only spoil the whole human browsing experience (i.e., potentially increasing your bounce rate – nobody wants to wait till the page is fully loaded in full), but might as well be counted by the major search engines as a negative factor of your online performance, in turm preventing you from moving up the list of the relevant SERPs.
• At last, don’t ignore mobile-responsive web design. Yes, it may seem like a no-brainer, but according to the recent global survey – over 55% of active users are now estimated to prefer smartphones and tablets for online surfing, rather than conventionally used desktop computers. So, having a mobile-responsive design is no longer a luxury – now it’s a default option to be offered by every good website or blog.