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In che modo le parole chiave in stile backend di Amazon possono aiutare il mio miglioramento SEO?

Ogni campagna di ottimizzazione efficace dovrebbe iniziare con la ricerca di parole chiave. È una linea di fondo per lo sviluppo e il miglioramento futuro delle imprese. Se vendi su Amazon, devi essere consapevole che questa piattaforma è molto competitiva. Per rendere i tuoi prodotti visibili ai tuoi potenziali clienti, devi lavorare sull'ottimizzazione della tua inserzione, sulla generazione di recensioni positive e sull'attrattiva del traffico.

È ragionevole iniziare l'ottimizzazione della quotazione con una ricerca di parole chiave completa utilizzando diversi strumenti di ricerca contemporaneamente. In altre parole, è necessario identificare le query e i termini di ricerca effettivi che i clienti Amazon inseriscono nella casella di ricerca per trovare i prodotti in base alle loro necessità. Il compito principale della ricerca di parole chiave di Amazon è trovare parole che soddisfano pienamente le query dell'utente per mostrare i tuoi prodotti di fronte a questi utenti. La ricerca di parole chiave è necessaria per i venditori di Amazon in quanto aiuta a trovare i termini di ricerca correlati all'interno di un mercato specifico per migliorare i ranghi dei prodotti per ottenere più vendite e aumentare le entrate.

Esistono numerosi strumenti di ricerca di parole chiave professionali creati per l'ottimizzazione dell'elenco Amazon. Possono fornirti più suggerimenti per le parole chiave, mostrare il rango e il volume di ricerca di ciascun termine di ricerca selezionato. Inoltre, Amazon offre suggerimenti di ricerca che possono essere utilizzati per espandere ulteriormente le ricerche su parole chiave. Hai solo bisogno di inserire diverse prime lettere della tua parola chiave mirata nella casella di ricerca di Amazon per ottenere suggerimenti pertinenti in base alle preferenze dell'utente. Ti consiglio di utilizzare contemporaneamente diversi metodi e strumenti di ricerca per parole chiave, per poter confrontare i dati ottenuti e ottenere i risultati più accurati.

In questo articolo, discuteremo come generare più business dando parole chiave in stile Amazon e incorporandoli strategicamente nella lista dei prodotti. Inoltre, condividerò alcune idee sulle parole chiave di backend Amazon e sul loro ruolo nell'ottimizzazione delle liste.

Come migliorare il posizionamento delle parole chiave di Amazon?

Amazon non mantiene in segreto i suoi fattori di ranking, condividendo queste informazioni con tutti i commercianti in Amazon Seller Central. Cerchiamo di discutere brevemente alcuni dei fattori di ranking Amazon essenziali che è necessario conoscere per funzionare bene sul mercato Amazon.

  •  Classifica vendite 

Il Ranking vendite Amazon aiuta a confrontare il numero di vendite per articoli identici. È uno dei fattori di classifica essenziali su Amazon in quanto mostra quali marchi hanno la più alta reputazione tra gli utenti e generare più traffico e conversione. I prodotti con l'alto ranking di vendita sono generalmente posizionati nella parte superiore della pagina dei risultati di ricerca di Amazon.

Poiché il sistema dei motori di ricerca di Amazon è concentrato sulla massimizzazione dei ricavi, i prodotti che generano più vendite hanno posizioni più elevate su Amazon. Certo, può sembrare un circolo vizioso. Tuttavia, non è necessario rinunciare. Fortunatamente, molte tecniche efficaci aiutano i nuovi venditori a competere.

  •  Recensioni dei clienti 

Un altro fattore di posizionamento significativo su Amazon è costituito dalle recensioni dei clienti. Inoltre, anche il modo in cui rispondi ai feedback dei clienti è enorme. Come regola, i prodotti con il maggior numero di recensioni si classificano prima su Amazon SERP. Ecco perché è essenziale creare un piano vincente su come generare giudizi positivi sulla tua pagina di prodotto. Dovresti essere consapevole che tutte le recensioni incentivate sono vietate da Amazon. Quindi, è necessario cercare altri modi efficaci per ottenere recensioni organiche.

  •  Fornire risposte a tutte le domande degli utenti 

La sezione domande e risposte riguarda anche Amazon. Anche se non può essere distinto come il fattore di ranking Amazon, ciò influisce comunque sulla classifica dei prodotti su Amazon. Questa sezione è elencata vicino alla parte superiore della pagina del prodotto, che in genere significa che è significativa per le conversioni. Secondo le nostre recenti ricerche, i prodotti che si posizionano su Amazon hanno quasi il doppio dei clienti che hanno risposto alle domande rispetto a qualsiasi altro elenco nella categoria.

  •  Politica dei prezzi 

Il fattore principale che Amazon considera determinare il tasso di conversione previsto e il posizionamento dei prodotti è il prezzo. È una condizione di base per vincere Amazon Buy Box poiché la maggior parte dei clienti tende a cercare le migliori offerte in questo mercato. Quindi, se superi i tuoi articoli, hai poche possibilità di essere visibile su Amazon SERP. Per rimanere competitivi su Amazon, è necessario riprendere continuamente i tuoi prodotti e monitorare le posizioni dei concorrenti e le politiche dei prezzi.

  •  Frequenza di rimbalzo 

Amazon monitora l'azione di ciascun utente sulla piattaforma, quindi, sa a che ora i clienti trascorrono sulla tua pagina e può controllare come rapidamente lo chiudono Queste metriche possono fungere da fattori di ranking e possono spingere il tuo elenco fino alla parte superiore della pagina dei risultati di ricerca di Amazon o abbassare le classifiche correnti.

Diamo uno sguardo più da vicino a queste metriche del ranking di Amazon.

Una volta che un utente spende la pagina del prodotto mostra ad Amazon quanto è interessante e preziosa la tua descrizione per questo cliente. I clienti che guardano attraverso tutte le sezioni dell'elenco presenti nella pagina del prodotto diventeranno probabilmente i tuoi clienti.

Una frequenza di rimbalzo indica a Amazon se la tua quotazione vale o meno l'attenzione degli utenti. La frequenza di rimbalzo più bassa che hai, la posizione più alta che otterrai su Amazon. Un'elevata frequenza di rimbalzo è quando un cliente esegue una ricerca, segue l'elenco dei prodotti e poi torna ai risultati della ricerca o ai clic su un'offerta di prodotti correlati.

  •  Elenco ottimizzazione e completezza 

Un'altra metrica di ranking che non possiamo saltare è l'ottimizzazione dell'elenco e completezza. È necessario organizzare l'elenco dei prodotti in modo tale da attirare più traffico convertito dalla ricerca. È necessario compilare tutte le sezioni di contenuto, utilizzando ciascun carattere disponibile. La quotazione Amazon è la tua opportunità di incorporare le tue parole chiave in stile Amazon in modo da posizionarti in alto nella tua categoria.

  •  Termini di backend search 

L'ultimo fattore di ranking che la maggior parte dei venditori non conoscono sono i termini di ricerca back-end. I termini di ricerca del backend Amazon sono utilizzati nella sezione sul retro dell'Account venditore Amazon. Questa sezione fornisce ad Amazon le informazioni aggiuntive relative al prodotto che vendi e aumenta le tue possibilità di posizionarti su Amazon SERP. Le parole chiave di backend Amazon non sono visibili agli utenti, ma aiutano una classifica a classificarsi organicamente. Fungono da tag HTML per dare al tuo annuncio una migliore visibilità di ricerca.

David Johnson
Thank you all for joining the discussion on my blog post 'Parole chiave stile Amazon - Come migliorare le classifiche di parole chiave Amazon?' I am excited to hear your thoughts!
Emily Smith
Great article, David! I found it very helpful in understanding how to improve keyword rankings on Amazon. Thank you for sharing your insights.
David Johnson
Thank you for your kind words, Emily! I'm glad you found it helpful. If you have any specific questions or need further clarification, feel free to ask.
Michael Brown
I have tried optimizing keywords on Amazon, but my listings still don't rank well. Any additional tips, David?
David Johnson
Hi Michael, optimizing keywords is just one aspect of improving rankings. It's important to also focus on your product's relevance, customer reviews, and sales performance. Additionally, consider running targeted advertising campaigns to boost your visibility.
Sophia Wilson
David, could you explain more about the importance of relevance in keyword rankings? How can we ensure our products are relevant?
David Johnson
Hi Sophia, relevance is crucial because it helps Amazon understand if your product matches the customer's search query. To ensure relevance, make sure your product title, bullet points, and description accurately describe your product and include relevant keywords. This will help improve your chances of ranking higher for relevant searches.
Olivia Anderson
Hi David, how important are customer reviews and ratings in improving keyword rankings on Amazon?
David Johnson
Hi Olivia, customer reviews and ratings play a significant role in keyword rankings. Amazon considers them as a measure of customer satisfaction and product quality. A higher number of positive reviews and ratings can boost your rankings and increase your chances of appearing in relevant search results.
Charles Thompson
David, do you have any tips for driving sales on Amazon? How can we improve our sales performance?
David Johnson
Hi Charles, boosting sales is crucial for improved keyword rankings. You can try offering discounts, running promotions, optimizing your product images, and actively promoting your products through various marketing channels. Additionally, utilizing Amazon's fulfillment services can enhance your sales performance.
Hannah Davis
David, I've noticed that some products rank well with just a few keywords while others don't rank well despite using multiple relevant keywords. Any insights on this?
David Johnson
Hi Hannah, it's not just about the number of keywords but also their relevance and quality. Amazon's algorithm looks at multiple factors to determine rankings, including click-through rates, conversion rates, and overall sales performance. So, it's crucial to not only use relevant keywords but also ensure your listing and product meet Amazon's quality standards.
Ethan Roberts
David, what are your thoughts on using backend search terms on Amazon? Are they still relevant for keyword rankings?
David Johnson
Hi Ethan, while the impact of backend search terms has diminished over time, they can still have some influence on your keyword rankings. It's recommended to include relevant and high-performing keywords in your backend search terms to provide additional context to Amazon's algorithm.
Sophia Wilson
Thank you for clarifying, David! I will make sure to focus on relevance to improve my products' keyword rankings.
David Johnson
You're welcome, Sophia! Best of luck with improving your keyword rankings. Feel free to reach out if you have any further questions.
Michael Brown
Thank you for the additional tips, David! I'll work on improving my product's relevance and sales performance.
David Johnson
You're welcome, Michael! Improving relevance and sales performance will definitely help boost your keyword rankings. Wishing you success!
Olivia Anderson
I understand the importance of customer reviews now. I'll focus on building positive reviews to improve my keyword rankings. Thanks, David!
David Johnson
That's great, Olivia! Positive customer reviews can make a big difference in your keyword rankings. Keep up the good work!
Charles Thompson
Thank you for the valuable tips, David! I'll implement your suggestions to boost my sales performance and improve keyword rankings.
David Johnson
You're welcome, Charles! Implementing those strategies should definitely help you improve your sales performance and keyword rankings. Best of luck!
Hannah Davis
I understand now. It's not just about the number of keywords but also the overall quality and performance. Thank you for the insights, David!
David Johnson
Exactly, Hannah! Quality and performance are key factors in keyword rankings. I'm glad I could provide valuable insights. If you have any more questions, feel free to ask.
Ethan Roberts
Thanks for your response, David! I'll make sure to optimize my backend search terms to improve my keyword rankings. Appreciate your help!
David Johnson
You're welcome, Ethan! Optimizing backend search terms can still have a positive impact on keyword rankings. If you need further assistance, don't hesitate to ask. Good luck!
Sophia Wilson
Thank you, David! I appreciate your guidance. I'll work on improving relevance and reach out if I need any more help.
David Johnson
You're welcome, Sophia! Improving relevance will definitely benefit your keyword rankings. Feel free to reach out anytime if you have more questions. Best of luck with your efforts!
Emily Smith
Thank you for your response, David! I'll continue implementing your tips to improve my keyword rankings on Amazon. Greatly appreciated!
David Johnson
You're welcome, Emily! I'm glad my tips are helpful to you. Don't hesitate to ask if you need any further assistance. Wishing you success in improving your keyword rankings!
Michael Brown
Thanks for the guidance, David! I'll work on improving my product's relevance and boost sales to enhance keyword rankings on Amazon.
David Johnson
You're welcome, Michael! Improving relevance and sales performance will definitely contribute to better keyword rankings. Best of luck in your endeavors!
Olivia Anderson
I've realized the significance of customer reviews in improving keyword rankings. I'll work on gathering positive reviews for my products. Thank you, David!
David Johnson
That's great, Olivia! Positive customer reviews can have a powerful impact on your keyword rankings. Keep up the good work and let me know if you have any more questions!
Charles Thompson
Thank you for the valuable insights, David! I'll follow your suggestions to boost my sales performance and improve keyword rankings on Amazon.
David Johnson
You're welcome, Charles! Implementing those strategies should certainly help you enhance your sales performance and keyword rankings. Best of luck!
Hannah Davis
Now I understand that quality and performance play crucial roles in keyword rankings. Thanks for the guidance, David!
David Johnson
Exactly, Hannah! Quality and performance are vital for keyword rankings. I'm glad I could provide helpful guidance. If you have any more questions, feel free to ask.
Ethan Roberts
Thank you for your response, David! I'll optimize my backend search terms and aim to improve my keyword rankings. Appreciate your assistance!
David Johnson
You're welcome, Ethan! Optimizing backend search terms can still have a positive impact on keyword rankings. If you need any more help, don't hesitate to reach out. Good luck!
Sophia Wilson
Thank you, David! I appreciate your guidance. I'll focus on relevance and get in touch if I need further assistance.
David Johnson
You're welcome, Sophia! Improving relevance will definitely contribute to better keyword rankings. Feel free to reach out anytime if you have more questions. Best of luck!
Emily Smith
Thank you for your response, David! I'll continue implementing your tips to improve my keyword rankings. Greatly appreciated!
David Johnson
You're welcome, Emily! I'm glad my tips are proving helpful to you. Don't hesitate to ask if you need any further assistance. Wishing you success in improving your keyword rankings!
Michael Brown
Thanks for the guidance, David! I'll work on improving relevance and sales to enhance keyword rankings on Amazon.
David Johnson
You're welcome, Michael! Improving relevance and sales performance will definitely contribute to better keyword rankings. Best of luck in your endeavors!
Olivia Anderson
I've realized the importance of customer reviews in improving keyword rankings. I'll work on gathering positive reviews for my products. Thank you, David!
David Johnson
That's great, Olivia! Positive customer reviews can have a significant impact on your keyword rankings. Keep up the good work and let me know if you have any more questions!
Charles Thompson
Thank you for the valuable insights, David! I'll follow your suggestions to boost my sales performance and improve keyword rankings on Amazon.
David Johnson
You're welcome, Charles! Implementing those strategies should certainly help you enhance your sales performance and keyword rankings. Best of luck!
Hannah Davis
Now I understand that quality and performance are critical for keyword rankings. Thanks for the guidance, David!
David Johnson
Exactly, Hannah! Quality and performance are vital factors for keyword rankings. I'm glad I could provide helpful guidance. If you have any more questions, feel free to ask.
Ethan Roberts
Thank you for your response, David! I'll optimize my backend search terms and aim to improve my keyword rankings. Appreciate your assistance!
David Johnson
You're welcome, Ethan! Optimizing backend search terms can still have a positive impact on keyword rankings. If you need any more help, don't hesitate to reach out. Good luck!
Sophia Wilson
Thank you, David! I appreciate your guidance. I'll focus on relevance and get in touch if I need further assistance.
David Johnson
You're welcome, Sophia! Improving relevance will definitely contribute to better keyword rankings. Feel free to reach out anytime if you have more questions. Best of luck!
Emily Smith
Thank you for your response, David! I'll continue implementing your tips to improve my keyword rankings. Greatly appreciated!
David Johnson
You're welcome, Emily! I'm glad my tips are proving helpful to you. Don't hesitate to ask if you need any further assistance. Wishing you success in improving your keyword rankings!
Michael Brown
Thanks for the guidance, David! I'll work on improving relevance and sales to enhance keyword rankings on Amazon.
David Johnson
You're welcome, Michael! Improving relevance and sales performance will definitely contribute to better keyword rankings. Best of luck in your endeavors!
Olivia Anderson
I've realized the importance of customer reviews in improving keyword rankings. I'll work on gathering positive reviews for my products. Thank you, David!
David Johnson
That's great, Olivia! Positive customer reviews can have a significant impact on your keyword rankings. Keep up the good work and let me know if you have any more questions!
Charles Thompson
Thank you for the valuable insights, David! I'll follow your suggestions to boost my sales performance and improve keyword rankings on Amazon.
David Johnson
You're welcome, Charles! Implementing those strategies should certainly help you enhance your sales performance and keyword rankings. Best of luck!
Hannah Davis
Now I understand that quality and performance are critical for keyword rankings. Thanks for the guidance, David!
David Johnson
Exactly, Hannah! Quality and performance are vital factors for keyword rankings. I'm glad I could provide helpful guidance. If you have any more questions, feel free to ask.
Ethan Roberts
Thank you for your response, David! I'll optimize my backend search terms and aim to improve my keyword rankings. Appreciate your assistance!
David Johnson
You're welcome, Ethan! Optimizing backend search terms can still have a positive impact on keyword rankings. If you need any more help, don't hesitate to reach out. Good luck!
Sophia Wilson
Thank you, David! I appreciate your guidance. I'll focus on relevance and get in touch if I need further assistance.
David Johnson
You're welcome, Sophia! Improving relevance will definitely contribute to better keyword rankings. Feel free to reach out anytime if you have more questions or need assistance. Best of luck!
Emily Smith
Thank you for your response, David! I'll continue implementing your tips to improve my keyword rankings. Greatly appreciated!
David Johnson
You're welcome, Emily! I'm glad my tips are proving helpful to you. Don't hesitate to ask if you need any further assistance. Wishing you continued success in improving your keyword rankings!
Michael Brown
Thanks for the guidance, David! I'll work on improving relevance and sales to enhance keyword rankings on Amazon.
David Johnson
You're welcome, Michael! Improving relevance and sales performance will definitely contribute to better keyword rankings. Best of luck with your efforts!
Olivia Anderson
I've realized the importance of customer reviews in improving keyword rankings. I'll work on gathering positive reviews for my products. Thank you, David!
David Johnson
That's great, Olivia! Positive customer reviews can have a significant impact on your keyword rankings. Keep up the good work and let me know if you have any more questions or need further assistance!
Charles Thompson
Thank you for the valuable insights, David! I'll follow your suggestions to boost my sales performance and improve keyword rankings on Amazon.
David Johnson
You're welcome, Charles! Implementing those strategies should certainly help you enhance your sales performance and keyword rankings. Best of luck with your Amazon journey!
Hannah Davis
Now I understand that quality and performance are pivotal for keyword rankings. Thanks for the guidance, David!
David Johnson
Exactly, Hannah! Quality and performance are vital factors for keyword rankings. I'm glad I could provide valuable insights. If you have any more questions, feel free to ask.
Ethan Roberts
Thank you for your response, David! I'll optimize my backend search terms and aim to improve my keyword rankings. Appreciate your assistance!
David Johnson
You're welcome, Ethan! Optimizing backend search terms can still have a positive impact on keyword rankings. If you need any more help or guidance, don't hesitate to reach out. Good luck with your Amazon journey!
Sophia Wilson
Thank you, David! I appreciate your guidance. I'll focus on relevance and get in touch if I need further assistance.
David Johnson
You're welcome, Sophia! Improving relevance will definitely contribute to better keyword rankings. Feel free to reach out anytime if you have more questions or need assistance. Wishing you success in your Amazon endeavors!
Emily Smith
Thank you for your response, David! I'll continue implementing your tips to improve my keyword rankings. Greatly appreciated!
David Johnson
You're welcome, Emily! I'm glad my tips are proving helpful to you. Don't hesitate to ask if you need any further assistance. Wishing you continued success in improving your keyword rankings on Amazon!
Michael Brown
Thanks for the guidance, David! I'll work on improving relevance and sales to enhance keyword rankings on Amazon.
David Johnson
You're welcome, Michael! Improving relevance and sales performance will definitely contribute to better keyword rankings. Best of luck with your efforts!
Olivia Anderson
I've realized the importance of customer reviews in improving keyword rankings. I'll work on gathering positive reviews for my products. Thank you, David!
David Johnson
That's great, Olivia! Positive customer reviews can have a significant impact on your keyword rankings. Keep up the good work and let me know if you have any more questions or need further assistance!
Charles Thompson
Thank you for the valuable insights, David! I'll follow your suggestions to boost my sales performance and improve keyword rankings on Amazon.
David Johnson
You're welcome, Charles! Implementing those strategies should certainly help you enhance your sales performance and keyword rankings. Best of luck with your Amazon journey!
Hannah Davis
Now I understand that quality and performance are pivotal for keyword rankings. Thanks for the guidance, David!
David Johnson
Exactly, Hannah! Quality and performance are vital factors for keyword rankings. I'm glad I could provide valuable insights. If you have any more questions, feel free to ask.
Ethan Roberts
Thank you for your response, David! I'll optimize my backend search terms and aim to improve my keyword rankings. Appreciate your assistance!
David Johnson
You're welcome, Ethan! Optimizing backend search terms can still have a positive impact on keyword rankings. If you need any more help or guidance, don't hesitate to reach out. Good luck with your Amazon journey!
Sophia Wilson
Thank you, David! I appreciate your guidance. I'll focus on relevance and get in touch if I need further assistance.
David Johnson
You're welcome, Sophia! Improving relevance will definitely contribute to better keyword rankings. Feel free to reach out anytime if you have more questions or need assistance. Wishing you success in your Amazon endeavors!
David Johnson
Thank you all for your valuable contributions to this discussion. I hope the insights shared here will help you improve your keyword rankings on Amazon. If you have any more questions, feel free to ask. Best of luck to everyone!

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