I want to move my website up in Google: will search optimization help me?
In our days, more and more people dare to launch their online business as they know about the countless opportunities of the digital marketing sphere. Doing online business makes people free from dull office work, gives them financially; independence and the ability to establish your own rules.
However, more often than not, website owners end up with poor results. Let's imagine that you have created an entirely designed website, conduct an advertising campaign and so on. However, your results are extremely low. Your rare users do not convert into customers. Unfortunately, low traffic flow means for both search engines and users that your site is not reputable. That is why they merely try stick to another site in your niche.
How to help your potential customers find your site? In this article, you will find some proven methods how to improve your website Google search engine optimization.
Off-site SEO: link building strategy
A quality link juice from authoritative domains serves as a vote of recommendation and make users, as well as search bots, pay particular attention to your site. Backlinks are the most significant indicators that determine your site's search rankings. You should start your link building campaign as soon as possible as it is a time-consuming process which gives the first results within months. Search bots need time to parse all links to your site and make corrections to its algorithm.
In link building, you need to pay particular attention to the quality of the links, but not to their quantity. A significant number of links from quality and non-relevant sources will most likely lower your rankings. I advise you to avoid such black-hat SEO techniques as link purchase and link farming. A single link from an authority and reputable source will give you in several times more benefit than hundreds of links from quality one-day lasting sites.
To conduct a winning link building campaign, I advise creating a blog where you can publish quality information that users may share among each other. Moreover, it is an excellent idea to pitching to editors of leading online magazines and implement different affiliate programs.
On-site SEO: improve website loading speed
In most cases, users become frustrated if they need to wait while a page they need loading for an extended period. Most likely they close a website and move on. This small optimization omission can cause significant problems and make you lose your clients. If your site loads slow, it will never rank high on search engines. The adequate time of website load is three seconds. With every additional second, your bounce rate is rising. That is why you need to revise your website design and HTML code. Webmasters advise eliminating flash designs that loading slowly. Moreover, you need to simplify website navigation and remove all not available pages. You can check your pages load time with Google free tool - Speed Test.
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