What are the standard SEO techniques recommended for business websites before anything else?

Nowadays, using the right approach and SEO techniques is necessary for all business websites and supportive blog pages without exception. Taken in general, online marketing and SEO techniques for business websites are related to the standard works needed to make it easier for potential customers to find you via Google’s organic search, and therefore to attract greater web traffic directly from the list of the relevant SERPs. That being said, below I’m going to quickly run through the most common approaches and SEO techniques recommended for business websites in particular. So, let’s delve.

Basic SEO Techniques for Business Websites

Focus More on Long-Tail Keywords

Sounds like a no-brainer, but using these extended search phrased based on your main target keywords is really important to make your content even more relevant. Ultimately, to be found in precisely targeted search results as frequently as possible. Doing so, your long-tail keywords can drive the right audience to your website – pulled together from Google’s organic SERPs. At the same time, long-tail keywords are always bearing a much higher potency, particularly regarding their Click-Through, and therefore conversion generating potential.

Create Unique Page Titles and Descriptions

If you want to be a “grade A SEO student,” then you need to work well on your web page titles and descriptions. Filling your metadata with unique and purely relevant content rich with keywords is necessary not only for your homepages solely, but will be equally essential for the rest of its main sections (categories), and even individual pages of core importance. All you need is to make your metadata unique (mainly to avoid any probable issues with duplicate content), to fill titles & descriptions with well-optimized shreds of content (i.e., making your metadata technically sound and fine-looking from the viewpoint of the search engines), as well as eye-catching and engaging for the live users (to provide the highest click-through rate possible, because it’s essentially associated with better rankings too).

Become Mobile-Friendly with Your Website

Given that today’s world is growing more and more smartphone dependent, getting web pages well-optimized for a correct view and proper functioning on portable devices has already become a MUST. So, now it’s time to quickly get adapted to this modern reality of online search, seen prevailed with smartphone browsing by over 50% so far. For providing mobile-friendly user experience, there are three possible ways for you to choose from. Here they are.

• Responsive Web Design – is the best option recommended by Google itself. While keeping your HTML code structure solid and URLs unchanged, responsive design technology will render page view differently depending on screen size. 
• Dynamic Serving – while this setup can serve the same URLs, the server will respond with different HTML and CSS based on the user device. Depending on the type, each will be served with different code.
• Separate URLs – in this configuration, you will have each desktop URL backed with its corresponding mobile-optimized one serving content on portable devices. Given that Google doesn’t face any troubles with access, both versions will be equally accessible for crawling.