Sooner or later, website owners start to ask themselves whether they need to include SEO in their marketing strategy or not. The answer is simple: yes, your marketing strategy needs to be SEO-focused.
In today’s world, it's difficult to underestimate the value that SEO can bring to a website or blog. In this article, we are going to tell you why it’s important that you have a SEO-focused marketing strategy. Read on to discover the main business benefits of SEO marketing strategy.
SEO: Why Do I Need It?
We’ll ask you a simple question — what are you doing when you need a particular service or product? Perhaps, searching for it on the internet. According to statistics, more than 90% of the population go straight to the web and type a query into a search box.
Remember, whatever you are selling, the first thing you need to do is to make sure your resource is in that top 10 to have any hope of prospective clients seeing your goods.
Simply put, SEO the process of developing your website so that it satisfies the algorithms of the search engines to persuade them to rank it as high as possible. As you can see, it’s not just about having a beautiful site, but about how relevant it is to the searcher and whether it gives the visitor a good experience.
SEO-Focused Marketing Strategy for Small Businesses
Even though SEO works for all types of businesses, it’s especially useful for startups and small enterprises.
It often happens that new business owners feel lost and confused when it comes to choosing the right marketing strategy. Some of them don’t have enough advertising budgets, while others lack basic marketing knowledge or networking opportunities to stand apart.
Fortunately, SEO can help you compete on completely equal terms. It works as follows: if one can optimize his site to occupy one of the top spots, he can increase his market share to a degree out of all proportion to his size.
Brand Awareness: Why It Matters?
The increase in brand awareness is the biggest business benefit SEO delivers. As search engine optimization experts explain, it has a lot to do with the psychology of the web users — companies on the first page of search engines are bound to be more trustworthy and provide the best quality goods and services.
What’s more, showing up on the first page of Google for your targeted keywords will increasingly associate your brand with those keywords.
Increased Return on Investment is Guaranteed
Because you practically do not invest any advertising costs in the promotion of the site, the ROI can be very high, compared with other forms of internet marketing. Furthermore, SEO is one of those rare types of web marketing that continues working for you, long after the initial cost has been paid. It is also worth mentioning that in 2017, SEO improves your ROI even more, by helping set up such useful tools as:
A/B split testing;
Conversion optimization solutions.
Nowadays, the business benefits of SEO are beyond doubt. Remember, if you are not carrying out SEO, the traffic, sales, and market share you deserve and long for are being enjoyed by your competitors instead. Therefore, you better include SEO in your marketing strategy before it’s too late!