What’s the best approach to SEO for my Amazon listing?

When it comes to running SEO for Amazon listing, the main challenge commonly faced by nearly every online entrepreneur selling over there is its constantly evolving A9 search algorithm. So, how to adapt to this ever-changing reality and survive under such severe market competition ruling over Amazon? I recommend following this simple step by step guide, as I believe it’s the easiest yet still performing way of managing SEO for any Amazon product listing. Ultimately, to see your product offers among the most searched and top demanded goods over there. Here is how you can succeed in this doing best way possible.

Start with Keyword Research

Keyword SEO for Amazon listing optimization is meant to make sure your offers are ranked well for the maximum number of keyword combinations actually used by the live shoppers looking for products over there. And I recommend having a kickstart with making up your main checklist of top performing targeted keywords that are expected to drive your SEO campaign for Amazon listing in a longer run. Among the others, I suggest trying one of these use-proven keyword research tools I also tested for my own ecommerce drop-shipping store: Google Keyword Planner (use before anything else to get a full picture of the relevant keywords mainly used by the live shoppers not only on Amazon, but elsewhere on the Web as well), Sellics (the best solution to have a good kickstart with brainstorming before you finally shape your main checklist of top featured target keywords), LSI Graph and Thesaurus (would be a great choice to have all valuable keyword suggestions with synonyms you might have missed for the beginning), Moz (is a good tool to research keywords and discover all hidden opportunities used by your closest market rivals to rank for).

Proceed with Offering Discounts

It may seem like a no-brainer, but nearly every customer is looking for various discounts and top featured deals. That’s why considering discounts can become a really sneaky way of improving your SEO for Amazon listing with a higher conversion, as well as having a broader exposure in online search and gaining more positive customer reviews over there. So, once your product listings are successfully saturated with the right keywords and top performing search phrases, it’s time to consider offering some products on a discounted rate, for example by way of lighting/best deals, vouchers, temporary discounts, shipping benefits, or even a single small discount. And I’m sure that applying for even a single discount strategy will always pay off, driving your product offers to the top of Amazon search results.

Make Sure You Give Satisfaction to Buyers

Let’s face it – Amazon will always put the customer and his rate of satisfaction before anything else. So, making every client happy is an equally great way of running SEO for your Amazon listing. That way, consider giving your precise attention to the following bullet points of customer satisfaction:

• Track your Star Ratings, and keep monitoring customer reviews to tackle the negative ones on short notice.
• Pay enough attention to the product and service quality (Order Defect Rate) – they are also very important factors in SEO for Amazon listing promotion.
• Adequate Stock availability is also a critical part of your good shopping experience provided to every visitor on Amazon. Just make sure you keep your stock availability on track in order to avoid any potential non-availability issues.
• Exit Rate is too hard to be controlled, at least directly. But, anyway it’s a very important metrics that show how many customers leave Amazon upon seeing your product listings. Just consider bringing your Exit Rate to its minimum, as it can greatly improve your ranking positions in its own way.