According to statistics, more than 90% of customers prefer that media message sounds like a story. It was proven that a convincing story helps people understand a particular issue better. There is no denying that even adults feel the rush of relief when everyone lives happily ever after.
SEO case study is a great marketing tool. Today, Semalt experts will tell you more about the following solution. After reading the article, you will know how you can apply case studies to market your business.
Case Study Definition
A case study is a powerful tool that can help you expand on a client’s problem by explaining how your business can address your customer’s needs. A case study is a perfect option for those website owners whose primary goal is to make people buy their products and services. What makes case studies so special is the way they mix storytelling with informational content about your business.
What is the Main Reason to Use Case Study in SEO?
SEO Case Study is an Effective Tool for Publicity
Most online marketers suggest publishing case studies on the websites. However, you can go further and submit to a local newspaper or magazine to attract even more customers. Another great option to build your reputation is to present your case study to some resources dedicated to your industry.
Also, consider industry-specific LinkedIn groups. They are perfect for sharing your experience with other humans. As the saying goes, sharing is caring. Make people feel special by providing them with free and useful information of yours.
You can freely publish your case studies on LinkedIn Pulse. This site’s platform allows users to self-publish articles that can then be shared. One more great idea for your SEO is to remodel the existing case study into a slide presentation or into an infographic to share. After you're done, you can share it on your social media accounts.
It is also worth mentioning that you can use your case study as informational material to send to potential and current clients.
The Structure of an SEO Case Study
Ideally, your case study should have a beginning, middle, and end. Keep in mind, that case studies are usually longer and more in-depth than average entertaining stories. Therefore, proper planning is the key. The next time you are drafting case study, make sure it includes the following components:
Short and catchy title;
An in-depth look at the problem the prospective customer faced;
An explanation of how your business addresses the client’s issues;
Evidence that shows how your service or product has helped the client;
Call to action that relates back to your product or service.
It’s up to you which style to choose when creating a case study. What’s important to remember is that your case study should create a story around the issue to be resolved by the end.
To sum up, the case study is a powerful tool that can improve your SEO in a number of ways. Case studies help attract more prospective clients by providing the in-depth look at what it’s like working with your service or product.
Congratulations! Now you know the basics of creating a compelling case study. Perhaps, it’s high time to tell a story of your own.