Well, in the big picture, SEO analysis can give you a detailed information about your website’s current performance and progress in SERP. Doing so, it covers full data of your pages to bring definite indicators pointing to all strong sides, weak spots, or obstacles doing opposite for your website’s ranking. As a result, picking up the right SEO analysis tool makes it possible to take well-formed decisions on improving your website’s ranking in SERP.
There are many tools for SEO analysis with different advantages and price tags, i.e. some of them are available free of charge, while the others might as well be sold at high cost. Also, there are different reporting features to choose from, I mean a particular SEO analysis tool can show much better performance for a certain website, rather than any other broader version. If you are new to SEO analysis, or currently getting by with a limited budget, you can try some free SEO analysis software to see how it actually works.
Here is a short list of popular SEO analysis tools, currently used by many SEMs:
1. Semalt Analyzer
Semalt Analyzer is a free SEO management software, particularly sharp in SEO analysis and reporting. It simply audits every web page one by one, exposing on-page SEO warnings to proceed with suggestions on tackling these negative effects for your website’s ranking. Doing so, Semalt Analyzer investigates inbound backlinks to show the original website’s properties like rank and authority. It can also give you a hint on the interfacing sources, most relevant to your area of interest or expertise. As a result, you will be able to develop better backlinks, more powerful to elevate your ranking. For even deeper examination, you can always export any SEO audit report as HTML file.
A typical report with Semalt Analyzer covers common data on:
HTTP status code returned by the webpage under analysis;
external links count;
number of internal links and backlinks;
actual size of the webpage in KB;
body text properties;
PPC and competitive studies, as well as keyword density research.
2. Screaming Frog SEO Spider
Screaming Frog SEO Spider is crawling and indexing your website to track all inbound and outbound links, keyword items, HTTP status codes, as well as crawling levels.
The tool collects all major SEO properties for each page to show which items actually need updating for the sake of all-round SEO improvement. It will point out if you have any duplicated webpages, missing images, slow webpages, or broken links with accessibility problems. Screaming Frog can be equally useful for getting the right measurement of your titles and tags, as well as rating your descriptions and content in terms of uniqueness.
Also, you can easily export all your SEO analysis data to a spreadsheet for further in-depth study. Screaming Frog SEO Spider is free for indexing up to 500 pages, and is supported on PC, Linux, and Mac.
3. IziSEO Free Version
Izi SEO is a simple desktop online free SEO analysis tool. It can easily get any critical issues spotlighted for your website, completing the task with a list of recommendations on how to get rid of them all.
This software helps you prepare a list of URLs, or Google sitemap to make browsing easier. As a result, doing on-page SEO becomes simpler, quicker and more productive by setting a priority for critical SEO errors to be fixed first and foremost. If you want to see all warning indicators for a certain web page, just have a click on “To-do List” button and proceed with SEO optimization comments.
For easy printing, you can always have any reports exported into PDF. Also, don’t forget to try a wide range of other different settings. Some of these adjustments are extremely useful, particularly when you need to get a stronger focus on the most critical features. Doing so, you can easily make a quick-fix and recover your online visibility nearly in no time.