How search friendly videos can contribute my website marketing campaign?

During the last decade, videos become a strong marketing technique that enables website owners to attract more potential customers and raise their revenue. The popularity of video promotion is only slated to grow more. Currently, according to the statistical data, more than 60% of online merchants use vides as a marketing tool, uploading search friendly videos several times a week. Video content makes up approximately 64% of all web traffic, and it is forecast to grow up to 80% off all Internet traffic. These numbers can be explained by users perception of video content. It is short, engaging and memorable so it can be easily perceived by users of any age and gender.

The main reason for the rapid growth in video advertising is the effectiveness of this type of promotion. You may convey tons of valuable information about your business goals through one short promo video.

In this article, we will answer the questions what is it makes videos so powerful in marketing and what are the ways to attract the targeted audience through search friendly videos.

How your business can benefit from ranking on YouTube?

YouTube is the second largest search engine in the world after Google. Almost every person on a planet at least once used this app for search and entertainment purposes. According to the statistical data, everyday users watch hundreds of millions of hours of video on YouTube, bringing a lot of targeted traffic to the promoted domains. That is why having a strong presence on this media platform can bring you a lot of value in the form of traffic and conversion.

Through video content, you can show your customers exactly what they would like to know about your products or services. You can show them each side of your products and how they can be valuable for them. For instance, if you retail clothes, you can show your potential customers how they look in everyday life or how people can mix different elements of staff you retail. So, rather than just showing your customers a static image or providing them with a complicated topic in writing, you can present all useful information, which encourages them to follow your domain link and make an order, in one search friendly video.

Particular attention should be noted to your video title and description as it helps your potential customers find your video content on YouTube. Make sure you use some relevant to your market niche search terms in your video description. Moreover, try to make this explanation short, relevant and engaging.

Use CTAs in your videos to encourage watchers to click through to your brand’s YouTube page and then to your primary domain.

To improve your videos watch time, make sure your content is worth watching. First of all, your video should be relevant to user’s search query and contains some valuable information, but not just advertising information.

Marketers advise making an accent on two dominant video types - emotional and educational as the most effective videos are those that cause users emotional reaction and those that teach people how to do something. Through these two types of video content, you may create a winning marketing campaign on YouTube and attract your targeted audience to your website.