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Come trovare backlink di qualità per la campagna di ottimizzazione del tuo sito web?

Nov 21, 2017

Un aspetto SEO su cui lavoriamo continuamente è il link building. Questo processo si riferisce all'ottimizzazione fuori sito e influenza l'autorità del tuo sito Web e il posizionamento su SERP. Google utilizza i collegamenti a ritroso come segnale di classificazione per le ricerche di parole chiave. Tuttavia, nel 2013 Google ha cambiato il suo algoritmo di classificazione capovolgendo l'intero mondo digitale sottosopra.

Alcuni commercianti online ancora non sanno che cosa esattamente Google ha cambiato nel suo algoritmo e quale ruolo retrocede paga per l'ottimizzazione del sito web di oggi. In questo articolo, ti apriremo alcuni segreti dell'algoritmo e ti mostreremo la differenza tra backlink buoni e cattivi.

Backlinks

Lontano da tutti i backlink sono di alta qualità

Non tutti i backlink possono portare valore al tuo sito web, anche se questo Infatti alcune agenzie di ottimizzazione ti dicono informazioni diverse. Ci sono un sacco di esperti SEO black-hat che sono impegnati in un pio desiderio dato che Google non li ha puniti per molto tempo e addirittura li ricompensano con un buon posizionamento. Attualmente, la situazione è cambiata drasticamente. Google ha aggiornato i suoi algoritmi in base al quale i siti web che utilizzano tattiche di spamming link rientrano nei filtri e ricevono penali a lungo termine di Google.

Ci sono molti consulenti SEO che non hanno mai messo in discussione lo status quo dei backlink e hanno non ha modificato le loro strategie di link building dall'ultimo aggiornamento del ranking di Google. Pertanto, i link che forniscono al tuo sito non possono essere di qualità per impostazione predefinita.

Inoltre, se vengono forniti troppi collegamenti a ritroso, potrebbe anche essere un segno di attività fraudolente e di succo di link di qualità che arriva sul tuo sito. Al giorno d'oggi, Google non è preoccupato per la tua qualità di backlink. Invece, valuta molto la qualità dei backlink che puntano al tuo sito. Pertanto, se il tuo sito riceve troppi link spremuti, soprattutto rilevanti, entro un breve periodo, Google ti penalizzerà per attività fraudolente.

Backlink seo

In che modo Google può identificare i backlink di qualità?

Oggigiorno, Google diventa più sofisticato e in grado di distinguere i link di spam da link di qualità organica, Google può monitorare se gli utenti fanno clic su un link e valutare il numero di visitatori che seguono un backlink posizionato in questa pagina. Se gli utenti fanno clic e rimangono su una pagina per almeno metà minuto, un collegamento può essere valutato in base alla qualità.Tuttavia, se gli utenti aprono una pagina specifica ma non seguono un link, può essere un segno di attività fraudolenta.

Devi sbarazzarti di qualsiasi backlink di spam quel luogo sul tuo sito in quanto possono causare danni al tuo sito SEO. Puoi verificare se non hai nessun backlink di qualità sul tuo sito web o meno, utilizzando lo strumento di disavow di Google. Il processo di rimozione di link non rilevanti e spam ha bisogno di tempo e sforzi. Questo è il motivo per cui devi essere preciso quando assumi un'agenzia o un consulente SEO.

Pra backlink di qualità ise (fortunatamente ce ne sono alcuni)

I backlink di qualità sono i collegamenti che provengono da settori rilevanti per il tuo settore, a lungo termine e affidabili. Se il sito web che collega al tuo sito si trova nella stessa nicchia di mercato o almeno in qualche modo è correlato al tuo argomento, tale backlink contribuirà agli sforzi SEO del tuo sito. Per assicurarti di ottenere backlink di qualità, controlla un sito web che punti a te. Dovrebbe avere parametri SEO elevati, in particolare la percentuale di clic e la conversione.

Inoltre, prova la rilevanza di un sito web. È essenziale in quanto Google assume rilevanza come segnale principale di spinta insieme all'autorità del sito. Inoltre, è ragionevole controllare la data delle ultime pubblicazioni del sito web. Se un sito web non è attivo, riceverai un backlink di qualità e inutile.

George Forrest

Thank you all for reading my article on 'Backlink - Come distinguere tra buoni e cattivi backlink?'. I hope you found it informative. Please feel free to share your thoughts and ask any questions you may have!

Maria Rossi

Great article, George! Backlinks are crucial for SEO, and it's essential to know the difference between good and bad backlinks. Can you elaborate on some signs that help identify bad backlinks?

Valentina Costa

@Maria Rossi, I found George's explanation on evaluating backlink relevance helpful! It's important to consider the alignment between our website and the potential linking site.

Luca Bianchi

Hi George, thanks for the article. I'd like to know what kind of websites should we avoid when building backlinks? Any specific niches or categories to be cautious about?

Marta Esposito

Interesting topic, George. I've heard that getting too many backlinks from low-quality websites can hurt your SEO. How do we determine the quality of a backlink?

George Forrest

@Maria Rossi, sure! Some signs of bad backlinks include links from irrelevant or spammy websites, paid or excessive anchor text links, and links from link farms or link exchanges.

George Forrest

@Luca Bianchi, great question! It's essential to avoid websites with low domain authority and those that engage in unethical practices, such as adult content, gambling, or illegal activities. Also, be cautious of websites with excessive outbound links or a history of penalties from search engines.

George Forrest

@Marta Esposito, determining the quality of a backlink can be done by considering the authority and relevance of the linking website. Websites with high domain authority and a related topic to your own website are more likely to provide valuable backlinks. Additionally, analyzing the linking website's traffic, user engagement, and overall reputation can provide insights into link quality.

Francesco Greco

Hello everyone! I have a question for George. What are your thoughts on the importance of anchor text diversity when it comes to backlinks?

George Forrest

@Francesco Greco, anchor text diversity is crucial. A natural link profile should have a mix of branded, generic, and relevant anchor texts. Over-optimization or excessive use of exact match anchor texts can be a red flag for search engines and may harm your website's ranking.

Roberto Moretti

Hi George, thanks for the article. You mentioned avoiding link farms, but how can we identify if a website is a link farm? Any specific indications?

George Forrest

@Roberto Moretti, great follow-up question! Some indications of a link farm include a high number of outbound links on the website's pages, irrelevant or unrelated content, low-quality design and user experience, and a lack of genuine engagement or social signals. Additionally, be cautious if the website offers paid or automated link building services.

Alessandro Lombardi

Hi George, thanks for the insights! Is it better to have a few high-quality backlinks or numerous low-quality backlinks?

Roberto Ferri

George, do backlinks from social media platforms like Facebook or Twitter have any impact on SEO?

George Forrest

@Alessandro Lombardi, it's generally better to have a few high-quality backlinks than numerous low-quality backlinks. Quality backlinks from authoritative and relevant websites carry more weight and can positively impact your SEO efforts. Focus on building a strong backlink profile rather than chasing quantity.

Alessandro Lombardi

@George Forrest, thank you for clarifying! Quality over quantity makes sense; otherwise, it could risk affecting the website's credibility.

Simone Romano

Hi George, regarding backlink quality, should we also consider the traffic or popularity of a linking website?

George Forrest

@Simone Romano, yes, considering the traffic and popularity of a linking website is important. Backlinks from websites with a good amount of organic traffic and a strong online presence can indicate that the linking site is trusted and valuable. This can positively impact your own website's authority and visibility.

Simone Romano

@George Forrest, thank you for your response! It's clear now that the quality of a backlink extends beyond just the website's authority.

Mauro Russo

Hi George, is it possible to remove bad backlinks that are already pointing to our website, and how does it affect SEO?

George Forrest

@Mauro Russo, yes, it's possible and recommended to remove bad backlinks. You can reach out to the website owners and request the removal of the backlinks, or you can use tools like Google Disavow to signal to search engines that you don't want those links to be considered for ranking purposes. Removing bad backlinks can help improve your website's SEO by eliminating potential penalties or negative associations.

Mauro Russo

@George Forrest, thank you for the explanation! Clearing out bad backlinks seems crucial to maintain a healthy backlink profile and avoid any negative impact on SEO.

George Forrest

@Roberto Ferri, while backlinks from social media platforms may not directly impact your website's SEO in terms of search engine rankings, they can still play a role in indirect ways. Social media backlinks can drive traffic to your website, increase brand visibility and engagement, and potentially attract natural backlinks from other websites. So, while not a direct ranking factor, they are still valuable for your overall online presence.

Roberto Ferri

@George Forrest, thank you for your response! It's good to know that there are benefits to be gained from social media backlinks, even if they don't directly affect SEO.

Antonio Rizzo

George, how can we differentiate between ethical link exchanges and harmful link exchanges?

George Forrest

@Antonio Rizzo, in ethical link exchanges, the focus is on relevance and providing value to the users. The exchanges are done in a natural way, ensuring that both websites genuinely benefit from the partnership. Harmful link exchanges, on the other hand, usually involve excessive, irrelevant, or low-quality link swapping solely for the purpose of manipulating search engine rankings. It's important to choose link exchange partners wisely and avoid any suspicious or manipulative practices.

Antonio Rizzo

@George Forrest, thank you for the clarification! Ethical link exchanges should always prioritize relevance and value, keeping user experience in mind.

Giovanna Conte

George, how can we maintain a natural link profile with a balanced anchor text distribution?

George Forrest

@Giovanna Conte, maintaining a natural link profile with a balanced anchor text distribution can be achieved by diversifying your anchor texts. Aim for a mix of branded anchor texts, such as your website or company name, generic anchor texts, like 'click here,' and relevant anchor texts that describe the content being linked. Avoid over-optimization by using the same or similar anchor texts excessively.

Giovanna Conte

@George Forrest, thank you for explaining the importance of anchor text diversity for a natural link profile. I'll keep that in mind when building backlinks!

Marco De Luca

George, what tools do you recommend for analyzing backlinks and determining their quality?

George Forrest

@Marco De Luca, some popular tools for analyzing backlinks and determining their quality include SEMrush, Moz Link Explorer, Ahrefs, and Majestic. These tools provide insights into the domain authority, traffic, and overall reputation of the linking websites, allowing you to make informed decisions about the backlinks you want to pursue or disavow.

Marco De Luca

@George Forrest, thank you for the recommendations! I'll check out those tools to enhance my backlink analysis process.

Lorenzo Barbieri

George, what are some natural ways to attract high-quality backlinks to our website?

George Forrest

@Lorenzo Barbieri, some natural ways to attract high-quality backlinks include creating excellent content that other websites want to link to, guest blogging on authoritative websites within your niche, reaching out to industry influencers for collaborations or interviews, and utilizing social media to promote your content and engage with your audience. Building relationships with other webmasters and providing value to your target audience are key in attracting valuable backlinks.

Lorenzo Barbieri

@George Forrest, thank you for the suggestions! Building relationships and providing value seem to be the underlying factors in attracting high-quality backlinks.

Chiara Giordano

George, how long does it usually take to see the impact of backlinks on SEO performance?

George Forrest

@Chiara Giordano, the impact of backlinks on SEO performance can vary depending on various factors, such as the authority and relevance of the linking site, the competitiveness of your niche, and the overall quality of your backlink profile. It's not uncommon for it to take several weeks or even months before seeing significant changes in rankings or organic traffic as a result of backlinks. Patience and continuous efforts in building a strong backlink profile are key.

Chiara Giordano

@George Forrest, thank you for the clarification! It's important to keep the long-term perspective in mind when it comes to backlink impact on SEO.

Giuseppe Caruso

George, what would you consider more important - the number of backlinks or the quality of backlinks?

George Forrest

@Giuseppe Caruso, while both the number and quality of backlinks are important factors, the quality should be prioritized over quantity. Having a few high-quality backlinks from authoritative and relevant websites carries more weight and can positively impact your SEO efforts. However, it's always a good practice to continuously work on building a diverse and natural backlink profile over time.

Giuseppe Caruso

@George Forrest, thank you for your response! Quality does seem to outweigh quantity when it comes to backlinks.

Nico Marchetti

George, can you give us some insights on how to optimize internal linking within a website?

George Forrest

@Nico Marchetti, optimizing internal linking can be done by ensuring that your website's pages are interconnected in a logical and organized manner. Some tips include using descriptive anchor texts, linking to relevant and related pages, keeping the linking structure shallow and easy to navigate, and regularly auditing the internal links to fix any broken or outdated links. Internal linking helps search engines discover and understand the content on your website, leading to improved SEO performance.

Nico Marchetti

@George Forrest, thank you for sharing those insights! Optimizing internal linking is an often overlooked aspect of SEO, but it can make a significant difference in website visibility.

Anna Ferretti

George, are there any risks involved in disavowing backlinks, and when should we consider using the disavow tool?

George Forrest

@Anna Ferretti, there can be some risks involved in disavowing backlinks if not used correctly. It's essential to carefully analyze and identify low-quality, spammy, or irrelevant backlinks before disavowing them. Disavowing high-quality or relevant backlinks can potentially harm your website's authority and visibility. Use the disavow tool when you are certain that a backlink is harmful and have exhausted all possible efforts to have it removed manually. It should be used as a last resort to protect your website's SEO.

Anna Ferretti

@George Forrest, thank you for the clarification! Disavowing backlinks should be done cautiously to avoid any unintended negative consequences.

Riccardo Martini

Hi George, thanks for the informative article! Could you share some tips on how to naturally earn backlinks without explicitly asking for them?

George Forrest

@Riccardo Martini, certainly! Some tips for naturally earning backlinks include creating high-quality and engaging content that others would want to reference and link to, promoting your content through social media and email outreach, building relationships with industry influencers and bloggers, participating in online communities and discussions, and offering unique insights or resources that provide value to your target audience. When your content is valuable and share-worthy, backlinks often come naturally.

Valentina Costa

George, how can we evaluate the relevance of a website when considering it for backlink-worthy content?

Riccardo Martini

@George Forrest, thank you for sharing those tips! Building organic backlinks through valuable content and genuine relationships seems to be a more sustainable approach.

George Forrest

@Valentina Costa, evaluating the relevance of a website for backlink-worthy content can be done by considering the topic, industry, and target audience of both your website and the potential linking site. Look for websites that cover topics related to your niche, have a similar target audience, and are authoritative within their respective fields. A backlink from a related and relevant website is typically more valuable than one from an unrelated or less reputable site.

Valentina Costa

@George Forrest, thank you for your response! Considering relevance is crucial to ensure valuable backlinks that align with our website's purpose.

Giorgio Santoro

George, how can we recover from a Google penalty caused by bad backlinks?

George Forrest

@Giorgio Santoro, recovering from a Google penalty caused by bad backlinks requires a thorough link audit and removal of the harmful backlinks. Start by identifying the bad backlinks using tools like Google Search Console or specialized backlink analysis tools. Reach out to the website owners and request the removal of the links. If unsuccessful, utilize Google's Disavow Tool to signal to the search engine that those links should be ignored. Then, focus on building a strong backlink profile with high-quality and relevant backlinks to regain trust and authority.

Giorgio Santoro

@George Forrest, thank you for the comprehensive answer! Recovering from a Google penalty requires proactive steps and a commitment to building a healthy backlink profile.

Lucia Palma

George, how can we build backlinks naturally without resorting to black hat SEO techniques?

George Forrest

@Lucia Palma, building backlinks naturally involves focusing on creating high-quality content that others would naturally want to link to, developing genuine relationships with influencers and industry leaders, guest blogging on reputable websites, and effectively promoting your content through social media and online communities. Avoid black hat techniques like buying links, link farms, and keyword stuffing, as they can harm your website's reputation and rankings in the long run.

Lucia Palma

@George Forrest, thank you for the insights! Natural backlink building through ethical practices is essential for long-term SEO success.

Eleonora Rossi

George, what are your recommendations for managing and monitoring backlinks over time?

George Forrest

@Eleonora Rossi, managing and monitoring backlinks can be done using various tools and techniques. Regularly monitor your website's backlinks using tools like Google Search Console, specialized backlink analysis tools, and mentioned/linked brand monitoring. Keep an eye on any sudden changes in backlink profiles, identify and address any toxic or harmful backlinks, and track the performance of newly acquired backlinks. Additionally, consider setting up alerts or notifications for new backlinks to stay updated with your website's backlink activity.

Eleonora Rossi

@George Forrest, thank you for the recommendations on managing and monitoring backlinks. It's crucial to stay proactive and aware of any changes in our backlink profile.

Federico Amato

Hey George, do you think guest blogging is still an effective way to acquire backlinks in today's SEO landscape?

George Forrest

@Federico Amato, yes, guest blogging can still be an effective way to acquire backlinks if done correctly. Focus on guest blogging opportunities on reputable websites within your niche, ensure that your guest posts provide value and quality content, and avoid excessive self-promotion. Guest blogging can not only help you earn backlinks but also enhance your online reputation and expand your reach to a new audience. It's a valuable tactic when approached with a quality-first mindset.

Federico Amato

@George Forrest, thank you for your response! Guest blogging seems like a win-win strategy when done properly - building backlinks and establishing credibility.

Davide Romano

George, how long should we keep promoting a piece of content to attract backlinks before moving on to creating new content?

George Forrest

@Davide Romano, the duration of promoting a piece of content to attract backlinks can vary depending on factors such as your industry, competition, the quality of your content, and the engagement you're receiving. It's a good practice to continue promoting and seeking backlinks for a reasonable amount of time, which could be several weeks to a few months. However, ensure you strike a balance between promoting existing content and creating new valuable content to consistently engage your audience and attract fresh backlinks.

Davide Romano

@George Forrest, thank you for your insight! A balanced approach of promoting existing content and creating new valuable content seems key in maintaining a successful backlink strategy.

Luisa Bellini

Hi George, great article! Could you provide any tips on building backlinks for local SEO? Is it different from general backlink building?

George Forrest

@Luisa Bellini, building backlinks for local SEO does have some differences compared to general backlink building. Here are a few tips: 1) Focus on local directories, listings, and review platforms to ensure consistent and accurate information about your business. 2) Engage with local businesses, associations, and communities to secure partnerships and local backlinks. 3) Optimize your website's content and meta tags for location-specific keywords to attract local backlinks organically. These strategies can help improve your local search visibility and attract relevant backlinks from local sources.

Raffaele Fiore

George, should we prioritize getting backlinks from local websites even if they have lower domain authority compared to national or international websites?

Luisa Bellini

@George Forrest, thank you for the tips! Building backlinks for local SEO requires a more location-focused approach to attract relevant local audiences.

George Forrest

@Raffaele Fiore, when building backlinks for local SEO, it's a good strategy to prioritize local websites even if they may have lower domain authority compared to national or international websites. While high domain authority is valuable, local relevance and significance play a vital role in local SEO. Local backlinks can help improve your business's visibility within the target location and strengthen your website's overall local authority. Aim for a mix of high-quality local and national/international backlinks to create a well-rounded backlink profile.

Raffaele Fiore

@George Forrest, thank you for your response! Prioritizing local relevance and authority makes sense when it comes to local SEO backlink building.

Fabrizio Marino

Hey George, should we disavow all low-quality backlinks, or are there cases when we can benefit from keeping some of those links?

George Forrest

@Fabrizio Marino, it's generally recommended to disavow low-quality backlinks that could potentially harm your website's SEO. However, there might be cases where it's beneficial to keep some of those links. For example, if the link is from a low-quality website but still brings relevant referral traffic or contributes to your overall online presence, you may consider leaving it untouched. The key is to carefully assess the value and potential risks associated with each backlink before making a decision to disavow or keep them.

Fabrizio Marino

@George Forrest, thank you for the clarification! Considering the value and potential risks of low-quality backlinks can help make informed decisions on whether to keep or disavow them.

Laura De Angelis

Hi George, I enjoyed reading your article! Can you explain the concept of link relevance and how it impacts backlink quality?

George Forrest

@Laura De Angelis, certainly! Link relevance refers to the relationship between the linking website's content and your own website's content. Backlinks from websites with related or relevant content are considered more valuable and have a higher impact on your backlink quality. When search engines see links coming from websites that share a similar topic or industry with yours, it helps to establish your website's authority and relevance within that context. Aim for backlinks from websites that have content closely related or aligned with your own to maximize their quality and SEO benefits.

Gabriele Esposito

George, what's your opinion on backlink outreach strategies? Any tips for conducting effective outreach campaigns?

Laura De Angelis

@George Forrest, thank you for elaborating on link relevance and its impact on backlink quality. It's essential to seek backlinks from websites that share a similar context to maximize their effectiveness.

George Forrest

@Gabriele Esposito, backlink outreach can be a valuable strategy for acquiring high-quality backlinks. Some tips for conducting effective outreach campaigns include personalizing your messages, offering value or unique content to the target website, clearly articulating the benefits of partnering, and making it easy for the recipient to take action. Building relationships with webmasters, bloggers, and influencers is crucial for successful outreach. Remember to be genuine, professional, and patient in your outreach efforts.

Gabriele Esposito

@George Forrest, thank you for the helpful tips on backlink outreach! Building relationships and delivering value should be at the core of every successful outreach campaign.

Martina Lombardi

George, how long should we wait before disavowing a backlink that appears to be harmful?

George Forrest

@Martina Lombardi, it's generally recommended to give sufficient time for the website owner to respond to your request for removal before considering disavowing a backlink. Waiting for a couple of weeks is a reasonable timeframe. If there is no response or action, and if the backlink is significantly harmful or affecting your website's performance, you can proceed with disavowing it using Google's Disavow Tool. However, use disavowing as a last resort and ensure careful consideration of the potential impact on your backlink profile.

Martina Lombardi

@George Forrest, thank you for your response! Patience is essential when it comes to backlink removal, and disavowing should only be considered after attempts for removal have been exhausted.

Sara Serra

Hi George, thank you for the informative article! One last question before we end the discussion: What role do social signals play in relation to backlinks?

George Forrest

@Sara Serra, social signals, such as likes, shares, and comments on social media platforms, can indirectly impact backlinks and SEO. While social signals themselves do not directly affect backlinks, they can contribute to increased visibility, engagement, and potential amplification of your content. When your content is being shared and mentioned on social media, it increases the chances of others discovering it and potentially linking back to it from their websites. So, while not a direct ranking factor, social signals can help attract natural backlinks and strengthen your overall online presence.

Giulia Ferrara

George, how would disavowing a backlink affect other backlinks from the same domain? Would it disavow all backlinks from that domain?

Sara Serra

@George Forrest, thank you for explaining the relationship between social signals and backlinks! It's clear that social media activity can have an indirect but positive impact on our overall online presence.

George Forrest

@Giulia Ferrara, when disavowing a backlink from a specific domain, it only disavows the specific backlink you mentioned and not all backlinks from that domain. Google's Disavow Tool allows you to be selective in your choices and target only the harmful or low-quality backlinks you want to disavow. It's a helpful feature to isolate problematic links while keeping other potentially valuable backlinks from the same domain unaffected.

Giulia Ferrara

@George Forrest, thank you for the clarification! Disavowing a backlink from a domain won't affect other potentially valuable backlinks from the same domain.

Valerio Rinaldi

George, do backlinks from authoritative websites always have a positive impact on SEO, or are there cases where they can be harmful?

Giulia Ferrara

@Martina Lombardi, George mentioned that disavowing a backlink won't affect other backlinks from the same domain. It allows for more targeted disavowal.

George Forrest

@Valerio Rinaldi, while backlinks from authoritative websites are generally beneficial for SEO, there can be cases where they can have a potentially negative impact. For example, if the linking website is deemed as spammy or engages in unethical practices, it could affect the perceived quality of the backlink. Similarly, if the website is not relevant to your own website's topic, the backlink may not carry as much weight in terms of relevance. It's important to assess the overall quality and relevance of the linking website, along with its authority, to determine the potential impact on your SEO performance.

Valerio Rinaldi

@George Forrest, thank you for the explanation! Backlinks from authoritative websites should be evaluated holistically to assess their potential impact on SEO.

Federica Greco

Hi George, thanks for the informative article! In your opinion, how important are backlinks compared to other SEO factors, such as content quality or website structure?

Valerio Rinaldi

@Simone Romano, George provided insights on the potential impact of backlinks from authoritative websites, highlighting the importance of assessing quality, relevance, and authority.

George Forrest

@Federica Greco, backlinks are an essential aspect of SEO, but they work in conjunction with other factors, such as content quality, website structure, and technical optimization. While backlinks can significantly impact your website's authority and visibility, they should be complemented by high-quality, relevant content, a well-structured website with user-friendly navigation, proper keyword optimization, and technical SEO best practices. All these factors together contribute to an effective SEO strategy that provides a strong foundation for long-term success.

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Come trovare backlink di qualità per la campagna di ottimizzazione del tuo sito web?

Lontano da tutti i backlink sono di alta qualità

In che modo Google può identificare i backlink di qualità?

Pra backlink di qualità ise (fortunatamente ce ne sono alcuni)

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