What is the hidden power of nofollow backlinks?
All webmasters claim the same things. Dofollow links are useful for website optimization, while nofollow is useless. However, that is not really the case. It may sound right in a case when you are only concerned about immediate link equity. In the long, this approach means that you are wasting a lot of link building potential that you can get from nofollow backlinks.
It can be explained by several ranking factors. First of all, Google still cares about nofollow links and finds them significant for brand reputation improvement. It pays attention to a website nofollow backlinks when trying to summarize whether you have a healthy and quality link profile or not. Moreover, nofollow backlinks can still be indexed, which helps to ensure that a web source is alive. Nofollow backlinks play a significant role in the broader marketing benefits.
How Google reacts to nofollow backlinks?
Truth be told, Google parse both dofollow and nofollow backlinks. With the only one difference in the quality of link juice, it passes through nofollow backlinks. Google considers nofollow links as part of the healthy backlink profile. If a backlink profile consists of only dofollow backlinks, it looks suspicious for search engines. Such unnatural profiles can get penalties. So, having nofollow links is a worthwhile safety net to have.
Another benefit of nofollow backlinks is that they help search engines crawl and index your site. Nofollow links can prompt Google to parse one of your web pages that did not get traffic before that. What is significant here is that nofollow links still ensure search engines can find, crawl and index your site, even if it is not passing equity or making a note of anchor text keywords.
It is also worth to mention that nofollow links can be a knock to effect. Many webmasters refuse to work with nofollow backlink platforms as they think it can’t be effective for their business development. The problem is that they do not see a real value behind nofollow links. If you publish a great content of a platform which provides only nofollow links, it is still can be beneficial for you as users who find your content relevant and quality, will share it on their smaller platforms. So, as a result, you will still obtain a lot of organic dofollow backlinks.
That is why nofollow links might not pass link equity in the way many of us understand, but it still valuable for our sites search engine optimization. There is no doubt that nofollow backlinks improve website exposure on SERP. And exposure, in its term, can bring more dofollow traffic generated links to your site.
To conclude I would like to say that dofollow backlinks should be your highest priority, but you should not turn down opportunities for a link with nofollow tag. These links also have potential to help with indexing and generating further links.
Post a comment
