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¿Cómo dominar la lista de clasificación de productos de Amazon?

Durante mi práctica de SEO, generalmente noto que los comerciantes en línea tienden a construir sus negocios en Google. Sin embargo, no es el mayor motor de búsqueda de productos. Es más razonable que los productos minoristas en Amazon, de acuerdo con los datos estadísticos, más del 65% de los usuarios se refieren a la búsqueda de Amazon para encontrar el producto que necesitan. Puede explicarse por numerosos beneficios de Amazon, como la capacidad de comparar precios y seleccionar el mejor; contacto con los comerciantes; revise las revisiones, etc. Sin embargo, uno de los beneficios más importantes es que los usuarios pueden ver toda la información sobre el producto en una página.


Existe una gran diferencia entre las plataformas de búsqueda de Amazon y Google principalmente debido a los diferentes propósitos de estas plataformas. Google había sido diseñado para vender anuncios. Hoy en día, Google Adwords es una fuente principal de ganancias de Google. En su término, Amazon había sido diseñado para vender productos. Crea la diferencia fundamental en cómo cada uno mide el éxito.

Google proporciona a los usuarios las respuestas instantáneas a sus consultas. Si bien Amazon tiene éxito cuando busca un producto que necesita al precio más razonable del mercado. Amazon recibe ganancias de cada trato. Es por eso que proporciona a los usuarios los mejores resultados de productos. Medidas de Amazon por ingreso o margen bruto por cada búsqueda.

Al optimizar para Google, acentúa la mejora del compromiso del usuario y crea factores de confianza externos. Al optimizar su listado en Amazon, debe centrarse en mejorar las tasas de conversión. La conversión alta es igual a los altos ingresos en Amazon. Debe dominar la lista de clasificación de productos de Amazon para aumentar sus ventas y atraer a más clientes potenciales.

Veamos cómo funciona el mecanismo de la página de resultados de Amazon. Esta información lo ayudará a crear una campaña de optimización ganadora en Amazon.

Mecanismo de la página de resultados de Amazon

Las páginas de resultados de búsqueda de Amazon pueden tener distintos aspectos dependiendo del tipo de inserción de consulta en el cuadro de búsqueda. Amazon SERP tiene dos presentaciones: una vista de lista para las búsquedas en todos los departamentos y una vista de galería cuando busca dentro de una categoría de producto específica.

Los elementos más significativos de la lista de clasificación de productos de Amazon son los campos de filtro en la barra lateral izquierda. Estos filtros sirven para restringir los resultados de búsqueda y proporcionar a los usuarios los productos más adecuados. Es una razón fundamental por la que es tan importante completar tantos campos como sea posible cuando crea la página de su producto en Amazon.

Se debe prestar especial atención a los resultados patrocinados que se colocan en la parte inferior de la página de resultados de búsqueda. La publicidad de pago por clic de Amazon sirve lo mismo que en Google. Debe pagar el clic de cada usuario en su anuncio.

Factores de clasificación de Amazon

Todos los factores de influencia de clasificación se pueden dividir en factores de rendimiento y factores de relevancia.

Los factores de rendimiento sirven para mejorar las clasificaciones al mostrar a Amazon que puede obtener más ganancias clasificando un producto más alto en la página de resultados de búsqueda.

Los factores de relevancia sirven para mostrar a Amazon que un producto es relevante para la consulta del usuario.

Los factores de rendimiento incluyen la tasa de conversión, la calidad de las imágenes y la política de precios.

Los factores de relevancia incluyen una optimización de título y descripción, desarrollo de marca, optimización de viñetas y relevancia de términos de búsqueda.

Emma Watson
Great article! I've always wondered how products are ranked on Amazon.
Samantha Carter
I found this article extremely helpful. It is essential for businesses to understand how to rank higher on Amazon.
Elizabeth Bennett
I had no idea there were so many factors involved in Amazon's product ranking algorithm. Thanks for shedding light on this!
Jack Miller
Hi Elizabeth, I'm glad the article was informative for you. Amazon's ranking algorithm takes into account various factors like sales performance, customer reviews, relevance, and fulfillment options. It's a complex system, but understanding it can help businesses improve their visibility on the platform.
David Smith
This article is a goldmine for anyone looking to optimize their products for Amazon's search rankings.
Alex Thompson
I have tried different strategies to improve my product rankings on Amazon, but it's challenging. Any tips?
Jack Miller
Hi Alex, glad you found the article helpful. Here are a few tips: optimize your product listings with relevant keywords, encourage positive customer reviews, utilize Amazon's advertising services, and ensure your product images are high quality.
Jack Miller
Hi Alex, in addition to the tips I mentioned earlier, make sure to regularly analyze your product's performance, adapt your strategies based on customer feedback, and stay updated with Amazon's algorithm changes. It's a continuous learning process!
Jessica Anderson
This article provides valuable insights into Amazon's ranking system. It's a must-read for anyone selling on the platform!
Daniel Johnson
I've always wondered how Amazon decides which products to rank higher. Now it makes sense!
Jack Miller
Hi Jim, I'm glad you found the article helpful. Indeed, a high Amazon ranking can have a significant impact on sales and visibility. It's important for businesses to optimize their listings and understand the factors that influence rankings.
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Alex Thompson
Thank you, Jack Miller! I'll incorporate these tips into my Amazon selling strategies. Appreciate the advice!
Jack Miller
Hi Alex, you're welcome! I'm glad I could help. If you have any more questions, feel free to ask. Good luck with your Amazon selling journey!
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