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How to get quality backlinks without spammy activities?

Backlinks serve as a significant ranking factor for most search engines. It shows the authority of a particular domain and its value for users. If you want to build a resultative search engine optimization campaign for your website and continuously get targeted organic traffic, you need to pay special attention to your link building strategy. The central principle you should follow is that the quality of internal links is the more valuable factor for Google than their quantity. In other words, the more quality backlinks from reputable websites you have, the higher reputation you will get in the eyes of search engines and subsequently the higher you'll rank on SERP.

get quality backlinks

Nowadays link building techniques usually associated with fraudulent spammy activities which are designed to violate Google guidelines. However, it should be accepted in such a way. There are a lot of other smart and proper link building techniques that will improve your website SEO without spamming other sites. If your site is placed in rather boring or vice versa too competitive market niche, it can be challenging to get quality backlinks. However, there are some 100% resultative link building techniques that will make things easier for you and help you to get best quality backlinks. Let’s discuss each of the following methods more detailed.

Actual ways to get quality backlinks

  • Make use of competitor’s backlinks

You may have full access to your competitor's backlinks through different online tools or manually searching the web for particular quarries. It is not only you who would like to improve your online business visibility on search results, but your competitors are also working on it, especially those who have the highest positions and exist on the market more than one year. You can effortlessly get a list of your competitor's backlinks and find the best quality from them. It is entirely legal affair which does not violate Google rules. However, just imagine how it can be valuable for your optimization campaign. By borrowing competitor’s backlinks, you may find new link building opportunities and improve your SEO.

To get started with a market niche research, it is worth searching for the TOP five primary competitors in your niche. These websites have a better link profile than yours, and here you may get the most quality backlinks for your campaign.

As soon as you find your primary niche competitors, you need to start analyzing their backlinks. To simplify this task, you can use the available optimization tools such as Semalt Auto SEO, Monitor Backlinks or Moz.  

You need to add your competitor domains into one of these tools, use the metrics provided for determining which backlinks are worth to borrow. Do not try to replicate all of them as it may look suspicious and not all of their links are quality. It is normal that all web sources have bad links, even the most authoritative domains with the highest PageRank may have them. As you can see an overall picture, you need to borrow only those links that have the highest authority. As a rule, the more complicated it is to get a backlink for a website, the higher value it has.

You may check the domains authority form which your competitors get links. To check this information, I advise you to use these two professional analytical tools which you may find online - Semalt Web Analyzer and Moz Domain Authority. By getting these valuable metrics, you may understand how those sites are linking out to third-party websites. Pay special attention to dofollow links as they have the biggest value for search engine optimization.

When you have found websites with metrics that meet your requires, you need to check whether these sites are relevant to your industry or not. Moreover, you need to check how your competitor got that link. You need to check whether it was a blog post, article or reference in two sentences. Consider whether you can provide this website with a quality and thematically related content and become a contributor as well.

  • Analyze the content where your competitors were mentioned

It may be not enough just spy for your market niche competitors. To benefit from their backlinks, you need to know where their brand name was mentioned on the web. You can check this information using tools I mentioned before. Find all mentions toward your competitor's company and try to be ahead of others. By doing so, you will improve your opportunities to get more quality backlinks.

get backlinks

  • Create your link building campaign with infographics

Infographics are the perfect way to present any statistical information in a systematic format. Well-known online publishers such as Huffington Post, Entrepreneur, Forbes, and other are using infographics in their articles on a regular basis. This way of presenting information is excellent for link building as well as driving traffic from social channels as it is a type of content which is highly shareable.  

  • Use guest blogging to get quality backlinks

Guest blogging is the perfect opportunity for those who like to improve their online business presence. By using this link building technique, you can interact with your potential customers and establish loyal relationships with them. There is common belief that Google does not appreciate this method of obtaining internal links. However, Google itself accepts guest contributors. That is why you may not worry about penalties if your guest posts are not overloaded with ads and spam links. Make sure you publish only high-quality content on your guest posts that may be valuable for readers and will most likely convert them into your customers. Otherwise, this link building technique will be pointless for your website SEO.

  • Create the internal linking structure

To make sure you will get the profit from your link building campaign, you need to create a solid internal linking structure. It won't give a sudden rankings boost, but it will improve user experience with your site and give you an opportunity to build links implementing your preferred anchor text.


To conclude, I would like to note that there is no need to purchase links or use other paid and fraudulent techniques to create a winning link building campaign. You may easily reach your goal implementing mentioned above methods. They are useful, resultative and, what is the best, applying them you will not get Google penalties. Be patient and persistent as the link building process may be very time-consuming and complicated. However, in the long run, you will get the highest return on investment.

Great article! Backlinks are so important for SEO.
I agree, Emily. Do you have any tips for getting quality backlinks?
I've heard guest blogging can be a good way to get backlinks. Is that true?
Jason Adler
Thank you, Emily and Michael. I'm glad you found the article helpful.
Guest blogging can definitely help with backlinks, Anna. It allows you to showcase your expertise and gain exposure on other websites.
Social media promotion can also attract backlinks. Engaging with your audience and sharing valuable content can encourage others to link to your site.
That's a great point, Emily. Building relationships with other professionals in your industry can also lead to backlink opportunities.
Jason Adler
Absolutely, Sarah and Emily. Guest blogging and social media promotion are effective ways to generate quality backlinks.
Jason Adler
Michael, reaching out to influencers and asking them to share your content can be another strategy for obtaining backlinks.
Thanks for the suggestion, Jason. I'll give that a try.
Jason, what are some tools or platforms that can help track and analyze backlinks?
What about using online directories? Are they still useful for backlinks?
While online directories can still provide backlinks, their effectiveness has decreased over time. It's important to focus on quality directories and not rely solely on them for backlink building.
I agree, Sarah. Quality should always be a priority when building backlinks.
Jason Adler
Exactly, Emily and Sarah. Quality backlinks from reputable sources will have a greater impact on your SEO efforts.
What should be the focus when creating content to attract backlinks?
When creating content, it's important to provide value to your audience. Focus on creating informative, engaging, and shareable content that others will naturally want to link to.
Jason Adler
There are several tools available for backlink analysis, Michael. Some popular ones include Ahrefs, Moz, and SEMrush. These tools can help you track your backlinks, analyze their quality, and monitor your link building efforts.
Absolutely, Emily. Providing valuable content is key to attracting backlinks and growing your online presence.
Jason Adler
Thank you all for your insightful comments and contributions. It's great to see a discussion around effective backlink strategies.
Thank you, Jason, for sharing your expertise in the article and responding to our questions. It's been very helpful!
Adam Smith
Great article! I completely agree that getting quality backlinks is crucial for SEO.
Alice Johnson
Thanks for sharing these tips. I've been struggling to build quality backlinks.
Laura Thompson
I found guest blogging to be one effective way to get quality backlinks.
John Hughes
I agree, Laura. Guest blogging is a great way to build authority and generate backlinks.
Jason Adler
Thank you, Adam! I'm glad you found the article helpful.
Samantha Brown
This was an informative read. I'll definitely try reaching out to other bloggers for guest posting opportunities.
Jason Adler
Thank you, Alice! Building quality backlinks can be challenging, but it's definitely worth the effort.
Emily Davis
Apart from guest blogging, I've also had success with broken link building.
Mark Wilson
How does broken link building work? Could you please share some insights, Emily?
Jason Adler
You're welcome, Laura! Guest blogging can provide valuable exposure and backlinks to your site.
Chloe Martin
I've heard that creating shareable content can help attract natural backlinks. Anyone tried it?
Sophia Wilson
Absolutely, Chloe! Creating high-quality, shareable content is an effective long-term strategy for earning backlinks.
Jason Adler
That's right, Samantha! Reaching out to other bloggers for guest posting opportunities can be beneficial for both parties.
Emily Davis
Sure, Mark! Broken link building involves finding broken links on relevant websites and reaching out to the site owners to suggest replacing them with your own relevant content.
Emma Harris
Emily, do you have any tips on finding broken links? Is there any specific tool you recommend?
Liam Harris
I've found that building relationships with influencers in my niche has helped me get quality backlinks.
Grace Parker
I agree, Liam. Collaborating with influencers can open doors to new backlink opportunities.
Jason Adler
Chloe, creating shareable and valuable content is indeed a great way to attract natural backlinks. It can help increase your site's visibility and earn backlinks naturally.
Peter Thompson
You're spot on, Jason. Guest blogging is a win-win situation for both the guest blogger and the hosting site.
James Anderson
I've had some success with reaching out to industry-specific forums for relevant backlinks.
Sophie Anderson
Relevant forums can be a goldmine for finding niche-specific backlinks. Thanks for sharing, James.
Daniel Miller
James, forum backlinks can not only improve your website's SEO but also drive targeted traffic from the forum's user base.
Olivia Johnson
I totally agree, Grace. Influencers can provide valuable backlinks and exposure to new audiences.
Jason Adler
Thank you all for sharing your insights and experiences! Building quality backlinks requires a combination of strategies, and it's great to see different perspectives.
Robert Wilson
Is it worth investing in paid backlink services to boost rankings?
David Thompson
It's generally not recommended to buy backlinks, Robert. Quality backlinks should be earned naturally to maintain long-term SEO success.
Emily Wilson
Robert, instead of investing in paid backlink services, it's advisable to focus on organic strategies to acquire quality backlinks.
Sophia Robinson
I've heard that creating engaging infographics can help attract backlinks. Has anyone tried it?
Anna Brown
I've had success with infographics as well, Sophia. They can be easily shared and often catch readers' attention.
Eva Martin
That's true, Ethan. Collaborating with influencers can significantly improve your backlink profile and enhance your brand visibility.
Daniel Thompson
Absolutely, Lucas. Infographics provide a digestible format for information, making them highly shareable and link-worthy.
Lily Davis
Anna, using visually appealing and informative infographics can indeed grab readers' attention and earn you valuable backlinks.
Ava Thompson
I agree, Lily! Infographics can be a powerful tool for attracting backlinks, especially when accompanied by well-written content.
Jason Adler
Thanks, everyone, for your valuable contributions! High-authority domains do indeed play a significant role in improving search rankings.
Lucas Wilson
I've also found that creating comprehensive, in-depth guides or tutorials can attract backlinks from other websites.
Sophia Taylor
Lucas, comprehensive guides and tutorials demonstrate expertise and can become go-to resources for others, leading to valuable backlinks.
Henry Thompson
That's correct, Jennifer. Backlinks from reputable and trustworthy domains can boost your site's credibility and search rankings.
Emily Anderson
That's right, Liam. Collaborating with influencers and respected bloggers can significantly enhance your backlink profile.
Jason Adler
Absolutely, Max. Creating comprehensive and evergreen resources can have long-lasting benefits for your SEO efforts.
Lucy Robinson
Jason, I appreciate your article! It's clear and provides actionable tips to obtain quality backlinks.
Ethan Walker
Jason, your article has provided valuable insights and actionable strategies for building quality backlinks.
Leo Robinson
Do social media backlinks have an impact on website rankings?
Grace Evans
Leo, social media backlinks can indirectly affect rankings by increasing your site's visibility and driving more organic traffic.
Mia Walker
Jennifer, receiving backlinks from authoritative sites can also result in referral traffic, leading to potential conversions.
Sophia White
Lily, attention-grabbing infographics can be effective in attracting organic backlinks from various online sources.

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