Backlinks serve as a significant ranking factor for most search engines. It shows the authority of a particular domain and its value for users. If you want to build a resultative search engine optimization campaign for your website and continuously get targeted organic traffic, you need to pay special attention to your link building strategy. The central principle you should follow is that the quality of internal links is the more valuable factor for Google than their quantity. In other words, the more quality backlinks from reputable websites you have, the higher reputation you will get in the eyes of search engines and subsequently the higher you'll rank on SERP.
Nowadays link building techniques usually associated with fraudulent spammy activities which are designed to violate Google guidelines. However, it should be accepted in such a way. There are a lot of other smart and proper link building techniques that will improve your website SEO without spamming other sites. If your site is placed in rather boring or vice versa too competitive market niche, it can be challenging to get quality backlinks. However, there are some 100% resultative link building techniques that will make things easier for you and help you to get best quality backlinks. Let’s discuss each of the following methods more detailed.
Actual ways to get quality backlinks
Make use of competitor’s backlinks
You may have full access to your competitor's backlinks through different online tools or manually searching the web for particular quarries. It is not only you who would like to improve your online business visibility on search results, but your competitors are also working on it, especially those who have the highest positions and exist on the market more than one year. You can effortlessly get a list of your competitor's backlinks and find the best quality from them. It is entirely legal affair which does not violate Google rules. However, just imagine how it can be valuable for your optimization campaign. By borrowing competitor’s backlinks, you may find new link building opportunities and improve your SEO.
To get started with a market niche research, it is worth searching for the TOP five primary competitors in your niche. These websites have a better link profile than yours, and here you may get the most quality backlinks for your campaign.
As soon as you find your primary niche competitors, you need to start analyzing their backlinks. To simplify this task, you can use the available optimization tools such as Semalt Auto SEO, Monitor Backlinks or Moz.
You need to add your competitor domains into one of these tools, use the metrics provided for determining which backlinks are worth to borrow. Do not try to replicate all of them as it may look suspicious and not all of their links are quality. It is normal that all web sources have bad links, even the most authoritative domains with the highest PageRank may have them. As you can see an overall picture, you need to borrow only those links that have the highest authority. As a rule, the more complicated it is to get a backlink for a website, the higher value it has.
You may check the domains authority form which your competitors get links. To check this information, I advise you to use these two professional analytical tools which you may find online - Semalt Web Analyzer and Moz Domain Authority. By getting these valuable metrics, you may understand how those sites are linking out to third-party websites. Pay special attention to dofollow links as they have the biggest value for search engine optimization.
When you have found websites with metrics that meet your requires, you need to check whether these sites are relevant to your industry or not. Moreover, you need to check how your competitor got that link. You need to check whether it was a blog post, article or reference in two sentences. Consider whether you can provide this website with a quality and thematically related content and become a contributor as well.
Analyze the content where your competitors were mentioned
It may be not enough just spy for your market niche competitors. To benefit from their backlinks, you need to know where their brand name was mentioned on the web. You can check this information using tools I mentioned before. Find all mentions toward your competitor's company and try to be ahead of others. By doing so, you will improve your opportunities to get more quality backlinks.
Create your link building campaign with infographics
Infographics are the perfect way to present any statistical information in a systematic format. Well-known online publishers such as Huffington Post, Entrepreneur, Forbes, and other are using infographics in their articles on a regular basis. This way of presenting information is excellent for link building as well as driving traffic from social channels as it is a type of content which is highly shareable.
Use guest blogging to get quality backlinks
Guest blogging is the perfect opportunity for those who like to improve their online business presence. By using this link building technique, you can interact with your potential customers and establish loyal relationships with them. There is common belief that Google does not appreciate this method of obtaining internal links. However, Google itself accepts guest contributors. That is why you may not worry about penalties if your guest posts are not overloaded with ads and spam links. Make sure you publish only high-quality content on your guest posts that may be valuable for readers and will most likely convert them into your customers. Otherwise, this link building technique will be pointless for your website SEO.
Create the internal linking structure
To make sure you will get the profit from your link building campaign, you need to create a solid internal linking structure. It won't give a sudden rankings boost, but it will improve user experience with your site and give you an opportunity to build links implementing your preferred anchor text.
To conclude, I would like to note that there is no need to purchase links or use other paid and fraudulent techniques to create a winning link building campaign. You may easily reach your goal implementing mentioned above methods. They are useful, resultative and, what is the best, applying them you will not get Google penalties. Be patient and persistent as the link building process may be very time-consuming and complicated. However, in the long run, you will get the highest return on investment.