How to check your SEO and conduct a complex website analysis?

Search engine optimization is a crucial aspect of any website success depending on the market niche and business size. To do it accurately, webmasters should continuously measure a success of accomplished work and make improvements. There are three significant indicators you need to consider when tracking your SEO campaign performance - traffic, rankings and conversions. These data will help you to improve your website rankings by implementing correct marketing strategies. Let us discuss how to check your site SEO and measure a success of your promotional campaign.

KPIs you need to consider while checking your SEO

• Traffic

It is significant to check all traffic sources to get a clear understanding of a current website situation. Moreover, you need to measure a quality of traffic and its volume. There are four kinds of traffic exist - direct, referral, organic and social. You need to pay more attention to referral and organic (search) traffic as these traffic sources serve as indicators of quality website optimization. The number of users that come from organic search shows a traffic volume of your site. If you continuously provide your web source optimization, you will notice a constant increase in organic search traffic and website rankings improvement. A traffic volume may also depend on your market niche and business size (local, country or global). When measuring a traffic quality, take notice of such indicators as an average visit time, bounce rate and pages per visit. These metrics will help you to discover weak points of your optimization strategy and improve them in future.

• Rankings

According to the statistical data, more than 90% of traffic comes to websites listed on the first Google SERP page. It means that keyword ranking is the most obvious KPI you need to consider while checking your SEO. Website high rank is an indicator of a winning on- and off- page optimization. Website rankings check you a possibility to build your promotional strategy around keywords that can bring you more traffic and benefit. Moreover, you may distribute your optimization efforts between more and less competitive key phrases.

Tools you can use while checking your website SEO

You need to use some automated tools to check your website SEO. They will allow you to track your website indicators that Google deems relevant. The following automated tools will help you to run your optimization campaign in a professional manner.

• Google Webmaster Tool (Fetch as Google, PageSpeed Insights)

One of the most popular websites checking program is Google Webmaster Tool. It is a free and widely accessible program that provides insight on how Google search bots see your web source. With the help of this tool, you can check your pages loading speed and observe a particular URL as Google crawlers see it.

• Semalt Web Analyzer

Semalt Web Analyzer tool serves as an automated program for increasing your website rankings. It provides a comprehensive analysis of website metrics with search engine optimization requirements. Semalt research tool provides subscribers with detailed optimization reports. Moreover, it tracks metrics growth and indicates errors. This tool is free for Semal subscribers. Moreover, website owners can get a free manager support to receive a clarification of obtained data.