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¿Qué tan valiosos son buenos backlinks (orgánicos) para su negocio en línea?

En nuestros días, los términos como backlinks "naturales" o "buenos" van a ser lanzados como locos. Para construir una campaña resultante de creación de enlaces, debe prestar atención a los vínculos de retroceso buenos, relevantes y naturales, ya que es un requisito básico que Google proporciona a los propietarios de sitios web.

Si va a construir su campaña de creación de enlaces, asista Conferencia de SEO o su jefe le pregunta acerca de los enlaces de calidad a su nuevo proyecto en línea, es importante conocer todos los tipos de enlaces.

Este breve artículo está diseñado para ayudarle a comprender cada tipo de enlace, proporcionarle definiciones, y le ayudan a darse cuenta de qué tipo de backlinks puede satisfacer sus necesidades comerciales.

good backlinks

Tipos de backlinks

  • Buenos backlinks (naturales)

Un backlinks natural es que ocurre y existe de manera orgánica. No es colocado por su empresa ni comprado por alguien. No tiene ningún parámetro de seguimiento ni tampoco existe dentro de un texto o anuncio patrocinado. Además, un buen enlace (natural) no se redirecciona a través de JavaScript o cualquier otra herramienta de monetización. Es un enlace que coloca manualmente un usuario que crea una referencia a un contenido o a un producto o servicio de marca. Lo hace por su propia voluntad sin ninguna intención de promocionar esta marca.

  • Enlace retroactivo (pagado) no natural

A diferencia de los buenos backlinks, este tipo de enlaces se colocan en un contenido patrocinado y puede ser rastreado por agencias de relaciones públicas o ser monetizado a través de varios programas de afiliados y socios. Son puestos intencionalmente por vendedores o propietarios de recursos para anunciar alguna marca. Si los backlinks antinaturales tienen un estado de dofollow, entonces puede causar sanciones a Google de acuerdo con la herramienta Penguin actualizada. Estas penalizaciones pueden ser severas y provocar la caída de un sitio web significativo.

Google detecta vínculos de retroceso no naturales (pagos) según los siguientes criterios:

  • enlaces que no se obtienen naturalmente tienen parámetros de seguimiento como fuente UTM y medio;
  • rodeados de contenido patrocinado o publicitario;
  • provienen de sitios web que implementan scripts de monetización.

quality backlinks

Puede verificar si un sitio web tiene vínculos de retroceso naturales o no naturales, examina el código del sitio web, los redireccionamientos de salida y otras técnicas no naturales.

  • Backlinks seminaturales

Hay algunos casos en los que puede descubrir algunos tipos mixtos de backlinks. Por ejemplo, cuando se trata de un enlace natural en todos los terrenos, pero utiliza algunos parámetros de seguimiento. Si hace clic en un vínculo de retroceso, se le redirigirá a la página que puede tener algunos parámetros de seguimiento. Los usuarios que sigan este enlace pueden copiarlo y pegarlo directamente en sus fuentes web, proporcionándoles enlaces naturales que también tienen esta configuración. Como resultado, obtiene backlinks antinaturales pero orgánicos.

Para mejorar la calidad de los backlinks seminaturales, debe asegurarse de que cuando un usuario llegue a su página web a través de un enlace rastreado, configure un redireccionamiento a traiga algunos parámetros específicos al mismo tiempo que resuelve la estructura orgánica de la página.

Kate Barmina
Thank you all for reading my article! I hope you find it helpful.
Sarah Thompson
Great article, Kate! Backlinks are indeed an important factor in SEO.
Kate Barmina
Thank you, Sarah! Backlinks act as signals to search engines, indicating that your website is reputable and trustworthy. When authoritative websites link to yours, search engines reward your site with higher rankings.
David Parker
I've been struggling to understand the significance of good backlinks. Can you provide examples of how they can improve SEO?
Olivia Smith
I found this article to be very informative. It clarified a lot of doubts I had about backlinks.
Kate Barmina
That's a great question, Michael! Good backlinks come from relevant and authoritative websites in your industry. They should be natural and not spammy. It's important to avoid getting backlinks from low-quality sites or engaging in link schemes.
Kate Barmina
Sure, Emily! One effective way is to create high-quality content that other websites would want to link to. You can also reach out to influencers or industry experts and ask for a backlink. Another approach is to guest post on reputable blogs in your niche.
Sarah Thompson
I agree with Kate. Content outreach and networking with others in your industry can help you gain valuable backlinks.
Kate Barmina
Absolutely, Sarah! Building relationships with others in your industry is crucial for obtaining quality backlinks.
Kate Barmina
Yes, Carlos! Internal links are important as well. They help search engines navigate and understand your website's structure, improving overall SEO. Internal links also assist users in discovering and accessing relevant content on your site.
Kate Barmina
Absolutely, Catherine! Collaborating with other websites through guest blogging or co-creating content not only helps in obtaining backlinks but also expands your visibility and audience reach.
Lisa Johnson
I find that building a strong social media presence also helps in getting quality backlinks from influencers or even your followers.
Kate Barmina
Absolutely, Lisa! Social media can be a powerful tool for building relationships and gaining backlinks. Sharing valuable content can attract attention and encourage others to link to your website.
Kate Barmina
You're welcome, David! Building relationships can have long-lasting benefits for your website's SEO. Good luck!
David Parker
Are there any specific link building strategies that worked really well for you, Kate?
Kate Barmina
Great question, Daniel! Yes, anchor text plays a role in SEO. It's best to use descriptive anchor text that accurately reflects the content of the linked page. Avoid using generic phrases like 'click here'.
Kate Barmina
You're welcome, Daniel! If you have any more questions, feel free to ask.
Kate Barmina
Paid backlinks can actually do more harm than good, Richard. Search engines like Google highly discourage buying or selling backlinks as it goes against their quality guidelines.
Kate Barmina
You're welcome, Richard! It's always better to stay within search engine guidelines and prioritize building a strong backlink profile through organic means.
Kate Barmina
Absolutely, Sophia! The potential consequences of using paid backlinks outweigh any short-term benefits they may seem to offer.
Kate Barmina
Quality over quantity, Emma! It's always better to have fewer high-quality backlinks from authoritative websites in your industry.
Kate Barmina
There are various tools available, Mike. SEMrush and Ahrefs are popular options for tracking and analyzing backlinks.
Kate Barmina
You're welcome, Daniel! Being proactive in managing your backlinks is key to maintaining a healthy SEO profile.
Kate Barmina
The impact of backlinks on SEO can vary, Maria. It depends on factors like the authority of the linking websites, the relevance of the content, and the frequency of search engine crawls.
Kate Barmina
A combination of both is ideal, Lucas. Having backlinks from a variety of domains shows search engines that your website is popular and respected by multiple sources.
Kate Barmina
Recovering from a backlink penalty can be challenging, Jessica. The first step is to identify the cause of the penalty and analyze your backlink profile.
Kate Barmina
Great question, David! For me, one of the most effective strategies has been creating comprehensive and original content that provides unique value to readers.
David Parker
Thank you, Kate! I'll keep that in mind while working on my link building strategies.
Kate Barmina
You're welcome, David! Best of luck with your link building efforts. Feel free to reach out if you need further assistance.
Kate Barmina
Both dofollow and nofollow backlinks are valuable, Karen. Dofollow backlinks pass link juice and directly contribute to SEO. However, nofollow backlinks can still bring referral traffic and increase your brand's visibility.
Kate Barmina
You're welcome, Karen! If you have any more questions, feel free to ask.
Kate Barmina
Backlinks from social bookmarking sites and online directories have lost some value over time, Jack. Search engines now prioritize high-quality and relevant backlinks.
Kate Barmina
You're welcome, Jack! Let me know if there's anything else I can help you with.
Kate Barmina
Absolutely, Thomas! When it comes to internal linking, it's important to ensure the anchor text is descriptive and relevant to the linked page.
Kate Barmina
External links can actually benefit your SEO, Emma. Linking to reputable and authoritative websites can enhance the credibility and value of your content.
Kate Barmina
SEMrush and Ahrefs are excellent tools for backlink analysis and competitor research, Sophie.
Sophie Thomas
Thank you for the recommendations, Kate! I'll definitely check out SEMrush and Ahrefs for my backlink analysis.
Kate Barmina
You're welcome, Sophie! They're powerful tools that can provide valuable insights. Let me know if you need any further assistance.
Kate Barmina
Certainly, Emily! You can utilize tools like SEMrush or Ahrefs to conduct backlink analysis on top-ranking websites in your industry.
Kate Barmina
Search engines evaluate the relevance of backlinks by considering various factors, Sophia. One crucial aspect is the similarity of the linked content to the content of the linking page.
Sophia Wilson
Thank you for explaining, Kate! It's a complex process.
Kate Barmina
You're welcome, Sophia! Indeed, search engine algorithms are sophisticated, but understanding the fundamentals can help us optimize our backlink strategies.

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