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How to find quality backlinks for your website optimization campaign?

An SEO aspect we continuously work on is link building. This process refers to off-site optimization and affects your website authority and rank on SERP. Google uses backlinks as a ranking signal for keyword searches. However, in 2013 Google has changed its ranking algorithm flipped the whole digital world upside down. 

Some online merchants still do not know what exactly Google have changed in its algorithm and which role backlinks pay for today website optimization. In this article, we are going to open you some algorithm secrets and show you the difference between good and bad backlinks.

Backlinks

Far from all backlinks are of high quality

Not all backlinks can bring value to your website, even despite that fact that some optimization agencies tell you different information. There are a lot of black-hat SEO specialists who are engaged in wishful thinking as Google did not punish them for a long time and even reward with high rankings. Currently, the situation changed drastically. Google has updated its algorithms according to which websites that use spammy link building tactics fall under filters and get Google long-term penalties.

There are a lot of SEO consultants that have never questioned the status quo of backlinks and have not changed their link building strategies since Google last ranking update. Thus, links they provide to your site cannot be quality by default.    

Moreover, if you are provided with too many backlinks, it may also be a sign of fraudulent activity and quality link juice that comes to your site. Nowadays, Google is not concerned about your backlinks quality. Instead,  it highly evaluates the quality of backlinks which point to your site. So, if your site receives too many link juice, especially relevant, within a short period, Google will penalize you for fraudulent activities.

Backlinks seo

How can Google identify quality backlinks?

Nowadays, Google becomes more sophisticated and can distinguish spammy links from organic quality links. Google can track if users click on a link and evaluate what number of visitors follow a backlink which is placed on this page. If users click and stay on a page for at least half a minute, a link can be evaluated as to quality. However, if users open a particular page but do not follow a link, it can be a sign of fraudulent activity. 

You need to get rid of any spammy backlinks that place on your site as they can cause harm to your site SEO. You may check whether you have no quality backlinks on your website or not, using Google’s disavow tool. The process of removing not relevant and spammy backlinks takes some time and efforts. That is why you need to be accurate when hiring an SEO agency or consultant.

Praise quality backlinks (fortunately, there are some)

Quality backlinks are the links that come from relevant to your industry, long exited, reputable domains. If the website linking to your site place in the same market niche or has at least somehow related to your topic, such a backlink will contribute to your site SEO efforts. To make sure you obtain quality backlinks check a website that points to you. It should have high SEO metrics, especially click-through rate and conversion. 

Moreover, test the relevance of a website. It is essential as Google takes relevancy as the primary thrust signal together with site authority. Besides, it is reasonable to check the date of the latest website publications. If a website is not active, you will receive a quality and useless backlink.

George Forrest
Thank you all for reading my article on distinguishing between good and bad backlinks. I hope you found it informative and helpful. Please feel free to share your thoughts and ask any questions you may have!
Michael Smith
Great article! I've been struggling to understand the difference between good and bad backlinks, and this post cleared up a lot of confusion for me. Thank you, George!
Lisa Anderson
I enjoyed reading the article too, Michael! It's important to be cautious about the backlinks we acquire, as low-quality or spammy ones can harm our website's reputation. George explained it well!
Andrew Johnson
Michael, I completely agree. Backlinks can make a significant impact on website rankings, and it's crucial to distinguish between good and bad ones. Great job, George!
Jennifer Thompson
I found this article really insightful, George. It's important to know the difference between good and bad backlinks to avoid any negative impact on our website's SEO. Thanks for sharing!
Robert Davis
Absolutely, Jennifer! Understanding the quality of backlinks is crucial for our SEO strategy. I learned a lot from this article and will implement the tips George shared.
Amy Evans
Jennifer, I found this article very enlightening too. Backlinks play a vital role in SEO, and understanding their quality is essential. Thank you for sharing, George!
Adam Wilson
Jennifer, I couldn't agree more. This article shed light on the importance of distinguishing between good and bad backlinks. Great job, George!
Jonathan Evans
Jennifer, I couldn't agree more. This article was an eye-opener on the importance of good backlinks. Well-written, George!
Nathan Evans
Jennifer, absolutely! Quality backlinks can greatly impact our website's SEO. George's article was a valuable resource in that regard. Well done, George!
Matthew Evans
Jennifer, acquiring good backlinks is essential for SEO success. This article was a great resource, thanks to George's expertise!
Madison Evans
Jennifer, you're right on point. This article was an eye-opener, and George's expertise is apparent. Well-written, George!
Olivia Evans
Jennifer, this article came at the perfect time for me. George explained the significance of backlinks exceptionally well. Thank you, George!
Scarlett Evans
Jennifer, I found George's article to be both comprehensive and insightful. It helped me understand the importance of proper backlink analysis. Great job, George!
Ethan Evans
Jennifer, George's article was like a breath of fresh air. It provided me with a solid understanding of backlink quality. Well done, George!
David Johnson
I agree with the points mentioned in the article. Quality backlinks can significantly benefit our website's ranking and authority, while bad ones can lead to penalties from search engines. Good job, George!
Sarah Thompson
Well said, David! As website owners, we must be cautious about the backlinks we acquire. It's better to focus on quality rather than quantity. Thanks, George!
Mark Wilson
Couldn't agree more, David. Building a strong backlink profile requires a cautious approach. This article did a great job of explaining the difference between good and bad backlinks. Kudos, George!
Michelle Thompson
David, I couldn't have said it better myself. This article emphasizes the significance of acquiring quality backlinks. George's expertise shines through!
Elena Wilson
David, this article cleared up many doubts I had about backlinks. Quality backlinks are indeed crucial, as George explained. Thank you, George!
Sophia Wilson
David, I completely agree with you. Building quality backlinks is crucial for our website's visibility. George's expertise shines through in this article!
Anna Wilson
David, I completely agree with you. Understanding the impact of backlinks is essential for building a successful website. Great work, George!
Sarah Wilson
David, I completely agree with you. George provided valuable insights on the importance of quality backlinks. Great job, George!
Victoria Wilson
David, I wholeheartedly agree. George's article emphasized the importance of quality backlinks. Well done, George!
Emily Roberts
I've been trying to build backlinks for my website, and this article provided some valuable tips on distinguishing between good and bad ones. Thank you, George, for sharing your expertise!
Daniel Smith
I couldn't agree more, Emily! Building a strong backlink profile is crucial for SEO success, and George's article provided some valuable insights and pointers.
Olivia Adams
Emily, I'm in the same boat. Building backlinks can be daunting, but this article gave me a clear understanding of how to identify good and bad ones. Thank you, George!
Benjamin Roberts
I'm in the same boat, Emily. Building quality backlinks can be challenging, but George's article gave me valuable insights and tips. Thank you, George!
Daniel Johnson
Emily, I found it difficult to differentiate between good and bad backlinks. George's article clarified everything for me. Thank you, George!
Alexander Roberts
Emily, I faced similar challenges in building backlinks. This article clarified a lot for me. Thank you, George, for sharing your knowledge!
Christopher Roberts
Emily, George's article was a game-changer for me too. It's important to know how to differentiate between good and bad backlinks. Thank you for sharing, George!
Victoria Roberts
Emily, I faced similar challenges with backlinks, but George's article provided clarity. Thank you, George, for sharing your knowledge!
Daniel Roberts
Emily, I had similar difficulties, but George's article equipped me with the knowledge I needed. Thank you, George, for sharing your expertise!
Emma Roberts
Emily, the struggle to build backlinks is real. This article provided much-needed clarity for me. Thank you, George, for sharing your expertise!
Daniel Adams
Emily, George's article was a game-changer for me too. It clarified many doubts and helped me navigate the world of backlinks effectively. Great job, George!
George Forrest
I'm glad you all found the article helpful! Building good backlinks can take time and effort, but it's worth it in the long run for improving your website's SEO. If anyone has specific questions or needs further clarification, feel free to ask!
Sophia Adams
This article really helped me understand the importance of analyzing backlinks. It's crucial to differentiate between quality and harmful backlinks to protect our website's reputation. Thank you, George!
Jacob Taylor
Informative article, George! I now have a better understanding of how to identify good and bad backlinks. This will definitely improve my SEO efforts. Thank you!
George Forrest
Thank you all for the positive feedback! I'm delighted to hear that the article has been helpful in boosting your understanding of good and bad backlinks. If any of you have specific scenarios or questions related to backlinks, feel free to ask, and I'll be happy to assist!
Ryan Clark
Lisa, you nailed it. We need to be cautious about the backlinks we acquire, as they can have a significant impact on the website's reputation. George's article was excellent!
Jessica Martin
Exactly, Robert! Quality backlinks are crucial for SEO success. I'm glad the article helped you too. George shared some valuable insights!
Michael Baker
Sarah, I couldn't agree more. George's article highlighted the importance of focusing on quality backlinks instead of going for quantity. Well done, George!
Rebecca Davis
Michael, I'm glad I'm not the only one who found this article incredibly helpful. Understanding the quality of backlinks is crucial, and George explained it brilliantly.
Laura Taylor
Michael, this article was spot on! George's explanation of distinguishing between good and bad backlinks will help me make better decisions in my SEO efforts. Well done, George!
Emma Wilson
Michael, I found this article enlightening too. George helped us understand the difference between good and bad backlinks effectively. Thank you, George!
Sophie Taylor
Michael, I'm glad I'm not the only one who found this article incredibly helpful. George's explanations were comprehensive and easy to understand. Well done, George!
Gabriel Wilson
Michael, this article was a gem! George explained the process of distinguishing between good and bad backlinks excellently. Well done, George!
Samuel Wilson
Michael, this article was a revelation for me. George provided a comprehensive guide on distinguishing between good and bad backlinks. Well done, George!
David Wilson
Michael, I couldn't agree more. George's article was a valuable resource that helped me differentiate between good and bad backlinks. Well done, George!
Sophia Wilson
Michael, I'm glad you found George's article helpful too. Distinguishing between good and bad backlinks is crucial for SEO success. Well done, George!
Sophia Lewis
Daniel, I'm glad you found value in George's article too. Building a strong backlink profile requires a strategic approach, and George's pointers were spot on!
Lucas Johnson
Very informative article, George. It's vital to distinguish between good and bad backlinks to avoid any negative impact on our website's SEO. Keep up the great work!
Melanie White
George, this article was a game-changer for me. I now understand the importance of analyzing backlinks properly. Thank you for sharing your expertise!
George Forrest
Thank you all for your kind words. I'm thrilled that the article has been helpful and informative to you. If you have any specific situations or questions regarding backlinks, please don't hesitate to ask. I'm here to assist!
Stephanie Clark
Lisa, I completely agree with you. We must be cautious about the backlinks we acquire, as they can make or break our website's reputation. George's article was spot on!
Paul Davis
Robert, well said. The quality of backlinks directly impacts SEO success, and George's article did an excellent job of explaining how to differentiate. Kudos, George!
Amanda Thompson
Sarah, I couldn't agree more. Building quality backlinks should be our priority, and George's article provided essential guidance. Thank you, George!
Oliver Smith
Daniel, building a strong backlink profile is crucial for SEO, and George's article showed us how to distinguish between good and bad backlinks effectively. Great job, George!
Sophie Carter
This article was incredibly helpful for me, George. Analyzing backlinks properly is essential for protecting our website's reputation. Thank you for sharing your expertise!
James Thompson
Great article, George! Understanding the difference between good and bad backlinks is crucial for website owners. Your insights were very informative. Thank you!
George Forrest
Thank you all for your continued engagement. I'm thrilled to see that the article resonated with many of you. Remember, building a strong backlink profile takes time and effort, but it's worth it for long-term SEO success. If you have any specific questions or scenarios, please share!
Grace Davis
Mark, I couldn't agree more. George provided valuable insights into identifying the quality of backlinks. Great job, George!
John Clark
Lisa, I completely agree with your perspective. Being cautious about the backlinks we acquire is of utmost importance. Well done, George!
Elizabeth Davis
Robert, quality backlinks can indeed make a significant difference in our website's success. George's article was informative and well-explained!
Victoria Thompson
Sarah, you're absolutely right. Focusing on quality over quantity is essential for backlinks. George did a great job explaining it. Thank you, George!
Sophia Smith
Daniel, I couldn't agree more. George highlighted the importance of distinguishing between good and bad backlinks, which will improve our SEO efforts. Well done, George!
George Forrest
Thank you all for the ongoing discussion. Your engagement is greatly appreciated. Remember, the key is to focus on quality backlinks and assess them properly. Keep the questions and comments coming!
Liam Johnson
Mark, I'm glad you found value in George's article. Distinguishing between good and bad backlinks is crucial, and George explained it exceptionally well!
Grace Clark
Lisa, backlinks can play a significant role in website reputations. George's article was insightful and offered practical tips. Thank you, George!
Oliver Davis
Robert, you summarized it perfectly. George's article emphasizes the importance of backlink quality for SEO success. Well done, George!
Isabella Thompson
Sarah, I couldn't agree more. Focusing on quality backlinks is key, and George's article provided valuable insights. Thank you, George!
Ava Smith
Daniel, building a strong backlink profile requires a strategic approach, and George's article provided effective guidance. Great job, George!
George Forrest
Thank you all for sharing your thoughts and engaging in this valuable discussion. Feel free to continue asking questions or providing additional insights. Your participation is highly appreciated!
Sophia Davis
Mark, I'm glad you found George's article valuable. Distinguishing between good and bad backlinks is vital, and George explained it perfectly!
Benjamin Clark
Lisa, I couldn't agree more. Acquiring quality backlinks is crucial for maintaining our website's reputation. George's expertise shines through in this article!
Lucas Davis
Robert, you summed it up perfectly. Quality backlinks are a major factor in SEO success. George provided great clarification and tips!
Emma Thompson
Sarah, absolutely! The article emphasized the importance of quality over quantity when it comes to backlinks. Great job, George!
Levi Smith
Daniel, building a strong backlink profile is essential, and George's article provided valuable insights on how to differentiate between good and bad backlinks. Well done, George!
George Forrest
Thank you all for your valuable input. It's great to see such enthusiastic engagement in this discussion. If you have any further questions or need additional guidance on backlinks, please let me know!
Aiden Thompson
Mark, I'm glad you found George's article helpful. Understanding the difference between good and bad backlinks is crucial, and George explained it brilliantly!
Christopher Clark
Lisa, backlinks are indeed a delicate matter. George's article gave us a clear understanding of what to aim for. Well done, George!
Leo Davis
Robert, you're absolutely right. Quality backlinks are a major factor in SEO success. George's explanations were clear and insightful.
Aria Thompson
Sarah, focusing on quality over quantity in backlinks is essential. George's article was spot-on and provided excellent guidance. Well done, George!
Natalie Smith
Daniel, I found this article incredibly helpful too. George's article offered practical tips on distinguishing between good and bad backlinks. Thank you, George!
George Forrest
Thank you all for your continued participation in this discussion. Your questions and comments are greatly appreciated. Remember, developing a thorough understanding of backlinks is vital for SEO success.
Leah Thompson
Mark, George's article was a true eye-opener for me too. Understanding the distinction between good and bad backlinks is crucial. Great job, George!
Claire Clark
Lisa, backlinks can make or break our website's credibility. George did a great job explaining that in his article. Thank you, George!
Jonathan Davis
Robert, quality backlinks are a massive factor in SEO success. George's article provided valuable insights on differentiating between good and bad ones.
Alice Thompson
Sarah, you're absolutely right. Focusing on quality backlinks is the way to go. George's article clarified that perfectly. Well done, George!
Sebastian Smith
Daniel, building a strong backlink profile can be challenging, but George's article offered fantastic guidance on distinguishing between good and bad backlinks. Great job, George!
George Forrest
Thank you all for your contributions to this discussion. I'm excited to see your engagement and eagerness to learn more about backlinks. If you have any unanswered questions or require further guidance, please let me know!
Isaac Thompson
David, I absolutely agree. Quality backlinks can make a remarkable difference, and George described it perfectly in his article. Well done, George!
Isabella Davis
Mark, I'm glad George's article was enlightening for you too. Distinguishing between good and bad backlinks is a valuable skill, and George explained it impressively!
Victoria Clark
Lisa, I couldn't have said it better. It's crucial to be cautious about the backlinks we acquire. George's article gave clear insights into that important aspect.
Henry Davis
Robert, quality backlinks are essential for boosting our website's SEO. George's article was an excellent guide on distinguishing between good and bad ones.
Amelia Thompson
Sarah, absolutely! George's article helped reinforce the importance of quality backlinks. Thank you, George, for the informative read!
Harper Smith
Daniel, I faced challenges in differentiating between good and bad backlinks. George's article was an immense help in that regard. Thank you, George!
George Forrest
Thank you all for your enthusiasm in this discussion. I appreciate your active involvement and willingness to better understand backlinks. Feel free to continue asking questions or providing insights!
Alexandra Wilson
David, quality backlinks are an integral part of a successful website, as George explained. Kudos to George for sharing valuable insights!
Olivia Thompson
Mark, I'm glad George's article was informative for you as well. Distinguishing between good and bad backlinks is crucial, and George explained it brilliantly!
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