When you are creating a link building campaign, you need to know the value of link you build. If you know how much a backlink is worth, you can analyze whether it is worth your money, time and efforts or not. You can either evaluate incoming links manually or use backlink counter tool. This article is devoted to external links value calculations and hopefully will help you to strengthen your link building campaign. So, let us have a closer look at these evaluation methods.
Backlink counter methods
Links that link to them
It is a first factor you should pay attention to when creating links to your site. The web sources that link to a site determine its authority and power. The higher PR websites link to a domain, the better it will rank on Google. To improve your site visibility on Google search result page, you should seek to get inbound links only from such kind of web sources.
Numerous third-party tools help to measure the quality of incoming links. You have probably heard about some of them. I recommend implementing such tools as Semalt Web Analyzer or Ahrefs. These tools can provide you with the most accurate data toward your link building sources. So whether you measure this using DA, DR, TF, CF or somehow find a manual way this is still the number one factor in determining a strength of a link (not relevancy).
Measure the traffic of incoming links
The primary purpose of building incoming links is to obtain targeted traffic through them. That is why measuring traffic of inbound links is a MUST. If a web source has a lot of incoming traffic, it is most likely a reputable site that provides users with great content. It means that search engines will probably rank it highly too, bringing more and more click-through rate, traffic and subsequently conversion.
Generally speaking, web sources that generate a lot of quality traffic are considered more authoritative due to the following reasons:
Traffic as a ranking factor
Traffic is beneficial to ranking in Google as this search engine evaluates a web source authority and relevance by the number of visitors that come to a website from organic search. It means that a site you are receiving links from may increase in quality and hence generate more links, making your inbound link stronger over time.
Traffic coming through to your site
Sites with a lot of traffic will also generate traffic to your website through backlinks. It will positively affect your conversion and raise your authority in the eyes of Google. Although how much more powerful is still in debate. However, you need to make sure you go to sites that can bring traffic to your pages.
Each time you build links, you need to make sure you place them on similar or the same niche web sources to your targeted site. Moreover, links need to be integrated into a relevant content to give users a clear understanding of what they will face following your inbound link.