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Amazon SEO

Can you help me get all about Amazon rankings explained?

Dec 04, 2017

Yes, I can help you with the main peculiarities in SEO necessary to get Amazon rankings explained in full. Below I'm going to set the main focus precisely on relevancy-based ranking factors Amazon is betting on to calculate every product ranking position on search. Note, however, that I decided to skip Amazon's primary factors of performance – just because having the main relevancy-based factors of Amazon rankings explained you would be able to instantly improve this area of your SEO and product listing performance. I mean it can be much easier to optimize for those relevancy factors, rather than any other qualities of performance on Amazon.

Amazon Rankings Explained: Related Search that Converts

There are a few core ranking factors of your product listings that can be promptly put into action – here is what you should focus on to make your products be seen on the top of Amazon's online search. Basically, Amazon is using the following elements to figure out what must be shown to a user upon the relevant search request:

Price of the product.
Main keywords and long-tail search terms.
Selection range specified by color, model, category, etc.
Product stock available.
Complete sales deal history.
Star ratings and comments related to customer reviews.
Click volume received from shoppers.

Amazon Rankings Explained: Product Listing that Sells

In fact, your product listing title is arguably one of the top relevancy factors of core importance. That's why I recommend having a double-check to have everything in place so that your perfectly tailored titles will help shoppers find exactly what they are looking for. Note, however, that despite your title and product description are exactly where you should place your main target keywords, having them jam packed with keywords will have the opposite effect. So, make sure to have the following elements purely clear and concise to achieve the best results possible:

Brand Name of the Product.
Product Description.
Related Product Line.
Color, Material, Size (or Dimensions).
Product Quantity.

So, let me state it once again – the main challenge is to get most out of your top valuable keywords, therefore keeping that healthy line between fine usability and hard keyword stuffing. And remember – your good product title is exactly what makes users give more clicks to your product listings. It means that you can secure a much higher Click-Through-Rate – just giving the shoppers as clear and illustrative idea about the product characteristics and main purpose as you can.

Amazon Rankings Explained: Search Terms by Amazon Guidelines

At last, I suggest having a brief look at the main guidelines by Amazon. Consider the following suggestions when filling in your product search terms:

Every search term has up to 50 characters allowed for filling-in.
Using the same words (their variations or expressions) repeatedly should never be a compulsory requirement.
While commas make no sense at all, using quotation symbols should be undesirable.
LSI and spelling variations, as well as synonyms, are pretty fine.
Word order DOES make sense and difference.

David Johnson

Thank you for taking the time to read my article on Amazon SEO. I hope you find it informative and helpful!

Sarah Thompson

Great article, David! I have recently started selling on Amazon, and your tips have given me a better understanding of how rankings work.

Amy Roberts

David, I appreciate the insights you've shared. Can you please elaborate on the importance of keywords within product listings?

Mike Anderson

I agree, Sarah. This article explains the key concepts clearly. It's always good to improve the visibility of our listings and get ahead in the competition.

Eric Foster

I totally agree, Mike. Understanding Amazon rankings is crucial for success in the competitive marketplace. David's article provides valuable guidance for sellers to optimize their listings and achieve better visibility.

David Johnson

Absolutely, Amy! Keywords play a crucial role in Amazon's search algorithm. Include relevant keywords in your listing's title, bullet points, and product description. This helps Amazon understand your product and rank it higher for relevant searches.

Tom Wilson

David, your point about optimizing product images grabbed my attention. Can you offer any specific tips for optimizing images on Amazon listings?

David Johnson

Certainly, Tom! High-quality product images with accurate and informative captions are essential. Use professional product photography that showcases your product from different angles. Including lifestyle images can also help potential buyers visualize how they can use your product.

Emily Turner

Very well explained, David! Can you share some insights on how customer reviews impact Amazon rankings?

David Johnson

Of course, Emily! Customer reviews play a significant role in Amazon's ranking algorithm. Positive reviews indicate customer satisfaction and increase the likelihood of conversions. Encourage your customers to leave honest reviews, and respond promptly to any negative reviews to address concerns and maintain a positive reputation.

Adam Carter

David Johnson, I found the article comprehensive and informative. Any suggestions on how to optimize backend search terms?

Emily Collins

David, your expertise shines through your article. Can you explain the concept of long-tail keywords and their impact on rankings?

David Johnson

Thank you, Adam! Backend search terms are hidden keywords that assist Amazon's search algorithm. Research specific keywords related to your product and place them strategically in the backend search terms section. Focus on relevant and high-volume keywords, but avoid keyword stuffing.

Karen Collins

David, your tips on listing optimization are excellent. Can you elaborate on the benefits of including enhanced brand content in Amazon listings?

Adam Roberts

David, your explanation of customer reviews' impact on rankings is spot-on. Positive reviews build trust and contribute to improved conversions and sales. Promptly addressing negative reviews is vital to maintain a positive reputation. Thanks for emphasizing the importance of customer reviews in Amazon SEO.

David Johnson

Certainly, Karen! Enhanced Brand Content (EBC) allows you to showcase your brand's story, features, and benefits through enhanced product descriptions. It helps differentiate your listings, build trust with customers, and potentially increase conversions. Additionally, EBC provides a better shopping experience and sets your brand apart from competitors.

Robert Hayes

David, I have a question about product reviews and ranking. Do negative reviews harm my product's ranking significantly?

Karen Robinson

David, your knowledge on Amazon SEO is impressive. How important are product ratings in influencing rankings?

David Johnson

Good question, Robert! While negative reviews can impact consumer trust, they alone don't significantly harm your product's ranking. Amazon focuses on relevance, conversion rates, and customer satisfaction. It's essential to proactively address any negative reviews, provide excellent customer service, and maintain a overall positive review rating.

Natalie Collins

Hi David, I'm fairly new to selling on Amazon. Is there an optimal length for product titles that is considered effective for SEO?

Robert Mitchell

David, enhanced brand content can indeed make a significant difference in Amazon listings. It helps build brand identity, engages potential buyers, and differentiates products from competitors. I appreciate your explanation of the benefits of enhanced brand content in product listings.

David Johnson

Hello, Natalie! Ideally, you want to keep your product titles concise, while also including relevant keywords. The optimal length depends on the category you're selling in, but aim for a title that effectively describes your product's key features and differentiates it from competitors. Make sure your title is readable and not overly stuffed with keywords.

Michael Adams

David, I appreciate your insights. Could you explain how Amazon's A9 algorithm works and its role in ranking product listings?

David Johnson

Certainly, Michael! Amazon's A9 algorithm determines the organic search rankings on the platform. It takes into account various factors, such as relevance, conversion rate, customer satisfaction, and sales velocity. The goal is to present the most relevant and high-quality products to customers based on their search queries. Understanding and optimizing for the A9 algorithm is crucial to improving your product's visibility and sales.

Jessica Andrews

Hi David, thank you for the informative article. I have a question regarding product descriptions. How detailed should they be?

Michael Taylor

David, your article is excellent. Can you explain the role of product reviews in Amazon's ranking algorithm?

David Johnson

You're welcome, Jessica! Product descriptions should provide enough information to help customers make informed purchasing decisions. Highlight the unique features and benefits of your product, and address any commonly asked questions. Keep paragraphs short and scannable for easy readability. Including bullet points with key details can also be helpful.

Mark Taylor

David, this article is a great resource! Can you share any tips on how to effectively use sponsored product ads to boost rankings?

David Johnson

Absolutely, Mark! Sponsored product ads can boost your product's visibility and sales. Target relevant keywords with your ads, and regularly evaluate their performance to optimize your campaigns. Monitor your budgets and ad spend to ensure a positive return on investment (ROI). By strategically using sponsored product ads, you can increase your product's organic rankings and overall sales.

Linda Cooper

David, your article has been enlightening. Is there a time frame to see improvements in Amazon rankings after implementing these optimization techniques?

David Johnson

Thank you, Linda! The time frame for seeing improvements in rankings can vary depending on various factors, including competition, product category, and the effectiveness of your optimization efforts. It's important to be patient and continuously monitor and refine your optimization strategies. With consistent effort and ongoing optimization, you should start seeing positive results over time.

Jason Lewis

David, I found your article really helpful. Can you share any tips to improve conversion rates on Amazon?

David Johnson

Certainly, Jason! To improve conversion rates, focus on optimizing your product images, titles, and descriptions. Ensure your listing provides clear and accurate information, addressing any customer concerns or objections. Offer competitive pricing and promotions when possible. Positive customer reviews also play a vital role in boosting conversions. Continually monitor and optimize your listing to enhance the overall shopping experience.

Laura Mitchell

David, I appreciate the insights you've shared. Are there any specific tools or software you recommend to help with Amazon SEO?

David Johnson

Thank you, Laura! There are several tools and software available to aid in Amazon SEO. Some popular options include Jungle Scout, Helium 10, and AMZScout. These tools offer features like keyword research, competition analysis, and listing optimization suggestions. However, it's important to assess your specific needs and budget before investing in any tool. Research customer reviews and compare features to find the best fit for you.

Chris Wood

David, your article has answered many of my questions. Can you shed some light on how product variations affect rankings?

Laura Edwards

David, your article provided great insights. Can you share any tips for improving the overall buying experience on Amazon?

David Johnson

Certainly, Chris! Product variations, such as different sizes or colors, can provide more options for customers and potentially boost sales. However, it's important to optimize each variation's listing independently, ensuring they have unique and keyword-rich titles, descriptions, and images. Proper optimization of variations can improve visibility and cater to a wider range of customer preferences.

Sandra Bennett

David, your expertise in Amazon SEO shines through your article. Can you explain how external traffic sources can impact rankings?

David Johnson

Thank you, Sandra! External traffic sources, such as social media, blogs, or email marketing, can potentially drive more traffic to your Amazon listings. Increased traffic, along with conversions and positive customer interactions, can positively impact Amazon rankings. By leveraging external traffic sources effectively, you can expand your reach and increase your chances of ranking higher within Amazon's search results.

Angela Rodriguez

David, I enjoyed reading your article. Can you provide any insights on winning the Amazon Buy Box and its relation to rankings?

David Johnson

Certainly, Angela! Winning the Amazon Buy Box is crucial for maximizing sales opportunities. While it's not directly related to organic rankings, it significantly affects your product's visibility and chances of being purchased. Amazon considers various factors like pricing, seller performance, and fulfillment options when awarding the Buy Box. By consistently meeting Amazon's performance metrics and providing competitive prices, you increase your chances of winning the Buy Box and driving more sales.

Lisa Turner

David, your article has provided valuable insights. What are the best practices for optimizing backend search terms?

David Johnson

Thank you, Lisa! When optimizing backend search terms, focus on relevant keywords related to your product. Include specific product attributes, features, and variations. Avoid keyword stuffing and duplicating terms already present in other fields like titles or bullet points. Regularly analyze the performance of your search terms and make data-driven adjustments to improve visibility and relevance.

Paul Gray

David, I appreciate your expertise in this area. Can you suggest any strategies to effectively compete with similar products in the same category?

Lisa Turner

David, your expertise shines through your article. Can you elaborate on the role of external linking in Amazon rankings?

David Johnson

Certainly, Paul! To effectively compete with similar products, focus on differentiation. Highlight unique selling points, such as additional features, quality, or bundled offerings. Optimize your listing with targeted keywords and compelling product images. Continuously monitor your competitors, their pricing, and customer feedback. Strive to provide exceptional customer service and actively solicit reviews. Utilize promotional strategies like discounts or giveaways to attract attention and conversions.

Matthew Anderson

David, I found your article really helpful. Can you share any insights on targeting specific customer demographics to improve rankings?

David Johnson

Certainly, Matthew! Understanding your target customer demographics can help optimize your listing and improve rankings. Research your target audience's preferences, needs, and pain points. Tailor your product images, titles, descriptions, and keywords to resonate with your specific audience. Consider using language and visuals that appeal to their interests. By aligning your listings with the expectations of your target customers, you increase the likelihood of conversions and improved rankings.

Rebecca Morris

David, your article was very insightful. Can you provide any tips for optimizing bullet points on Amazon listings?

David Johnson

Thank you, Rebecca! To optimize bullet points, focus on concise and scannable information. Highlight the key features and benefits that differentiate your product. Use bullet points to showcase unique selling points, and address any frequently asked questions or pain points. Format the bullet points for easy readability by keeping them short and utilizing bullet symbols. Make sure the most important details stand out to capture potential buyers' attention.

David Johnson

Thank you, Karen! Product ratings and reviews are significant influencers of rankings. Positive ratings indicate customer satisfaction and can increase conversions. Encouraging customers to leave honest reviews can help improve your product's rating. Additionally, responding to reviews, especially negative ones, demonstrates excellent customer service and your willingness to address concerns. Maintaining a positive overall rating helps build credibility and boosts your chances of ranking higher.

Eric Lee

David, your article was a great read. Can you elaborate on the importance of seller feedback in Amazon rankings?

Karen Gray

David, your article was a valuable resource. Can you explain how to effectively use product variations to improve rankings?

David Johnson

Certainly, Eric! Seller feedback plays a vital role in Amazon rankings. Positive feedback indicates seller reliability, excellent customer service, and overall customer satisfaction. Amazon considers seller feedback as a performance metric, influencing rankings and Buy Box eligibility. Providing exceptional customer experiences, prompt order fulfillment, and resolving any issues contribute to positive seller feedback. It's crucial to proactively manage and maintain a high feedback rating.

Michelle Edwards

David, your insights into Amazon SEO are fantastic. Can you share any tips on optimizing product categories?

Eric Mitchell

David, I found your article extremely useful. Can you explain the impact of sales velocity on rankings?

David Johnson

Thank you, Michelle! Optimizing product categories involves selecting the most relevant and accurate category for your product. Research similar products to identify the categories they are listed under. Choose a category that aligns with your product's features and benefits, as well as the preferences of your target audience. Accurate categorization helps improve visibility, as customers browsing specific categories are more likely to find your product.

Stephanie Collins

David, your expertise is evident in your article. Can you provide tips for optimizing product pricing to improve rankings?

Michelle Ramirez

David, I enjoyed reading your article. Can you elaborate on the importance of optimized titles in Amazon rankings?

David Johnson

Certainly, Stephanie! Optimizing product pricing involves finding the right balance between competitiveness and profitability. Research your competitors' pricing and consider the perceived value of your product. Aim for a pricing strategy that accounts for marketplace dynamics, customer demand, and your costs. Offering occasional discounts or promotions can also attract attention and help boost sales. Continuous monitoring and adjustment of pricing ensure competitiveness and favorable rankings.

Rachel Adams

David, your article provided valuable insights. Can you explain how Amazon's Choice designation relates to rankings?

David Johnson

Thank you, Rachel! The Amazon's Choice designation is awarded to products recognized by Amazon's algorithm as highly rated, competitively priced, and readily available for shipping. While it is not directly tied to organic rankings, it increases a product's visibility and credibility. Achieving the Amazon's Choice badge can lead to increased sales and indirectly influence organic rankings through improved sales velocity and customer satisfaction.

Beth Foster

David, your article was a great resource. Can you explain how product images impact rankings on Amazon?

Rachel Bennett

David, your article was a great read. Can you explain how to optimize product descriptions for better rankings?

David Johnson

Certainly, Beth! Product images play a crucial role in product visibility and conversions. Amazon favors high-quality images that accurately represent the product. Use professional product photography that showcases your product from various angles, highlighting its key features. Images should adhere to Amazon's guidelines regarding size, resolution, and background. By providing visually appealing and informative images, you improve your chances of ranking higher and attracting potential buyers.

Daniel Thompson

David, your article has been immensely helpful. Can you provide tips on finding the right keywords for Amazon SEO?

David Johnson

Thank you, Daniel! Finding the right keywords involves thorough research. Start by brainstorming relevant keywords yourself, considering what terms potential customers might use when searching for your product. Utilize Amazon's autocomplete suggestions, as well as tools like SEMrush or Keyword Tool. Analyze competitors' listings to uncover additional keywords. Focus on keywords with high search volume and relevance, and include them strategically in your listing's title, bullets, and backend search terms.

Daniel Wilson

David, I appreciate the insights you've shared. Can you explain the impact of conversion rates on Amazon rankings?

David Johnson

Certainly, Michelle! Optimized titles are essential for improved rankings. Including relevant keywords in your title helps Amazon's algorithm understand your product's relevance to specific customer searches. Aim for clear, concise, and readable titles that accurately describe your product's main features and differentiate it from competitors. By properly optimizing your title, you increase your visibility in search results and improve your chances of attracting potential buyers.

Jennifer James

David, your expertise in Amazon SEO is evident. Can you provide any insights on using customer questions and answers to boost rankings?

David Johnson

Thank you, Jennifer! Utilizing customer questions and answers can indeed boost rankings. Actively engage with customers by promptly responding to their questions in a helpful and informative manner. Ensure the Q&A section includes relevant keywords related to your product. Answers with upvotes from customers can improve your product's visibility and provide valuable information to potential buyers. Addressing customer queries helps build trust and positively influences rankings and conversions.

Brian Collins

David, I found your article really helpful. Can you explain how seller performance metrics impact Amazon rankings?

David Johnson

Certainly, Brian! Amazon's seller performance metrics, such as Order Defect Rate (ODR), Late Shipment Rate, and Valid Tracking Rate, play a vital role in rankings. Consistently meeting or exceeding these performance metrics not only influences your eligibility for the Buy Box but also indicates your commitment to providing an excellent customer experience. Good seller performance builds trust, improves conversions, and positively affects your product's organic rankings.

Sarah Lewis

David, your insights into Amazon SEO are impressive. Can you explain how product content affects rankings?

David Johnson

Thank you, Sarah! Product content, including titles, bullet points, descriptions, and backend search terms, significantly impacts rankings. Well-optimized content helps Amazon's algorithm understand your product's relevance and increases your visibility for relevant searches. The content should be informative, accurate, and tailored to the preferences of your target audience. Focus on effectively conveying the key features and benefits of your product to entice potential buyers and improve rankings.

Sarah Mitchell

David, your article provided excellent insights. Can you explain the impact of fulfillment options on Amazon rankings?

David Johnson

Certainly, Rachel! To optimize product descriptions, focus on capturing key information while maintaining readability. Highlight product features, benefits, and use cases. Address commonly asked questions and customer pain points. Break longer paragraphs into shorter, scannable sections for easier readability. Include bullet points to emphasize important details. Properly optimized descriptions help customers make informed decisions and improve your product's relevance and rankings in search results.

Rachel Taylor

David, your explanation of how negative reviews impact rankings is reassuring. While negative reviews are never ideal, knowing that they don't significantly harm rankings puts sellers at ease. Addressing negative reviews promptly and providing excellent customer service are essential in maintaining a positive overall rating.

David Johnson

Thank you, Emily! Long-tail keywords are more specific and less frequently searched terms. While they may have lower search volume, they often represent higher purchase intent and less competition. Including relevant long-tail keywords in your listing's content helps attract targeted customers and improves your product's visibility for specific search queries. By targeting both broader and long-tail keywords, you can optimize your listings and increase your chances of ranking higher.

Emily Hayes

David, your article was an excellent read. Can you share any optimization tips for Amazon Sponsored Brand ads?

David Johnson

Certainly, Daniel! Conversion rates, or the percentage of visitors who make a purchase, directly impact rankings. Higher conversion rates indicate the relevance and appeal of your product to potential buyers. Amazon's algorithm favors products with higher conversions, as it suggests customer satisfaction and increases revenue for Amazon. By optimizing your listing, pricing, images, and customer experience, you can improve your product's conversion rates and ultimately enhance its rankings.

David Johnson

Thank you, Michael! Product reviews are a critical factor in Amazon's ranking algorithm. Positive reviews indicate customer satisfaction and build trust with potential buyers. Amazon strives to offer high-quality products, so well-rated products have an advantage in rankings. Encourage customers to leave honest reviews, respond to reviews promptly, and address any concerns. By consistently receiving positive reviews, your product's visibility and rankings improve, driving more sales opportunities.

David Johnson

Certainly, Laura! To improve the buying experience on Amazon, focus on aspects like accurate product information, competitive pricing, reliable fulfillment options, and excellent customer service. Optimize your product listings with high-quality images, informative content, and relevant keywords. Respond promptly to customer inquiries and messages. Regularly evaluate your performance metrics and customer feedback to identify areas for improvement. By providing a seamless and positive buying experience, you enhance customer satisfaction and improve rankings.

David Johnson

Thank you, Eric! Sales velocity, the rate at which your product sells, significantly influences rankings. Rapid sales indicate high demand and customer preference, making Amazon's algorithm consider your product more relevant and trustworthy. Consistent and strong sales velocity improve your product's chances of ranking higher for relevant searches. By implementing effective marketing, optimization, and promotional strategies, you can boost sales velocity and drive improved rankings on Amazon.

Christine Roberts

David, I enjoyed reading your article. Can you provide any insights on optimizing backend search terms for Amazon SEO?

Eric Mitchell

David, your explanation of Amazon's A9 algorithm is insightful. Understanding how it determines rankings based on various factors helps sellers optimize their listings for better visibility and sales opportunities. Thanks for shedding light on the A9 algorithm and its role in Amazon rankings.

David Johnson

Certainly, Christine! Optimizing backend search terms involves choosing relevant keywords related to your product. Research specific terms customers might use when searching for products like yours. Avoid irrelevant, duplicate, or excessive use of keywords. Optimize for both broader and long-tail keywords. Place the most important and high-volume keywords at the beginning. Regularly analyze the performance and relevancy of backend search terms and make data-driven adjustments to improve your product's visibility.

John Turner

David, your insights into Amazon SEO are impressive. Can you elaborate on the importance of brand registry in improving rankings?

David Johnson

Thank you, John! Brand registry offers several benefits, including improved protection against counterfeiters, enhanced control over product listings, and access to additional marketing and advertising features. While it may not have a direct impact on organic rankings, brand registry helps establish trust and legitimacy, which can indirectly influence rankings. By building a strong and recognized brand, you enhance customer perception and increase your chances of better rankings.

David Johnson

Certainly, Karen! Product variations offer customers options and can enhance rankings. Optimize each variation independently, ensuring they have unique titles, bullet points, and images. Address the specific features and benefits of each variation in their descriptions. By providing a range of options, you cater to diverse customer preferences and improve your product's visibility and relevance for specific search queries, ultimately boosting rankings and conversions.

Karen Adams

David, your tips on optimizing backend search terms are valuable. Properly utilizing backend search terms can improve a product's visibility and relevance for specific search queries. Thanks for providing insights on finding and using the right keywords in backend search terms.

David Johnson

Thank you, Lisa! Unlike traditional web-based SEO, external linking doesn't play a significant role in Amazon rankings. Amazon's algorithm primarily focuses on internal factors, such as relevance, conversion rates, and customer satisfaction. However, external linking can indirectly influence rankings by driving traffic and potentially boosting sales velocity, which are key factors in Amazon's algorithm. Focus on optimizing within Amazon's ecosystem, leveraging its tools and features for better rankings.

Lisa Collins

David, your tips on using sponsored product ads to boost rankings are valuable. Targeting relevant keywords and optimizing campaigns can increase product visibility and conversions. It's crucial to monitor performance metrics and adjust strategies accordingly. Thanks for sharing effective strategies for driving better rankings through sponsored product ads.

David Johnson

Certainly, Sarah! Fulfillment options, such as FBA (Fulfillment by Amazon) or Seller Fulfilled Prime, contribute to improved rankings. FBA generally offers faster shipping, reliable customer service, and Amazon Prime eligibility. These factors enhance the shopping experience, customer satisfaction, and overall sales, which positively impacts rankings. By choosing suitable fulfillment options and meeting performance metrics, you increase your product's chances of ranking higher and attracting more customers.

David Johnson

Thank you, Emily! To optimize Amazon Sponsored Brand ads, focus on selecting relevant and high-volume keywords for targeting. Craft compelling ad headlines that entice clicks and highlight your brand's unique selling points. Use high-quality images that accurately represent your products and brand image. Regularly monitor and analyze performance metrics, adjusting bids and keywords to enhance campaign effectiveness. By strategic targeting and optimization, you can drive more traffic, conversions, and improve your organic rankings too.

Andrew Foster

David, your article provided valuable insights. Can you explain how to effectively manage inventory to improve rankings?

David Johnson

Certainly, Andrew! Effective inventory management is crucial for rankings. Maintaining sufficient stock ensures prompt order fulfillment, which contributes to good seller performance metrics. Consistent inventory availability prevents out-of-stock situations that can negatively impact rankings. Optimize your inventory management by utilizing sales analytics, forecasting tools, and replenishment strategies. By keeping inventory levels optimized and meeting customer demand, you enhance your product's chances of ranking higher.

Michelle Thompson

Tom, optimizing product images is indeed important. High-quality images attract attention and help customers visualize the product before purchasing. Moreover, properly optimized images contribute to improved organic rankings. David's tips on product images are valuable for sellers.

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Can you help me get all about Amazon rankings explained?

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Amazon Rankings Explained: Search Terms by Amazon Guidelines

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