What is the truth about Amazon product ranking services?

Nowadays, Amazon reselling business is a golden opportunity not only for merchants but also for Amazon SEO experts and seller service provides. Everyone wants to get a piece of the pie. 

My email box is full of promotional messages in which some third-party seller experts offer their product ranking services. In each second message, they promise to bump your products up to the first page of search results. You probably attract these email as another phishing scam, putting them in your trash. 

However, what if some of these Amazon product ranking services really work. We have investigated some of these service providers to understand how Amazon sellers can benefit from using them and can these services deliver on their promises? In this post, I am going to tell you all truth about Amazon product ranking services and how they can affect your Amazon business development.

Are these Amazon optimization services can be effective for your business?

In this paragraph, I am going to tell you the story of one Amazon seller who starts using Amazon product ranking service at the bottom line of his business developing a campaign. He launched a new private label product in a highly-competitive market niche and needed a quick return. Using product optimization services, he saw the first surge in clients in a few weeks that would have taken several months to achieve organically. He started selling around thirty items per day and received a high return on investments. After a while, he stopped using these product ranking services because he had enough organic sales to stay on the TOP of the game without any additional help. 

This seller did not worry about the net effect as he had nothing to lose. In a case of failure, he would just start again with a new selling account. 

So, let us have a closer look at how this third-party optimization company has managed to do it for this Amazon seller. Let us backtrack a little bit. Almost each optimization company tries manipulating search results to achieve the desired effect. So when some optimization services provider tell you that everything he does complies with Amazon’s terms of service, you should be aware that is far from the truth. All of them try to cheat the ranking system in one way or another. 

So, we discovered that the most Amazon optimization service providers simulate real use by consumers to trick the Amazon algorithm into giving the seller a better search ranking. Of course, it may cause your product listing deindexation, ranking drops, and other negative subsequences. 

That is why I need to wear you that using this kind of services can be very risky and if Amazon notices these fraudulent activities, your selling account will be suspended permanently. 

Final thoughts

To conclude I would like to say that some of the Amazon product ranking services can deliver on their promises. However, using them may get you suspended because Amazon monitors all the data and can easily see what is currently happening on their site.