Welcome to Semalt Service,
Account Status: Unautorized
Login or Register
What is Semalt
Stop guessing what′s working and start seeing it for yourself.
Start SEO for $0.99
Login or register
What is Semalt
Question Center →
A schema question!
May 17, 2018
A schema question! Any advantage to using the local business option for local seo? Currently doing ok with organization category. Thanks Danny
local business except when there is a category schema e.g. plumber
It's for web design services btw
I use local business for my agency websites
What are some good directories/pages for web design/hosting? I don't think Yelp does web stuff.
No necessary if you are ranking already on 1st position.
Yes. Getting rich snippets and ratings (even if you are already #1) increases CTR
Obv but that wasn't the question
Ah sorry. You meant local vs organization not local vs no schema at all. My bad
Herc Magnus Yeah np!
Do you only apply the local business schema to the home page? Or contact page?
Local Only on the Contact Page. Organization on Home / all pages
Brenda Michelin Interesting. Will be a lot of overlap. Wonder what kind of penalties Google dishes out for over optimization if any.
Danny Smith True, you really only need website on the home page. Not sure about any possible penalties. Interesting.
Just looked this up. Multiple elements are fine. From Google: Multiple elements on a page You can include multiple structured data objects on a page, as long as they describe user-visible page content.
Only if you have a single location.
When I do add it! tbh don't think it matters. Google will find it but I would go homepage.
Stay with homepage if you can :)
Thanks. Would you go into the home page on Wordpress and add it via a plugin?
I use Schema Pro
can do or I'd just post it into the actual code itself :)
Also, nice to add a map there too - GMB linked up if possible
I would say do the page that is ranking for that location eg: plumber city > then add schema to that page for that location
I just like a local sites details on the first page - nice CTA etc too. :) One page only though.
No Jack! Try and keep my plugins to abs minimum. There are plenty of online generators and you can just paste the code in your text editor.
Where you put it depends where you have your address and stuff. I mostly only use it on the contact page and mark the full address and map up. Some will have it in the footer because where they also have their address. I don't see the need for that thought because then its essentially on every page and thats a bit ott as you can get in trouble for spammy markup.
Agree about the footer!
Danny Smith Oh and you can use both local or organisation doesn't really matter, I think most people select local business because they don't see themselves as an organization but merely a small local biz.
Christopher Fleming Absolutely use both. And more, as they fit.
I use category name. Law firm uses "Lawyer" for Schema. I've researched several top SEO firms websites to see how they use Schema. Local Business Organization Category Name Are the only three I see used with Organization and Local Business used the most often.
google suggests local for a local business and to utilize the @id for local ... can see guidance here .... tons of info on these pages...
I would love to set up a Slack Channel or something just on this topic for a more in-depth and ongoing discussion.
Schema is a black hole that can suck you in for years
Yes it is.. I am trying to get it implemented into our automation platform so in theory, it is only a speck of dust.
Dm me about that slack group - would be great to connect
Austin Patchen would love to learn about the automation platform
I would KILL KILL for a great Class/Course on Schema development. Implementation, I got, but getting REALLY good about knowing Schema strategy and development is my goal.
Terry Samuels should do one
I’ve spoken to Adam at WP Crafter and he said he’s going to do one soon
Jack Wiggins I love Adam, but I think I would like more in-depth, like strategy, better sameAs development, etc.
The amount of code can implement is scary and can sometimes become overkill. Lol
Brenda what do you have in mind when you say great schema development.... just curious what that may be to you
1. Finding all appropriate schema opportunities on a site. 2. Scripting-up the correct and complete JSON-LD for all types of schema. I usually use Google Tag Manager to inject JSON script into appropriate pages, so the implementation, I got. But, knowing exactly which fields in specific schema types are required and how to source some of the more rare types, for those times when you reference Wikipedia and other authority sites. I want to go beyond organization, website, video, recipe, etc.,
Multiple comments referring to schema only on home page. Is this saying no schema of any type on other pages? If so could someone explain reasoning for this.
I put schema on all pages and multiple types of schema as well
Single location businesses and multi-location businesses both require different schema placement techniques.
Can't it all be on the same page? (but I know each location does need its own page---what schema for each location page?)
Treat each location page as a new entity
Elbert Dugdale Thank you.
oh geez, i need to do a blog on this.. didn't know there where so many questions out there about it. maybe a AMA? hmmm
so many questions and so few
Actually simple answers.. lol
would love to see can be as simple and or complex as want to make it
Terry would love to chat sometime about it to kick some stuff around
Rob Beal heck ya. I love schema. Let me know when..
Danny Smith, a local businesses is normally affiliated with a .com TLD. Whereas an organization is closer related to a .org company. Google weighs each differently from my knowledge. You can rank a map pack without the URL. But a URL can help pull rankings higher, be it .com or .org. But I've seen/heard a .org is given more preference in Google. I think it has to do with trust factor of .org
View more on these topics
Post a comment
Post Your Comment
Why Should You Buy SEO Services? What SEO Packages Are the Most Efficient?
Seo Marketing Agency - Hiring Seo Agency For Your Website
Buy High Quality Backlinks - Website Backlink Profile
Quality Link Building - How To Benefit From Off Page Optimization?
What is Semalt
Semalt Success stories
What is Explainer Video
Free video tool
Questions & Answers
+1 (941) 306 2111
Ivana Fedorova 32 b1,
© 2013 - %s, Semalt.com. All rights reserved
Terms of Service
PUBLIC OFFER AGREEMENT
Try SEO promotion right now for only
We've got the last
Take your chance!
limited to 10
first applications only!
sold in the last