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Link Building

Savez-vous comment obtenir des backlinks gratuits pour les petites entreprises SEO?

Dec 05, 2017

Oui, je sais comment obtenir des backlinks gratuits pour les petits projets en ligne, car j'ai une certaine expérience de travail avec les agences de référencement locales, ainsi que des campagnes de référencement ciblées par région. Je crois que, mis à part le concept de SEO local lui-même, le principal défi consiste à créer des liens White Hat pour les entreprises à budget limité, même très serré. Et je suis toujours choqué par le nombre de webmasters novices et de propriétaires de sites non qualifiés, en particulier au niveau local, qui parient sur les PBN (Private Blog Networks) ou même les vendeurs de liens déclarant parfois ouvertement qu'ils ont des backlinks HQ et PageRank élevés . Inutile de dire que leurs "clients" ne font que jouer à un jeu très risqué et dangereux - en fin de compte, cela peut conduire à se faire payer une lourde pénalité de classement avec Google. Parfois, une telle sanction peut même devenir irréversible, pour ne pas dire difficilement récupérable. Alors, avouons-le - vous devriez savoir comment obtenir des backlinks gratuits en utilisant seulement des méthodes de White-Hat de construction de liens dans le référencement. Sinon, vous pourriez tout aussi bien supprimer votre site web ou votre blog de la recherche Google, au lieu d'obtenir des progrès mesurables avec des positions plus élevées. Et revenons finalement au point - ci-dessous je vais vous montrer comment obtenir des backlinks gratuits en utilisant trois tactiques intelligentes spécialement conçues pour une petite entreprise. Bien sûr, il est difficile de construire des liens de haute qualité organiquement, surtout sur un budget serré (sinon nul). Mais la tâche est toujours un maniable quand il est bien géré.

Citations locales et répertoires d'entreprises

Pourquoi devriez-vous commencer par les citations locales et les répertoires d'entreprises, avant tout? Juste parce que ces types de backlinks sont une excellente opportunité pour commencer. Rappelez-vous, la plupart des sites locaux et projets d'affaires en ligne n'ont pas beaucoup ou pas de backlinks existants du tout..De plus, les citations locales, les répertoires et les listes d'entreprises sont les premières choses à faire pour établir un emplacement physique et indiquer une sphère de fonctionnement pour chaque nouvelle entreprise, en particulier celles qui opèrent au niveau local. Voici comment obtenir des backlinks gratuits - choisissez simplement un outil de recherche de citations local, créez une feuille de calcul contenant la description de votre entreprise avec le reste des données générales, passez les procédures de soumission standard pour chaque citation, liste ou répertoire nécessaire - et vous êtes terminé.

Conseil: parmi les autres, je recommande d'essayer Whitespark pour vous aider à trouver les bonnes opportunités compte tenu de votre emplacement et de la phrase-clé principale.

Top Influencer ou Local Blogger Outreach

Considérant que les messages sponsorisés sont trop souvent hors de toute question (en particulier dans les industries comme les finances, les affaires juridiques, marketing , etc.), l'échange de messages invités serait utile non seulement pour obtenir des backlinks de qualité supplémentaires, mais aussi pour partager vos connaissances pour une exposition mutuellement bénéfique à un public plus large et pour commencer à bâtir votre propre autorité et confiance auprès des utilisateurs. Au sujet des billets de blog sponsorisés - je ne recommande pas cette solution définitivement Grey-Hat parce que payer pour un backlink avec un billet sponsorisé vous êtes toujours en train de jouer à un jeu assez risqué comme si vous étiez en train d'acheter des liens payants.

Astuce: quand tout le reste semble échouer, vous pourriez aussi bien essayer d'afficher des commentaires. Oui, c'est une tâche très longue qui nécessitera que vous ayez une certaine compétence pour écrire de bons articles. Mais compte tenu d'un budget serré de la période post-démarrage précoce, l'affichage des commentaires sur certaines sources pertinentes peut devenir une très bonne solution pour obtenir un lien de démarrage kickstart pour votre petite entreprise. Assurez-vous que vous avez réglé tous les termes et conditions de la transaction à l'avance, et travaillez avec persistance sur une pièce unique d'écriture avec une valeur réelle - et avez quelques backlinks mérités de haute qualité en retour.

Frank Abagnale

Thank you all for joining this discussion on link building tips and tricks for small businesses! I'm excited to hear your thoughts.

Michael Thompson

Hey Frank! I enjoyed reading your article. In my experience, creating backlinks through guest blogging has been highly effective for my small business. It helps establish credibility and drives traffic to my website.

Frank Abagnale

Hi Michael! Glad you found the article helpful. Guest blogging is indeed a great way to build backlinks and increase visibility. Have you noticed any specific strategies that have worked best for you when approaching other blogs for guest posting opportunities?

Sarah Martinez

Hi everyone! I found the article insightful. I think social media marketing is another effective technique for building backlinks. By creating engaging content and sharing it on platforms like Facebook and Twitter, we can attract both traffic and backlinks.

Frank Abagnale

Hi Sarah! Absolutely, social media marketing is a fantastic way to promote your content and acquire backlinks. Which social media platforms have you found to be most effective for your small business?

John Silver

Hi Frank! Your article was really informative. I believe creating valuable and shareable content is the key. When others find your content useful, they are more likely to link back to it naturally.

Frank Abagnale

Hi John! I couldn't agree more. Quality content is crucial for attracting natural backlinks. How do you ensure your content stands out and remains valuable in such a competitive online landscape?

Emily Johnson

Hello everyone! Great article, Frank. I've had success with influencer partnerships for link building. Collaborating with influencers in your niche can help amplify your content and gain quality backlinks.

Frank Abagnale

Hi Emily! Thank you. Influencer partnerships can indeed be extremely beneficial for link building. How do you identify and approach the right influencers who can add value to your small business?

David Lee

Hi Frank! I found your article quite helpful. In addition to the strategies mentioned, I also leverage broken link building. Finding broken links on authoritative websites and offering a replacement link to our content has been effective in getting relevant backlinks.

Frank Abagnale

Hi David! I'm glad you found the article helpful and shared another valuable strategy. Broken link building is an intelligent approach that can lead to quality backlinks. How do you typically find broken links in your niche?

Sophie Martin

Hi everyone! Frank, your article was spot on. I have found that building relationships with other website owners and offering reciprocal backlinks has worked well for my small business.

Frank Abagnale

Hi Sophie! Building relationships in your niche and fostering collaboration is a great way to acquire backlinks. How do you approach website owners and initiate the conversation for reciprocal backlinks?

Frank Abagnale

Thank you all for sharing your insights and experiences on link building for small businesses. I appreciate your engagement and look forward to more discussions.

Lisa Rodriguez

Hey Frank! Your blog post was quite informative. I've had success with creating infographic content and promoting it through email outreach. It helps attract backlinks from authoritative sources.

Frank Abagnale

Hi Lisa! I'm glad you found the post informative. Infographic content combined with targeted email outreach can be a powerful method for link building. How do you identify potential authoritative sources to reach out to?

Adam Cooper

Hi Frank! Great article! I've had success with building backlinks through resource page link building. Researching websites with resource pages relevant to my business and requesting to be included has helped me acquire valuable backlinks.

Frank Abagnale

Hi Adam! Thank you. Resource page link building is an underrated strategy that can lead to strong backlink opportunities. How do you typically approach website owners or administrators to request inclusion on their resource pages?

Robert Taylor

Hey Frank! I appreciate the effort you put into this article. I've found that leveraging local directories and submitting my business to relevant listings has helped me acquire backlinks from authoritative local sources.

Frank Abagnale

Hi Robert! Thank you for your kind words. Leveraging local directories is a smart approach to build backlinks from authoritative sources specific to your locality. Which directories have you found to be the most effective for your small business?

Jennifer Wright

Hi Frank! Your article was informative. I've had success with conducting expert interviews and publishing the content on my website. It not only provides valuable insights but also attracts backlinks from professionals in my industry.

Frank Abagnale

Hi Jennifer! I'm glad you found the article informative. Conducting expert interviews and offering unique insights is a fantastic way to attract backlinks from professionals in your industry. How do you approach experts and convince them to participate?

Nathan Clark

Hello Frank! Your article was spot on. I have seen great results with the skyscraper technique. Finding popular content in my niche, creating something even better, and then reaching out to websites that linked to the original content has helped me secure valuable backlinks.

Frank Abagnale

Hi Nathan! The skyscraper technique is a remarkable strategy to gain backlinks by offering superior content. How do you approach websites that have linked to the original content? Any tips on effectively reaching out to them?

Melissa Turner

Hi Frank! Your article resonated with me. As a small business owner, I've found that leveraging local influencers to promote my content has resulted in quality backlinks and increased brand visibility.

Frank Abagnale

Hi Melissa! Leveraging local influencers is a wonderful way to gain backlinks and increase brand visibility. How do you approach influencers and convince them to promote your content?

Peter Evans

Hello Frank! Your article provided some great insights. I've had success with creating compelling statistics and research-based content. It tends to attract attention from industry experts and journalists, resulting in valuable backlinks.

Frank Abagnale

Hi Peter! Compelling statistics and research-based content can indeed attract attention from industry experts and journalists, leading to valuable backlinks. How do you ensure your research stands out and gains visibility in the crowded online space?

Olivia Powell

Hi Frank! Great article! I've found success with blogger outreach. Building relationships with influential bloggers and collaborating on content creation has not only provided backlinks but also helped reach a wider audience.

Frank Abagnale

Hi Olivia! Blogger outreach is an excellent strategy to gain backlinks and expand your reach. How do you approach influential bloggers and initiate a collaboration for content creation?

Frank Abagnale

Thank you all for your valuable contributions to this discussion. It's been an insightful conversation on various link building techniques for small businesses. Keep up the great work!

Oliver Wilson

Hi Frank! Thanks for sharing your expertise in this article. I've had success with creating engaging and shareable content on my blog. When visitors find it valuable, they are more likely to link back to it from their own websites.

Frank Abagnale

Hi Oliver! Creating engaging and shareable content can certainly drive natural backlinks to your blog. How do you amplify the reach of your content and encourage others to share it?

Emma White

Hello Frank! Your article resonated with me. I've found great success in participating in industry-specific forums and providing helpful insights. It helps me establish credibility and gain backlinks from forum discussions.

Frank Abagnale

Hi Emma! Participating in industry-specific forums and sharing valuable insights is an effective strategy for building credibility and acquiring backlinks. Which forums have you found to be the most impactful for your niche?

Christopher Young

Hi Frank! Your article was fantastic. Creating and promoting high-quality content on LinkedIn Pulse has been a game-changer for my small business. It helps me build connections, gain visibility, and acquire backlinks from professionals in my industry.

Frank Abagnale

Hi Christopher! I'm glad you found the article helpful. Creating and promoting high-quality content on LinkedIn Pulse is a smart move to gain visibility and establish connections. How do you ensure your content reaches the right professionals in your industry?

Joseph Turner

Hello Frank! Your article was informative. I've had success with conducting webinars on relevant industry topics. It not only provides value to participants but also attracts backlinks when they mention or reference the webinar on their websites.

Frank Abagnale

Hi Joseph! Conducting webinars on relevant industry topics is a brilliant idea to provide value and attract backlinks. How do you usually promote your webinars and ensure a good turnout?

Daniel Foster

Hi Frank! Thanks for sharing your insights. Building relationships with local news publications and providing expert opinions on trending topics has helped me secure backlinks and establish my authority in the industry.

Frank Abagnale

Hi Daniel! Building relationships with local news publications and providing expert opinions can give your business significant exposure and valuable backlinks. How do you approach local news outlets and establish connections with them?

Julia Adams

Hi Frank! Great article! I've found that submitting guest posts to reputable industry blogs has helped me acquire quality backlinks and expand my network.

Frank Abagnale

Hi Julia! Submitting guest posts to reputable industry blogs is an excellent approach to gain backlinks and reach a wider audience. How do you identify the right industry blogs to target for guest posting opportunities?

Sarah Thompson

Hi Frank! I enjoyed reading your article. Creating valuable and unique content that addresses the pain points of my target audience has been effective in attracting organic backlinks.

Frank Abagnale

Hi Sarah! Thank you for your feedback. Crafting valuable and unique content is critical for attracting organic backlinks. How do you ensure your content resonates with the pain points of your target audience?

Aria Roberts

Hello Frank! Your article provided great tips. I've seen success in reaching out to industry influencers and offering them exclusive interviews for my blog. It not only builds relationships but also results in high-quality backlinks from their followers.

Frank Abagnale

Hi Aria! Reaching out to industry influencers and conducting exclusive interviews is an effective way to build relationships and gain valuable backlinks. How do you approach influencers and convince them to participate in exclusive interviews?

Sophia Hill

Hello Frank! Your article resonated with me. I have found value in repurposing my existing content into different formats, such as videos, infographics, and podcasts. It allows me to reach a broader audience and attract backlinks from diverse sources.

Frank Abagnale

Hi Sophia! Repurposing existing content into different formats is an excellent strategy to maximize reach and attract backlinks. How do you decide which formats to repurpose your content into for optimum results?

Frank Abagnale

Thank you all for your fantastic contributions to this discussion. It's been enlightening to hear your experiences and perspectives on link building strategies for small businesses. Keep up the excellent work!

Michael Thompson

Frank, regarding guest blogging, I always research the target blog's content and ensure my guest post idea aligns with their audience. Personalizing the outreach email to the blog owner or editor has helped increase acceptance rates.

Frank Abagnale

Michael, research and personalization are key when approaching blogs for guest posting. It's crucial to provide value and align your content with their audience's interests. How do you identify the right blogs to target for guest posting and ensure they have a significant impact on your business?

Sarah Martinez

Frank, I've found Facebook to be the most effective social media platform for my small business. It allows me to engage directly with my target audience and share valuable content that drives traffic and attracts backlinks.

Frank Abagnale

Sarah, that's fantastic! Facebook can be a powerful platform to engage with your target audience and share valuable content. How do you ensure your content stands out in the saturated Facebook news feed and gains traction?

John Silver

Frank, to ensure my content stands out among the competition, I focus on creating unique angles, using compelling visuals, and leveraging emotion. Emotionally resonant content tends to receive higher engagement and is more likely to attract backlinks.

Frank Abagnale

John, creating unique angles, compelling visuals, and leveraging emotion are excellent strategies to make your content stand out. Emotional resonance can truly connect with the audience. How do you decide which emotions to target in your content for optimal engagement?

Emily Johnson

Frank, when identifying influencers, I look for individuals who have a significant social following, genuine engagement, and align with my audience's interests. Once identified, I reach out via personalized emails, highlighting the potential benefits of collaboration.

Frank Abagnale

Emily, identifying influencers based on their social following, engagement, and relevancy to your audience is crucial. Personalized outreach can make a significant difference. How do you emphasize the mutual benefits of collaboration with influencers in your emails?

David Lee

Frank, I typically use various tools like Ahrefs, Moz, and Check My Links to find broken links in my niche. Once identified, I reach out to the website owner, notify them of the broken link, and offer my content as a relevant replacement.

Frank Abagnale

David, utilizing tools like Ahrefs, Moz, and Check My Links is a smart approach to finding broken links within your niche. Providing valuable content as a replacement is a win-win situation. How do you craft your outreach emails to optimize the chances of acquiring a backlink?

Sophie Martin

Frank, when approaching website owners for reciprocal backlinks, I focus on building genuine connections first. I engage with their content, provide valuable comments, and establish trust before introducing the idea of reciprocal backlinks.

Frank Abagnale

Sophie, building genuine connections and establishing trust before proposing reciprocal backlinks is a wise strategy. How do you ensure your initial engagement and interaction with the website owners grab their attention and build a solid foundation for collaboration?

Lisa Rodriguez

Frank, before reaching out to potential authoritative sources, I research their existing content and look for opportunities to create comprehensive and visually appealing infographics that align with their audience's interests. Then, I personalize my outreach emails to introduce the infographic's value.

Frank Abagnale

Lisa, that's a great approach. Researching existing content and customizing your outreach emails to showcase the value of your infographics can significantly improve the chances of acquiring backlinks. How do you ensure the infographic you create is both visually appealing and informative?

Adam Cooper

Frank, when requesting inclusion on resource pages, I focus on finding common ground with the website owner or administrator. I highlight the relevance of my content to their resource page and emphasize the value it can provide to their audience.

Frank Abagnale

Adam, finding common ground and emphasizing the value of your content can make a compelling case for inclusion on resource pages. How do you differentiate your content from others and ensure it stands out among the existing resources?

Robert Taylor

Frank, leveraging authoritative local directories like Yelp, Google My Business, and industry-specific directories has proven effective for my small business. They not only provide backlinks but also help with local SEO and lead generation.

Frank Abagnale

Robert, leveraging authoritative local directories is a smart move to boost local SEO and generate leads. Which directories have you found to be the most impactful for your specific niche and location?

Jennifer Wright

Frank, when approaching experts for interviews, I emphasize the value their insights can provide to my audience. I also highlight the exposure they will receive by being featured, along with any promotional efforts I'll undertake to maximize the visibility of the interview.

Frank Abagnale

Jennifer, emphasizing the value and exposure experts would receive through interviews is a compelling proposition. How do you ensure the interview questions and format captivate the experts and make them eager to participate?

Nathan Clark

Frank, I use tools like Ahrefs and SEMrush to find popular content in my niche. Then, I focus on creating something more comprehensive or unique, making it highly appealing for websites that have previously linked to the original content.

Frank Abagnale

Nathan, utilizing tools like Ahrefs and SEMrush to find popular content is an effective starting point. Offering something more comprehensive or unique can pique the interest of websites that have previously linked to the original content. How do you ensure your improved content surpasses the quality of the original?

Melissa Turner

Frank, when approaching local influencers, I focus on building rapport and demonstrating my genuine interest and appreciation for their work. By showing them how collaborating on content can be mutually beneficial, I'm able to secure backlinks and increase brand visibility.

Frank Abagnale

Melissa, building rapport and highlighting the mutual benefits of collaboration can create fruitful relationships with local influencers. How do you showcase the value and potential impact of collaborating on content in your initial conversations?

Peter Evans

Frank, I ensure my research stands out by conducting thorough analyses and presenting the data in visually appealing formats like charts and graphs. Additionally, reaching out to journalists and sharing the research findings with them leads to press coverage and backlinks.

Frank Abagnale

Peter, conducting thorough analyses and presenting data in visually appealing formats can make your research stand out. How do you identify journalists relevant to your research and establish connections with them for potential press coverage?

Olivia Powell

Frank, when approaching influential bloggers, I take the time to genuinely engage with their content, leaving thoughtful comments and sharing their articles. By building a relationship based on mutual support, it becomes easier to propose collaboration opportunities.

Frank Abagnale

Olivia, genuine engagement and support for influential bloggers can help establish a solid foundation for collaboration. How do you ensure your initial engagement grabs their attention and creates an opportunity for further interaction?

Oliver Wilson

Frank, to amplify the reach of my content, I actively engage with my audience on social media platforms, encourage social sharing through visually appealing graphics and quote snippets, and run social media ad campaigns to target relevant demographics.

Frank Abagnale

Oliver, actively engaging with your audience, encouraging social sharing, and running ad campaigns are powerful methods to amplify the reach of your content. How do you determine the most effective demographics to target for your ad campaigns?

Emma White

Frank, industry-specific forums like Reddit and Quora have been impactful for my small business. By actively participating and providing valuable insights, I not only gain backlinks but also establish myself as an industry expert.

Frank Abagnale

Emma, participating in industry-specific forums and offering valuable insights help establish expertise and attract backlinks. How do you balance the time spent on forums with managing other aspects of your small business?

Christopher Young

Frank, I ensure my content on LinkedIn Pulse reaches the right professionals by optimizing it with relevant hashtags, engaging with industry-related groups, and actively sharing it with my connections and targeted LinkedIn communities.

Frank Abagnale

Christopher, optimizing your content on LinkedIn Pulse and leveraging relevant hashtags and groups can significantly increase its visibility among the right professionals. How do you identify the most valuable LinkedIn communities to join and engage with?

Joseph Turner

Frank, for webinar promotion, I create landing pages, utilize email marketing, leverage social media platforms, collaborate with relevant industry influencers, and share the webinar across various online communities and groups.

Frank Abagnale

Joseph, promoting webinars through landing pages, email marketing, social media, influencers, and online communities can effectively increase participation. How do you ensure your webinar captures the interest of your target audience and encourages registrations?

Daniel Foster

Frank, when approaching local news outlets, I research their recent articles and identify potential gaps or angles related to my industry. I then craft personalized pitches that highlight the relevance and timeliness of my expert opinions.

Frank Abagnale

Daniel, crafting personalized pitches that align with the news outlet's recent articles can increase the chances of gaining exposure and valuable backlinks. How do you make your pitches stand out and showcase the unique value of your expert opinions?

Julia Adams

Frank, when identifying blogs for guest posting opportunities, I look for blogs with high domain authority, relevant topics, and active engagement from their audience. I also consider the blog owner's collaborative and supportive nature for a successful partnership.

Frank Abagnale

Julia, identifying blogs with high domain authority, relevant topics, and active engagement is essential for successful guest posting opportunities. How do you approach blog owners and demonstrate your value as a guest contributor in your outreach emails?

Sarah Thompson

Frank, to ensure my content resonates with my target audience's pain points, I conduct thorough customer research, engage in active listening on social media, and tailor my content to address frequently asked questions and common challenges.

Frank Abagnale

Sarah, conducting customer research and addressing frequently asked questions and challenges can help your content directly address your target audience's pain points. How do you incorporate the insights gained from customer research into your content creation process?

Aria Roberts

Frank, when approaching industry influencers for exclusive interviews, I craft personalized emails that highlight their expertise and showcase the value their insights can bring to my audience. By emphasizing the exposure they will receive, I make it a mutually beneficial opportunity.

Frank Abagnale

Aria, crafting personalized emails that highlight the expertise and value of industry influencers' insights can effectively engage them for exclusive interviews. How do you ensure your personalized emails grab their attention among the many other emails they receive?

Sophia Hill

Frank, when repurposing content into different formats, I consider the preferences and habits of my target audience. By aligning the format with their preferred consumption methods, I can effectively distribute my content and attract backlinks from diverse sources.

Frank Abagnale

Sophia, understanding your target audience's preferred consumption methods is essential to repurposing content into the most effective formats. How do you gather insights about your target audience's content consumption preferences?

Frank Abagnale

I want to thank each one of you for participating in this discussion. Your contributions have provided valuable insights and actionable strategies for small businesses to excel in link building. Let's continue the conversation and share our experiences in future discussions.

Joseph Turner

Frank, thank you for facilitating this informative discussion. I appreciate the opportunity to learn from fellow professionals and industry experts. Looking forward to future discussions on business growth strategies.

Emma White

Frank, thank you for organizing this insightful discussion. Hearing different perspectives and strategies from fellow small business owners has given me new ideas to implement. Excited for future discussions!

Lisa Rodriguez

Frank, thank you for sharing your expertise and featuring our thoughts in this discussion. It's been an engaging conversation that has broadened my understanding of link building for small businesses. Looking forward to more discussions with this amazing community!

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